Tag Archives: web copywriter

Copywriter: Hiring the Web Copywriting Services You Need

Do you want to hire a copywriter? To get the best results, you need to communicate exactly what you need, and the results you want from the copy that’s written for you. Here are three tips which will help you when you’re hiring copywriting services.

1. Sad Truth: Most Professional Copywriters Don’t Understand the Web

If you want to smile, go to a search engine and enter “home” into the search query field. There are four billion results in Google — four billion pages, all called “home”. Admittedly most of those billions of pages weren’t written by copywriters.

However, you can use this as a rough measure of your web copywriter’s competence. Ask your prospective web copywriter for the links to pages that he’s written and for his own site’s URL. If you find that any of the pages he’s written have “home” as the page title, you’ll know that your web copywriter doesn’t understand the web.

Hire a copywriter who demonstrates his expertise on the web.

2. Give Your Copywriter Everything He Needs, Starting With Your Positioning Statement

Brief your web copywriter so that he knows what results you want. Start by giving him your positioning statement. Unless he knows exactly how to position your business or product or service, the results will not be what you want.

You should also give him the URLs of your primary competitors online, so that you can tell him how you want to position yourself against them.

3. Set Your Goals First, and Make Your Copywriter Aware of Those Goals

Your time is valuable, and so is your copywriter’s. Ensure that you have clear goals for the copy which he’s writing, and make him aware of those goals. For example, perhaps you want to get onto the first page of the search results for a certain keyword. Ensure that your copywriter knows what that keyword is, so that he can assess the competition.

In a very competitive situation, your copywriter will be able to give you advice so you can target less competitive terms, and then can gradually target keywords which are more competitive.

DIY Copywriting – the Secret to Big Sales Every Day

Copywriting has been called the secret of business success, and it’s no exaggeration. Expert copywriting can double and triple your profits within a year.

However, top copywriters are expensive. Worse, they’re always booked well in advance.

What if you could do your own copywriting? You can become an expert copywriter with Angela Booth’s “Copywriting Master Class – Ten Weeks to Copywriting Genius” – the class takes you from beginner to copywriting pro.

Do your own copywriting: sell more. Discover the communications’ secrets of the top copywriters. At the end of the class, not only can you do your own copywriting, you can also sell your copywriting services to others.

Enroll in “Copywriting Master Class – Ten Weeks to Copywriting Genius” now.

Fatal Web Copywriting Mistakes – How to Make your Clients Hate You

What’s an “SEO copywriter”? This term is often tossed around by newbies, and is a fair indicator of fatal Web copywriting mistakes you should avoid. Here they are.

Let’s start at the beginning. Copywriting is marketing. Copywriting isn’t writing educational or informative material. It’s writing words that sell, whether online or offline. That’s all it is. On the Web, words sell much as they do in direct response copy; they touch the reader’s emotions, and get him reaching for his credit card.

In a nutshell: copywriting equals sales.

So please avoid these fatal Web copywriting mistakes – any one of them is sure to make your clients hate you, so that they not only will never hire you again, but will badmouth you in the industry.

1. Writing for the Search Engines

The search engines can bring you traffic, but they can’t buy a client’s products. People buy. Therefore it’s much better to get 50 visitors a day who want to buy a product, rather than 5000 visitors who typed a keyword into a search engine and landed on a Web page.

Should you use keywords in your copy? Yes, if they’re words buyers type into a search engine query box, and if the keywords are buyers’ keywords. Using keywords for any other reason will always dilute the effectiveness of your copy. See mistake #3.

A SEO copywriter knows which keywords result in sales for products. A good SEO copywriter is a copywriter first, and is a search engine optimization specialist second.

2. Writing Without Proof

Hype-laden copy which isn’t backed up by proof is ineffective, because it harms your credibility.

Avoid writing without proof. Saying “our product is the best” without proof is useless. Back up every statement you make, with testimonials or research studies, or don’t make them.

If a client fails to provide proof, it’s up to you to get it, in any way you can.

3. Failing to Track Sales and Adjust the Copy

We said that copywriting equals sales. Therefore, before a company hires a copywriter to write, they decide how they’ll track the effectiveness of the copy, and will inform you how they’ll track. For example, “our current conversion rate for the page is 2 per cent. We require your copy to convert at 5 per cent. We expect revisions without further charge, until you reach a 5 per cent conversion rate.”

I love clients who track, and so should you. If a client doesn’t outline how he’ll track, help him to develop a tracking method, and ask for a bonus (or at the very least, a glowing testimonial of how you improved sales) at the end of the project. Clients who track become long term clients, and they have the potential to bring you many more clients.

Angela Booth’s Copywriting Master Class – learn a valuable business skill and profit every day

Copywriting is writing for business: promotional writing. Copywriters write material like advertisements and they’re VERY highly paid.

Would you like to write your own copy, so you’re never at the whim of a copywriter?

Learn copywriting skills with top copywrter Angela Booth. Learning copywriting is easy, and you can use your skills in every phase of your business.

