Want free advertising for your business? Writing articles is the answer. Unlike paid advertising, articles will keep on selling for you for years.
The more articles you write, the more prospects and customers you will attract. Since every Web site needs content, and the more relevant the content the better, articles are the ideal solution.
Whatever kind of business you run, articles can both provide content for your site, and advertising for your business.
However, even though you’re convinced that you should be writing articles for advertising and promotion, you’re not sure how to go about it. What will you write about?
Here are three ideas.
1. Educate Your Customers With Articles
Your ideal customer is knowledgeable and astute. He knows what he wants, and he buys your products because he’s at the right stage of the buying cycle.
Of course you’d prefer that all your site’s visitors were ready to by, but most will not be. Unless you take the time to educate these prospects, they will buy from someone else, when they are ready.
Articles can educate your prospects, moving them forward in the buying cycle, until they buy from you.
2. Provide Easy Tutorials Via Articles
Whatever you sell, your products are enhanced when you provide tutorials.
Think about the questions which customers ask, before and after the sale. You can answer their questions by providing tutorials, via articles.
Not only do tutorial articles help you to sell, they also create customer satisfaction.
3. Give Your Customers The Latest News
What’s new in your industry and in your business? News articles, which focus on the latest developments, are both a way of educating your prospects and customers, and a way of gaining credibility.
When you share your industry’s news with your customers, you’re seen as an expert in your area.
So now you have three ideas for writing articles which will not only advertise your business today, but which will go on advertising for years. What are you waiting for? Start writing – or hire someone to write for you.
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DIY Copywriting – the Secret to Business Success
Copywriting has been called the secret of business success, and it’s no exaggeration. Expert copywriting can double and triple your profits within a year.
However, top copywriters are expensive. Worse, they’re always booked well in advance.
What if you could do your own copywriting? You can become an expert copywriter with Angela Booth’s â€œCopywriting Master Class – Ten Weeks to Copywriting Geniusâ€ – the class takes you from beginner to copywriting pro.
Do your own copywriting: sell more. Discover the communications’ secrets of the top copywriters. At the end of the class, not only can you do your own copywriting, you can also sell your copywriting services to others.
[tags]article marketing,articles,ezine articles,article,marketing,Internet marketing[/tags]