Tag Archives: writing

Writing Journal 35: Harvesting Inspiration

Writing Journal 35: Harvesting Inspiration

My writing journal for Tuesday, September 16, 2014. You can find all the writing journal entries here.

A slow start this morning. I spent most of my novella-writing time developing a HUGE cluster diagram of character and plot ideas.

Although this is good, I wanted to get on with the writing. I’ve learned to go with the flow, so if this is what my inner writer feels is necessary, more power to the muse.

You’ve got to harvest your inspirations when you can. I used the Inspiration app (the name suits the app perfectly) to develop the cluster, because you can just keep going. It’s got an endless canvas, so your diagrams can be as large as you like.

I’ve used Inspiration for years, going way back to the time I was a Windows person. I made the switch to Macs in 2005, so I’ve been using it for well over a decade. Wonderful app. It’s got an iPad version, but I haven’t tried that yet.

Consequently, with all the brainstorming, I managed just 300 words of the novella.

It must just be a morning for my muse to go overboard. As soon as I started editing the nonfiction book for my ghostwriting client; I got an idea for a new writers’ program. Sigh — as if I need anything more on my plate. I clustered on that for a while, then got myself back into editing.

Honey was restless, so I gave her her breakfast and made my own, while scanning social media. Although I know I should avoid it, I read more about the Hachette/ Amazon dispute.

Email was heavy this morning, with lots of student material. I’ve scheduled handling that for tonight, because I won’t have time during the day.

The weather’s warming up. We’ve got rain and thunderstorms this morning, so walking is out. If the weather clears, I need to go for a walk this afternoon.

Interview for the company history

Julia managed to schedule some interviews for the company history, which is great. Wonderful client, very easy to work with. I made some notes, and we chatted for 40 minutes. I wrote up my notes, and spent a couple of hours working on the project.

Then, lunch at my computer, while reading news websites. I tend to be a news junkie, although I’m trying to wean myself away from it.

Presentations: thank you, Haiku Deck

I’ve got two presentations to do for my retainer client. Julia scheduled an interview, so we have a little chat. It only takes 20 minutes to get the information I need.

The presentations are already outlined, so I brainstorm a couple of taglines, and spend a couple of timer sessions working on them.

Thanks to Haiku Deck, presentations take much less time than they used to. I create a draft presentation in Haiku Deck, then export it to PowerPoint.

I got an idea for the company history, so I went back to work on it. I started out just making notes, but I ended up writing 1,500 words.

Whitelines Magic: Two new Leuchtturm1917/ Whitelines notebooks

Leuchtturm1917 medium and the Leuchtturm1917 pocket hard covers

Happy days. I’m a huge fan of Whitelines paper. I ordered two new notebooks, and they arrived today — they’re Link notebooks, so I can scan pages directly into Evernote.

When I bought several Whitelines notebooks last year, their Whitelines Link notebooks weren’t available in Australia. I thought about ordering them from Sweden, then gave myself a slap in the head, because I couldn’t justify that.

Time rolls on. I used the notebooks and now Whitelines Link notebooks are available in Australia — thank you larryPost.

My notebooks arrived this morning. I ordered the Leuchtturm1917 medium and the Leuchtturm1917 pocket hard covers. I LOVE Leuchtturm1917, because the pages are numbered, there’s a table of contents, AND they have nifty pockets in the back.

Both Leuchtturm1917 and Whitelines paper is very fountain pen friendly. Currently my favorite “everything” pen is a medium steel nib Waterman, with J.Herbin Larmes de Cassis ink.

Larmes de Cassis is a dusty rose color, but it’s very readable on Whitelines, and scanned into Evernote. It’s also a very restful ink. I bought it last year, and hated it at first, but it’s grown on me. I use it for almost everything now.

I use paper all day, every day, and either recycle it, or scan it into Evernote. As soon as I unpacked the notebooks, I downloaded the Whitelines Link app to my phone. The app will scan my notes directly into Evernote. Yes! I’m a very happy person. :-)

Rolling along with the nonfiction book freebie

I manage to do another 1,500 words on it. It’s going very well. I just need to source some graphics for it.

Client proposals

I send out client proposals frequently, but over the past few weeks I’ve been too busy trying to get everything done. We’re culling many of our writing programs, which means that there’s been a huge amount of student material to go through. So, I’ve been slacking off on proposals, time to get moving on the backlog.

