Article Marketing: Why Articles are Your Most Valuable Promotional Tool

On the Web, links are currency. The more links you have to your site, the more traffic you will get. Article marketing gives you a time-tested way to develop good links, and to increase the traffic to your site.

Article marketing has other benefits too: it reveals your expertise in your area, and over time, brands you as an authority. This builds the credibility of your site and your offerings.

So you can use article marketing in two ways: to develop links to your site, and to increase your credibility online.

But first, let’s establish what “article marketing” is. Article marketing is essentially a form of advertising – a site owner writes short articles related to their business as a form of promotion.

Links are vital online, and article marketing helps you to get links

Let’s say you and your competitor have two similar sites, with roughly the same number of pages, and good content throughout each of your sites. However, your competitor always shows up in the first ten results on the Search Engine Results pages (SERPs) for your primary keywords.

What’s happening here?

Invariably, your competitor’s site has more backlinks – more links which point to his site. The search engines, especially Google, take the number of backlinks into account when deciding which site has more authority, and the most authoritative sites are always returned first in the search engines’ query results.

Is your site credible?

When someone finds your site, at the back of his mind is a single question: “How credible is this site?”

Credibility and trust are vital issues online, especially if you’re selling from your site. Your site’s visitors must know that they can trust you.

Article marketing helps to establish trust. Write articles in your field, promote the articles on article directories, and you will become an authority in your field, if those articles are useful.

So if you’re considering article marketing as a form of promotion, don’t hesitate. It gives you a lot of bang for a small amount of time invested.

When you consider that your articles will work for you year after year, and compare this with the ephemeral nature of advertising, article marketing is a great investment of your time and energy.

If you find writing easy, you can write for money…

Did you know that most business people struggle with their writing? It’s true. If you enjoy writing and find it easy, you can write for money, for business. In short, you can become a copywriter.

Copywriting is writing for business: promotional writing. Copywriters write material like advertisements and compared to most writers, they’re VERY highly paid.

The explosion of the influence of the Web means that copywriters are flooded with offers of work. Even new copywriters find it easy to get copywriting gigs and to build their copywriting services business.

If copywriting intrigues you, join me in my Copywriting Master Class. I’ll take you from copywriting novice to pro.

“Copywriting Master Class – Ten Weeks to Copywriting Genius” gives you a comprehensive copywriting course, as it helps you to set up your copywriting services business.

Author: Angela Booth

Copywriter Angela Booth's clients tell her she performs "word magic." Whether she's writing advertising materials, Web content, or ghostwriting for her clients, she's committed to helping them to achieve results, fast. Author of one of the first books about online business, Making The Internet Work For Your Business, Angela's written many business books which have been published by major publishers. She's an enthusiastic self-publisher and writing teacher.