Tag Archives: Twitter

Marketing Your Book On Twitter: 2 Ideas

Marketing Your Book On Twitter: 2 Ideas

You want to market your book, and you’ve heard both good and bad things about Twitter. Can you use Twitter for marketing?

Of course you can. Consider these ideas.

Interest and intrigue: don’t mention your book.

Here’s a recent tweet I liked, from Samhain, a digital publisher.

It’s an intriguing question, and it doesn’t mention the book. If you were in Samhain’s target market, and you saw this tweet, would you click?

The link goes to a book on Samhain’s store.

Consider ways you could use the “question” technique to market your book. Keeping your target market in mind, make a list of questions. Keep your questions short. You’ve only got 140 characters, and you need to leave some of those characters for retweets.

Pull quotes from your book, and create images.

 

Collect some quotes from your book. Turn them into images, and post them on Twitter. Then post them on Pinterest, and on Google+ and Facebook.

Marketing your book needn’t take much time — you can do it in five minutes. Put these two ideas to work; they’re easy.

, and on Twitter: @angee.

You can find Angela on Pinterest, too.

 

Twitter: Try This, If You’ve Been On Twitter For a While

Discover your first tweet
Oh, the embarrassment… my first tweet

If you’ve been on Twitter for a while, you’ve forgotten your first tweet. Check out Discover Your First Tweet…. In April of 2007, Dreamhost was down, it seems. (Face palm.) On the other hand, that’s what I always do when something’s not working right — I check Twitter to see if others are sharing the misery.

What was YOUR first tweet?

, and on Twitter: @angee.

You can find Angela on Pinterest, too.

Social Media Outrage Over Penalty Rates Rant

Social Media Outrage Over Penalty Rates Rant

Want to go viral on social media? The Bombay Bicycle Club restaurant in Adelaide shows you how it’s done. But please don’t try this in your own business.

The restaurant created a faux menu showing what prices its menu items would be if they were multiplied 2.75 times. Why, you ask? Because of the penalty rates which the restaurant pays its staff on public holidays.

Adelaide pub Bombay Bicycle Club apologizes for calling people ‘idiots’ on Facebook after staff penalties rant reports:

“We will have to pay our staff 2.75 times the base rate for public holidays. This is how the prices on our bar menu would look using that formula”, the sign read.

All well and good. You can imagine the restaurant’s patrons glancing at the sign as they walked past it. Unfortunately, the restaurant posted an image of the sign on its Facebook page. As you would, right? (Snark.)

The image went viral. Lots of people had opinions, and they posted them on Facebook and Twitter. They also punished the restaurant with one-star reviews.

Then this post appeared on the restaurant’s Facebook page:

The BBC ownership would like to apologize for our sign and Facebook post. We regret the wording. There was no intention to offend anyone.

Overly clever PR? No

When I first heard this story, I thought that a restaurant patron had snapped a photo of the faux menu and uploaded it to Facebook. Not so. Apparently the restaurant posted the image. I couldn’t find it, they must have deleted it.

Then I wondered whether this was a clever PR trick. Upload a photo, get lots of comments and links. That though died when the Facebook timeline reveals that the restaurant tried to justify its attitude on penalty rates… on Facebook.

Social media can be savage; I read some of the Facebook and Twitter responses. Harsh punishment. Not the image the restaurant wants to show.

, and on Twitter: @angee

Marketing Strategies For 2014: Tearless and Fearless (4 Tips)

marketingstrategy2014

Wondering about your marketing strategies for 2014? Many small businesses earnestly create marketing plans, but our strategies last as long as New Year’s resolutions.

Invariably, Murphy’s Law applies. We want to try the latest big new thing (content marketing, perhaps) but whatever we try turns out to be more complicated than we expect. Or it needs more resources that we have. So we pull back and focus whatever’s familiar, even if it’s expensive, and no longer works as well as it once did.

Let’s look at four tearless and fearless marketing strategies. Tearless because they’re free. They just take time. Fearless because they’re easy.

1. Do more of whatever worked for you in 2013.

What worked for you in 2013? If you’ve got an ad that’s been running in your local paper for three years, keep it up. Your customers are used to your ad. They expect to see you there. However, consider experimenting a little. Could you run special offerings for new customers?

If you’re using Twitter to manage customer service, keep doing that. Consider creating a Twitter-specific page on your website to welcome new customers, and tell them who you are.

2. Get found online: blog.

Does your business need a blog? Probably, if only because it will:

Improve search engine rankings – The more content you produce, the more likely you will be found by your prospects when they are researching your industry online. As long as you have a content marketing strategy in place, optimizing for specific long-tail keywords, you should see a significant increase in search engines rankings.

