Article marketing and click through rates

I’m a huge fan of article marketing. I’ve seen the effectiveness of this unique form of advertising not only in my businesses, but also in my clients’ businesses.

If you’ve got $1000 to spend on promotion this month; spend it on article marketing. You’ll be reaping the rewards in traffic and sales for many years to come.

Over the past weeks “click throughs” have been discussed as a way of measuring the effectiveness of article marketing.

However, I agree with Chris Knight. Forget click throughs. In Article Writing & Marketing Insights – EzineArticles Blog » Your URL Clicks Divided By Total Articles Chris suggests:

“Worry less about scoring big numbers with a handful or articles and instead focus on covering your niche expertise in greater article volume & depth. Too many members focus a core chunk of their energy on over-optimizing existing content when they could focus the same energy on expanding their article inventory.”

Amen to that. :-)

[tags]article marketing,articles,writing,article,marketing,ezine articles,internet marketing,web marketing,online marketing[/tags]

Author: Angela Booth

Copywriter Angela Booth's clients tell her she performs "word magic." Whether she's writing advertising materials, Web content, or ghostwriting for her clients, she's committed to helping them to achieve results, fast. Author of one of the first books about online business, Making The Internet Work For Your Business, Angela's written many business books which have been published by major publishers. She's an enthusiastic self-publisher and writing teacher.