Tag Archives: small business

3 Ways Copywriting Skills Can Help Your Sales

Can Copywriting Skills Improve Your Sales?

How many sales are you missing out on today? If you’re a small business person, chances are you’re not communicating as much as you could. You need copywriting skills. Not only will you communicate more clearly, you’ll communicate more. Just about every business has a mailing list; few businesses do anything with the list.

Let’s look at three ways you can use copywriting skills to help your sales.

1. You Can Grab Those Sales You’re Missing.

We mentioned your mailing list. Today, send out an email message to your list. Tell the people who want to hear from you about a new promotion you’re running. You can tell them anything you like; as long as you communicate.

Again: your customers want to hear from you, otherwise you wouldn’t have their email address. Send something.

2. You Can Create Fresh Copy to Win YOUR Customers.

If you’re using your suppliers’ copy, you’re missing out on sales. When you use the same copy all the other distributors are using, your customers are buying from the business which sells the products the cheapest.

You know your products, and you know your customers. Tell your customers stories about how other customers in their area use the products. Give them a reason to buy from you.

3. You Can Make the Most of Social Media: Have You Discovered Pinterest?

Social media isn’t sales. A copywriter’s mindset will stand you in good stead however. Pinterest makes sales, for example:

Yet another study, this one by Shopify, found that orders driven by Pinterest are substantially larger than those produced by Facebook or Twitter. In fact, at $80 per order, Pinterest even tops Google and Amazon.

Dip your toes into social media today; copywriting skills give you the confidence you need.

Check out our Copywriting Master Class, if you haven’t done so already.

, and on Twitter: @angee.

You can find Angela on Pinterest, too.

Twitter Traffic Trick: Get Two Links In Your Profile

Twitter traffic

Here’s a wonderful Twitter traffic trick. Did you know that you can add TWO links to your Twitter profile?

Amy Porterfield’s shared a How to Get More Leads on Twitter video, which shows you how to enter your two links.

If you’re using Twitter, you’ll instantly be able to get double the benefit from your traffic. As Amy suggests, use the other link to send traffic to an opt-in page; give your followers something special.

I’ll be implementing this Twitter traffic tip asap. Very clever.

Need a social media solution for your business? If you’re not getting value from social media, contact me. 

 

Social Media Sanity For Bloggers: Plan, Think, (and Write Fast)

Social Media Sanity For Bloggers: Plan, Think, (and Write Fast)

Social media is becoming essential for small businesses, but it’s a challenge, because it takes time. You can make the most of your time with a little planning, thinking, and finding tools to help you to write faster.

Your blog is the hub of your activities, so if you’re new to social media marketing, and don’t have a blog, set one up now.

Once your blog is set up, you need a smidgen of SEO know-how. Here’s an excellent primer on SEO for Blog Posts; be aware of “long tail” keywords:

Long-tail keywords are phrases that are usually 3 or more words. People who use these keywords usually have a good idea of what they’re looking for. There are also far less people searching these terms overall.

Next, create a list of keywords for your industry. Look at competitors’ blogs – you can usually see which keywords they’re targeting. Also, do a Google.com search for your industry, and look at the keywords people are using for Pay Per Click advertising. (The Google ads on the right side and top of the results pages.)

1. Planning.

Planning’s essential. You plan your business, and your overall marketing, and you need to plan your social media content creation too. If you’re not using Trello, give it a try. It’s an excellent planning tool for blogging and social media.

Start by deciding what results you want from your social media activities. Traffic is good, but conversions are better. Aim for conversions.

2. Thinking.

Planning and thinking go together. Keep your planning documents together, so that you can review your planning once a week, or once a month.

Social media and blogging can’t work in isolation. Integrate them into your business and marketing activities:

Make sure you direct people from social media to your website and make your website client friendly. Make sure you post different ways for people to get a hold of you. A contact us page, online promotions, online forms. Make sure people know who the CEO is and provide bios of your executive team.

