Tag Archives: sales

Pitch Ideas: A Time-Saving Template

Pitch Ideas: A Time-Saving Template

Need to pitch ideas? Pitcherific is very clever. It offers a simple, free pitch template you can use, right in your Web browser. And, to ensure that you’re not taking too much time on it, there’s a timer too.

What’s a pitch?

A pitch is a sales tool. It’s a presentation. It can be as short as an elevator pitch, which takes a minute or two, or it can be a huge, glitzy presentation.

I like Pitcherific’s tool, because it outlines the basic elements of a pitch: your hook, the problem faced by your audience, your solution, and the “close”, which you should think of as the “call to action.”

When should you pitch?

The short answer: do it more. I work with writers and marketers, and very few (think one in a thousand) do enough pitches. I include myself in the group too. We know that we should pitch more, but we just don’t.

An example. I was browsing the Web, researching a project, and came across a company which sells popular products. This company has been in business for a couple of decades. I thought, “wow, this company would do well in Australia.” Then I went on with what I was doing.

An hour later, I remembered the company. I went back through my browser history so that I could find their name, and send them a pitch email. Your pitch doesn’t need to be complicated. It can be a simple email message, or it can be a complete presentation.

Give Pitcherific a try. Disclosure: I have no connection with the company, at all. I just think their template is very useful. Pitcherific will help you not only to create pitches quickly, it will also give you confidence.

, and on Twitter: @angee.

You can find Angela on Pinterest, and on YouTube, too.

3 Ways Copywriting Skills Can Help Your Sales

Can Copywriting Skills Improve Your Sales?

How many sales are you missing out on today? If you’re a small business person, chances are you’re not communicating as much as you could. You need copywriting skills. Not only will you communicate more clearly, you’ll communicate more. Just about every business has a mailing list; few businesses do anything with the list.

Let’s look at three ways you can use copywriting skills to help your sales.

1. You Can Grab Those Sales You’re Missing.

We mentioned your mailing list. Today, send out an email message to your list. Tell the people who want to hear from you about a new promotion you’re running. You can tell them anything you like; as long as you communicate.

Again: your customers want to hear from you, otherwise you wouldn’t have their email address. Send something.

2. You Can Create Fresh Copy to Win YOUR Customers.

If you’re using your suppliers’ copy, you’re missing out on sales. When you use the same copy all the other distributors are using, your customers are buying from the business which sells the products the cheapest.

You know your products, and you know your customers. Tell your customers stories about how other customers in their area use the products. Give them a reason to buy from you.

3. You Can Make the Most of Social Media: Have You Discovered Pinterest?

Social media isn’t sales. A copywriter’s mindset will stand you in good stead however. Pinterest makes sales, for example:

Yet another study, this one by Shopify, found that orders driven by Pinterest are substantially larger than those produced by Facebook or Twitter. In fact, at $80 per order, Pinterest even tops Google and Amazon.

Dip your toes into social media today; copywriting skills give you the confidence you need.

Check out our Copywriting Master Class, if you haven’t done so already.

, and on Twitter: @angee.

You can find Angela on Pinterest, too.

Content Marketing: WHY?

Woody Allen
Are you showing up with content marketing?

Why content marketing? Because it works. Content marketing can achieve your business goals, no matter whether you’re a small local business, or whether you’re casting a wider net, and are doing business globally.

It’s never been easier to get information. Whatever you want to know, no matter how obscure the topic, enter it into a search engine, and you get results. Content marketing is information. Your customers are getting information before they buy.

So if you’re wondering whether YOU should be marketing via content, of course you should. As Jonathan Lister pointed out on Fastcompany.com:

Buyers are not persuaded by advertising alone. They’re using the web, search, social networks, and more to educate themselves on potential purchases. Research shows consumers are 60% through the buyer’s journey before reaching out to brands for help on available options.

And yes, by “brands” that means you, too.

Rand Fishkin of Moz presented The Content Marketing Manifesto over a year ago. If you’re wondering who, what, why and how about content marketing, this slide deck is a good start.

 

, and on Twitter: @angee