Copywriting: Winning Words Add Punch to Your Copy


If you have an online business, you’re a copywriter, even if you don’t realize that you are. You write emails, Web content and other sales material every day: you write to persuade. To make your copy more compelling, use winning words.

I’ve been a copywriter for almost 30 years. I love writing copy, because I love words. While other copywriters keep swipe files, I keep collections of words. My word lists are divided into sections which are effective for certain types of copy. Just by reading those words, I can easily get into the mood to write.

I commend this practice to you. Build your own collections of words.

Here’s how to use them.

Start by thinking about your product. Then try to get into your audience’s state of mind. What challenges do they have? What do they want the product you’re promoting to do for them? What objections do they have?

For example, if you’re describing a product with which they’re unfamiliar and which they fear may be difficult to use, consider using words like: “simple, practical, step-by-step, and shortcut”.

When you hit on the right words, you’ll know it: Apple’s Steve Jobs chose the perfect winning words when he introduced the iPad as: “magical and revolutionary.”

In addition to choosing the right words, be aware of transitions. Your copy should flow from one paragraph and one idea to the next. Start a collection transitional phrases.

Here’s a sample of transitional words: “essentially, in brief, we don’t stop there, no doubt, what else, remember that, and consider”.

Become aware of the advertising that you read. Analyze the words. Watch for the transitional phrases, and persuasive words which are used. If you like a word or phrase, write it down in a notebook. Soon you’ll have a great collection.

Copywriting is all about words. Become a word collector and you’ll always have winning words which will add punch to your copy.

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Online Copywriting: A Business Essential

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The Web is built on words. Whether you own your own small business, or work for a corporation, sooner or later you’ll need to step up, and learn to sell online, using words. In other words, you’ll need to learn the basics of Web copywriting.

Web copywriting starts with research. You research, and then write.

I wrote this post on my Money Diviner Blog which shows you a basic research process you can use for Web copywriting New niche? You CAN Write a Sales Page for It | Money Diviner:

“You’re cruising through ClickBank looking for new products to promote. You’re ready to enter a new niche and you’re excited about earning some more money with affiliate marketing. You see some good products that fall within the boundaries you’ve set up and you wouldn’t mind promoting one of them and raking in your cut of the profits, but there’s one problem… you don’t know anything about that niche. It’s an ‘insider’s niche’ where they have their own slang and they can easily spot an outsider. How can you write your own sales page, autoresponder messages, or articles without looking like you’re clueless?”

There’s a lot know about research.

Indeed, some 15 years ago I wrote an entire book on how to research; it was aimed at business people, and published by Prentice Hall. Research is fundamental in business, and once you realize that research can help you to kickstart the copywriting process, you’ll be well on the way writing great copy for the online world.

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Web Copywriting: Is Your Home Page’s Title “Home”?

Last year I wrote in this article Copywriter: Hiring the Web Copywriting Services You Need | Angela Booth’s Creativity Factory:

“If you want to smile, go to a search engine and enter ‘home’ into the search query field. There are four billion results in Google — four billion pages, all called ‘home’. Admittedly most of those billions of pages weren’t written by copywriters.

However, you can use this as a rough measure of your web copywriter’s competence. Ask your prospective web copywriter for the links to pages that he’s written and for his own site’s URL. If you find that any of the pages he’s written have ‘home’ as the page title, you’ll know that your web copywriter doesn’t understand the web.”

Copywriting for the Web is vastly different from writing copy for print.

Your Web copywriter needs to know the basics of search engine optimization (SEO). And no, that doesn’t mean stuffing pages with keywords. It means understanding the importance of both on-page and off-page SEO.

And understanding why “home” is such a silly error — and error which is costing YOU many thousands of dollars in wasted time and opportunities. If you’re spending money on advertising, it also means you’re wasting money on that.

Web Marketing Success: Three Web Copywriting Secrets

Your online marketing success depends on attracting targeted visitors to your site, and then convincing those visitors to take action. If you’re not getting the sales conversions you want, let’s look at three web copywriting secrets which will help.

1. Know Your Audience

Your first step in creating effective web copy is understanding your audience.

Who are your buyers? You want only potential buyers to visit your site, so you need to know as much as you can about them.

Think about your current customers. What makes them your customers, as opposed to those of your competitors?

Make a list of the attributes of your customers.

This is vital, because the web has billions of pages, and it’s only by knowing your audience, and what they’re looking for, that you can make your sales pages relevant to them.

Once you’ve made a list of buyers’ attributes, you may find that they fall naturally into several groups. For example, your product may appeal to a young audience, just starting college. Your product many also appeal to young professionals.

This gives you two groups of buyers, so you need different sales pages for each group, and different offers.

2. Make a Great Offer

Unfortunately, no matter how effective your sales pitch, and how much it appeals to your audience, you need to match your pitch with a great offer. Your pitch gets them to your page, and gets them interested, but only a great offer will convince a site visitor to reach for his credit card.

Avoid a “one size fits all” offer. Segment your audience, and then create offers to appeal to different segments of your audience.

3. Pre-Sell to Warm up Your Audience

Most of your buyers won’t buy the first time they hear about your product. Most will be at an early stage in the buying cycle, where they’re aware of your product, but aren’t aware that they need it. Or, if they are aware, they may not be ready to buy.

This means that you need to pre-sell to warm up your audience.

There are many ways to pre-sell. Blogging and other forms of social media are popular. Consider integrating social media into your web copywriting strategies.

Are you making all the sales you need? Get persuasive copy written by a top copywriter. I (Angela Booth) have been online for a couple of decades, and I’ve been writing copy for longer than that. Persuasion isn’t optional: it’s the difference between a business goldmine and survival. Get persuasive Web copywriting that works.