Tag Archives: web marketing

Sales Power: Grow Your Website With Great Web Content

salesclothing

You own a small business. You want more sales. If you have a website, you’re disappointed with the results; you expected your site to do more for your business. If you’re site is small: brochure size, you can’t expect much from it. To get more traffic and more sales, you need more content.

However, creating it can be a hassle. You’re busy, and so is your staff. Is it really worth the effort? Yes, it is. Dollar for dollar, every cent you invest in content will stand you in good stead for years to come.

1. Web Content Is a Cheap Promotional Strategy

Adding content to your website is one of the cheapest and most effective ways to promote your business. The more content your site contains, the more visitors you will get.

In addition to adding content you need to ensure that some of your content is so valuable that it attracts links effortlessly.

Each link you get is valuable. Consider that any backlink is worth at least $25 a month to you, and much more if the link comes from a high-ranking site. Placing a monetary value on links gives you way to evaluate the results you’re getting from your content development.

2. Which Keywords? Use Your Positioning Statement

Your positioning statement describes your audience. It also describes what your site is, and why your audience will find it valuable.

Write your positioning statement before you start researching keywords. Your keywords should be developed from your positioning statement — brainstorm keywords, and ask everyone in your company to do the same. You know your business better than anyone else, so you know the mindset of your audience and the words they’re likely to type into a search engine to find you.

Use keyword research tools only after you’ve developed your own in-house keyword list.

3. Create a Schedule for Web Content Development

The easiest way to grow your website with great content is to create a content-development schedule. (Hire writers if no one in your company has the time to write.)

Your website can be your most effective marketing tool, but its effectiveness depends on amount and type of content. The more your site grows, the more marketing power you’ll have.

, and on Twitter: @angee

photo credit: 竜次 ryuuji via photopin cc

Web Marketing: 3 Copywriting Secrets You Must Know

Are you getting started in Web marketing? It can be highly profitable, even in the current economic climate, as many marketers are discovering. However, it’s different from other promotional strategies. Let’s look at three copywriting secrets you must know for success.

Web copywriting can not only increase traffic to your site, it will also increase conversions. Of course, your conversions are vital: traffic for the sake if it is useless.

By “conversions” we mean that when a site visitor reaches one of your site’s pages, he takes the action you want him to take, rather than clicking away immediately.

Here are your vital Web copywriting secrets.

1. Match Your Keywords to Your Positioning Statement

Take out your business’s positioning statement. If you don’t have one, create one right away. Your positioning statement includes: a statement of what your business is, who your target market is, (optionally) who your competitors are, and finally, what makes you different from your competition.

Now, brainstorm keywords. Brainstorming is important, before you use any keyword tools, because keyword tools only contain historical data. For any site, at least 50 per cent of traffic derives from unique searches.

Use this target market, and keyword information in your site’s content.

2. Copywriting Sells, but You Must Test

Testing is vital online, because you can waste a great deal of money on Pay Per Click and other advertising if you don’t. When you’re setting up a new site, or are adding content to an existing site, or are launching a new product or service, do some Pay Per Click advertising first, so you can discover the keywords which convert for you.

Then, once you’ve written your copy, test it and tweak it using Pay Per Click (PPC) to enhance your conversions.

3. Use Copywriting to Build Relationships

Finally, use Web copywriting to build relationships. You spend a lot of time and energy getting visitors to your site, so build the relationship with strategies like email marketing, and social media marketing.

Remember to write copy which is friendly, chatty and informal: the Web is a conversational medium.

Are you making all the sales you need? Get persuasive copy written by a top copywriter. I (Angela Booth) have been online for a couple of decades, and I’ve been writing copy for longer than that. Persuasion isn’t optional: it’s the difference between a business goldmine and survival. Get persuasive Web copywriting that works.

[tags]copywriting, web copywriting, marketing, online marketing, Web marketing, PPC, Web content[/tags]

Web Marketing: Two Super Secrets You Must Know

New to Web marketing? Compared to offline marketing, promoting your products and services online has great advantages: your promotions stay online more or less forever, and tracking your results is easy. Here are two super secrets you must know.

