Tag Archives: website copywriting

Jetpack WordPress Plugin: Excellent Statistics

I wrote about the Jetpack plugin earlier this week; I love it.

I’ve had several questions about it, so here’s what I’ve found most useful: the stats, and the Twitter widget.

The statistics module has become my preferred method of checking stats on a site. Just log in to your blog, and you can view all your stats at a glance.

As for the Twitter widget, it’s just a super-simple way to add a Twitter feed to a blog.

Edit: Jetpack has just been updated with some minor fixes.

Web Marketing: 5 Easy Ways to Make More Sales

You’ve got a Web site, but you’re disappointed that you’re not making sales. How do you get traffic to your site, and convince people to buy once they arrive? The answer’s simple, and consists of two words.

Read on to discover what they are.

These days, with billions of Web pages online, and many millions of sites, it’s harder to get attention than it used to be. However, people look for information on the Web 24×7, and if you can give them what they want, you’ll get attention, and you’ll make sales.

Here are two words to remember: Be There. That is, be available, encourage interaction, and you’ll make sales.

Let’s look at five easy ways you can be there.

1. Create a Blog: Be Real, and Be Human

Many businesses believe that blogging won’t help their business, because ______ (fill in the blank with your reason.)

If you believe this, let me ask you two questions: “Do you want more traffic? Do you want more sales?”

Did you answered “Yes” to both questions, you need a blog. Your blog may not look like an online journal. Few business blogs do. It may just look like a part of your site which gets traffic which converts to sales.

The point of a blog on your site is that it engages your visitors and turns them into customers.

2. Answer Customer Questions on the Blog

A blog’s power is derived from Really Simple Syndication (RSS.) This syndication is built into blogs, and it means that blog postings can appear on sites which syndicate news (Google Blogs, Technorati, and many others), within minutes.

Contrast this instant syndication with getting a Web page indexed so that it appears in the search query results — it can take days, even if your site is well-established, and months, if your site is new.

This instant-publication feature of a blog make it an ideal solution to responding to customer and pre-sales questions.

3. Create a Twitter Account to Promote Special Offers

As well as a blog, your business needs a Twitter account. Many businesses use their blog in tandem with Twitter to respond to customer questions. However a very  common use for Twitter accounts is to use them for special promotions. For example, the site Adore Beauty asks customers to tweet their Wish List: customers can win items on the list.

4. Add More Content to Your Web Site

Content counts. Every page on your site is an opportunity to be found in the search engines, so build up the content on your site for more traffic and sales.

5. Keep Your Web Content Fresh

As your site grows, your content can become hard to manage if you don’t have a content plan for the site. Appoint an editor for the site to manage the content, ensuring that the content is up to date, and that all the links work. This is vital: broken links give a bad impression.

Get traffic to individual pages by building up the links to those pages, so that each page on your site works for you.

Need help with Web marketing? I (Angela Booth) have been marketing online for many years. Brief me on your site: I’m happy to help.

Fatal Web Copywriting Mistakes – How to Make your Clients Hate You

What’s an “SEO copywriter”? This term is often tossed around by newbies, and is a fair indicator of fatal Web copywriting mistakes you should avoid. Here they are.

Let’s start at the beginning. Copywriting is marketing. Copywriting isn’t writing educational or informative material. It’s writing words that sell, whether online or offline. That’s all it is. On the Web, words sell much as they do in direct response copy; they touch the reader’s emotions, and get him reaching for his credit card.

In a nutshell: copywriting equals sales.

So please avoid these fatal Web copywriting mistakes – any one of them is sure to make your clients hate you, so that they not only will never hire you again, but will badmouth you in the industry.

1. Writing for the Search Engines

The search engines can bring you traffic, but they can’t buy a client’s products. People buy. Therefore it’s much better to get 50 visitors a day who want to buy a product, rather than 5000 visitors who typed a keyword into a search engine and landed on a Web page.

Should you use keywords in your copy? Yes, if they’re words buyers type into a search engine query box, and if the keywords are buyers’ keywords. Using keywords for any other reason will always dilute the effectiveness of your copy. See mistake #3.

A SEO copywriter knows which keywords result in sales for products. A good SEO copywriter is a copywriter first, and is a search engine optimization specialist second.

2. Writing Without Proof

Hype-laden copy which isn’t backed up by proof is ineffective, because it harms your credibility.

Avoid writing without proof. Saying “our product is the best” without proof is useless. Back up every statement you make, with testimonials or research studies, or don’t make them.