A few phone calls, my daily review and word count totals, and the day is done.

, and on Twitter: @angee.

You can find Angela on Pinterest, and on YouTube, too.

Writing Journal 31: Images and Social Media

Writing Journal 31: Images and Social Media

My writing journal for Friday, September 12, 2014. You can find all the writing journal entries here.

With any luck at all, at my current rate of progress, I should be ready to do a first quick “slash and burn” edit on both the novella, and the nonfiction book I’m ghostwriting for a client this weekend. Happy days. :-) I managed 2,000 words of fiction, and 1,800 words of nonfiction. I’d like to do more of both today, but I’ve got a couple of meetings this afternoon, so that’s unlikely.

I got caught up with email last night, mostly. I’ve still got a couple of student short stories to read.

This morning’s email is light; I just need to make some notes and Julia can handle the bulk of it.

It’s time for Honey’s breakfast and my own. She’s a riot. She has a very strict routine, and nothing happens outside that routine. You can set your clock by her. She knows what time she has breakfast, when she goes out to play, and when it’s time for lunch.

One day I had to get up early to pick someone up at the airport;  no way could I get her out of her comfy bed. It was outside her routine. When I got back, she ignored me for an hour, as she does when something doesn’t go her way.

That said, she’s the only dog we’ve ever owned that you can safely leave in the garden with open gates, and not worry that she’ll streak through them. She’s a real little lady, who cares what you think about her. She hates it if you raise your voice; she needs a calm environment.

Time for my own breakfast, while reading a student’s short story. I make a few notes, so that Julia can send the feedback.

Next, I need to check over my draft blog posts, add some content, and edit some images. I like to have a good selection of images, so I send reminder emails to my blogging clients to get them to me.

Images and YOUR blog

Many bloggers don’t create images for their blog posts. This is a shame, because it means that they get fewer social media shares. I grind my teeth whenever I find a wonderful blog post, which I’d love to post to Pinterest, and there’s no image. The Web’s all about images now.

So, even if you’re a writer, and you’re as sniffy about pretty pictures as I used to be, please source some images for your posts, so we can share your posts.

If you don’t have any images that you’re comfortable sharing, use the one of the many stock photo libraries to grab images. They might cost you a few dollars (most are cheap), but look on it as a business expense. If you can’t afford that, use websites like Photopin which offer free Creative Commons images.

OK, time for my walk.

Make freebies the heart of your social media push

I’m back. It’s time to create an ebook for a copywriting client who has me on retainer. I create an ebook a month for his website, and he’s getting good traffic and conversions when he offers them for free, in exchange for a subscription to his mailing list.

Yesterday this blog post on getting leads from Pinterest gave me some insights on how we can get more traction from Pinterest for his ebooks. Usually, I’d create just a couple of images, and would pin them to several of the clients’ boards over a month. Alisa Meredith suggests that you create LOTS of images for your lead generators.

It’s time to leave for my meetings now. I’ll have lunch while I’m out. With luck, I’ll be back in time to do more with the company history I’m ghostwriting.

Back again, and it’s very late. Both meetings ran over time. A quick daily review, and a word count total, and that’s it for another week.

, and on Twitter: @angee.

You can find Angela on Pinterest, and on YouTube, too.

Writing Journal 30: Fiction Tips Series

Writing Journal 30: Fiction Tips Series

My writing journal for Thursday, September 11, 2014. You can find all the writing journal entries here.

Started the day writing fiction and nonfiction. This is my default. I like to get the most creative forms of writing out of the way before the day really starts. I managed 1,800 words on the novella, and 2,800 of nonfiction.

Last night, I spent a couple of hours catching up with student email, and then created the first set of questions for the company history ghostwriting project. Julia set up a time for me to chat to my primary contact later today. So I’ll start on the project tomorrow.

It’s time for Honey’s breakfast. She’s been a lot livelier the past couple of days because the weather’s warming up. Then my own breakfast, while catching up with today’s email.

