Tag Archives: traffic

Pinterest Traffic: 4 FAST Sales Generators

Pinterest Traffic: 4 FAST Sales Generators According to Alexa, Pinterest has a global rank of 26, and a US rank of 16. (Alexa ranking is an estimate of popularity.) However, few companies are using Pinterest effectively. Look on it as both a social, and a sales tool. Pinterest traffic may well surprise you.

I encourage my copywriting clients to engage on Pinterest as well as on Facebook, for a couple of reasons:

Let’s look at some fast ways to promote on Pinterest.

1. Images Count: the More the Merrier

Look on Pinterest as the ideal showcase for your products. When you’re launching a new product, or service, create 20 images you can use on Pinterest. You won’t use them all at once, of course. However, combined with descriptions (see below), you can create interest, and increase traffic to your product pages.

Tip: it can be tempting to look on your Pinterest account as an online catalogue, but remember… SOCIAL. Create boards for entertainment, as well as business. Consider your customers’ interests, and create boards around those interests.

2. Create an Engaging Description: It’s an Ad, With a Call to Action

Pinterest gives you 500 characters (100 words) to use in your pin descriptions.

You have space for a tiny ad — make it engaging. Write for users, but remember keywords and hashtags — and a call to action. Include prices too; pins with prices get more repins than those without.

3. Create a Board for Your Blog (Your Blog’s Your Content Hub)

Your blog is your social media content hub. Create a board for your blog. This is on my own To Do list for 2015. Add a couple of images to each blog post; this gives you more pinning options.

Integrate Pinterest with other social media networks.

A workflow:

  • Create a blog post with two (or more) images;

  • Pin the post to two different boards (one image each board);

  • Promote the pins on your other social media networks: Twitter, Facebook, and Google+.

4. SELL! Use Contests, and Pinterest-Only Offerings

To get more engagement, consider Pinterest contests, and Pinterest-only offerings. Promote them on your website, your blog, and your other social media accounts. Reach out to companies with complementary products to yours. Suggest a quid pro quo: they promote your contest, you do the same for them.

The more planning you do for your contests, the more you’ll get out of it. Pinterest has guidelines for contests, so keep them in mind in your planning.

When you’ve built an audience on Pinterest (even a small one) consider creating Pinterest-only offerings. Not only will you build your audience, as your customers learn to watch for your offerings, you can promote these Pinterest-only offerings on your other sales channels.

, on Twitter: @angee, and find Angela on Pinterest, too.

Get coaching, and build your skills at Angela’s online store.

Writing Journal 52: Traffic From Ebooks

Writing Journal 52: Traffic From Ebooks

My writing journal for Friday, October 3, 2014. You can find all the writing journal entries here.

Another busy day ahead; a meeting this morning, which cuts into my day. Not to worry.

Happy days — I’ve finally settled on a sleuth for the mystery novel who’s perfect for the series. I wrote a long screed to the client, putting my case for this sleuth, so we’ll see what the verdict is on it. Words: 2,600.

With that load off my mind, I focused on completing the book proposal for the memoir. I’ll do a little more on it tonight, then I’ll send the draft off over the weekend. Words: 1,500.

Breakfast for Honey. I have breakfast while writing a bunch of email messages.

Then, it’s time to prep for my meeting. I organize my schedule for the day, and try not to think about everything I need to do. Action, rather than thinking about it, is the key.

I’m back. The meeting was great, and I managed to pop into the library to do some fact checking for the book proposal, and for another project.

A client asked about ebooks for her business. She’s got an ecommerce store, and is getting fewer sales because traffic is shrinking. Paid advertising isn’t helping as much as she’d like.

She’s wondering about content marketing, and how ebooks play into that. So, let’s look at it.

Traffic from ebooks, and the rising tide

Traffic is hard to get in 2014. In 2015, it will only be harder. A tsunami of content flows onto the Web each day: millions and millions of pieces of content.

Many companies are using content marketing today. It’s the new big thing but it has challenges. Many, many challenges. Why content marketing fails for many who try it is explained in this excellent slide deck from Moz, Why Content Marketing Fails.

Basically, here’s how it works. You post content. You get recognition. You build trust. People remember what you’re selling and when they have a need for it, they may buy. As Rand points out in the slide deck, you fail, fail, fail… and then you succeed.

Content marketing has been part of the Web since there was a Web. Now there’s a fancy name for it, but it changes nothing about the way it works. It’s all about trust and recognition, and being persistent until you succeed.

So, how does traffic from ebooks play into that?

I tell my students: be everywhere. Spread yourself around. The more people who hear your name, the better. Amazon is a search engine too. So are the other ebook retailers. iTunes has a search engine. And YouTube.

Someone sees your name in your ebook description on Amazon, and remembers it. If they read your ebook, you’re lucky, but the point is — Google indexes Amazon.

Content marketing and SEO

You have a website. You’re on Twitter, and Facebook and Google+. And now you’re on Amazon too. Google indexes ALL that, and as Rand points out in his slide deck, the rising tide of SEO lifts all boats. So, you’re building a profile, as someone who’s here, there and everywhere, and Google takes notice.

You just keep going and going, and your “everywhere” thing grows. You get more traffic, and make more sales. Along the way, you make connections, which also help.

That’s how you get traffic from ebooks. You’re on Amazon, and everywhere else, too, and your boat (profile) is lifted everywhere. That’s the macro point of view.

