Tag Archives: social media marketing

Social Media Marketing: Pinterest Sharing Is Growing, So Use It

social media marketing

You can’t be on every social media marketing channel, but if you’re not using it, consider adding Pinterest to your marketing. It’s popular among women, and is beating email as a sharing tool.

Marketing Land offers an infographic, and reports:

While sharing via email declined 11 percent year-over-year, Pinterest shares increased 58 percent, making it the fastest growing sharing channel in 2013.

Here’s why Pinterest is so popular: it’s addictive. You get onto the site, and before you know it, half an hour has passed.

How to use Pinterest for your business: three tips

Start by creating a Pinterest For Business account.

1. Make your images pin-able

If you’ve got a blog, add a social media plugin which includes Pinterest. This means that your visitors can pin your images at a click. Consider creating larger images than you usually do: 600 x 900 pixel images work well. Use Canva; it’s a free tool, and will help you to enhance your images even if you’re not a designer.

What if you’re in an industry which is short on images? Perhaps you offer a service, which doesn’t lend itself to glitzy images. That’s fine. Create some images using text. Pinterest has created rich pins, which make it easier to use Pinterest as a bookmarketing option.

2. Have fun with your boards

Create Pinterest boards with specific questions your website’s visitors have, or around a specific theme. For example, if you have an online business selling accessories, create boards for each kind of accessory, and for your designers too. Check out what major brands are doing. Keep your boards light-hearted.

Tip: pins are made for sharing, so subtly watermark your images with your logo.

3. Remember your pin descriptions: add information

Although the focus is on images, your text content is important too. Your Pinterest audience is shopping-minded, so add information to help them, such as prices. Remember – fun. If you can make your text interesting as well as useful, you’ll get more attention.

, and on Twitter: @angee

Social Media Marketing With Images: Easy, Fun and FREE

Social Media Marketing With Images

Canva

Here we are: it’s a brand new year. You’ve decided to get up to speed on social media marketing, and you’ve wondered: WHERE do marketers get their images? Gorgeous photos, clever infographics, smart quote images… How do they do it?

Easy. They make images part of their social media strategies, because as the truism says, an image is worth a thousand words – and sometimes more. Images are evocative. They hint, and suggest.

You don’t need to be an ace photographer, or a designer, to use images in your social media marketing. You can create many images yourself. Train yourself to use your cell phone camera – every image you take yourself is free.

Then make the most of your images with some savvy image editing. No, you don’t need Photoshop. I listed some wonderful free image editing tools in this article.

Canva’s one of my favorite free image tools:

Canva is a new app, and it goes beyond simple image editing. Its claim is that it can “make design simple for anyone.” To that end, the app is stuffed with thousands of wonderful design elements, including stock photographs, layouts, and fonts.

Many of these elements are free. You’ll pay a minimal fee for others, but far less than you’d pay for an image from a stock photo website. Of course, you can use your own images, also. With the ease of Canva, you can create a birthday card, business card, or blog image in seconds.

It took me around two minutes to create the image at the top of this post. I created it at 600 x 900 pixels, which is an excellent size for Pinterest and Google+. Canva’s got a lot of presets for images, including images for Facebook and other social media sites. It’s just as easy to create your own custom sizes, just type them in.

I’ve been using Canva for several months, but haven’t even scratched the surface of this amazing program. Shush… don’t tell anyone, but I’ve even used Canva to create Kindle ebook covers in minutes. Over the holiday period, I used Canva to create fast and easy cards.

Grab attention with your images: some tips

In your marketing, you use images to grab attention.

Here are some tips…

  • Create your images in batches. If you’re in image editing and creation mode, don’t stop at one image. Create several. I like to create at least five.
  • Use call out images for your Calls to Action (CTAs). They’re an easy way to grab attention, directing your website’s visitors to the action you want them to take.
  • Use Skitch, or a similar app to build a swipe file of image ideas for your social media marketing. Watch how brands do it.
  • Use several image editors to get the effects you want – I often use two or three of the free Photoshop alternatives to create a set of images.

Social media marketing is essential for your business. If you’re just getting started, you’ll love the results you get from using lots of images in your campaigns.

write a book book coaching

, and on Twitter: @angee

It’s All About You: 5 Tips to Help You To Make Social Media Work For You

It’s All About You: 5 Tips to Help You To Make Social Media Work For You

Is social media working for you? Often, it just isn’t. You blog and tweet away, and no one cares. Consider this: your social media contacts can’t care, if they don’t know who you are.

Complete your profile on the networks you choose. Add an image, and a capsule bio. No matter how intriguing your updates, it’s impossible to engage with a blank slate.