And it’s time for my walk… The sun’s shining, all is well with the world. :-)

Fiction tips: backstory

Back again, and it’s time to create some more draft posts for my own blogs, and for clients’ blogs. I’m writing some tips posts on the Just Write a Book Blog for writers who are doing NaNoWriMo in November. Wonderful as NaNoWriMo is for writers, it can be dispiriting when a writer ends up with 50,000 words and tries to edit them into coherence.

Apropos of that, we’ll have a NaNoWriMo Preparation Workshop in October. A little planning goes a long way toward ensuring that your output in November builds a great novel.

The first fiction tip, on backstory in fiction has just been published.

I spent a couple of timer sessions creating draft posts, and checked the blogs for older posts which should be revised. I’ve got a mass of older posts on the freelance writing blog. That blog is over eight years old. I love blogging, but keeping up with a blog’s archive as the years go on is a real challenge.

Next, it’s time for the first chat with my ghostwriting client for whom I’m writing a company history. We talk for almost an hour. I like to keep interviews to half an hour; it’s easier for clients. However, we covered lots of ground. I’ve got enough now to outline the history, and draft the first chapter. I’m glad I called in at the library yesterday for background material.

Lunchtime. I’ve got a meeting this afternoon, so I’ll grab a quick sandwich in a coffee shop. I need to brainstorm some material, and I think better when I’m out of the office.

Writing Web content

I’m back; it’s mid-afternoon. I need to keep going on the Web content for the new product-launch website, so I can get the draft done today.

Done! Julia can proof it and send it off to the client for his review. I’m glad that’s out of the way.

The pitch presentation’s almost done. I add a couple more slides, and that can go off for a client review too.

I’d love to write another “Christmas” short story, but I can do that tonight. For now, I need to read over my notes from the long interview this morning, and start on an outline. Biographical ghostwriting projects always take longer than you’d think, because it’s hard to know how information you’ll need, and then you have lots of questions which only the client can answer.

Rats, a headache. I hate taking any kind of medication. I’ll take a break now, and play with Honey in the garden. Fresh air always helps.

I’m back. It’s time to prepare tomorrow’s schedule and review the day’s output. Today’s word counts are very good, and that’s the end of another working day.

, and on Twitter: @angee.

You can find Angela on Pinterest, and on YouTube, too.

Writing Journal 29: Ghostwriting a Company History

Writing Journal 29: Ghostwriting a Company History

My writing journal for Wednesday, September 10, 2014. You can find all the writing journal entries here.

Another ghostwriting project came in late yesterday, which means there’s no time for my fiction and nonfiction ghostwriting projects this morning. I’ll get to them later today.

I enjoy ghostwriting projects which are different. This one’s a company history. The 50th anniversary of the company’s founding is coming up in two months. The company history will be part of the celebrations, and is also for historical purposes. My client’s considering a small book, plus a glossy magazine. I’m writing the book; the material for the magazine will include excerpts from the book.

Once I accepted the project — which I did, immediately, because it’s fascinating, and I know I’ll enjoy it — I needed to do some quick research, and planning. I’ve got a meeting this morning, so on the way back, I’ll pop into the library and do some more research. I want to look at newspapers from the 1960s, just to get a sense of the era.

By the end of the day, I’m hoping that I’ll have some questions for my first interview with the client.

Time to catch up with email

I zoom through email. Last night I read through the Christmas stories I’ve done so far, and planned a couple more. I also caught up on student emails a little. I need to do some more of that tonight, so I can get it under control.

With that out of the way, it’s time for Honey’s breakfast and my own. I make some notes too; I need to rearrange projects to deal with the company history. If I spend more time on the nonfiction book each day, I’ll be able to wrap it up sooner. Just last week I was congratulating myself on being ahead on it.

The product-launch website content, and the pitch presentation are slotted in for this afternoon, along with the novella and nonfiction book. So, a busy day ahead, which is great. I enjoy having lots to do. It’s Wednesday already, so I’ll try and get another Christmas story done by the weekend.

Newsreader apps

I’m loving Leaf. (Mac.) I’m leaving it running as I write, and it picks up posts instantly, just minutes after publication. My best newsreader by far.

Getting book reviews

Over the past weeks, writers have been asking about book reviews. Reviews are basically just marketing. If you only have one book on Amazon, focus on writing, rather than reviews— here’s how to get reviews.

