How many sales are you missing out on today? If you’re a small business person, chances are you’re not communicating as much as you could. You need copywriting skills. Not only will you communicate more clearly, you’ll communicate more. Just about every business has a mailing list; few businesses do anything with the list.
Let’s look at three ways you can use copywriting skills to help your sales.
1. You Can Grab Those Sales You’re Missing.
We mentioned your mailing list. Today, send out an email message to your list. Tell the people who want to hear from you about a new promotion you’re running. You can tell them anything you like; as long as you communicate.
Again: your customers want to hear from you, otherwise you wouldn’t have their email address. Send something.
2. You Can Create Fresh Copy to Win YOUR Customers.
If you’re using your suppliers’ copy, you’re missing out on sales. When you use the same copy all the other distributors are using, your customers are buying from the business which sells the products the cheapest.
You know your products, and you know your customers. Tell your customers stories about how other customers in their area use the products. Give them a reason to buy from you.
3. You Can Make the Most of Social Media: Have You Discovered Pinterest?
Social media isn’t sales. A copywriter’s mindset will stand you in good stead however. Pinterest makes sales, for example:
Yet another study, this one by Shopify, found that orders driven by Pinterest are substantially larger than those produced by Facebook or Twitter. In fact, at $80 per order, Pinterest even tops Google and Amazon.
Dip your toes into social media today; copywriting skills give you the confidence you need.
Check out our Copywriting Master Class, if you haven’t done so already.
You can find Angela on Pinterest, too.