Here’s the easiest and laziest way to answer the “blog or not?” question. Check your competitors’ websites. If they’re blogging, your customers will expect you to do the same.

If you hate writing, post images of your products, your customers, or your town. Blog whatever YOU like. Treat your blog and your Twitter account as your customer service department: help your customers, and your prospective customers, and you can’t go wrong.

3. Forget about the “shares.” Think: “conversions”.

If you’re using social media marketing, Search Engine Journal offered this advice in content marketing trends for 2014:

The main thing that we expect to see in the New Year is for marketers to shy away from the cheap, clickbait content that inflates “vanity metrics,” and move more towards creating niche-specific, high quality content that provides value to their followers.

When you provide valuable content, your visitors will stay on your website longer. This gives you more opportunities for conversions (sales.)

4. The Web means Google and that means Google+.

If you’ve ignored Google+, revisit the network.

As Brett Nuckles suggests:

Getting on Google+ will help Google’s Web crawlers index your site, leading to higher placement during a Web search. It will also ensure that customers get the right information when they search for your business on Google.

2013 has been a big year on Google+; the network is becoming more useful by the month. Google’s sinking money into it. Studies suggest that Google+ has over 500 million users, and that almost 70 per cent of marketers want to learn more about the network.

What marketing strategies are you thinking about for 2014? For me, the mix is much as before. I’ll be blogging, and will remain active on social media. Wherever you are in the world, I wish you much success in 2014. :-)

write a book book coaching

, and on Twitter: @angee

Buffer reports these  social media statistics:

Any link you share on Facebook and Twitter will be mostly irrelevant after 3 hours.

The solution? Aim to post when your target audience is likely to be on your chosen social media network. (Schedule your posts to ensure exposure.)

 

 

Twitter Traffic Trick: Get Two Links In Your Profile

Twitter traffic

Here’s a wonderful Twitter traffic trick. Did you know that you can add TWO links to your Twitter profile?

Amy Porterfield’s shared a How to Get More Leads on Twitter video, which shows you how to enter your two links.

If you’re using Twitter, you’ll instantly be able to get double the benefit from your traffic. As Amy suggests, use the other link to send traffic to an opt-in page; give your followers something special.

I’ll be implementing this Twitter traffic tip asap. Very clever.

Need a social media solution for your business? If you’re not getting value from social media, contact me. 

 

Twitter Without Tears: 2 Great Tools to Help you to Win Friends and Influence People

Twitter Management Tools

Love Twitter? Me too. However, keeping track of people on Twitter is a headache. I’ve tried spreadsheets, to do lists, and reminders, as well as Twitter apps; all require far too much time and upkeep.

My favorite Twitter tools are Buffer and HootSuite, but they don’t help you to manage connections and interactions.

Once I decided that there had to be a better way, I explored several tools which help you to learn more about your Twitter community, and connect with people.

Here are two of my favorites. Good news: although both of these tools have premium upgrades, the freebie versions offer you huge benefits. No more spreadsheets, or to do lists. :-)

twtrland: people and insights at a glance

twtrland Twitter tool

twtrland is referred to as a “social intelligence” tool, but that’s a little cold. Essentially it helps you to understand your Twitter community. You’ll discover a mass of information, which could be overwhelming, but isn’t because twtrland’s interface is excellent.

The Profile Updates page gives you a quick analysis of your Twitter account’s activity over the past week. You can see recent followers and replies at a glance, and can learn more about any follower as soon as you click on his icon.

You’ll also see your top content over the past seven days: which posts received the most retweets.

Next, your Audience Analysis page helps with your positioning. Again, you get the picture of your Twitter account at a glance: celebrities (! – no celebrities for me, so sad) power users, casual users, and novice users.

You’ll see your follower breakdowns by country, as well as by interest, which is invaluable.

Your Followers page is perhaps the most powerful, because you can filter your followers in many different ways. I’ll bet that you’re as surprised as I was at the number of opportunities to connect with people which emerge.

Want to connect with someone? Just click, and send a tweet.

Next, there’s your Conversations page: see everyone you’re talking to.

Finally, there’s the Find Influencers page, which again is invaluable with helping you to connect on Twitter.

Give twtrland a try. You’ll be amazed at what you learn. And you’ll be thrilled at how easy twtrland makes engagement on Twitter.

Commun.it: helps you to build Twitter community, as the name suggests

Commun.it Twitter tool

Commun.it is another brilliant Twitter engagement tool. Your Dashboard shows: Relationships, Followers, Groups, and also allows you to Monitor Engagement and Discover New Leads.

You’ll love Commun.it if you’ve been feeling guilty because you’re too pressed for time respond to everyone who contacts you on Twitter. Commun.it shows you people to whom you owe replies, and you can respond instantly. Buffer user? You can Buffer your responses and thanks.