Time to head out…

An afternoon with fiction and nonfiction

Back again, so it’s time for my usual daily fiction novella, and nonfiction book. Just over an hour on each, for 1,000 words of fiction, and 1,800 words of nonfiction.

Next, I need to focus on the Web content for the product launch; but I want to leave a little time for the pitch presentation too.

It’s almost three hours later, and I’m tired. Running around broke up the writing day. That’s as much as I can handle without a long break.

I’m planning on catching up with with student projects for a couple of hours later, so that should get emails up to date. I also need to work on the questions for my first interview for the company history.

Daily review done, word counts done… time for a break. :-)

, and on Twitter: @angee.

You can find Angela on Pinterest, and on YouTube, too.

Writing Journal 28: Copywriting, Fiction, and Apps

Writing Journal 28: Copywriting, Fiction, and Apps

My writing journal for Tuesday, September 9, 2014. You can find all the writing journal entries here.

I didn’t get to my novella last night; I spent the evening reviewing students’ stories, then chatted with two students about their writing. It was huge fun, but I felt guilty for not working on the novella.

So, with all the guilt, I put my head down and WROTE this morning. I managed 2,800 words. With any luck at all, and with a couple of long sessions, I should manage to complete the novella by early next week.

Amazingly, the nonfiction book flowed well too — 1,600 words. I received responses to some research queries I sent the client. I’ll add that material in the next draft.

Honey’s arthritis was bad this morning, but it’s supposed to be a warm day, so that should help. The cold weather’s been hard on her. She had breakfast while I burned through email. It was reasonably light this morning. I made notes for Julia to respond to important messages.

The new-product website

I need to get this Web content done. Julia managed to schedule a couple of calls to subject matter experts for this morning, so that’s great. If we can get the research out of the way, I should be able to complete the content within the next couple of days. I’ll be busy with the calls this morning, so I had to move the work on the pitch presentation to this afternoon.

The perils of beta software…

Eeeek! I should know better. I installed the latest beta of Evernote as soon as Evernote told me it was available. Horrors… it decided that it needed to migrate my notes to the latest version. Judging by the progress bar, the migration looked as if it would take HOURS. Thankfully, it only took 15 minutes — just long enough for me to panic. :-) Note to self — install software at the end of the working day.

I wrap up email, and head out for my walk.

I’m back, and the phone calls are done, so I need to dive into the product launch website.

Lunch at my computer today, then the pitch presentation.

Pitch presentation

I’ve done the research, so I create a couple of cluster diagrams to develop some inspiration. I’ve got a great tagline, and theme. This means I can move right ahead on it.

Mid-afternoon, it’s time for email again, and to catch up on phone calls.

Then, some reading. But…

Newsreader software: the pain…

I tried to open ReadKit; no luck. Ditto with Reeder. (Sigh). I need a newsreader which isn’t a royal pain; I’ve tried various apps since Google Reader died last year. Feedly’s good, but messy to read in a browser.

So I downloaded Leaf (Mac.) So far, so good. I like the minimalist interface. Time will tell.

I’ve just checked the list of non-urgent emails, and they’re mounting up. Please be patient if you don’t get a response immediately.

Slow on email, sorry

If you’ve sent me a message, please be aware that I’m running some 72 hours behind on non-urgent email. If you’re a client, or a student, and neither Julia nor I have replied to you within 12 hours, please resend the message. We’re using a combo of Gmail, Mac Mail, and Mailbox. A message went missing on the weekend, so if you need a response quickly, please resend your message, or call.

And we’re at the end of the working day. After the daily review, I tot up my word counts. Not overly impressive, but I’m pleased.

Tonight, I’m reading the Christmas short stories I’ve done so far. I’m aiming for 25, for December 25. :-)

, and on Twitter: @angee.

You can find Angela on Pinterest, and on YouTube, too.

Writing Journal 27: Use Scrivener for Everything

Writing Journal 27: Use Scrivener for Everything

My writing journal for Monday, September 8, 2014. You can find all the writing journal entries here.

I woke up this morning with an idea for Christmas short story. So instead of working on the novella I’m ghostwriting for a client, I decided to write the story instead. I managed 1800 words of the story; very satisfying. I’ll work on the novella later today, or perhaps tonight.

Then on to the client’s nonfiction book. I did a rough edit of several chapters, and compiled them to PDF, so that I could send them to him. Scrivener makes it easy to send out as little or as much as you like of any project.

