Tag Archives: search engine marketing

Google+ Increasing Rankings? Time to Get Busy

Google+

I was NOT going to learn yet another social media site.

But then…

This article, How Social Media Sites are Affecting SEO Ranking ~ Geeky Stuffs, reported.:

“Increasing the number of Google+ Business Page followers yielded the biggest change in position: +14.63″

Since Google Place page are no more — Google converted them to Google+ Local pages — it’s time to get to grips with Google+.

I’ll be doing a little testing first, to see whether there are ranking improvements. If there are, I’ll be offering a new Google+ Page service to my clients. :-)

Sales Power: Grow Your Website With Great Web Content

salesclothing

You own a small business. You want more sales. If you have a website, you’re disappointed with the results; you expected your site to do more for your business. If you’re site is small: brochure size, you can’t expect much from it. To get more traffic and more sales, you need more content.

However, creating it can be a hassle. You’re busy, and so is your staff. Is it really worth the effort? Yes, it is. Dollar for dollar, every cent you invest in content will stand you in good stead for years to come.

1. Web Content Is a Cheap Promotional Strategy

Adding content to your website is one of the cheapest and most effective ways to promote your business. The more content your site contains, the more visitors you will get.

In addition to adding content you need to ensure that some of your content is so valuable that it attracts links effortlessly.

Each link you get is valuable. Consider that any backlink is worth at least $25 a month to you, and much more if the link comes from a high-ranking site. Placing a monetary value on links gives you way to evaluate the results you’re getting from your content development.

2. Which Keywords? Use Your Positioning Statement

Your positioning statement describes your audience. It also describes what your site is, and why your audience will find it valuable.

Write your positioning statement before you start researching keywords. Your keywords should be developed from your positioning statement — brainstorm keywords, and ask everyone in your company to do the same. You know your business better than anyone else, so you know the mindset of your audience and the words they’re likely to type into a search engine to find you.

Use keyword research tools only after you’ve developed your own in-house keyword list.

3. Create a Schedule for Web Content Development

The easiest way to grow your website with great content is to create a content-development schedule. (Hire writers if no one in your company has the time to write.)

Your website can be your most effective marketing tool, but its effectiveness depends on amount and type of content. The more your site grows, the more marketing power you’ll have.

, and on Twitter: @angee

photo credit: 竜次 ryuuji via photopin cc

Search Engine Marketing: 5 Essential Facts No One Tells You

Are you taking your first steps into search engine marketing? While SEO (search engine optimization) and other strategies are easy to understand, they’re by no means simple in practice. Here are five essential facts you must know for success.

1. You Optimize One Page at a Time

Just as Google and the other search engines deliver one page at a time in response to queries, so you optimize your site’s pages one page at a time. Both on-page and off-page factors are important, if you want to hit the one of the top ten spots on the search engine results pages (SERPs).

2. Optimization Never Ends

Just as no Web site is ever complete, it’s vital to realize that in search engine marketing, your optimization of site pages never ends. Just as you’re working on your campaigns, so is everyone else. You may achieve # 1 rankings today, tomorrow you could be at # 999, or vanish from the results altogether.

3. Make Haste Slowly: Expect Results in Three Months

When you’re working with the organic search engine results, it’s a slow process. You won’t see the results of your work for some weeks; often you won’t see the results until three months have passed.

Frustrating? No, because once you understand that all your work is cumulative, and that the potential rewards are great, you’ll develop patience.

4. SEO May Be a Waste of Time for Your Site

SEO isn’t the answer for every site. It’s vital that you understand your audience, and their buying patterns. If your site’s audience isn’t using the search engines, don’t waste your time with search engine marketing.

5. Traffic (Usually) Isn’t the Answer

Increased sales from your site often won’t be the result of increases in traffic. All your site’s visitors are not equal. It’s better to have 100 visitors of whom 20 buy, than 5,000 visitors with no sales at all.

To increase your sales, find out where your buyers are coming from, and what impacts their buying decision. Chasing traffic can be a blind alley and a waste of money.

So there you have five essential facts of search engine marketing you must know for success with your site.

[tags]search engine marketing, SEO, Internet marketing, marketing[/tags]

DIY Copywriting – the Secret to Big Sales Every Day

Copywriting has been called the secret of business success, and it’s no exaggeration. Expert copywriting can double and triple your profits within a year.

However, top copywriters are expensive. Worse, they’re always booked well in advance.

What if you could do your own copywriting? You can become an expert copywriter with Angela Booth’s “Copywriting Master Class – Ten Weeks to Copywriting Genius” – the class takes you from beginner to copywriting pro.

Do your own copywriting: sell more. Discover the communications’ secrets of the top copywriters. At the end of the class, not only can you do your own copywriting, you can also sell your copywriting services to others.

Enroll in “Copywriting Master Class – Ten Weeks to Copywriting Genius” now.

Article Marketing – Low Cost, Effective Advertising for your Business

In any business, promotion costs money. Unfortunately, there are few businesses which can survive without advertising, so promotion is essential. Did you know that there’s a simple, low cost, highly effective advertising venue almost any business can use?

It’s article marketing.

Article marketing involves posting short articles, of around 500 words, to article directories around the Web. In return for the information you provide in the article, you can promote your business at the bottom of the article, in a paragraph or two called the “resource box” or “bio.”

Aside from the cost (free advertising) there are are three additional boosts article marketing gives you:

1. Articles provide backlinks – powerful links back to your Web site

Articles provide backlinks when posted to article directories, and they reach customers you could reach in no other way.

These backlinks also boost your rankings in the search engines, giving you organic traffic which directs prospects to your Web site for years.

2. Articles showcase your expertise

Credibility counts on the Web. The more you can showcase your expertise, the more your credibility builds.

Your prospective customers need to know that they can trust you before they will buy from you; article marketing builds that trust.

3. Articles when added to your Web site increase your site’s visibility in the search engines

In addition to posting your articles on the article directories, post articles on your own site. This increases the size of your site, and since each site page offers another way for prospects to find you, articles are a great way to build visibility.

No Time to Write? Hire Writers to Write Articles

If you and your staff have no time to write articles, you can find many article writers online who will be only too happy to write articles for you.

Article marketing is one of the most effective ways to advertise your business. Start using this unique opportunity today.

Articles from a top copywriter – build your business today

Articles are easy, inexpensive and on-going advertising for your business. Top copywriter Angela Booth has been using article marketing to promote her copywriting business for years.

Get the articles you need to promote your business today. Angela offers a complete article marketing service. Get quality articles written by a top copywriter.

NEW – get quality articles from ContentBee

ContentBee offers you quality Web content from Angela Booth and her writing team. Angela has developed a team of writers to provide you with great Web content for your Web sites, ezines, newsletters, blogs, and also for article marketing (articles posted to directories as free advertising for your sites).

Order superb, well-written articles today. ContentBee provides articles for your sites and blogs, and promotional articles posted to article directories too.

[tags]article marketing,articles,ezine articles,article,marketing,Internet marketing,search engine marketing[/tags]