Copywriting, marketing with SEO and SEM, advertising and branding
A Web sales letter which doesn’t convert (make sales) is just a collection of words. Discover four Web copywriting tips which will help you to increase your conversion rate.
It’s All About Credibility and Trust
Selling on the Web via Web sales letters is a form of direct response marketing; other forms include telemarketing, direct mail and [...]
Do you make it easy for your prospects to buy from you? You will, when you turn buying into a process.
To create your process, you must know the steps your buyer goes through, in the buying cycle.
As a rule of thumb, the higher the price on an item, the more steps a buyer goes through [...]
Want to make sales on the Web? Effective Web copywriting which takes the search engines into account is the answer. You can get free organic traffic, which converts, saving on advertising.
Web copywriting is different, because Web copy should be written for the search engines, as well as for your prospects. Why? To make sales, and [...]
Angela Booth, top copywriter, author and writing teacher.
Writers Ezine, Packed with Writing Tips