3. Writing faster.

Blog writing can be a challenge.

Start by creating a check list for blogging, and as I recommended in that article, use an editorial calendar.

Vital tip: get creative with your writing. You don’t need to be sitting at your computer.

Here’s an Evernote/ Siri dictation strategy I’ve tried, and will be using going forward:

2) Open up a new note and type a quick outline.

Next, you open up a new note and start typing. To stay on point, I outlined what I generally wanted to say in the post before starting.

3) Click the microphone button to begin recording. Then, start speaking!

If you’re using WordPress, try the excellent WordPress Mobile apps. You can blog anywhere you choose. (Now you can blog while waiting for a meeting to start.)

Social media does take time. However, with a little planning, thinking and some tools to help you to write, you can boost your small business, even if you only have a few minutes a day.

 If you need help blogging your small business… contact me.

, and on Twitter: @angee

Easy Websites For Small Business: Get Online Fast With Adobe Muse

Adobe Muse theme: Muse Shop

Adobe Muse Template

You’ve got a small business, but you don’t have a website. Many small businesses don’t. But what if your competitors do? You need to stay competitive.

Not worry, if you need to get a website FAST, there are many ways you can do it yourself. Over the next few weeks, we’ll look at some of them.

We’ll start by looking at Adobe Muse. Muse is an HTML editor which helps you to create wonderful websites, without writing any code. Adobe has lots of videos to get you started creating with Muse. If you can use a word processor, you can use Muse.

The benefits of Muse: start with a blank slate, or a template design

With Muse, you can start your website with a completely blank slate if you wish. Just drag elements like images, menus, text and and contact forms wherever you like on the page. Muse uses the print page metaphor, which everyone understands. Web coders don’t like this, but you’re not a coder. You’re trying to run a business.

If you know exactly what you want on your new website, you’ll love the blank slate option. On the other hand, maybe you need some inspiration. If you do, you can give the blank slate a miss, and opt for a Muse template. In the image above, you can see a template called Muse Shop at ThemeForest. It’s ideal if you want to… Um, set up a shop. ;-)

You’re not restricted to online store templates, of course. You’ll find many Muse templates at ThemeForest, for just about any website you can imagine. The themes are all under $20; with live previews, and screen shots, so you can get an idea of how the theme will look.

If you want a “responsive” theme, that is, a theme that looks good in Web browsers as well as devices, check out these 75 responsive themes.

Adobe Creative Cloud hosts your Muse website for free, or upgrade

You get “free” Muse websites with your Adobe Creative Cloud membership; you need the membership to use Muse. However, Adobe has other options, with Adobe Business Catalyst:

Adobe Business Catalyst offers flexible site plans that cater to any client’ s needs. From simple content management in our webBasics plan, through to a fully featured online business with our webCommerce plan, we’ve got you covered.

Maybe you don’t need a website

Do you even need a website? That depends. You may not. Yesterday, we talked about Selz, which lets you create an online store, without a website. You can interact with customers on social media, and sell via Selz. You can even embed your Selz store into a Facebook page.

However, if you’ve decided that you need a website, check out Adobe Muse.

Adobe Muse Beginners’ Video

Here’s an excellent video from Terry White to help you to get started with Muse.

, and on Twitter: @angee

Last Week on the Blog: Google+, Image Marketing, Blogging and More

lastweekonblog500

Here’s a quick roundup of some of last week’s posts. If you haven’t discovered image marketing, these posts will help.

Get Started on Google+: 5 Easy Image Marketing Tips

Image marketing is the hot trend of 2013. Gooogle+ LOVES images, so if you haven’t explored all the image uploading and editing options, get started.

Blogging? Get Inspired by Pinterest, Every Day

Clients are always asking me for content ideas. Often, I’ll recommend Pinterest.

Tip: explore secret boards. You can use secret boards to brainstorm projects, collect material, as reminders, as idea collectors, for your clients, and for upcoming projects.