If a client fails to provide proof, it’s up to you to get it, in any way you can.

3. Failing to Track Sales and Adjust the Copy

We said that copywriting equals sales. Therefore, before a company hires a copywriter to write, they decide how they’ll track the effectiveness of the copy, and will inform you how they’ll track. For example, “our current conversion rate for the page is 2 per cent. We require your copy to convert at 5 per cent. We expect revisions without further charge, until you reach a 5 per cent conversion rate.”

I love clients who track, and so should you. If a client doesn’t outline how he’ll track, help him to develop a tracking method, and ask for a bonus (or at the very least, a glowing testimonial of how you improved sales) at the end of the project. Clients who track become long term clients, and they have the potential to bring you many more clients.

Angela Booth’s Copywriting Master Class – learn a valuable business skill and profit every day

Copywriting is writing for business: promotional writing. Copywriters write material like advertisements and they’re VERY highly paid.

Would you like to write your own copy, so you’re never at the whim of a copywriter?

Learn copywriting skills with top copywrter Angela Booth. Learning copywriting is easy, and you can use your skills in every phase of your business.

“Copywriting Master Class – Ten Weeks to Copywriting Genius” gives you a comprehensive copywriting course – learn powerful copywriting skills and use them for your business, and write copy for others too.

[tags]Web copywriting,internet copywriting,website copywriting,web copywriter,Web content[/tags]

Web Copywriting – Sell and Make Money Online

Every Web site which sells can use the services of a Web copywriter. As the Web explodes with millions of new sites, businesses need someone with competent Web copywriting skills, or they won’t make sales.

If you enjoy marketing, that is, making sales, you’ll enjoy writing copy for the Web, and your skills will be in high demand.

What Do Web Copywriters Write?

Web copywriters write sales materials. You may write the sales content for a complete Web site, or just single pages. In addition, you’ll write email marketing materials, and Web advertising. Your job is to sell online, using words.

Most Web copywriters specialize. Some specialize in writing Pay Per Click (PPC) advertising and landing pages for that advertising. Others specialize in writing content for online sales catalogs, or in writing email marketing campaigns.

You can choose the kind of copy you enjoy writing, and specialize in that.

How to Get Started

To get started, you need your own Web site. This is because Web copywriting involves writing for the search engines. Why? Because the search engines bring traffic to a site. Your job, as a Web copywriter, is both to get traffic to a site, and also to convert that traffic, so you make sales.

Your own site is your test bed. It helps you to develop your skills.

When you write sales content for your site you’re advertising your Web copywriting skills. The more proficient you are in getting traffic to your site, the more clients you’ll get.

I encourage you to test everything you write. Testing is the foundation of great Web copywriting. It’s essential. Initially you’ll test using the material you write for your own site – you’ll use those skills when you write copy for others, too.

If you enjoy selling, Web copywriting offers a new career. You’ll be in high demand, so get started today.

Selling Online? Increase your profits

Web copywriting skills are an essential tool for your online business success.

Whatever you’re selling: whether it’s your own products and service, or whether you’re acting as an affiliate for others, you must know how to sell online.

I’ve been coaching business owners in do-it-yourself copywriting skills for several years, simply because I believe that the person who knows the most about a product is the best copywriter for it.

Now I’ve turned that material into an ebook packed with tips – Angela Booth’s “Web Copywriting Profits: DIY Copywriting”. Discover how you can increase your profits today.

Become a copywriter and get paid to write

Did you know that most business people struggle with their writing? It’s true. If you enjoy writing and find it easy, you can write for money, for business. In short, you can become a copywriter.

Copywriting is writing for business: promotional writing. Copywriters write material like advertisements and compared to most writers, they’re VERY highly paid.

The explosion of the influence of the Web means that copywriters are flooded with offers of work. Even new copywriters find it easy to get copywriting gigs and to build their copywriting services business.

If copywriting intrigues you, join me in my Copywriting Master Class. I’ll take you from copywriting novice to pro.

“Copywriting Master Class – Ten Weeks to Copywriting Genius” gives you a comprehensive copywriting course, as it helps you to set up your copywriting services business.

[tags]Web copywriting,internet copywriting,website copywriting,web copywriter,Web content[/tags]

Web Copywriting – Three Hot Tips You Can Use Today

Effective Web copywriting helps customers to make the decision to buy. It’s different from writing copy for print, because many of the cues which lead to sales are missing. You need to supply them.