Tip 1. “Who Are You?”: introduce yourself.

In “This Is Me”: Quick Ways to Get Found With a Profile Page, I said:

“Who are you?” That’s the most common question when someone sees your name online. You need to be able to share who you are… A profile page is your online calling card…. It can tie all your social networking sites together, to build a picture of who you are, without a website.

If you don’t have a website or blog, create a profile page. You can do that in minutes. Then link to your profile page from your social media profiles on the networks.

On the other hand, if you do have a website, update your About page, but first, create a positioning statement.

Take a sheet of paper, and briefly, write who your audience is, and how you help them. You should also include the ways in which you can’t help them. Once you’re clear in your own mind about this, draft your positioning statement in a few simple sentences.

Begin your statement with this phrase: “My perfect customer is…”

Introduce yourself on your About page, targeting the audience you described in your positioning statement.

Tip 2. Know what you want.

What results do you want from your social media interactions?

Maybe you want “traffic” to your website. However, with 27 million pieces of content shared daily, consider focusing on conversions:

Measuring the effectiveness of your content via traffic is easy, so that’s what everyone does. Instead, consider measuring via conversion rates, rather than traffic. If you do that, you’ll start thinking differently about your content.

Write down what you want from social media, and create a plan to help you to get it.

Tip 3. You’re an expert. Show it. Help.

You’re the expert on your business. I’m sure that when someone calls you, and asks you a question about your business, you talk. And talk. Responding is easy, when someone’s asking you questions.

On social media, it’s just as easy. Questions are asked on Twitter, Facebook, Google+ and the rest, all day long. Answer questions. Help.

You can answer questions on your blog too: reveal who you are, and what you do.

Tip 4. Be there. Be consistent.

Consistency counts on social media:

When I mentioned Twitter, the client snapped: “We tried it. Social media doesn’t work!”

I’ve heard that before. After the meeting, I checked the contentious Twitter account – what there was of it. Twenty random tweets over three months.

You don’t need to let social media take over your life. Decide how many minutes a day or a week you’ll devote to social media, and be there, at the times you’ve scheduled. Apps like Buffer can schedule your updates, so that you can post when your audience is online.

Tip 5. Pick a network or two. You can’t be everywhere.

Explore the various networks, to discover where your audience congregates. Be sure to check your competitors’ social media accounts. Where are they spending their time?

Then, pick one or two networks. You can’t be everywhere, and you don’t need to be.

You can make social media work for you: it all starts with showing who you are: create a branding statement and bio, then engage on your chosen social networks. And most importantly – don’t forget the “social” aspect of social media marketing… have fun, and promote your business at the same time. :-)

Need help? Contact me.

 

, and on Twitter: @angee

Social Media Kickstart: Top Five Tips for Pinterest Marketing

One of my boards on Pinterest
One of my boards on Pinterest

Looking for new marketing opportunities? Consider Pinterest. This social media website is fast-growing, and addictive. It’s image-focused, so it’s perfect for advertising.

The site’s easy to use, so it won’t take long to get up to speed on how it works, and on how you can best use it for your business.

If you haven’t done so already, add Pinterest buttons and widgets to your own website, so that your customers can “pin” your images. Then, get acquainted with the site, and use it as part of your marketing strategy.

These five tips will help you to get the most from Pinterest.

1. Be Prolific: Create Boards for Your Products, and for Your Customers’ Interests

The Bark Around the Park
The Bark Around the Park

Check out what other companies are doing. Petplan Pet Insurance for example has 42 boards with cute images, and creative names, such as “The Bark Around the Park”, as you can see in the image above.

Bergdorf Goodman

Retailer Bergdorf Goodman has 39 boards which reflect the company’s image, and showcase must-haves for stylish women. One board, “History of the Chanel Little Black Jacket”, focuses on the making of Chanel’s iconic jacket. You can imagine customers whipping out their credit cards when they see the care and craftsmanship that goes into making such a jacket.

As you click through other companies’ boards, make notes of clever ideas you can use.

2. Get Social on the Site

Follow others, and pin others’ pins. Others will see your activity in their streams and notifications, and they’ll discover your boards and will follow you.

3. Get Chatty: Comment on Popular Pins (Because These Pins Are Seen More Often)

Pinterest’s “Popular” category consists of pins which are pinned most often, and commented on most often. When you comment on pins in this category, more users will see your comments. As with blog commenting, be sincere and specific in your comments. Say what you like about the pin and why, rather than simply “I like it.” Be careful not to over-do the commenting; don’t comment-spam.