1. Content Counts: the Organic Search Results Are Free Marketing

The old saying “content is king” is more true than ever, but here’s a tip: the saying should really be: “RELEVANT content is king”.

In the online world, the more content you have on your site, and on other online venues, the better, but before you splash out on hundreds of articles and videos, think about the needs of your audience.

Who are they? What are their buying triggers? Who is your competition? Once you’ve answered these questions, you can start creating content — or having it created for you.

You can use content in many ways online to achieve your marketing objectives, but be aware that in general, more traffic to your site is not the answer, unless that traffic is targeted, and responds to your offerings.

Therefore, do some research, and create a marketing plan to get you started, but don’t spend too long over it. You should be able to rough out a plan in half an hour or less.

Then, once you start marketing, track your results.

2. Use What’s Available: Rich Media Helps to Spread Your Message

In addition to advertising, there are many ways to spread your message online. Consider: videos, online news releases, free blogs, social networking and forum marketing, in addition to Pay Per Click advertising, and organic search engine marketing.

Before deciding on which form of rich media marketing and social networking to use, work out where your audience hangs out. Video marketing won’t work for you if your audience isn’t interested, for example.

Test your results in each form of marketing, and persist with those which give you the best results.

Are you making all the sales you need? Get persuasive copy written by a top copywriter. I (Angela Booth) have been online for a couple of decades, and I’ve been writing copy for longer than that. Persuasion isn’t optional: it’s the difference between a business goldmine and survival. Get persuasive Web copywriting that works.

[tags]marketing, internet marketing, web content, web marketing, website marketing, web site marketing[/tags]

Article Marketing: 5 Easy Ways to Use Articles to Sell

Want to get more value from your article marketing? Articles can boost your profits. Here’s how to super-charge your sales by making the most of your articles.

Marketing using articles is a brilliant way to advertise. Unlike other forms of advertising, your articles will continue to sell for you for years to come. I’m still making sales from articles I created in 2001 — if I knew then what I know now, I would have devoted more effort, and created more of them over the years.

1. Create a Marketing Plan

Start by creating a marketing plan. Decide what you’re marketing, who your audience is, what your audience wants to know, and how you’ll get a response from them.

How much will you spend? Decide that, too.

You should also have a tracking method in place before you start writing, or hire someone to write for you.

2. The More Articles the Better: Quantity Counts

You’ll get the best results by spreading out your campaign over several months.

This is because the material takes time to be indexed by the search engines. Additionally, once you see which articles get the most views, you can write more articles targeting those keywords.

3. Support Your Articles With Your Email List

Got an email list? If you don’t have one yet, create one today. When you publish an article, let your list know. You should also announce your new article on the social media sites — create accounts at Twitter, Facebook, and similar sites.

4. Re-Purpose Your Articles: They’re Valuable

As we’ve said, the more articles you have the better. But don’t stop there. You can re-purpose your articles in many ways. For example, you can transform them into press releases, ebooks, reports, and white papers with minimal effort.

5. Turn Articles Into Videos to Reach a New Audience

Video sites like YouTube get millions of visitors, and you can tap into that audience by turning articles into videos. These videos don’t need to be extravaganzas. Keep them short, and to the point.

Want to use article marketing to boost your business?

Get article marketing help from a top copywriter.

[tags]article marketing, web marketing, internet marketing, articles[/tags]

ContentBee – get the quality Web content you need

contentbee-1.jpg

Why is it so hard to get quality Web content? If you’ve purchased Web articles, ezines and blog articles, you may well have been disappointed at the quality, not to mention the time it took you to receive the content.

Quality Web content takes time and experience to write, to edit, and to deliver on time, and to specification.

ContentBee is your source for top quality, edited content

I’m a copywriter. Nothing drives me crazier than incompetent writing which doesn’t get results.

Therefore I created ContentBee to match my hard-working Sell Your Writing Online NOW (SYWON) students with clients who want great content, delivered on time and on budget.

