Search Engine Optimization is fun, but it’s also a long, highly involved process. You don’t actually optimize your site, you optimize a page at a time.
Here’s a great series How to Optimize for Google â€“ Part 1 of 3, and a snippet you should take to heart:
“The title tag plays one of the most important roles in search results at Google, and is almost always the heading Google chooses for each of its listings. Placement of your target phrase is best used near the start of the tag and repeated again in the middle or near the end. Three uses of your target phrase may be helpful in some instances, as long as it is not too overwhelming. For best results each page on your site should have a totally unique title tag.”
If you did nothing else to optimize your site except get the title tags right, it would be a huge step forward.
So do it.
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[tags]SEO, marketing, search[/tags]