4. Promote Your Pinterest Boards to Your Customers, and on Your Other Social Media Accounts

Let your customers know that you’re active on Pinterest, and encourage them to check out your boards, and interact with you. Contests are popular, so consider running one.

You can also find your friends on other social media accounts like Twitter and Facebook. To do this, click on your business name on the home page. Choose Find Friends from the drop-down list.

5. Create a Pinterest Marketing Plan

As you create more boards and add pins to those boards, starting promoting individual boards, rather than your entire account.

Create a plan, focusing on one or two boards a week.

There you have it: five top tips to help you to market your small business on Pinterest.

, and on Twitter: @angee

Check out my Pinterest boards.

 

Google+ Is Now On Buffer! Joy, Oh Joy

Connect Google+ to Buffer
Connect Google+ to Buffer

You’re on social media. You’re pushed for time. You need to schedule posts. So, what do you do? You use Buffer, of course. It’s fast and easy.

Buffer works with Twitter and Facebook… But not with Google+. If you’re a Google+ fan, as increasing numbers of folks are, you’re slightly peeved that you can’t Buffer Google+.

Hello, joy and delight. Now you can connect Google+ to Buffer.

Buffer has an excellent how-to:

 Improve the Formatting of your posts through Buffer

Google+ has a very powerful posting editor that let’s you format your text in a variety of ways. Of course, all of these also work through Buffer, here are the most important ones you need to know:

The most important ones are below. Left is the formatting to get the right handside once you hit publish:

  • *Word* = Word

  • _Word_ =  Word

  • -Word- =  Word

When Buffer users were asked for feedback, Google+ sharing has been the most-requested feature for the past two years.

If you’re like me, and you’ve been waiting for this feature — go and connect. See you on Google+. :-)
, and on Twitter: @angee

Pinterest For Business: 5 Ways to Lure Customers Today

Pinterest
Pinterest

No small business owner has enough time for marketing — and we surely don’t have time for bleeding edge marketing, which may or may not work. Therefore few small biz owners are paying as much attention to Pinterest as they could.

Pinterest’s a recent entry into the social media landscape. Essentially, it’s an image sharing site. If you’re thinking, “yeah, as if I have time to play around posting pretty pictures”, consider that:

• Launched March, 2010, Pinterest has grown 4000% in the last six months.
• It has 17 million users a month and is the 60th most visited site in the U.S.
• Pinterest drives more referral traffic than YouTube, Google+ and LinkedIn — combined.

To get up to speed fast, Wikipedia gives you the gist.

Interested yet?

A recent article in Forbes stated:

Realizing that you could be using Pinterest to engage with your online audience is a far different thing from knowing how. And even knowing how is sometimes a far cry from knowing how to best engage with them.

OK, you’re interested. But how do you get customers from the site?

5 Ways to Lure Customers on Pinterest

Here are five ways to consider.

1. Pin images from your website and blog

We’ve discussed image marketing. Have at it. You’ve got images, so post them onto boards on Pinterest. You can join Pinterest as a business. The site offers many different tools for business, so that you can monitor and measure engagement.

Pinterest Success Stories

 

Pinterest Business Success Stories

No images? Grab your cell phone camera, and start snapping. You don’t need to hire a photographer.  Home-made images are not only fine, but also seem more credible to viewers.

2. Pin your videos and presentations

Here’s your chance to make the most of the content you already have — post your presentations and videos onto your business boards.

Since you can share boards, ask your customers to pin too — create boards they can use.

3. What do you wish your customers knew? Pin it

I’m sure you’ve got Frequently Asked Questions on your website. You’ve got Support and Help pages too. Who reads them? That’s right — very few people.

Make all your helpful info more palatable when you pin it. Create graphics like infographics, and how-to images. (And videos.)

4. Pin fun items — make your brand stand out

Pinterest suggests:

Show what inspires you

Instead of just showing off your products, show what inspires them. Create boards for the ideas, places, people and moods behind your brand.

Getting any ideas yet? Of course you are. The point is, make your boards entertaining.

5. More fun: create contests on Pinterest

Pinterest users love contests. Who doesn’t?

Hubspot shared 8 Real-Life Examples of Engaging Pinterest Contests:

… when it comes to contests, Pinterest is a rule hater’s dream network. In fact, it wasn’t until Pinterest launched business accounts recently that the social network even had a set of official rules or guidelines for running contests, and it’s definitely one of the more flexible social networks in this respect.

Contests are easy to set up, and they drive engagement.

So there you have it. Five ways to lure customers using Pinterest. Although Pinterest won’t work for all businesses, chances are good that it will work for yours.

If you need help setting up Pinterest for your business, get in touch.