Tag Archives: web marketing

Sales Power: Grow Your Website With Great Web Content

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You own a small business. You want more sales. If you have a website, you’re disappointed with the results; you expected your site to do more for your business. If you’re site is small: brochure size, you can’t expect much from it. To get more traffic and more sales, you need more content.

However, creating it can be a hassle. You’re busy, and so is your staff. Is it really worth the effort? Yes, it is. Dollar for dollar, every cent you invest in content will stand you in good stead for years to come.

1. Web Content Is a Cheap Promotional Strategy

Adding content to your website is one of the cheapest and most effective ways to promote your business. The more content your site contains, the more visitors you will get.

In addition to adding content you need to ensure that some of your content is so valuable that it attracts links effortlessly.

Each link you get is valuable. Consider that any backlink is worth at least $25 a month to you, and much more if the link comes from a high-ranking site. Placing a monetary value on links gives you way to evaluate the results you’re getting from your content development.

2. Which Keywords? Use Your Positioning Statement

Your positioning statement describes your audience. It also describes what your site is, and why your audience will find it valuable.

Write your positioning statement before you start researching keywords. Your keywords should be developed from your positioning statement — brainstorm keywords, and ask everyone in your company to do the same. You know your business better than anyone else, so you know the mindset of your audience and the words they’re likely to type into a search engine to find you.

Use keyword research tools only after you’ve developed your own in-house keyword list.

3. Create a Schedule for Web Content Development

The easiest way to grow your website with great content is to create a content-development schedule. (Hire writers if no one in your company has the time to write.)

Your website can be your most effective marketing tool, but its effectiveness depends on amount and type of content. The more your site grows, the more marketing power you’ll have.

, and on Twitter: @angee

photo credit: 竜次 ryuuji via photopin cc

Web Marketing: 3 Copywriting Secrets You Must Know

Are you getting started in Web marketing? It can be highly profitable, even in the current economic climate, as many marketers are discovering. However, it’s different from other promotional strategies. Let’s look at three copywriting secrets you must know for success.

Web copywriting can not only increase traffic to your site, it will also increase conversions. Of course, your conversions are vital: traffic for the sake if it is useless.

By “conversions” we mean that when a site visitor reaches one of your site’s pages, he takes the action you want him to take, rather than clicking away immediately.

Here are your vital Web copywriting secrets.

1. Match Your Keywords to Your Positioning Statement

Take out your business’s positioning statement. If you don’t have one, create one right away. Your positioning statement includes: a statement of what your business is, who your target market is, (optionally) who your competitors are, and finally, what makes you different from your competition.

Now, brainstorm keywords. Brainstorming is important, before you use any keyword tools, because keyword tools only contain historical data. For any site, at least 50 per cent of traffic derives from unique searches.

Use this target market, and keyword information in your site’s content.

2. Copywriting Sells, but You Must Test

Testing is vital online, because you can waste a great deal of money on Pay Per Click and other advertising if you don’t. When you’re setting up a new site, or are adding content to an existing site, or are launching a new product or service, do some Pay Per Click advertising first, so you can discover the keywords which convert for you.

Then, once you’ve written your copy, test it and tweak it using Pay Per Click (PPC) to enhance your conversions.

3. Use Copywriting to Build Relationships

Finally, use Web copywriting to build relationships. You spend a lot of time and energy getting visitors to your site, so build the relationship with strategies like email marketing, and social media marketing.

Remember to write copy which is friendly, chatty and informal: the Web is a conversational medium.

Are you making all the sales you need? Get persuasive copy written by a top copywriter. I (Angela Booth) have been online for a couple of decades, and I’ve been writing copy for longer than that. Persuasion isn’t optional: it’s the difference between a business goldmine and survival. Get persuasive Web copywriting that works.

[tags]copywriting, web copywriting, marketing, online marketing, Web marketing, PPC, Web content[/tags]

Web Marketing: Two Super Secrets You Must Know

New to Web marketing? Compared to offline marketing, promoting your products and services online has great advantages: your promotions stay online more or less forever, and tracking your results is easy. Here are two super secrets you must know.

1. Content Counts: the Organic Search Results Are Free Marketing

The old saying “content is king” is more true than ever, but here’s a tip: the saying should really be: “RELEVANT content is king”.