“Copywriting Master Class – Ten Weeks to Copywriting Genius” gives you a comprehensive copywriting course – learn powerful copywriting skills and use them for your business, and write copy for others too.

[tags]Web copywriting,internet copywriting,website copywriting,web copywriter,Web content[/tags]

Web Copywriting – Sell and Make Money Online

Every Web site which sells can use the services of a Web copywriter. As the Web explodes with millions of new sites, businesses need someone with competent Web copywriting skills, or they won’t make sales.

If you enjoy marketing, that is, making sales, you’ll enjoy writing copy for the Web, and your skills will be in high demand.

What Do Web Copywriters Write?

Web copywriters write sales materials. You may write the sales content for a complete Web site, or just single pages. In addition, you’ll write email marketing materials, and Web advertising. Your job is to sell online, using words.

Most Web copywriters specialize. Some specialize in writing Pay Per Click (PPC) advertising and landing pages for that advertising. Others specialize in writing content for online sales catalogs, or in writing email marketing campaigns.

You can choose the kind of copy you enjoy writing, and specialize in that.

How to Get Started

To get started, you need your own Web site. This is because Web copywriting involves writing for the search engines. Why? Because the search engines bring traffic to a site. Your job, as a Web copywriter, is both to get traffic to a site, and also to convert that traffic, so you make sales.

Your own site is your test bed. It helps you to develop your skills.

When you write sales content for your site you’re advertising your Web copywriting skills. The more proficient you are in getting traffic to your site, the more clients you’ll get.

I encourage you to test everything you write. Testing is the foundation of great Web copywriting. It’s essential. Initially you’ll test using the material you write for your own site – you’ll use those skills when you write copy for others, too.

If you enjoy selling, Web copywriting offers a new career. You’ll be in high demand, so get started today.

Selling Online? Increase your profits

Web copywriting skills are an essential tool for your online business success.

Whatever you’re selling: whether it’s your own products and service, or whether you’re acting as an affiliate for others, you must know how to sell online.

I’ve been coaching business owners in do-it-yourself copywriting skills for several years, simply because I believe that the person who knows the most about a product is the best copywriter for it.

Now I’ve turned that material into an ebook packed with tips – Angela Booth’s “Web Copywriting Profits: DIY Copywriting”. Discover how you can increase your profits today.

Become a copywriter and get paid to write

Did you know that most business people struggle with their writing? It’s true. If you enjoy writing and find it easy, you can write for money, for business. In short, you can become a copywriter.

Copywriting is writing for business: promotional writing. Copywriters write material like advertisements and compared to most writers, they’re VERY highly paid.

The explosion of the influence of the Web means that copywriters are flooded with offers of work. Even new copywriters find it easy to get copywriting gigs and to build their copywriting services business.

If copywriting intrigues you, join me in my Copywriting Master Class. I’ll take you from copywriting novice to pro.

“Copywriting Master Class – Ten Weeks to Copywriting Genius” gives you a comprehensive copywriting course, as it helps you to set up your copywriting services business.

[tags]Web copywriting,internet copywriting,website copywriting,web copywriter,Web content[/tags]

Web Copywriting – Three Hot Tips You Can Use Today

Effective Web copywriting helps customers to make the decision to buy. It’s different from writing copy for print, because many of the cues which lead to sales are missing. You need to supply them.

Many businesses just give up on making sales via their Web site. A common complaint is: “We tried it, and it doesn’t work”. As a Web copywriter, you can show businesses that the Web is a magnificent sales channel; you just need to provide the right buying environment for sales to take place.

Here are three tips which will help.

1. Include all the information buyers need

Buyers want to buy. When they don’t buy, it’s often because they don’t have enough information to make a decision. Think about the questions which buyers have about your products and services, and supply the answers. Yes – it really is that simple.

Take a look at Amazon. This site knows how to sell. Every product has images, descriptions, customer reviews and various forms of customer interaction.

The more information you can supply in your Web copy, and the more interaction you can encourage, the more sales you’ll make.

(Hint: I look on blogging as Web copywriting. Think about blogging as a way of supply information, and encouraging interaction.)

2. Offer customer service before and after the sale

You’re a Web copywriter, not a magician. Customers need support: they need contact information on every page, at a bare minimum.

Encourage your Web copywriting clients to provide facilities like online chat. Most customers won’t use it, however the knowledge that it’s available is a powerful signal that buying is safe.

Each site should also have a Support center; add all the informational content buyers need before buying, and after they’ve made a purchase.

3. Navigation is a sales map – lead your customers to sales

Web copy is hypertext; take advantage of it. I consider site navigation and links an integral part of Web copywriting.

Consider how customers will reach the site – they can enter a site via any page. This means that you need to think through what brings visitors to a page, and how you can lead a visitor to a sales page, and then convert them to buyers.

Web copywriting involves much more than writing sales copy. When you use the three tips we’ve discussed, you’ll make sales because you’re providing the cues which help your buyers.

Selling Online? Increase your profits

Web copywriting skills are an essential tool for your online business success.