As its name suggests, Commun.it helps you to build a real community on Twitter, without it taking over your life.

I love both these tools, because they help you to understand and build your Twitter community – without pain. Try them. They’re immensely valuable social media marketing tools (even in the free versions), and they’re fun too.

 

, and on Twitter: @angee

Amuse Me! 6 Fun Twitter Tricks: Get More Attention and Followers

6 Fun Twitter Tricks

Twitter’s a social network. It’s easy to forget the “social” aspect if you’re using it for business, but if you’re serious all the time, your followers think that they know what to expect from you and will tune you out.

Why not surprise them?

Build some fun into your tweets. Chances are that you’ll get more attention and followers.

Let’s look at six fun Twitter tricks.

1. Humor always works, but keep it clean

You can be funny on Twitter. Here’s some advice from Parks and Recreation writer Megan Amram:

Usually the tweets that I do are like one-liners with some kind of twist that fits in a very small area. I’ve definitely tweeted things, though, that then became blog posts.

She suggests that puns and wordplay work: “jokes that are popular on Twitter are very often wordplay or even jokes that have funny spelling or whatever.”

Tip: be aware of the branding connotations of your humor. Even if you’re posting on your social Twitter account, rather than a work account, keep it clean.

2. Brand yourself with eye-catching images

Dan Zarrella studied 400,000 randomly selected tweets, and reports:

Tweets with images uploaded to pic.Twitter.com were nearly twice as likely to be retweeted while the use of Twitpic increased the odds by just over 60%. On the other hand Tweets that used Facebook or Instagram links were less likely to be retweeted.

Image marketing’s huge. You’ll get more attention in your Google+ stream with large images, and Pinterest’s image-focused.

Start collecting attention-getting images now. Take your own photos with your cell phone, and explore stock image libraries.

3. Tell me a (short) story

Everyone loves stories.

Alan Rosenblatt suggests:

Now that Twitter displays images within the timeline, hashtags can gather a story timeline easily and present on a single webpage, complete with illustrations. And the story comes with a narrator (the tweet text), a visual (the image) and a dialogue (the caption).

Consider how you might share your brand’s stories on Twitter, in 140 characters or less. Tip: keep your tweets well UNDER 140 characters, to leave room for retweets.

You could tweet:

  • Customer stories:
  • Staff stories;
  • Stories about your brand’s history.

4. To be continued… Tell a long story

Andrew Fitzgerald’s TED video on Adventures in Twitter fiction gives some excellent examples of novelists and storytellers using Twitter creatively.

@RealTimeWWII live tweets World War II, for example.

 

You can use the live tweets strategy too. Why not live tweet your product launch? Your webinar? Many events lend themselves to live tweeting.

Make a list now, of events you could live tweet.

5. Use a funny hashtag to stand out

You can get attention with hashtags you create – especially if they’re humorous. (A hashtag is the “#” pound sign in front of a word; it makes the word searchable.)

Your hashtags:

  • Can consist of words and number squished into a single word;
  • Should be unique (use them to identify your brand or event);
  • Should be short – if they’re too long, you’ll run out of characters, and won’t leave room for retweets.

Here are some examples of funny hashtags on which you can model your own.

6. Create a humorous persona for your brand

Remember the “Get a Mac” advertising campaign?

… against a minimalist all-white background, a man dressed in casual clothes introduces himself as a Mac (“Hello, I’m a Mac.”), while a man in a more formal suit-and-tie combination introduces himself as a Windows personal computer (“And I’m a PC.”).

These personas were hugely successful.

Consider creating a humorous persona for your brand.

Not sure how to create a persona? From Lee Davis:

A fun, easy way to get to know your potential customer and understand how to engage them is to conduct an Empathy Map* exercise. All you need is a whiteboard, plenty of post-its and markers and about two hours.

Once you’ve created at least one persona, put a humorous twist on it, just as I’m a Mac/ I’m a PC did. (Empathy is vital.)

So there you have it – fun Twitter tricks to get more attention and followers. Try one of these tricks today.

 

, and on Twitter: @angee

Surviving Social Media: 5 Mistakes to Avoid

Social Media: 5 Mistakes to Avoid

When I mentioned Twitter, the client snapped: “We tried it. Social media doesn’t work!”

I’ve heard that before. After the meeting, I checked the contentious Twitter account – what there was of it. Twenty random tweets over three months.

If you feel that social media isn’t working for you, it’s time to take a close look at what you’re doing.

Could you avoid these mistakes?

Mistake 1. Lack of planning

Are you planning your social media campaigns? For best results, integrate social media into the rest of your marketing – social media should be part of all your marketing efforts.

