Get the most from your newsletters

Do you send newsletters to opt-in subscribers? Yes, you should, but setting up a newsletter is a lot of work, and it’s expensive to send out a print version.

BUT… A newsletter can do great things for your business, if you take the attitude that you want to HELP your subscribers.

My vet, for example, sends his customers a new edition every quarter. It’s only four pages, but he has a great mix of news, information, and products. I love my dog, and the newsletter reminds me that she needs medical care, and regular checkups. The newsletter also shows me that my vet cares about his patients. Will I change vets? No way.

If you want to discuss developing a newsletter, contact me and I’ll be happy to create a proposal.

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Author: Angela Booth

Copywriter Angela Booth's clients tell her she performs "word magic." Whether she's writing advertising materials, Web content, or ghostwriting for her clients, she's committed to helping them to achieve results, fast. Author of one of the first books about online business, Making The Internet Work For Your Business, Angela's written many business books which have been published by major publishers. She's an enthusiastic self-publisher and writing teacher.