A couple of students have asked me about ghostwriting with Scrivener, so let’s chat about that.

Scrivener for freelance writers, coaches, and consultants

Although I primarily use Scrivener for long projects, you can use Scrivener for short projects too. For example, I use Scrivener for my retainer clients — clients for whom I write regularly.

I don’t use Scrivener for blogging, even though many writers do. Thaddeus Hunt has a complete blogging system, and so does Jennifer Mattern.

Scrivener’s wonderful for medium to long projects, because you can develop many novels within one Scrivener file. The five novellas I’m ghostwriting for a client are all in one file. This makes it very easy to compile one ebook, or few chapters and send them to a client. You can also keep your front matter and back matter within the file, duplicating them and customizing them for each ebook.

Monica McCarty uses a Scrivener file to manage her series’ Bible. Visit the Scrivener forum, to see the many ways in which people use Scrivener.

On to email, which is light, just some student material for review. I zoom through that, and it’s time for Honey’s breakfast. I review my Christmas short story as I eat my toast. I can’t resist writing another few hundred words. That takes the story to 2,500 words.

A client presentation…

It’s time to develop a pitch presentation for a client. I start by researching his marketing materials, and creating an outline. He’ll be delivering the presentation, I just need to create it. I do some thinking, and brainstorming, and then put it aside for tomorrow, to let it gestate.

No time to walk today; I have a meeting this afternoon, and need to run some errands after that.

I create some notes for Julia. She needs to chase up the subject matter experts so that I can complete a draft of a client’s website content for his product launch. I didn’t think it would happen on Friday, but it needs to happen today or tomorrow.

I spend a couple of timer sessions developing questions for the SMEs.

Next, I check on my draft blog posts, and add some material to several. I’ll schedule them for publication once I complete them. Usually, I’ll schedule posts for publication several days ahead. (This is a reason I don’t use Scrivener for blogging; I’m in and out of the WordPress blog editor several times a day.)

And it’s time to go…

Back late

I’m glad I got so much done this morning. I got back to the office very late. Time to catch up on emails, and phone calls. Then my daily review, total up my word counts, and the work day is done.

With luck, I’ll write a couple of thousand words of the novella tonight. :-)

, and on Twitter: @angee.

You can find Angela on Pinterest, and on YouTube, too.

Writing Journal 25: Fiction is Feelings

Writing Journal 25: Fiction is Feelings

My writing journal for Saturday, September 6, 2014. You can find all the writing journal entries here.

Up early, and back to my usual routine of writing fiction and nonfiction before I do anything else.

I managed 1,800 words of fiction, and 2,000 words of nonfiction. The fiction flowed well, but it took a little time to get back into the feelings of the characters.

Fiction: stay with it

That’s the big danger with fiction: if you take too much time away from it, it’s very hard to get back into it. You need to be able to feel what the characters feel. If you can’t, your fiction is dead, because it’s an emotional experience for readers. If you can’t feel it, your readers won’t either. :-)

I know this, of course, but I still make excuses for myself, and give myself days off from fiction. I’ve decided that if I know that I’ll be “too busy” to write fiction on a particular day, I’ll get up earlier to make sure that it’s done.

When you take time off from fiction, not only is it hard to get back into it, you end up second-guessing yourself.

A tip: here’s what works for my students when they take too many days off from a piece of fiction. I ask them to go back a couple of scenes, and copy them. No copy and paste however. I ask them to type the scenes again, because that gets them feeling the characters’ feelings again.

Yes, typing is a hassle, but if you can’t FEEL your characters, you’ll start procrastinating. Then you’ll give up on your story.

Another tip: always go with FEELINGS when you’re not sure what to write next.

(More on scenes, and emotion, on my Just Write a Book blog.)

I fed Honey, then had my own breakfast, while checking over the schedule for next week. I remind myself that I MUST walk today. No excuses.

Next, email. Feedback for students, and quotes for clients. Julia can deal with most of it.

It’s Saturday, so I need to run some errands. Since I’ll be out most of the day, I need to get to the “must do” tasks right now. I’ve got a couple of coaching calls later on tonight, so I set myself an alarm to remember to prepare for them.