When you purchase from ContentBee, you’ll know that every word has been written by a trained Web writer, and has been carefully edited (by me, Angela Booth), so that the content will perform for you.

As each day passes, ranking on the Web and making sales becomes more difficult, but with ContentBee, it just became a whole lot easier.

[tags]article marketing,articles,ezine articles,article,marketing,Internet marketing,search engine marketing,marketing strategies,web marketing[/tags]

Article marketing and click through rates

I’m a huge fan of article marketing. I’ve seen the effectiveness of this unique form of advertising not only in my businesses, but also in my clients’ businesses.

If you’ve got $1000 to spend on promotion this month; spend it on article marketing. You’ll be reaping the rewards in traffic and sales for many years to come.

Over the past weeks “click throughs” have been discussed as a way of measuring the effectiveness of article marketing.

However, I agree with Chris Knight. Forget click throughs. In Article Writing & Marketing Insights – EzineArticles Blog » Your URL Clicks Divided By Total Articles Chris suggests:

“Worry less about scoring big numbers with a handful or articles and instead focus on covering your niche expertise in greater article volume & depth. Too many members focus a core chunk of their energy on over-optimizing existing content when they could focus the same energy on expanding their article inventory.”

Amen to that. :-)

[tags]article marketing,articles,writing,article,marketing,ezine articles,internet marketing,web marketing,online marketing[/tags]

Article Marketing – How many Articles do You Need to Make Sales?

Article marketing is a fantastic low-cost way to get advertising for your business. Savvy online marketers have been long using this tool, and in the past couple of years it’s become very popular. But how many articles do you need make sales?

All your articles have two functions: to educate, and to pre-sell. In some industries, education takes priority. Your customers may be completely unaware of the value of a service, or a product – indeed, they may be new to your field.

So education is vital. There’s a danger here, however, and it’s this. Your articles may perform brilliantly in their educational role, and once your prospect has time to think, he may turn elsewhere to make a purchase.

Therefore it’s vital that you have some way of staying in touch with your prospects, so that they remain aware of you, and you get the sale. Getting an email address and/ or other contact details is vital. When you stay in touch, you’ll be the one a prospect turns to when he’s ready to buy.

This means that a prime function of your articles, whether you have two or hundreds, should be encourage the prospect to give you his contact details.

Your articles will pre-sell too; they act as your 24x7x365 sales people, and the more articles you have, the more sales people you have working for you.

Let’s look at three ways you can get your articles working for you.

1. Investigate keywords

Your articles act as gateways to your site’s sales pages. Therefore you need to write articles targeting the primary keywords your customers will type into the search engines’ query boxes to find you.

In competitive industries, the competition for the first ten slots on the search engines’ results pages is fierce. Articles will help you to achieve a spot in those top ten slots because of their authoritative nature: they’re both informative and educational.

So investigate your referrer logs. Which keywords are winning traffic for you now? Write articles targeting those keywords. These are likely to be “long tail” keywords, which means that they’re less competitive.

2. Write articles for those keywords which get traffic

In addition to targeting long tail keywords, target your industry’s most competitive keywords directly. With a number of articles, all targeting those keywords, over time you’ll get rankings for them, it’s inevitable. However, because these keywords are competitive, realize that ranking for them will take longer.

Here’s an additional weapon you can use. Once you’ve written an article and posted it to your site, write a press release announcing the article. A press release will get you onto the Web’s news pages, and will provide healthy backlinks which will give your article a real boost in the search engines.

3. Keep track of your articles, and link to them from other pages on your Web site

Although articles are valuable, you can make them even more valuable by making them a real feature of your site. Link to your articles from other pages. I’ve seen many sites where articles are relegated to an “Articles” ghetto: they’re cut off from the rest of the site. Please don’t do this – your articles are gold. Treat them with the respect they deserve.

The answer to “How many articles do you need to make sales?” is another question: “How many sales do you want?” The more articles you have online, the more sales you will make. In that sense, article marketing is just like advertising – but unlike advertising, your articles will keep working faithfully for you for many years, providing an outstanding return on your initial investment.

