Do you send newsletters to opt-in subscribers? Yes, you should, but setting up a newsletter is a lot of work, and it’s expensive to send out a print version.
BUT… A newsletter can do great things for your business, if you take the attitude that you want to HELP your subscribers.
My vet, for example, sends his customers a new edition every quarter. It’s only four pages, but he has a great mix of news, information, and products. I love my dog, and the newsletter reminds me that she needs medical care, and regular checkups. The newsletter also shows me that my vet cares about his patients. Will I change vets? No way.
If you want to discuss developing a newsletter, contact me and I’ll be happy to create a proposal.
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