Tag Archives: social media

Writing Journal 71: Reading On The Go

Writing Journal 71: Reading On The Go

My writing journal for Wednesday, October 22, 2014. You can find all the writing journal entries here.

More meetings today; with luck, they’ll be the final ones for this week. Everyone’s just realized that the holiday sales season is upon us. No complaints… I love being busy, so this is an exciting time of the year for me, and for you too, I hope. Things won’t settle down on the marketing front until after Valentine’s Day.

As usual, my writing day starts with work on the mystery novel. I didn’t get much written this morning; just 600 words. I was planning out several scenes. It’s still going well. :-)

Then, the two nonfiction books. I’m focusing on the print book at the moment. I create some notes for the graphic designer, so that he can develop a couple of charts. Words: 1,800.

Honey’s lazy this morning, but gobbles her breakfast, and then settles down on her bed. I eat my breakfast while checking over the morning’s email messages, and respond to several. Email’s building up a backlog again. I schedule “email time” in my bullet journal, and prepare for the two meetings.

A couple of writers asked about how to get more reading done. I suggested reading on the go; it’s how I manage it. There are always minutes during the day that you could be spending reading. If you prepare for those minutes, you can read much more, without affecting your family time, or your schedule.

Reading on go: keep up with yourself, and everyone else

I wrote about social media writing on my freelance blog.

Mostly, I read on my iPad. I use Flipboard, and if I find something I want to post to social media, I can do it right away. Alternatively, I can save an item to Pocket, and read it and share it later.

If I’m having lunch at my computer (yep, bad habit), I read social media on my iPad. It’s relaxing. Later, in Pocket on my Mac, I can tag items, send them to any social media network I choose, or I can send articles to Evernote. Of course, I can just delete an article too.

To read my own and clients’ material for editing, I use Send to Kindle. I just downloaded a PDF from a marketing company on repurposing content, for example. At a glance, I can see that the PDF contains some great ideas. I drag it into the Send to Kindle icon on my Dock. (I’m a Mac user.) I can read the PDF on my phone, or on my tablet.

Send to Kindle is excellent, obviously, for long material. My first step in editing a book is always to read it in the Kindle app. I can read on my phone anywhere — while waiting for a meetings to start, while in the queue at the bank… Try it. You’ll find that reading in the Kindle app gives you a fresh perspective on material.

Back again…

After two days of running around, I’m way behind on everything, even though I scheduled as well as I could. I spend an hour typing up notes from the meetings, and scheduling new projects and tasks. Most are short, thank heavens.

With that done, it’s time to deal with email again, and then, phone calls.

The day isn’t over yet; I’ve got a rush copywriting job to do for a client tonight. I do my daily review, and I’m ready to relax for a few hours.

The Easy-Write Process has been updated for 2015

The Easy-Write Process has long been our most popular writing program. If you’re struggling with your writing, it will help you to discover how to write easily and well. Check it out now.

, and on Twitter: @angee.

You can find Angela on Pinterest, and on YouTube, too.

Writing Journal 68: Manage Your Social Media Images

Writing Journal 68: Manage Your Social Media Images

My writing journal for Sunday October 19, 2014. You can find all the writing journal entries here.

It’s Sunday, a short writing day for me. The mystery novel is still chugging along like the little engine that could. I managed 2,500 words. A lot of first-draft junk content, but some good. (Even if I say so myself.)

Then on to nonfiction; just 1,200 words, but that’s OK.

Honey’s breakfast, and then my own. I eat my toast while responding to students’ exercises.

Which reminds me: today is the final day of the special offering on 8-Hour Wins; check it out before the offering ends.

8-Hour Wins: Create and Sell Products in Just 8 HoursThe 2015 version of the Easy-Write Process went live today, too.

Mac OS X Yosemite is powering along. Only one minor hiccup. Dropbox wouldn’t load until I installed a new version. I’m sure that’s my fault. It doesn’t have an in-app notification for new versions, so I forget to update.

One thing I’ve noticed with Yosemite; it’s speedier. Very nice. I’d still recommend waiting before you upgrade; that’s the sensible thing to do.

No time to walk this morning. Today’s my big blogging day, so I spend the rest of the morning organizing blog content and social media postings.

Manage Your Social Media Images

I’m always looking for ways to improve my workflow, especially with social media. Denise Wakeman posted about MavSocial. It’s a social media management tool specifically for images.

