Tag Archives: sales

Writing Journal 61: Sell Your Ideas

Writing Journal 61: Sell Your Ideas

My writing journal for Sunday, October 12, 2014. You can find all the writing journal entries here.

Happy Sunday — another short writing day. I manage to write another 2,300 words of the mystery novel. It’s still zooming along. No idea why… Every project hits a wall sooner or later, but this is going so well, I don’t trust it.

To stop me getting over-confident, the two nonfiction books — I’m writing them in tandem — bogged down. I managed just 350 words, and they were a struggle. I’ll need to do some brainstorming on a whiteboard. Maybe writing them together wasn’t the best idea I’ve ever had.

Breakfast for Honey, and for me, then email. I’ve still got a backlog, so luckily email was light this morning.

Last night’s coaching calls went well. I love doing them; they’re fun. I write up a call summary, and create a plan for each client. Julia will send them the material with their MP3s.

It’s time to leave for my Sunday commitments.

Sell your ideas

As you may know, I’m a writing coach. I love it, because I love writing, and enjoy helping people to overcome their challenges, whether those challenges are huge, or minor.

Although it’s easier than it’s ever been to sell your creativity, in any form— whether your creativity expresses itself in paintings, cute crafts, books, short stories, or teaching materials — it’s hard for creatives to pull the trigger, and SHIP.  As Seth Godin said:

“The only purpose of starting is to finish, and while the projects we do are never really finished, they must ship.”

I have challenges with shipping, too. I used to be the queen of procrastination. While I’m better at recognizing my own BS than I used to be, I still make excuses for not shipping. I’ve a suspicion that that’s why I like ghostwriting. I like being accountable to someone else. It means that like it or not, I need to ship.

8-Hour Wins: Create and Sell Products in Just 8 HoursTo help you to SHIP, I’ve formalized a training that I give students. It’s basically a checklist that I use for myself. I’ve tested it on students who have 1,001 perfectly reasonable (and totally BS) reasons they can’t complete projects and ship.

Here it is: 8-Hour Wins: Create and Sell Products in Just 8 Hours.

Back again: time for Sunday content and blog management

Sunday’s always my big blog management and content creation day. I review all my blogs, and clients’ blogs, and brainstorm content. I aim to have at least ten to 20 draft posts in most blogs at any one time. Although some of the drafts will be deleted, most will be written, edited, and published.

It’s October, and we’re heading into the hottest period of the year for B2C companies. They’re rolling out their pre-holiday sales. It involves dusting off their customer lists, and creating promotions for the period right through into 2015. For some the after-Christmas sales are barely over, when it’s time for the hearts and flowers of Valentine’s Day.

Keeping track of lots of blogs isn’t a picnic, especially at this time of the year. I like to get content plans for 2015 organized before November, because you can’t plan in the middle of the chaos, which defines late November to January.

So, in addition to planning content for this week and the next few weeks, I schedule in some idea-creation for clients’ 2015 content. A lot depends on how much a client is budgeting for content marketing. That means: research, reports and scopes. And proposals. I schedule those in for the next few weeks.

By the time all that’s out of the way, the day is done. Time for my daily and weekly review. Tonight, I’ll catch up on planning my new blog, and drafting some content.

, and on Twitter: @angee.

You can find Angela on Pinterest, and on YouTube, too.

Pitch Ideas: A Time-Saving Template

Pitch Ideas: A Time-Saving Template

Need to pitch ideas? Pitcherific is very clever. It offers a simple, free pitch template you can use, right in your Web browser. And, to ensure that you’re not taking too much time on it, there’s a timer too.

What’s a pitch?

A pitch is a sales tool. It’s a presentation. It can be as short as an elevator pitch, which takes a minute or two, or it can be a huge, glitzy presentation.

I like Pitcherific’s tool, because it outlines the basic elements of a pitch: your hook, the problem faced by your audience, your solution, and the “close”, which you should think of as the “call to action.”

When should you pitch?

The short answer: do it more. I work with writers and marketers, and very few (think one in a thousand) do enough pitches. I include myself in the group too. We know that we should pitch more, but we just don’t.

An example. I was browsing the Web, researching a project, and came across a company which sells popular products. This company has been in business for a couple of decades. I thought, “wow, this company would do well in Australia.” Then I went on with what I was doing.

An hour later, I remembered the company. I went back through my browser history so that I could find their name, and send them a pitch email. Your pitch doesn’t need to be complicated. It can be a simple email message, or it can be a complete presentation.

Give Pitcherific a try. Disclosure: I have no connection with the company, at all. I just think their template is very useful. Pitcherific will help you not only to create pitches quickly, it will also give you confidence.

, and on Twitter: @angee.

You can find Angela on Pinterest, and on YouTube, too.

3 Ways Copywriting Skills Can Help Your Sales

Can Copywriting Skills Improve Your Sales?

How many sales are you missing out on today? If you’re a small business person, chances are you’re not communicating as much as you could. You need copywriting skills. Not only will you communicate more clearly, you’ll communicate more. Just about every business has a mailing list; few businesses do anything with the list.

Let’s look at three ways you can use copywriting skills to help your sales.

1. You Can Grab Those Sales You’re Missing.

We mentioned your mailing list. Today, send out an email message to your list. Tell the people who want to hear from you about a new promotion you’re running. You can tell them anything you like; as long as you communicate.

Again: your customers want to hear from you, otherwise you wouldn’t have their email address. Send something.

2. You Can Create Fresh Copy to Win YOUR Customers.

If you’re using your suppliers’ copy, you’re missing out on sales. When you use the same copy all the other distributors are using, your customers are buying from the business which sells the products the cheapest.

You know your products, and you know your customers. Tell your customers stories about how other customers in their area use the products. Give them a reason to buy from you.

3. You Can Make the Most of Social Media: Have You Discovered Pinterest?

Social media isn’t sales. A copywriter’s mindset will stand you in good stead however. Pinterest makes sales, for example:

Yet another study, this one by Shopify, found that orders driven by Pinterest are substantially larger than those produced by Facebook or Twitter. In fact, at $80 per order, Pinterest even tops Google and Amazon.

Dip your toes into social media today; copywriting skills give you the confidence you need.

Check out our Copywriting Master Class, if you haven’t done so already.

, and on Twitter: @angee.

You can find Angela on Pinterest, too.