Articles are easy, inexpensive and on-going advertising for your business. Top copywriter Angela Booth has been using article marketing to promote her copywriting business for years.

Get the articles you need to promote your business today. Angela offers a complete article marketing service. Get quality articles written by a top copywriter.

[tags]article marketing,articles,ezine articles,article,marketing,Internet marketing,search engine marketing,marketing strategies,web marketing[/tags]

Marketing with Squidoo – Spotlight your Successes for Traffic

In these tough times, the traffic and sales generated from your business’s Web site can make the difference between a healthy profit and a mass of red in the company accounts.

Unfortunately, if you’ve just created a Web site, you’ve left your run a little late. Web sites take time to index, and to start appearing for searches in the major search engines. A Web site which went live a year ago for example, should now start appearing in the search engine results’ pages.

Here’s a little tip which has worked wonders for my marketing clients, resulting in getting their new sites indexed in double-quick time: use Squidoo. Currently Squidoo has a PageRank of 7, so a link from Squidoo to your site ensures that your site is spidered.

The brainchild of consummate marketer Seth Godin, Squidoo is free advertising for your business. Google likes Squidoo, and you’ll see Squidoo lenses ranking well for some highly popular and desirable keywords.

Squidoo lenses do well on Google, so a collection of lenses can drag your new Web site into the Google index if the site is new, and can bring you traffic if your site’s established.

Most businesses are still clueless about Squidoo, so you should be able to build a presence there easily.

Here’s how to market with Squidoo:

1. Create a lens for your company

You can create a Squidoo lens for anything at all. (A page on Squidoo is called a “lens”.) Start by creating a lens about your company, and link it to your site, of course.

Build the lens over time. A tiny lens that you create and forget will get you no results. Make your lens useful, and your lens will get traffic, and so will your Web site.

The term “lens” is a clue which tells you that each lens you create must be sharply focused – focus your company lens on what your company does for your customers, from the customers’ point of view. Provide information, rather than trying to sell on your lenses.

Create a white paper or report, and offer it on your lens for free, in return for visitors’ email addresses giving you permission to stay in touch with them.

Tip: do a search for your competitors on Squidoo. You may be surprised that some already have Squidoo lenses. If not, congratulate yourself on your own prescience, and build your lenses.

2. Create a lens for each product

A single lens is just a page, so create a lens for each product you sell, or service you provide. Again, ensure that these lenses are informational, rather than simple advertising. Your goal is to capture your audience, and send them to your site, where you can do all the selling you want to do.

Post audio files and videos to your lenses: make each lens as interactive, and information-rich as possible.

3. Staff spotlight – have each member of staff create their own lens

Encourage your staff to create lenses too. The more lenses aimed at your site, the more traffic you will generate for the site.

Staff could create lenses in their own area of interest, linking back to your site. Lenses are meant to be fun, so give staff their head: let them be creative.

Need expert marketing help? Top copywriter Angela Booth specializes in Web marketing.

Articles are powerful and effective Web marketing; Angela can create article packages providing huge returns on investment.

Article Marketing – Use the Power to Get More Traffic

Each day, millions of new Web pages are created, and the Web becomes more competitive. It’s a battlefield for traffic, because the traffic in any area is limited by the number of searches each day. This is the dirty little secret that the “guaranteed traffic to your Web site” folks won’t tell you.

But what if there was a powerful way you were guaranteed traffic – free traffic?

There is, with article marketing. Basically article marketing means writing articles which perform as advertising, bringing visitors to your site. Article marketing is powerful, and has major benefits over standard advertising.

The benefits include: it’s free, so it sends you traffic forever without you having to pay for it, it raises your credibility, and it builds trust.

I’m sure you know that to get traffic, you send your articles to article directories. But there are other ways you can use your articles’ power.

Let’s look at four additional ways you can use the power of article marketing to get more traffic to your site and make more sales.

1. Post the articles to your own site – increase your presence in the search engines

Before you send articles to article directories, post them on your own site. Each additional page on your site increases your footprint in the search engines, and over time, the articles will provide gateways for more and more traffic to find you.