To manage images, I use Creative Cloud, but even with Adobe Bridge to help, I still get into a tangle. I’ve got text content, images for dozens of social media campaigns, promotional materials and heaven knows what else. Keeping it all straight is not only frustrating, it’s next to impossible.

Currently I use spreadsheets, Curio and OmniOutliner to keep things going, but it’s still migraine-inducing.

So I tried MavSocial out immediately. Within a few minutes, I’d uploaded some images, edited one, posted a tweet, and scheduled another one. Very impressive. Usually it takes forever to figure out a new tool, but MavSocial is well laid out. I like the idea of creating campaigns, and checking the results in one dashboard.

I’ll spend more time reviewing it, but at first glance, it’s well worth incorporating into my workflow.

A couple of days ago, I mentioned Canva for iPad. I installed it last night. If you’re familiar with the Web app, you’ll be creating with the iPad app soon as you install it. You can even access all the images you’ve created on Web Canva from the app.

Time for my Sunday commitments.

Sunday blogging

I’m back, and it’s more Sunday blogging. I like to do as much preparation as I can on Sunday, so that the week’s blogging flows smoothly.

By the time I’ve brainstormed and researched posts, and have created draft posts for each blog, it’s time for my general weekly plan and review session.

With that done, everything’s ready for another week.

, and on Twitter: @angee.

You can find Angela on Pinterest, and on YouTube, too.

Slideshare Trick: Your Deck As a Gif

Kindle Fiction: Write Hot-Selling Short Stories

If you use Slideshare, you may like this clever trick: Gifdeck turns your decks into gifs. Just go to Slideshare and get the URL for your deck, and paste it into Gifdeck. Within a few seconds, it’s created a gif for you.

You can add the gif anywhere you’d like — into a blog post, or into Twitter, or even into an email message.

It’s an easy way to get more mileage out of your presentations.

Oh — here’s the real presentation. The gif is too fast to read. However, it does get attention. It’s a way of pepping up your social media content very simply.

, and on Twitter: @angee.

You can find Angela on Pinterest, and on YouTube, too.

Writing Journal 31: Images and Social Media

Writing Journal 31: Images and Social Media

My writing journal for Friday, September 12, 2014. You can find all the writing journal entries here.

With any luck at all, at my current rate of progress, I should be ready to do a first quick “slash and burn” edit on both the novella, and the nonfiction book I’m ghostwriting for a client this weekend. Happy days. :-) I managed 2,000 words of fiction, and 1,800 words of nonfiction. I’d like to do more of both today, but I’ve got a couple of meetings this afternoon, so that’s unlikely.

I got caught up with email last night, mostly. I’ve still got a couple of student short stories to read.

This morning’s email is light; I just need to make some notes and Julia can handle the bulk of it.

It’s time for Honey’s breakfast and my own. She’s a riot. She has a very strict routine, and nothing happens outside that routine. You can set your clock by her. She knows what time she has breakfast, when she goes out to play, and when it’s time for lunch.

One day I had to get up early to pick someone up at the airport;  no way could I get her out of her comfy bed. It was outside her routine. When I got back, she ignored me for an hour, as she does when something doesn’t go her way.

That said, she’s the only dog we’ve ever owned that you can safely leave in the garden with open gates, and not worry that she’ll streak through them. She’s a real little lady, who cares what you think about her. She hates it if you raise your voice; she needs a calm environment.

Time for my own breakfast, while reading a student’s short story. I make a few notes, so that Julia can send the feedback.

Next, I need to check over my draft blog posts, add some content, and edit some images. I like to have a good selection of images, so I send reminder emails to my blogging clients to get them to me.

Images and YOUR blog

Many bloggers don’t create images for their blog posts. This is a shame, because it means that they get fewer social media shares. I grind my teeth whenever I find a wonderful blog post, which I’d love to post to Pinterest, and there’s no image. The Web’s all about images now.

So, even if you’re a writer, and you’re as sniffy about pretty pictures as I used to be, please source some images for your posts, so we can share your posts.

If you don’t have any images that you’re comfortable sharing, use the one of the many stock photo libraries to grab images. They might cost you a few dollars (most are cheap), but look on it as a business expense. If you can’t afford that, use websites like Photopin which offer free Creative Commons images.

OK, time for my walk.

Make freebies the heart of your social media push

I’m back. It’s time to create an ebook for a copywriting client who has me on retainer. I create an ebook a month for his website, and he’s getting good traffic and conversions when he offers them for free, in exchange for a subscription to his mailing list.

