Blogging: your Internet work-horse

With Google’s BigDaddy update creating all kinds of chaos with sites which depend on linking for their rankings, I’ve been recommending BLOGGING to clients who’ve been affected. Unfortunately I get a lot of blank looks: “We’re running a business — we haven’t got time to write a diary.” I point these people to MerchantCircle — if local merchants can blog, any business can blog.

Here’s why your business will benefit from a blog:

* The search engine bots visit often, up hundreds of times a day;

* You’ll gain Page Rank for your blog within a few months;

* You can LINK prolifically, both to your own site (make sure the link is relevant) and to other sites — the Web is links, all search engines love them;

* You can tap-dance on and around your favourite keywords;

* Your customers will learn more about you and become more loyal, which builds Word of Mouth (WOM);

* You’re running a 24×7 in-house, never-ending focus group — leave comments enabled so that people can tell you what they like and don’t like about your business;

* You gain all the benefits of RSS.

Gotta blog? No? Get blogging today. If you don’t know what to blog about, blog:

* Whatever you discuss at work every day;

* Your products — why they’re great, who they’re for, what customers have said (testimonials);

* About your location;

* About your staff;

* About the history of your company and the history of your town;

* What you saw when you drove to work this morning;

* Essentially, you can blog about anything you want to blog about. It’s your blog.

Related: Online Startup Done Right
How to blog your business

[tags]business blogging, business blog topics, why blog, blog as a focus group[/tags]

Author: Angela Booth

Copywriter Angela Booth's clients tell her she performs "word magic." Whether she's writing advertising materials, Web content, or ghostwriting for her clients, she's committed to helping them to achieve results, fast. Author of one of the first books about online business, Making The Internet Work For Your Business, Angela's written many business books which have been published by major publishers. She's an enthusiastic self-publisher and writing teacher.