Build trust before you need it

I’m a huge Seth Godin fan. The man’s a genius.
And here are some words to live by from Seth.
Seth’s Blog: Drip, drip, drip goes the Twit:
“The best time to look for a job next year is right now. The best time to plan for a sale in three years is right now. The mistake [...]

Your Web site: Can I trust you?

TRUST is a huge issue online. The online world is packed to the gunwales, it would seem, with scammers, spammers and Nigerian tricksters.
So “Can I trust you?” is a question your site’s visitors will ask themselves; you need to answer it.
10 Ways to Help Your Visitors Trust You - Search Engine Guide Blog reports: [...]