Yesterday this blog post on getting leads from Pinterest gave me some insights on how we can get more traction from Pinterest for his ebooks. Usually, I’d create just a couple of images, and would pin them to several of the clients’ boards over a month. Alisa Meredith suggests that you create LOTS of images for your lead generators.

It’s time to leave for my meetings now. I’ll have lunch while I’m out. With luck, I’ll be back in time to do more with the company history I’m ghostwriting.

Back again, and it’s very late. Both meetings ran over time. A quick daily review, and a word count total, and that’s it for another week.

, and on Twitter: @angee.

You can find Angela on Pinterest, and on YouTube, too.

Your Google+ Business Page: Create An Asset

Your Google+ Business Page: Create An Asset

Got a Google+ business page? Me too. However, a Google+ business page has been a hard sell to my clients: “I’ve got a Facebook page, why do I need a Google+ page too?” 

The short answer: Google. Google’s been promoting Google My Business:

Google My Business connects you directly with customers, whether they’re looking for you on Search, Maps or Google+.

Here’s the FAQ to Google My Business. Basically, Google’s tying everything together — search, maps, and social media via Google+, and it all starts when you set up your Google+  business page and verify your address. (Google will send you a postcard.)

Look on your Google+ business page as an asset: one you need to promote your business effectively.

 What about SEO?

Search engine optimization (SEO) will always be important. The “search engines” are just software scripts. Your website and blog pages need meta data to tell the scripts what each page is about. Your pages still need to be “optimized”, in a sense. And you still need links to your pages. Nothing has changed; Web content is what it always was.

However, social media is becoming ever more important, and search engines are getting smarter. Google wants to tie all your business information together  to help your customers to find you, and to do a better job of indexing the Web.

So, a Google+ business page as gone from “meh, who needs it? I’ve got Facebook”, to becoming the foundation of your online marketing. Don’t fight it. Click the big blue “Get on Google” button on the top right of Google My Business, and get started. :-) As Google is at pains to point out, it’s free, so it won’t cost you anything.

You’ve got a Google+ business page, now what?

Start posting to your page, and getting followers to your page. Social Media Examiner gives you 11 ways to get followers to your Google+ business page:

One of the first tips I give people is to use your Google+ personal profile to interact with your Google+ business page content.

Since Google’s using your information for Web search, it’s vital that you show willing, and get some content on your Google+ business page, and some engagement going too.

Google advises:

Keep your customers in the know by posting updates, news and special offers on your Google+ page. Your customers can +1 and comment on the content you post, giving you a direct connection to their feedback.

Treat your page as you’d treat your other social media pages. Promote your page on your website, and ask customers to respond. As Google suggests, make it worth their while to visit your page and interact by posting special offers for them.

So there you have it. Like it or not, your Google+ business page is important. It’s a vital asset for your business. You need one. Google has spoken. :-)

, and on Twitter: @angee.

You can find Angela on Pinterest, and on YouTube, too.

Pinterest Traffic: Start Pinning

Pinterest Traffic: Start Pinning

Are you missing out on Pinterest traffic? Chances are that you are.  One of my clients was curious about a sudden flow of traffic from Pinterest, and called me. I’d been encouraging him to try Pinterest for at least a year, but he’d taken a look at the site, and had decided it wasn’t for him.

Then he got traffic from kind people who pinned his products, and he’s now decided that Pinterest should be part of his social media marketing endeavors.

Pinterest Traffic: Get images, and a Pinterest account

Here’s what I love about Pinterest: your pins are long-lasting. Unlike Twitter or Facebook, your pins don’t have a shelf-life which is measured in minutes. You can get traffic from stuff you pinned months ago.

If you’d like to get started with Pinterest, start by looking at the images on your offerings. If you don’t have images, create some.

This doesn’t need to be a major investment. One of my client has a B2B website offering services. He’d never considered images. We developed some templates with placeholder images  with the help of a designer. He can take photos himself, then drag them into the templates, save, and upload them in a couple of minutes.

Once you’ve created some images, get a Pinterest business account. Create a couple of boards for your business. Make one board business-related, and the other fun — Pinterest is a social media network. Some ideas:

Create Pinterest boards with specific questions your website’s visitors have, or around a specific theme. For example, if you have an online business selling accessories, create boards for each kind of accessory, and for your designers too. Check out what major brands are doing. Keep your boards light-hearted.

Give Pinterest a try. You may be surprised at how effective it can be as an additional source of traffic to your website.
, and on Twitter: @angee.

You can find Angela on Pinterest, and on YouTube, too.