Draft blog posts, and writing workshops

Firstly, I need to complete several blog posts for clients, and schedule them for publication. Next, I need to do more research on the rush product-launch website content.

OK. Time for my walk.

And back… Lovely morning. It takes a couple of hours to finish up blog posts, and write a page for our new “Leap Into” writing workshops.

Enrollments are open for the first workshop, a three-week copywriting workshop.

I need to work on the NaNoWriMo workshop we have coming up; watch for that one if you’re writing a novel in November.

With that done, it’s time for Saturday’s commitments.

Phone coaching sessions

I’m back. The daily review is done, and so is the word count.

Now it’s time to prepare for a couple of phone coaching sessions. I always enjoy these. After this week’s tech aggravations, I’m glad that the connection’s fine, so we can Skype away.

, and on Twitter: @angee.

You can find Angela on Pinterest, and on YouTube, too.

Writing Journal 23: Copywriting and Workshop

Writing Journal 23: Copywriting and Workshop

My writing journal for Thursday, September 4, 2014. You can find all the writing journal entries here.

An odd morning, but in a good way. I received another rush copywriting job yesterday, so I started it last night, and need to continue with it for a few hours this morning.

Both the novella and nonfiction book can wait until the end of the day. I’m on track with both, so if I don’t get to them, that’s OK too.

Took a break from copywriting to clear my mind, feed Honey her breakfast, and have my own breakfast. I made a note that I MUST walk today. I haven’t been walking. First it was cold and raining, then things kept coming up. Yes, I know, excuses, excuses. :-)

I’m pleased that it’s a light morning for email. I got the messages out of the way quickly.

An interesting message from Amazon KDP about their new Kindle Kids’ Book Creator. I don’t write kids’s books, but I coach several students who do. I made a note to familiarize myself with the program.

I managed to get some blogging done yesterday afternoon, and that’s a good thing, because I don’t have time for it this morning.

A reader asked about a blogging process. Here’s mine. It’s simple:

  • Create draft posts regularly. I like to keep at least ten draft posts in a blog;
  • Complete the draft posts, and schedule them to be published;
  • Repeat.

Off for a walk, then back to do the final edit on the rush job. Edit completed, and it’s time for lunch, when the Telstra technician arrives.

More tech aggravation: dead cable

It’s lucky that I got a new SIM for my hotspot yesterday, because the problem isn’t the cable modem, it’s the cable itself. It could take up to three working days to fix. At least I have Internet. The hotspot’s data is expensive, but it would be a lot more expensive not to have a connection at all.

More copywriting…

Email, and then work on my regular clients’ copywriting gigs.

These are on-going projects which come up every month, and they’re simple to do, once I have the information from the clients. Getting the info can be a challenge. Everyone’s busy these days, and for some companies marketing isn’t a high priority. I’ve learned to start nagging for the material I need a week before I need it, otherwise I end up missing deadlines.

Leap into Copywriting launches: the first workshop starts in less than 3 weeks

I completed the “welcome” materials for Leap into Copywriting workshop. The workshop starts in less than three weeks, and we’re very excited about it.

I want this workshop to feel personal to each student; so it’s focused on exercises and feedback. We’ve been testing the exercises with current and previous copywriting students. I want the next exercises to be fun, as well as effective, so that students get methods they can use on all their copywriting projects.

We’ve got several workshops planned. Each has a start date, so they’re not on-going, and each is limited to ten students. I’m not sure how often we’ll be running each workshop.

With that done, it’s time to make some phone calls, and finish up for the day. I’ve got a coaching call this evening with a student in Scotland. I love a Scots’ accent.

Daily review done; word counts done. I’m done… :-)

, and on Twitter: @angee.

You can find Angela on Pinterest, and on YouTube, too.

Write An Ebook In 8 Hours Or Less

Write An Ebook In 8 Hours Or Less

Want to write an ebook in a day? You can. As you may know, I write a lot of books, usually for clients. I’ve got a process that I share with you in my Words into Cash: Write and Sell Your Ebook in Just 8 Hours program.

If you’re interested in writing fast and well, I encourage you to check out this program, because we’re withdrawing it on September 7. We’ve got many more programs scheduled for this year and next.

Why write a fast ebook?

Money’s one reason. Would you believe that an ebook on attracting hummingbirds to your home made $500,000 in a single year? People want information on many different kinds of topics.

