Focus on your goals when choosing a domain name for your new site

When you’re choosing a domain name for a new site, you’ve got many options. Will you go for a name that defines your Unique Selling Point (USP) or a generic, catchy name that you can turn into a brand?

Seth Godin has a great post, The New Rules of Naming, in which he outlines the process he went through in naming a site.

Before you start thinking too deeply about names, work on your strategy.

What is your primary goal for the site? Sales — if so, sales of what? Marketing — what are you marketing?

When you’ve selected your primary goal for the site, you’ll have the key for choosing a great name.

Beyond the name, focus on creating a QUALITY site. There’s so much rubbish online that, as Aaron Wall points out:
If you are creating something of quality over 99% of the competing pages for any phrase are going to be of zero significance.

Author: Angela Booth

Copywriter Angela Booth's clients tell her she performs "word magic." Whether she's writing advertising materials, Web content, or ghostwriting for her clients, she's committed to helping them to achieve results, fast. Author of one of the first books about online business, Making The Internet Work For Your Business, Angela's written many business books which have been published by major publishers. She's an enthusiastic self-publisher and writing teacher.