On a micro level, what the hey — you may sell a few ebooks AND get traffic. Remember to put your URL and info in the front and back matter of your books. :-)

It’s late afternoon now. I spent a busy afternoon on several copywriting jobs which grew out of my meetings this week. I also assessed my content calendars for clients’ blogs.

Finally, a quick overview of today’s activities and word count, and a longer review of what got done, and what didn’t get done this week. And that’s it for another day.

Oh woe, oh junk folders…

Before I forget. I posted a quick note on the freelance blog about Team Up. Several people mentioned that they found the ezine messages in their junk folder, and were upset about potentially missing out, since it’s the final coaching program for the year. We’ve extended Team Up enrollments until this Sunday to help.

, and on Twitter: @angee.

You can find Angela on Pinterest, and on YouTube, too.

Pinterest Traffic: Start Pinning

Pinterest Traffic: Start Pinning

Are you missing out on Pinterest traffic? Chances are that you are.  One of my clients was curious about a sudden flow of traffic from Pinterest, and called me. I’d been encouraging him to try Pinterest for at least a year, but he’d taken a look at the site, and had decided it wasn’t for him.

Then he got traffic from kind people who pinned his products, and he’s now decided that Pinterest should be part of his social media marketing endeavors.

Pinterest Traffic: Get images, and a Pinterest account

Here’s what I love about Pinterest: your pins are long-lasting. Unlike Twitter or Facebook, your pins don’t have a shelf-life which is measured in minutes. You can get traffic from stuff you pinned months ago.

If you’d like to get started with Pinterest, start by looking at the images on your offerings. If you don’t have images, create some.

This doesn’t need to be a major investment. One of my client has a B2B website offering services. He’d never considered images. We developed some templates with placeholder images  with the help of a designer. He can take photos himself, then drag them into the templates, save, and upload them in a couple of minutes.

Once you’ve created some images, get a Pinterest business account. Create a couple of boards for your business. Make one board business-related, and the other fun — Pinterest is a social media network. Some ideas:

Create Pinterest boards with specific questions your website’s visitors have, or around a specific theme. For example, if you have an online business selling accessories, create boards for each kind of accessory, and for your designers too. Check out what major brands are doing. Keep your boards light-hearted.

Give Pinterest a try. You may be surprised at how effective it can be as an additional source of traffic to your website.
, and on Twitter: @angee.

You can find Angela on Pinterest, and on YouTube, too.

Pinterest Traffic: 3 FAST Tricks You Can Use Today

Pinterest Traffic: 3 FAST Tricks You Can Use Today

Want some Pinterest traffic? Some of my clients still don’t believe that they can get useful traffic from Pinterest. While it’s true that Pinterest won’t send you masses of traffic when your account is new, the traffic you do get pays off. It’s engaged, and responsive – conversion rates for Pinterest are 50 per cent higher than for other sources.

Let’s look at some FAST tricks which will increase your Pinterest traffic quickly.

By the way, we’ve just released a new program which helps you to make the most of Pinterest – Pinterest for Writers: Creative Strategies To Increase Your Writing Income FAST. It’s aimed at writers, but the information works for any small business.

1. Find and Reach Out to Influencers in Your Niche.

If you’re used to doing outreach for links, you know how to approach people. Firstly, create some boards, with great images. Pay attention to your pin’s descriptions, and add hashtags. Treat optimizing your boards and pins just as you would any other search engine optimization (SEO) project.

Then, reach out to other pinners in your niche – pinners who are targeting an audience which is similar to yours. Make a list of these pinners, and follow their boards. Comment on their pins, and repin them. Contact your targets, asking them to pin one of your pins. At this stage, don’t be greedy. Ask for a single pin, but don’t stop there. Aim to form a relationship. Pinterest is a social media network… get social.

Mention your pinning colleagues in pins you post. “Mentioning” on Pinterest is just like mentioning on Twitter. Make sure you’re following at least one of their boards, then use the “@” symbol, and the pinner’s user name. They’ll be notified of your mention.

You’ll find other Pinterest tips and tricks here.

2. Create Attention-Grabbing, Share-Worthy Images.

Images are at the heart of Pinterest. Here’s an excellent post on how to create share-worthy images. It gives some great advice:

Social media expert Kim Garst matches audience expectations with useful tips by regularly posting images with social media advice and tagging them with #biztip.

Her community shares these problem-solving tips like wildfire, which results in an exceptionally high organic engagement rate on Facebook.

Initially, working with images will feel clumsy and unnatural. Have fun with it; do your best. You may not be a designer, but you have innate creativity. You don’t need a Photoshop subscription. I use Picmonkey and Canva more often than I use Photoshop.

3. Share Your Pinterest Presence: Let Everyone Know You’re on Pinterest.

It’s easy to forget this – I do! Let people know you’re on Pinterest. Add Pinterest widgets to your website, and promote your boards and pins on other social media.

Did you know that you can embed pins? Embed your boards and pins onto your website and blog. The more people who know you’re on Pinterest, the more people will find your boards, and the more followers you’ll get. More followers means more Pinterest traffic, and as we’ve said, Pinterest traffic converts.

So, there you have it: three FAST and easy tricks you can use today to get Pinterest traffic.

, and on Twitter: @angee.

You can find Angela on Pinterest, too.