I love watching birds on my daily walks, and if I had the time and inclination, I could write an ebook on attracting native birds to your garden.

Would it sell? Who knows? If you write a quick ebook, and spend just eight hours on it, it scarcely matters. Some ebooks can be sleepers. You can write an ebook, forget all about it, and months later discover that it’s taken off.

However, important as money is, it’s not the only, or even the primary reason for my clients to write ebooks. They may write an ebook to educate their audience, for the credibility it gives them, or just because a competitor has an ebook and they want one too.

Ebook marketing is hard, right?

Authors can get tied in knots over marketing. They think that “marketing” is a mysterious process, which takes a long time, and is embarrassing into the bargain. No one wants to beg people to read their book.

If you shudder at the idea of marketing, and think it’s hard, let’s look at a simple process for setting your goal for marketing, and your goalposts.

  • Decide on your goal for ebook marketing. Do you want lots of sales, to become known as an author, to sell a coaching program, to sell a product…?
  • Set your goalposts. How will you know when you’ve scored a win? Your goalposts might be getting your ebook into the top thousand ebooks in its category on Amazon. Or they might be getting ten speaking engagements. Or getting your new product into stores across the nation. When you set your goalposts, you define what “success” looks like for you.

Once you’ve set a goal, and the goalposts, marketing starts to look a lot less intimidating.

Setting your goalposts is vital. When I’m coaching business people and authors, I encourage them to look beyond sales, or the number of downloads they get if they’re offering their ebooks for free. Your goalposts – that is, the measure of your success, may not involve large numbers of readers at all.

Here’s an example. One of my clients, a management consultant, published his ebook on Amazon, and had 100 Createspace copies printed. He sends a printed copy of his book to prospects, and leaves several copies behind after he pitches prospects. He’s tripled his client list in the past year.

Would you spend eight hours writing an ebook if you knew it would triple your business? Our Words into Cash: Write and Sell Your Ebook in Just 8 Hours program is available until September 7.

, and on Twitter: @angee.

You can find Angela on Pinterest, and on YouTube, too.

photo credit: cindiann via photopin cc

Writing Journal 19: Edits and Sunday Blogging

Writing Journal 19:  Edits and Sunday Blogging

My writing journal for Sunday, August 31, 2014. You can find all the writing journal entries here.

Fiction focus today

I received novella #3 back from the editor last night, so I’ve decided to focus on fiction this morning. I’m on-track for the nonfiction book, so that’s fine.

I slept in this morning (horrors), so I need to get caught up. It won’t be a full working day because it’s Sunday, which means I have commitments.

I managed to get a couple of timer sessions (35 minutes each) of novella #4 done, with 2,300 words. However, I’ll need to do a read-through because the characters aren’t reacting the way I expected they would. In a way, that’s fine, because the characters are starting to drive the book; in another way, it’s a disaster. Over the years, I’ve found that characters can drive a book right off a cliff. I may need to back up a couple of scenes.

Time for Honey’s breakfast.

Then my own breakfast, while reading email. I’m still hugely impressed with Mailbox. It’s a delight to use on a phone. It’s intelligent too. It picks up what you want to do with a message from how you’ve handled similar messages in the past. It offers to handle future messages for you in the same way.

Lots of student emails today. I’m a little behind on student feedback. I made some notes on student projects I read on my iPad last night. I’ve just got to call up Notability on my Mac this morning, and copy the notes to email, and send them off.

Edits of novella #3

I’ve looked the material over, and there isn’t much to do. However “much” is relative. It’s a long novella. I could have made it shorter, if I’d taken the characters in hand. :-) Not to worry, it will get done today, then it gets shipped off to the client.

I’ve got a lot of client blogging to do today. However, I’ll leave that for this afternoon. I’ll focus on the edits for now.

Whew — the edits are done. Time to leave it for now; before I’m late…

Back again: final read of novella #3

I’m back. I do a quick read of novella #3, and it’s time to focus on creating draft posts for my own and clients’ blogs.

Finally done. Sadly, not as many draft posts as I’d hoped to do. Enough for now. Time for the daily review, and word count. And that’s it for today. :-)

, and on Twitter: @angee.

You can find Angela on Pinterest, and on YouTube, too.