Small Business Marketing Made Easy: 5 Free Ideas

Looking for free or low-cost marketing ideas? Think about your business first. What interests do your customers have? Market to them where they congregate. These 5 ideas will work for you.

Social Media Kickstart: Top Five Tips for Pinterest Marketing

Looking for new marketing opportunities? Consider Pinterest. This social media website is fast-growing, and addictive. It’s image-focused, so it’s perfect for advertising.

The site’s easy to use, so it won’t take long to get up to speed on how it works, and on how you can best use it for your business.

Blogging: 5 Fast Ways to Get More Business Via Your Blog

Is your blog getting business for you?

While there are many benefits to creating and maintaining a blog (credibility, find-ability, trust), few businesses bite the bullet and commit to getting business via their blog.

Let’s look at how you can put your blog to work.

Hope you enjoyed last week’s posts.

Contact me if you’d like me to cover something specifically for you.
, and on Twitter: @angee

Pinterest For Business: 5 Ways to Lure Customers Today

Pinterest
Pinterest

No small business owner has enough time for marketing — and we surely don’t have time for bleeding edge marketing, which may or may not work. Therefore few small biz owners are paying as much attention to Pinterest as they could.

Pinterest’s a recent entry into the social media landscape. Essentially, it’s an image sharing site. If you’re thinking, “yeah, as if I have time to play around posting pretty pictures”, consider that:

• Launched March, 2010, Pinterest has grown 4000% in the last six months.
• It has 17 million users a month and is the 60th most visited site in the U.S.
• Pinterest drives more referral traffic than YouTube, Google+ and LinkedIn — combined.

To get up to speed fast, Wikipedia gives you the gist.

Interested yet?

A recent article in Forbes stated:

Realizing that you could be using Pinterest to engage with your online audience is a far different thing from knowing how. And even knowing how is sometimes a far cry from knowing how to best engage with them.

OK, you’re interested. But how do you get customers from the site?

5 Ways to Lure Customers on Pinterest

Here are five ways to consider.

1. Pin images from your website and blog

We’ve discussed image marketing. Have at it. You’ve got images, so post them onto boards on Pinterest. You can join Pinterest as a business. The site offers many different tools for business, so that you can monitor and measure engagement.

Pinterest Success Stories

 

Pinterest Business Success Stories

No images? Grab your cell phone camera, and start snapping. You don’t need to hire a photographer.  Home-made images are not only fine, but also seem more credible to viewers.

2. Pin your videos and presentations

Here’s your chance to make the most of the content you already have — post your presentations and videos onto your business boards.

Since you can share boards, ask your customers to pin too — create boards they can use.

3. What do you wish your customers knew? Pin it

I’m sure you’ve got Frequently Asked Questions on your website. You’ve got Support and Help pages too. Who reads them? That’s right — very few people.

Make all your helpful info more palatable when you pin it. Create graphics like infographics, and how-to images. (And videos.)

4. Pin fun items — make your brand stand out

Pinterest suggests:

Show what inspires you

Instead of just showing off your products, show what inspires them. Create boards for the ideas, places, people and moods behind your brand.

Getting any ideas yet? Of course you are. The point is, make your boards entertaining.

5. More fun: create contests on Pinterest

Pinterest users love contests. Who doesn’t?

Hubspot shared 8 Real-Life Examples of Engaging Pinterest Contests:

… when it comes to contests, Pinterest is a rule hater’s dream network. In fact, it wasn’t until Pinterest launched business accounts recently that the social network even had a set of official rules or guidelines for running contests, and it’s definitely one of the more flexible social networks in this respect.

Contests are easy to set up, and they drive engagement.

So there you have it. Five ways to lure customers using Pinterest. Although Pinterest won’t work for all businesses, chances are good that it will work for yours.

If you need help setting up Pinterest for your business, get in touch.