Tag Archives: Twitter

Marketing Your Book On Twitter: 2 Ideas

Marketing Your Book On Twitter: 2 Ideas

You want to market your book, and you’ve heard both good and bad things about Twitter. Can you use Twitter for marketing?

Of course you can. Consider these ideas.

Interest and intrigue: don’t mention your book.

Here’s a recent tweet I liked, from Samhain, a digital publisher.

It’s an intriguing question, and it doesn’t mention the book. If you were in Samhain’s target market, and you saw this tweet, would you click?

The link goes to a book on Samhain’s store.

Consider ways you could use the “question” technique to market your book. Keeping your target market in mind, make a list of questions. Keep your questions short. You’ve only got 140 characters, and you need to leave some of those characters for retweets.

Pull quotes from your book, and create images.

 

Collect some quotes from your book. Turn them into images, and post them on Twitter. Then post them on Pinterest, and on Google+ and Facebook.

Marketing your book needn’t take much time — you can do it in five minutes. Put these two ideas to work; they’re easy.

, and on Twitter: @angee.

You can find Angela on Pinterest, too.

 

Twitter: Try This, If You’ve Been On Twitter For a While

Discover your first tweet
Oh, the embarrassment… my first tweet

If you’ve been on Twitter for a while, you’ve forgotten your first tweet. Check out Discover Your First Tweet…. In April of 2007, Dreamhost was down, it seems. (Face palm.) On the other hand, that’s what I always do when something’s not working right — I check Twitter to see if others are sharing the misery.

What was YOUR first tweet?

, and on Twitter: @angee.

You can find Angela on Pinterest, too.

Social Media Outrage Over Penalty Rates Rant

Social Media Outrage Over Penalty Rates Rant

Want to go viral on social media? The Bombay Bicycle Club restaurant in Adelaide shows you how it’s done. But please don’t try this in your own business.

The restaurant created a faux menu showing what prices its menu items would be if they were multiplied 2.75 times. Why, you ask? Because of the penalty rates which the restaurant pays its staff on public holidays.

Adelaide pub Bombay Bicycle Club apologizes for calling people ‘idiots’ on Facebook after staff penalties rant reports:

“We will have to pay our staff 2.75 times the base rate for public holidays. This is how the prices on our bar menu would look using that formula”, the sign read.

All well and good. You can imagine the restaurant’s patrons glancing at the sign as they walked past it. Unfortunately, the restaurant posted an image of the sign on its Facebook page. As you would, right? (Snark.)

The image went viral. Lots of people had opinions, and they posted them on Facebook and Twitter. They also punished the restaurant with one-star reviews.

Then this post appeared on the restaurant’s Facebook page:

The BBC ownership would like to apologize for our sign and Facebook post. We regret the wording. There was no intention to offend anyone.

Overly clever PR? No

When I first heard this story, I thought that a restaurant patron had snapped a photo of the faux menu and uploaded it to Facebook. Not so. Apparently the restaurant posted the image. I couldn’t find it, they must have deleted it.

Then I wondered whether this was a clever PR trick. Upload a photo, get lots of comments and links. That though died when the Facebook timeline reveals that the restaurant tried to justify its attitude on penalty rates… on Facebook.

Social media can be savage; I read some of the Facebook and Twitter responses. Harsh punishment. Not the image the restaurant wants to show.

, and on Twitter: @angee

Marketing Strategies For 2014: Tearless and Fearless (4 Tips)

marketingstrategy2014

Wondering about your marketing strategies for 2014? Many small businesses earnestly create marketing plans, but our strategies last as long as New Year’s resolutions.

Invariably, Murphy’s Law applies. We want to try the latest big new thing (content marketing, perhaps) but whatever we try turns out to be more complicated than we expect. Or it needs more resources that we have. So we pull back and focus whatever’s familiar, even if it’s expensive, and no longer works as well as it once did.

Let’s look at four tearless and fearless marketing strategies. Tearless because they’re free. They just take time. Fearless because they’re easy.

1. Do more of whatever worked for you in 2013.

What worked for you in 2013? If you’ve got an ad that’s been running in your local paper for three years, keep it up. Your customers are used to your ad. They expect to see you there. However, consider experimenting a little. Could you run special offerings for new customers?

If you’re using Twitter to manage customer service, keep doing that. Consider creating a Twitter-specific page on your website to welcome new customers, and tell them who you are.

2. Get found online: blog.

Does your business need a blog? Probably, if only because it will:

Improve search engine rankings – The more content you produce, the more likely you will be found by your prospects when they are researching your industry online. As long as you have a content marketing strategy in place, optimizing for specific long-tail keywords, you should see a significant increase in search engines rankings.

Here’s the easiest and laziest way to answer the “blog or not?” question. Check your competitors’ websites. If they’re blogging, your customers will expect you to do the same.

If you hate writing, post images of your products, your customers, or your town. Blog whatever YOU like. Treat your blog and your Twitter account as your customer service department: help your customers, and your prospective customers, and you can’t go wrong.

3. Forget about the “shares.” Think: “conversions”.

If you’re using social media marketing, Search Engine Journal offered this advice in content marketing trends for 2014:

The main thing that we expect to see in the New Year is for marketers to shy away from the cheap, clickbait content that inflates “vanity metrics,” and move more towards creating niche-specific, high quality content that provides value to their followers.

When you provide valuable content, your visitors will stay on your website longer. This gives you more opportunities for conversions (sales.)

4. The Web means Google and that means Google+.

If you’ve ignored Google+, revisit the network.

As Brett Nuckles suggests:

Getting on Google+ will help Google’s Web crawlers index your site, leading to higher placement during a Web search. It will also ensure that customers get the right information when they search for your business on Google.

2013 has been a big year on Google+; the network is becoming more useful by the month. Google’s sinking money into it. Studies suggest that Google+ has over 500 million users, and that almost 70 per cent of marketers want to learn more about the network.

What marketing strategies are you thinking about for 2014? For me, the mix is much as before. I’ll be blogging, and will remain active on social media. Wherever you are in the world, I wish you much success in 2014. :-)

write a book book coaching

, and on Twitter: @angee