Tag Archives: small business

3 Ways Copywriting Skills Can Help Your Sales

Can Copywriting Skills Improve Your Sales?

How many sales are you missing out on today? If you’re a small business person, chances are you’re not communicating as much as you could. You need copywriting skills. Not only will you communicate more clearly, you’ll communicate more. Just about every business has a mailing list; few businesses do anything with the list.

Let’s look at three ways you can use copywriting skills to help your sales.

1. You Can Grab Those Sales You’re Missing.

We mentioned your mailing list. Today, send out an email message to your list. Tell the people who want to hear from you about a new promotion you’re running. You can tell them anything you like; as long as you communicate.

Again: your customers want to hear from you, otherwise you wouldn’t have their email address. Send something.

2. You Can Create Fresh Copy to Win YOUR Customers.

If you’re using your suppliers’ copy, you’re missing out on sales. When you use the same copy all the other distributors are using, your customers are buying from the business which sells the products the cheapest.

You know your products, and you know your customers. Tell your customers stories about how other customers in their area use the products. Give them a reason to buy from you.

3. You Can Make the Most of Social Media: Have You Discovered Pinterest?

Social media isn’t sales. A copywriter’s mindset will stand you in good stead however. Pinterest makes sales, for example:

Yet another study, this one by Shopify, found that orders driven by Pinterest are substantially larger than those produced by Facebook or Twitter. In fact, at $80 per order, Pinterest even tops Google and Amazon.

Dip your toes into social media today; copywriting skills give you the confidence you need.

Check out our Copywriting Master Class, if you haven’t done so already.

, and on Twitter: @angee.

You can find Angela on Pinterest, too.

Twitter Traffic Trick: Get Two Links In Your Profile

Twitter traffic

Here’s a wonderful Twitter traffic trick. Did you know that you can add TWO links to your Twitter profile?

Amy Porterfield’s shared a How to Get More Leads on Twitter video, which shows you how to enter your two links.

If you’re using Twitter, you’ll instantly be able to get double the benefit from your traffic. As Amy suggests, use the other link to send traffic to an opt-in page; give your followers something special.

I’ll be implementing this Twitter traffic tip asap. Very clever.

Need a social media solution for your business? If you’re not getting value from social media, contact me. 

 

Social Media Sanity For Bloggers: Plan, Think, (and Write Fast)

Social Media Sanity For Bloggers: Plan, Think, (and Write Fast)

Social media is becoming essential for small businesses, but it’s a challenge, because it takes time. You can make the most of your time with a little planning, thinking, and finding tools to help you to write faster.

Your blog is the hub of your activities, so if you’re new to social media marketing, and don’t have a blog, set one up now.

Once your blog is set up, you need a smidgen of SEO know-how. Here’s an excellent primer on SEO for Blog Posts; be aware of “long tail” keywords:

Long-tail keywords are phrases that are usually 3 or more words. People who use these keywords usually have a good idea of what they’re looking for. There are also far less people searching these terms overall.

Next, create a list of keywords for your industry. Look at competitors’ blogs – you can usually see which keywords they’re targeting. Also, do a Google.com search for your industry, and look at the keywords people are using for Pay Per Click advertising. (The Google ads on the right side and top of the results pages.)

1. Planning.

Planning’s essential. You plan your business, and your overall marketing, and you need to plan your social media content creation too. If you’re not using Trello, give it a try. It’s an excellent planning tool for blogging and social media.

Start by deciding what results you want from your social media activities. Traffic is good, but conversions are better. Aim for conversions.

2. Thinking.

Planning and thinking go together. Keep your planning documents together, so that you can review your planning once a week, or once a month.

Social media and blogging can’t work in isolation. Integrate them into your business and marketing activities:

Make sure you direct people from social media to your website and make your website client friendly. Make sure you post different ways for people to get a hold of you. A contact us page, online promotions, online forms. Make sure people know who the CEO is and provide bios of your executive team.

3. Writing faster.

Blog writing can be a challenge.

Start by creating a check list for blogging, and as I recommended in that article, use an editorial calendar.

Vital tip: get creative with your writing. You don’t need to be sitting at your computer.

Here’s an Evernote/ Siri dictation strategy I’ve tried, and will be using going forward:

2) Open up a new note and type a quick outline.

Next, you open up a new note and start typing. To stay on point, I outlined what I generally wanted to say in the post before starting.

3) Click the microphone button to begin recording. Then, start speaking!

If you’re using WordPress, try the excellent WordPress Mobile apps. You can blog anywhere you choose. (Now you can blog while waiting for a meeting to start.)

Social media does take time. However, with a little planning, thinking and some tools to help you to write, you can boost your small business, even if you only have a few minutes a day.

 If you need help blogging your small business… contact me.

, and on Twitter: @angee

Easy Websites For Small Business: Get Online Fast With Adobe Muse

Adobe Muse theme: Muse Shop

Adobe Muse Template

You’ve got a small business, but you don’t have a website. Many small businesses don’t. But what if your competitors do? You need to stay competitive.

Not worry, if you need to get a website FAST, there are many ways you can do it yourself. Over the next few weeks, we’ll look at some of them.

We’ll start by looking at Adobe Muse. Muse is an HTML editor which helps you to create wonderful websites, without writing any code. Adobe has lots of videos to get you started creating with Muse. If you can use a word processor, you can use Muse.

The benefits of Muse: start with a blank slate, or a template design

With Muse, you can start your website with a completely blank slate if you wish. Just drag elements like images, menus, text and and contact forms wherever you like on the page. Muse uses the print page metaphor, which everyone understands. Web coders don’t like this, but you’re not a coder. You’re trying to run a business.

If you know exactly what you want on your new website, you’ll love the blank slate option. On the other hand, maybe you need some inspiration. If you do, you can give the blank slate a miss, and opt for a Muse template. In the image above, you can see a template called Muse Shop at ThemeForest. It’s ideal if you want to… Um, set up a shop. ;-)

You’re not restricted to online store templates, of course. You’ll find many Muse templates at ThemeForest, for just about any website you can imagine. The themes are all under $20; with live previews, and screen shots, so you can get an idea of how the theme will look.

If you want a “responsive” theme, that is, a theme that looks good in Web browsers as well as devices, check out these 75 responsive themes.

Adobe Creative Cloud hosts your Muse website for free, or upgrade

You get “free” Muse websites with your Adobe Creative Cloud membership; you need the membership to use Muse. However, Adobe has other options, with Adobe Business Catalyst:

Adobe Business Catalyst offers flexible site plans that cater to any client’ s needs. From simple content management in our webBasics plan, through to a fully featured online business with our webCommerce plan, we’ve got you covered.

Maybe you don’t need a website

Do you even need a website? That depends. You may not. Yesterday, we talked about Selz, which lets you create an online store, without a website. You can interact with customers on social media, and sell via Selz. You can even embed your Selz store into a Facebook page.

However, if you’ve decided that you need a website, check out Adobe Muse.

Adobe Muse Beginners’ Video

Here’s an excellent video from Terry White to help you to get started with Muse.

, and on Twitter: @angee