In the online world, the more content you have on your site, and on other online venues, the better, but before you splash out on hundreds of articles and videos, think about the needs of your audience.

Who are they? What are their buying triggers? Who is your competition? Once you’ve answered these questions, you can start creating content — or having it created for you.

You can use content in many ways online to achieve your marketing objectives, but be aware that in general, more traffic to your site is not the answer, unless that traffic is targeted, and responds to your offerings.

Therefore, do some research, and create a marketing plan to get you started, but don’t spend too long over it. You should be able to rough out a plan in half an hour or less.

Then, once you start marketing, track your results.

2. Use What’s Available: Rich Media Helps to Spread Your Message

In addition to advertising, there are many ways to spread your message online. Consider: videos, online news releases, free blogs, social networking and forum marketing, in addition to Pay Per Click advertising, and organic search engine marketing.

Before deciding on which form of rich media marketing and social networking to use, work out where your audience hangs out. Video marketing won’t work for you if your audience isn’t interested, for example.

Test your results in each form of marketing, and persist with those which give you the best results.

Are you making all the sales you need? Get persuasive copy written by a top copywriter. I (Angela Booth) have been online for a couple of decades, and I’ve been writing copy for longer than that. Persuasion isn’t optional: it’s the difference between a business goldmine and survival. Get persuasive Web copywriting that works.

[tags]marketing, internet marketing, web content, web marketing, website marketing, web site marketing[/tags]

Article Marketing: 5 Easy Ways to Use Articles to Sell

Want to get more value from your article marketing? Articles can boost your profits. Here’s how to super-charge your sales by making the most of your articles.

Marketing using articles is a brilliant way to advertise. Unlike other forms of advertising, your articles will continue to sell for you for years to come. I’m still making sales from articles I created in 2001 — if I knew then what I know now, I would have devoted more effort, and created more of them over the years.

1. Create a Marketing Plan

Start by creating a marketing plan. Decide what you’re marketing, who your audience is, what your audience wants to know, and how you’ll get a response from them.

How much will you spend? Decide that, too.

You should also have a tracking method in place before you start writing, or hire someone to write for you.

2. The More Articles the Better: Quantity Counts

You’ll get the best results by spreading out your campaign over several months.

This is because the material takes time to be indexed by the search engines. Additionally, once you see which articles get the most views, you can write more articles targeting those keywords.

3. Support Your Articles With Your Email List

Got an email list? If you don’t have one yet, create one today. When you publish an article, let your list know. You should also announce your new article on the social media sites — create accounts at Twitter, Facebook, and similar sites.

4. Re-Purpose Your Articles: They’re Valuable

As we’ve said, the more articles you have the better. But don’t stop there. You can re-purpose your articles in many ways. For example, you can transform them into press releases, ebooks, reports, and white papers with minimal effort.

5. Turn Articles Into Videos to Reach a New Audience

Video sites like YouTube get millions of visitors, and you can tap into that audience by turning articles into videos. These videos don’t need to be extravaganzas. Keep them short, and to the point.

Want to use article marketing to boost your business?

Get article marketing help from a top copywriter.

[tags]article marketing, web marketing, internet marketing, articles[/tags]

ContentBee – get the quality Web content you need

contentbee-1.jpg

Why is it so hard to get quality Web content? If you’ve purchased Web articles, ezines and blog articles, you may well have been disappointed at the quality, not to mention the time it took you to receive the content.

Quality Web content takes time and experience to write, to edit, and to deliver on time, and to specification.

ContentBee is your source for top quality, edited content

I’m a copywriter. Nothing drives me crazier than incompetent writing which doesn’t get results.

Therefore I created ContentBee to match my hard-working Sell Your Writing Online NOW (SYWON) students with clients who want great content, delivered on time and on budget.

When you purchase from ContentBee, you’ll know that every word has been written by a trained Web writer, and has been carefully edited (by me, Angela Booth), so that the content will perform for you.

As each day passes, ranking on the Web and making sales becomes more difficult, but with ContentBee, it just became a whole lot easier.

[tags]article marketing,articles,ezine articles,article,marketing,Internet marketing,search engine marketing,marketing strategies,web marketing[/tags]