Give people what they want

The Google Blog offers a great post on Google’s technology.
Official Google Blog: Technologies behind Google rankingreports:
“Search in the last decade has moved from give me what I said to give me what I want. User expectations from search have rightly increased. We work hard to fulfill the expectations of each and every user, [...]

Painful Web site experiences - ensure you own your domain

A question for you: which is more important, your domain name, or your Web site?
No, they’re not the same thing. Domain names are valuable, and they are registered and managed completely separately from your Web hosting. If you lose your domain name, you have nothing - zero, zilch.
Unfortunately, it’s all too easy for the [...]

Essential keywords: do your own digging

MarketingSherpa: Special Report: Online Keyword Research Guide: 5 Tips & 9 Useful Tools notes that:
“A solid keyword list is the foundation of a successful search-marketing strategy. Marketers must continually work to find relevant search terms and understand the volume of traffic they provide — as well as the number of competitors using the same [...]