Many businesses just give up on making sales via their Web site. A common complaint is: “We tried it, and it doesn’t work”. As a Web copywriter, you can show businesses that the Web is a magnificent sales channel; you just need to provide the right buying environment for sales to take place.

Here are three tips which will help.

1. Include all the information buyers need

Buyers want to buy. When they don’t buy, it’s often because they don’t have enough information to make a decision. Think about the questions which buyers have about your products and services, and supply the answers. Yes – it really is that simple.

Take a look at Amazon. This site knows how to sell. Every product has images, descriptions, customer reviews and various forms of customer interaction.

The more information you can supply in your Web copy, and the more interaction you can encourage, the more sales you’ll make.

(Hint: I look on blogging as Web copywriting. Think about blogging as a way of supply information, and encouraging interaction.)

2. Offer customer service before and after the sale

You’re a Web copywriter, not a magician. Customers need support: they need contact information on every page, at a bare minimum.

Encourage your Web copywriting clients to provide facilities like online chat. Most customers won’t use it, however the knowledge that it’s available is a powerful signal that buying is safe.

Each site should also have a Support center; add all the informational content buyers need before buying, and after they’ve made a purchase.

3. Navigation is a sales map – lead your customers to sales

Web copy is hypertext; take advantage of it. I consider site navigation and links an integral part of Web copywriting.

Consider how customers will reach the site – they can enter a site via any page. This means that you need to think through what brings visitors to a page, and how you can lead a visitor to a sales page, and then convert them to buyers.

Web copywriting involves much more than writing sales copy. When you use the three tips we’ve discussed, you’ll make sales because you’re providing the cues which help your buyers.

Selling Online? Increase your profits

Web copywriting skills are an essential tool for your online business success.

Whatever you’re selling: whether it’s your own products and service, or whether you’re acting as an affiliate for others, you must know how to sell online.

I’ve been coaching business owners in do-it-yourself copywriting skills for several years, simply because I believe that the person who knows the most about a product is the best copywriter for it.

Now I’ve turned that material into an ebook packed with tips – Angela Booth’s “Web Copywriting Profits: DIY Copywriting”. Discover how you can increase your profits today.

[tags]Web copywriting,internet copywriting,website copywriting,web copywriter,Web content[/tags]

Web Copywriting Tips – Write Sales Letters Which Convert

A Web sales letter which doesn’t convert (make sales) is just a collection of words. Discover four Web copywriting tips which will help you to increase your conversion rate.

It’s All About Credibility and Trust

Selling on the Web via Web sales letters is a form of direct response marketing; other forms include telemarketing, direct mail and infomercials. Since the Web buyer has no other references to answer his: “Who are you, and why should I trust you?” questions, you must establish your credibility on the page.

Trust is built in the way you write the page. One way is by offering a guarantee. It’s NOT the best way. You’re asking someone to trust you enough to hand over their credit card details, so saying they’ve got a 60-day guarantee means little – you could be a credit card scammer.

Here are four tips which will help you to write Web sales letters which convert.

1. Your headline must grab your prospect’s attention

Get him reading, and keep him reading… if your prospect stops reading, it’s game over.

“Cute” headlines and outrageous claims are a red flag. Remember that it’s all about credibility and trust, so write a headline which speaks directly to your prospect’s need.

2. Emphasize your Unique Selling Proposition (USP)

As your prospect reads, he’s conducting a conversation in his head. He’s asking “So what?” You need to answer him with your USP.

Therefore, before you write a single word, work out what your USP is. If you don’t have a USP, you can’t write a sales letter which converts.

Once you find your USP, build your sales letter around it.

3. Tell them who you are, and why they should trust you

Your sales letter needs to contain verifiable information. Add your (real) name to it, with any relevant affiliations.

4. Credibility check – your spelling counts

Your spelling really does count; it’s not just nit-picking. One way to recognize a hoax or spam email is by its spelling mistakes; buyers know this, and any spelling mistakes raise red flags. Spelling errors speak directly to your credibility: use a dictionary.

Writing Web sales letter which convert well is easier when you read your sales letters from the point of view of your buyers. Write to build credibility and trust, and you’ll sell.

Angela Booth’s Copywriting Master Class – learn a valuable business skill and profit every day

Copywriting is writing for business: promotional writing. Copywriters write material like advertisements and they’re VERY highly paid.

Would you like to write your own copy, so you’re never at the whim of a copywriter?