You can:

  • Integrate social media with search marketing (SEO). Create content around your marketing plans, and use social media to encourage engagement;
  • Integrate social media with your email marketing. Ask questions, then encourage recipients to respond on social media. Again, this encourages engagement with your brand;
  • Integrate social media with events. What events are coming up? An “event” can be anything at all. Perhaps you’re launching a product, or are scheduled for a trade show… If you’re sponsoring a sports team, tweet and post about upcoming matches.

Mistake 2. Impatience

Your social media accounts take time to grow. Five followers and likes become 50, and then 500.

Tip: buying followers doesn’t work. Your accounts will grow organically, as you promote your presence, and engage on the networks.

Mistake 3. Failure to engage

Social media is social. Be available, and engaged. Encourage your customers and prospects to chat to you. Respond to queries. Ask questions.

Consider offering coupons, and running contests.

Woobox specializes in social promotions; it’s used by two million brands. Visit their site. They offer many ways for you to engage your customers and develop new followers.

Mistake 4. Hashtag dumping

You’ve seen hashtags: words preceded by the “#” hash sign which identify messages on a specific topic. Although they’re useful, they’re ugly and confusing when they dominate a message.

Use them as they’re meant to be used, and create your own to identify promotions. If you’re running a Christmas picture contest for example, you could ask people to post an image with a special hashtag, such as #mychrispic. Your hashtag can be anything you choose. Keep it short, and identifiable – make sure it’s not already in use.

Mistake 5. Wordiness

Whichever network you’re on, keep your messages short. Attach images to your messages: they get more retweets and Likes. People browse social media; images catch attention.

On Twitter, you’ve got 140 characters, or around 25 words for a message. Don’t use all 140 characters. Leave space for retweets.

You have more space on other networks. Google+ gives you lots of room for your messages, but even there, use a mix of short messages, with the occasional longer post.

On Pinterest, images are vital; they’re the key to repins and engagement.

If you feel that social media isn’t working for you; try again. You may discover a powerful new marketing tool.

 

, and on Twitter: @angee

Tweet Away: 5 Tips to Help You Fall in Love With Twitter

Twitter tips

Twitter calls itself an “information network”, and in February 2013, had 200 million active users, creating some 400 tweets a day. It’s a fun, exciting and real-time social network.

While it can be a revenue generator for some businesses, that’s only one reason you should engage and and build a presence there.

Here’s the most important reason: as we’ve said, Twitter is a real-time social network. If you ever need to get the news out right now, you’ll be glad you’ve got a global megaphone.

If you Google “twitter saved lives” you’ll discover that Twitter’s been used effectively in many different kinds of social emergency. While we hope that none of us ever need to use Twitter in a life-threatening situation, it can happen.

What about a business emergency? Here’s a proviso:

While Twitter has had remarkable results in times of crisis, companies that jump in just when an emergency is breaking have joined too late. Their customers don’t know they are there.

Let’s look at five tips which will help you to fall in love with Twitter. The more you use it, the more effective you’ll find it.

1. Use Twitter, even if you “don’t know how”

If your first reaction to Twitter is “huh?” don’t worry about it. Everyone feels the same way at first. The easiest way to get started is to import those of your contacts who have Twitter accounts. Twitter itself has some useful “get started” tips.

Start tweeting. You can tweet news, tips, quotes, fun information, images, videos… anything you like.

Check your competitors’ Twitter feeds. What are they tweeting about?

Over a few days, as you use Twitter, you’ll begin to see patterns, and will develop your own ways of using it.

2. Thank people regularly

Thanking people is easy to do, and it’s appreciated as much on Twitter as it is everywhere else.

Thank fellow users for tweets which you find helpful, for retweets, for mentioning you, and for fun tweets. Mentioning someone (@username) means that they will see your mention if they’re following you.

3. Search and follow: use keywords, favorite and retweet

You can search Twitter via the search field at the top of your Twitter page, and also via Advanced search. Here’s Twitter’s list of Advanced search operators.

Search on keywords relevant to your business. Follow useful accounts, and favorite and retweet tweets.

4. Smile! You’re allowed to have fun, even on a business account

Share entertaining, as well as informative material. Inspire your followers with quotes, and images.

5. The listing secret: create public and private lists

Twitter lists are powerful: you can form your own groups, either public or private. These groups can consist of anyone you choose, even if you don’t follow their account.

You can create lists for customers, media contacts, competition monitoring – anything you choose. If you’re interested in a topic like SEO, for example, you can create a list of your favorite SEO bloggers.

Twitter can be a powerful business tool. The more you use it, the more useful you’ll find it. You never know, you might just fall in love with it. :-)

Join Angela on Google+, and on Twitter: @angee