When you post the articles, don’t just dump them into an “Articles” directory on your site. Integrate your articles with the rest of your content, particularly with your sales pages.

2. Send the articles to subscribers to your ezine

If you don’t already send out regular email to people who’ve opted in to receive messages from you, create an ezine today. For the small amount of effort it takes to mail out an ezine, you’ll get additional traffic.

Creating an ezine ensures that the traffic you attract to your site returns, rather than visiting once, and being forever lost to you.

3. Offer the articles to bloggers in your niche

Whatever your industry, bloggers are covering it, and all bloggers need material for their blogs. Send your articles to bloggers in your niche. If they publish articles, you’ve just gained an additional flow of traffic.

4. Turn a collection of articles into a free report

Over time, your articles will mount up. Now it’s time to get more value from them. Bundle up a collection of articles into a report, and offer them as an inducement to get subscribers to your ezine.

People keep such reports for years, and you’ll get more traffic to your site.

You can also offer your reports to bloggers, to give to their subscribers.

Make your Articles Traffic-worthy for Even More Powerful Results

As you can see, articles are the gift which keeps on giving.

For even more powerful results, ensure that your articles are of high quality. When you post your articles to the article directories, high quality articles will be picked up by other sites to share with their site visitors – this can result in an enormous boost in traffic for you.

Therefore, spend time crafting worthwhile articles, or have them professionally written for you. The money you spend will give you a much better return on investment than advertising, because the effect of articles is much longer lasting.

Articles are easy, inexpensive and on-going advertising for your business. Top copywriter Angela Booth has been using article marketing to promote her copywriting business for years.

Get the articles you need to promote your business today. Angela offers a complete article marketing service. Get quality articles written by a top copywriter.

[tags]article marketing,articles,ezine articles,article,marketing,Internet marketing,search engine marketing,marketing strategies,web marketing[/tags]

Article Writing for the Web – Top Four Mistakes to Avoid

Article writing gives you the biggest bang for your marketing buck online. Content is still king, and the more content you have, the more traffic your site will get. Articles also provide excellent, free on-going advertising for you, so what’s not to like?

While articles are great, it’s easy to make mistakes when you’re writing them, or when someone else is writing them for you.

Let’s look at four mistakes which are easy to make, and to avoid, once you know what they are:

1. Your articles lack focus

People don’t read online; they skim. So your articles need to be focused to grab attention. Make a statement in your introduction, and then prove the statement. Or tell an anecdote, and share the moral.

I’ve studied what makes the “most viewed” articles at the article directories, and most had this in common: they made one main point, and only one, and that point was easy to grasp, even if you weren’t paying attention.

2. You don’t research your keywords

If no one finds your articles via the search engines, they won’t get read them; nor will they read your pitch in the resource box. So ensure that the keywords you’re using are actually keywords for which real people search.

3. You don’t set set goals, and then measure traffic

One article is like a snowball. You need several articles (ten or more if possible in an article marketing campaign) to create an avalanche of traffic. Over time, if you put some thought into keywords, you can come to dominate the search engine results pages for your chosen keywords, IF you measure your traffic.

Measuring is important. If you measure, you’ll see what works. You can then write more articles to boost your results for the keywords which get you the best results.

Set goals for your article writing. Then track the articles you’ve written. Aim to check once a month to see how the articles you wrote are ranking, and whether they’re getting traffic.

4. Your articles are filled with jargon and are BORING

Avoid business-speak. Use a casual, conversational style. Keep your sentences and paragraphs short, because they’re easier to read online, and as stated, your readers skim. If they’re face with ten-sentence paragraphs, they’ll click away from your article.

So there you have four mistakes which are easy to avoid in your article writing.

Need an expert copywriter to write quality articles for your business? Articles are easy, inexpensive and on-going advertising. Top copywriter Angela Booth has been using article marketing to promote her copywriting business for years, and she can help you by writing and distributing your articles too.

Get the articles you need to promote your business today. Angela offers a complete article ghostwriting and distribution service.