Learn copywriting skills with top copywrter Angela Booth. Learning copywriting is easy, and you can use your skills in every phase of your business.

“Copywriting Master Class – Ten Weeks to Copywriting Genius” gives you a comprehensive copywriting course – learn powerful copywriting skills and use them for your business, and write copy for others too.

[tags]Web copywriting,internet copywriting,website copywriting,web copywriter,Web content[/tags]

Buying is a process – make buying easy online

Do you make it easy for your prospects to buy from you? You will, when you turn buying into a process.

To create your process, you must know the steps your buyer goes through, in the buying cycle.

As a rule of thumb, the higher the price on an item, the more steps a buyer goes through to decide to buy.

1. First, he is aware of his own need, or desire. This need will not be at the forefront of his mind – yet.

2. Next, he becomes aware of your product.

3. He sees it as a solution… maybe.

4. Finally, he’s half-convinced to buy.

5. Eventually, he buys from you.

These steps may take place over hours or months, or even years, if he’s buying a house.

That’s a lot of steps in the buying cycle.

Matching your process to the buying cycle

Your goal is to catch buyers at every stage of the buying cycle.

To catch buyers when they’re at step 1, much of your marketing needs to be informative, to make the buyer aware that he has a need. Of course you want him to see your product as the solution.

For many vendors, buyers who are still at step 1 are ignored. With a high ticket item, you don’t want buyers at step 1 – there’s too much education required before they get to step 5. However, if you ignore these buyers, you’re missing out on a huge opportunity.

There are several profitable ways you can take buyers through steps 1 to 5 quickly, and land a sale. You can work the steps in the process out for yourself; if you need help, you can brief me. My Web copywriting services include working out a process for you.

A tip: be wary of spending too much time on the first steps of the process, without thinking it through. Once buyers are made aware of their need, and your solution, they’re almost primed to buy… from anyone. You need a process to stay in touch with your prospects until they’re at step five, and BUY from you.

You need a copywriter who’s focused on sales, just like you

Whatever you’re selling, you need the help of a top copywriter like Angela Booth, who sells online. Practical experience beats theory.

When you hire Angela, not only do you get the benefit of her years of copywriting experience, you also get the benefit of her practical experience of selling online.

Contact Angela today for Web copywriting help. She’ll increase your profits and lower your ad spend.

[tags]Web copywriting,internet copywriting,website copywriting,web copywriter,Web content[/tags]

Web Copywriting Secrets – Get Found, Make Sales

Want to make sales on the Web? Effective Web copywriting which takes the search engines into account is the answer. You can get free organic traffic, which converts, saving on advertising.

Web copywriting is different, because Web copy should be written for the search engines, as well as for your prospects. Why? To make sales, and to save you money.

Here’s a case study. Jerry sells an ebook online. It’s a great ebook, and is selling well. However, Jerry’s spending almost 70 per cent of the income from his ebook on Pay Per Click (PPC) advertising.

He’s not grumbling: the ebook’s a treasure. He gets sales every day, but his high costs bother him. Yes, he’s tried getting the ebook to stand on its own feet by cutting down on his PPC ad spend, but then sales slump. So Jerry keeps pumping cash into PPC.

He asked me to take a look at his landing page and PPC ads and revamp them.

I read the sales page copy, which was basically fine. However, when I looked at the source code of Jerry’s sales page and his site statistics, I saw that Jerry was missing out on lots of free traffic.

After doing a little research, I wrote Jerry a report, showing him that he could easily increase his site’s organic (free) traffic by at least 1000 per cent. Some of this free traffic would convert into sales. Over time, as the search engines indexed his new Web sales page, he would be able to cut down on his PPC ad spend.

It’s All In The Code – Your Page Title Is A Free Ad

When you’re writing Web copy, think of your page title, and the page description (which go into the page’s HTML code), as free advertising, because that’s precisely what they are.

Well-written page titles and descriptions make sales – they appear in the organic search results, and get click throughs, which will convert for you.

Web copywriting is an art – remember that it’s not just for site visitors, it’s also for the search engines, which will do your advertising for you.

Want Web sales pages written by a pro? Top copywriter Angela Booth sells online herself, so she knows what works in Web copywriting. Let her put her experience and skills to work for you. Contact her on her new site, Angela Booth’s Hot Web Copy. Get found, make sales, and build customer loyalty.

Get a quote on your next Website landing page project now.

[tags]Web copywriting,internet copywriting,website copywriting,web copywriter,Web content[/tags]