Sales Power: Grow Your Website With Great Web Content

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You own a small business. You want more sales. If you have a website, you’re disappointed with the results; you expected your site to do more for your business. If you’re site is small: brochure size, you can’t expect much from it. To get more traffic and more sales, you need more content.

However, creating it can be a hassle. You’re busy, and so is your staff. Is it really worth the effort? Yes, it is. Dollar for dollar, every cent you invest in content will stand you in good stead for years to come.

1. Web Content Is a Cheap Promotional Strategy

Adding content to your website is one of the cheapest and most effective ways to promote your business. The more content your site contains, the more visitors you will get.

In addition to adding content you need to ensure that some of your content is so valuable that it attracts links effortlessly.

Each link you get is valuable. Consider that any backlink is worth at least $25 a month to you, and much more if the link comes from a high-ranking site. Placing a monetary value on links gives you way to evaluate the results you’re getting from your content development.

2. Which Keywords? Use Your Positioning Statement

Your positioning statement describes your audience. It also describes what your site is, and why your audience will find it valuable.

Write your positioning statement before you start researching keywords. Your keywords should be developed from your positioning statement — brainstorm keywords, and ask everyone in your company to do the same. You know your business better than anyone else, so you know the mindset of your audience and the words they’re likely to type into a search engine to find you.

Use keyword research tools only after you’ve developed your own in-house keyword list.

3. Create a Schedule for Web Content Development

The easiest way to grow your website with great content is to create a content-development schedule. (Hire writers if no one in your company has the time to write.)

Your website can be your most effective marketing tool, but its effectiveness depends on amount and type of content. The more your site grows, the more marketing power you’ll have.

, and on Twitter: @angee

photo credit: 竜次 ryuuji via photopin cc

Web Marketing: Two Super Secrets You Must Know

New to Web marketing? Compared to offline marketing, promoting your products and services online has great advantages: your promotions stay online more or less forever, and tracking your results is easy. Here are two super secrets you must know.

1. Content Counts: the Organic Search Results Are Free Marketing

The old saying “content is king” is more true than ever, but here’s a tip: the saying should really be: “RELEVANT content is king”.

In the online world, the more content you have on your site, and on other online venues, the better, but before you splash out on hundreds of articles and videos, think about the needs of your audience.

Who are they? What are their buying triggers? Who is your competition? Once you’ve answered these questions, you can start creating content — or having it created for you.

You can use content in many ways online to achieve your marketing objectives, but be aware that in general, more traffic to your site is not the answer, unless that traffic is targeted, and responds to your offerings.

Therefore, do some research, and create a marketing plan to get you started, but don’t spend too long over it. You should be able to rough out a plan in half an hour or less.

Then, once you start marketing, track your results.

2. Use What’s Available: Rich Media Helps to Spread Your Message

In addition to advertising, there are many ways to spread your message online. Consider: videos, online news releases, free blogs, social networking and forum marketing, in addition to Pay Per Click advertising, and organic search engine marketing.

Before deciding on which form of rich media marketing and social networking to use, work out where your audience hangs out. Video marketing won’t work for you if your audience isn’t interested, for example.

Test your results in each form of marketing, and persist with those which give you the best results.

Are you making all the sales you need? Get persuasive copy written by a top copywriter. I (Angela Booth) have been online for a couple of decades, and I’ve been writing copy for longer than that. Persuasion isn’t optional: it’s the difference between a business goldmine and survival. Get persuasive Web copywriting that works.

[tags]marketing, internet marketing, web content, web marketing, website marketing, web site marketing[/tags]

Marketing with Squidoo – Spotlight your Successes for Traffic

In these tough times, the traffic and sales generated from your business’s Web site can make the difference between a healthy profit and a mass of red in the company accounts.

Unfortunately, if you’ve just created a Web site, you’ve left your run a little late. Web sites take time to index, and to start appearing for searches in the major search engines. A Web site which went live a year ago for example, should now start appearing in the search engine results’ pages.

Here’s a little tip which has worked wonders for my marketing clients, resulting in getting their new sites indexed in double-quick time: use Squidoo. Currently Squidoo has a PageRank of 7, so a link from Squidoo to your site ensures that your site is spidered.

The brainchild of consummate marketer Seth Godin, Squidoo is free advertising for your business. Google likes Squidoo, and you’ll see Squidoo lenses ranking well for some highly popular and desirable keywords.

Squidoo lenses do well on Google, so a collection of lenses can drag your new Web site into the Google index if the site is new, and can bring you traffic if your site’s established.

Most businesses are still clueless about Squidoo, so you should be able to build a presence there easily.

Here’s how to market with Squidoo:

1. Create a lens for your company

You can create a Squidoo lens for anything at all. (A page on Squidoo is called a “lens”.) Start by creating a lens about your company, and link it to your site, of course.

Build the lens over time. A tiny lens that you create and forget will get you no results. Make your lens useful, and your lens will get traffic, and so will your Web site.

The term “lens” is a clue which tells you that each lens you create must be sharply focused – focus your company lens on what your company does for your customers, from the customers’ point of view. Provide information, rather than trying to sell on your lenses.

Create a white paper or report, and offer it on your lens for free, in return for visitors’ email addresses giving you permission to stay in touch with them.

Tip: do a search for your competitors on Squidoo. You may be surprised that some already have Squidoo lenses. If not, congratulate yourself on your own prescience, and build your lenses.

2. Create a lens for each product

A single lens is just a page, so create a lens for each product you sell, or service you provide. Again, ensure that these lenses are informational, rather than simple advertising. Your goal is to capture your audience, and send them to your site, where you can do all the selling you want to do.

Post audio files and videos to your lenses: make each lens as interactive, and information-rich as possible.

3. Staff spotlight – have each member of staff create their own lens

Encourage your staff to create lenses too. The more lenses aimed at your site, the more traffic you will generate for the site.

Staff could create lenses in their own area of interest, linking back to your site. Lenses are meant to be fun, so give staff their head: let them be creative.

Need expert marketing help? Top copywriter Angela Booth specializes in Web marketing.

Articles are powerful and effective Web marketing; Angela can create article packages providing huge returns on investment.