Whatever you’re selling: whether it’s your own products and service, or whether you’re acting as an affiliate for others, you must know how to sell online.

I’ve been coaching business owners in do-it-yourself copywriting skills for several years, simply because I believe that the person who knows the most about a product is the best copywriter for it.

Now I’ve turned that material into an ebook packed with tips – Angela Booth’s “Web Copywriting Profits: DIY Copywriting”. Discover how you can increase your profits today.

[tags]Web copywriting,internet copywriting,website copywriting,web copywriter,Web content[/tags]

Web Copywriting Tips – Write Sales Letters Which Convert

A Web sales letter which doesn’t convert (make sales) is just a collection of words. Discover four Web copywriting tips which will help you to increase your conversion rate.

It’s All About Credibility and Trust

Selling on the Web via Web sales letters is a form of direct response marketing; other forms include telemarketing, direct mail and infomercials. Since the Web buyer has no other references to answer his: “Who are you, and why should I trust you?” questions, you must establish your credibility on the page.

Trust is built in the way you write the page. One way is by offering a guarantee. It’s NOT the best way. You’re asking someone to trust you enough to hand over their credit card details, so saying they’ve got a 60-day guarantee means little – you could be a credit card scammer.

Here are four tips which will help you to write Web sales letters which convert.

1. Your headline must grab your prospect’s attention

Get him reading, and keep him reading… if your prospect stops reading, it’s game over.

“Cute” headlines and outrageous claims are a red flag. Remember that it’s all about credibility and trust, so write a headline which speaks directly to your prospect’s need.

2. Emphasize your Unique Selling Proposition (USP)

As your prospect reads, he’s conducting a conversation in his head. He’s asking “So what?” You need to answer him with your USP.

Therefore, before you write a single word, work out what your USP is. If you don’t have a USP, you can’t write a sales letter which converts.

Once you find your USP, build your sales letter around it.

3. Tell them who you are, and why they should trust you

Your sales letter needs to contain verifiable information. Add your (real) name to it, with any relevant affiliations.

4. Credibility check – your spelling counts

Your spelling really does count; it’s not just nit-picking. One way to recognize a hoax or spam email is by its spelling mistakes; buyers know this, and any spelling mistakes raise red flags. Spelling errors speak directly to your credibility: use a dictionary.

Writing Web sales letter which convert well is easier when you read your sales letters from the point of view of your buyers. Write to build credibility and trust, and you’ll sell.

Angela Booth’s Copywriting Master Class – learn a valuable business skill and profit every day

Copywriting is writing for business: promotional writing. Copywriters write material like advertisements and they’re VERY highly paid.

Would you like to write your own copy, so you’re never at the whim of a copywriter?

Learn copywriting skills with top copywrter Angela Booth. Learning copywriting is easy, and you can use your skills in every phase of your business.

“Copywriting Master Class – Ten Weeks to Copywriting Genius” gives you a comprehensive copywriting course – learn powerful copywriting skills and use them for your business, and write copy for others too.

[tags]Web copywriting,internet copywriting,website copywriting,web copywriter,Web content[/tags]

Buying is a process – make buying easy online

Do you make it easy for your prospects to buy from you? You will, when you turn buying into a process.

To create your process, you must know the steps your buyer goes through, in the buying cycle.

As a rule of thumb, the higher the price on an item, the more steps a buyer goes through to decide to buy.

1. First, he is aware of his own need, or desire. This need will not be at the forefront of his mind – yet.

2. Next, he becomes aware of your product.

3. He sees it as a solution… maybe.

4. Finally, he’s half-convinced to buy.

5. Eventually, he buys from you.

These steps may take place over hours or months, or even years, if he’s buying a house.

That’s a lot of steps in the buying cycle.

Matching your process to the buying cycle

Your goal is to catch buyers at every stage of the buying cycle.

To catch buyers when they’re at step 1, much of your marketing needs to be informative, to make the buyer aware that he has a need. Of course you want him to see your product as the solution.

For many vendors, buyers who are still at step 1 are ignored. With a high ticket item, you don’t want buyers at step 1 – there’s too much education required before they get to step 5. However, if you ignore these buyers, you’re missing out on a huge opportunity.

There are several profitable ways you can take buyers through steps 1 to 5 quickly, and land a sale. You can work the steps in the process out for yourself; if you need help, you can brief me. My Web copywriting services include working out a process for you.

A tip: be wary of spending too much time on the first steps of the process, without thinking it through. Once buyers are made aware of their need, and your solution, they’re almost primed to buy… from anyone. You need a process to stay in touch with your prospects until they’re at step five, and BUY from you.

You need a copywriter who’s focused on sales, just like you

Whatever you’re selling, you need the help of a top copywriter like Angela Booth, who sells online. Practical experience beats theory.

When you hire Angela, not only do you get the benefit of her years of copywriting experience, you also get the benefit of her practical experience of selling online.

Contact Angela today for Web copywriting help. She’ll increase your profits and lower your ad spend.

[tags]Web copywriting,internet copywriting,website copywriting,web copywriter,Web content[/tags]