Landing pages are the foundation of your Web marketing. Are yours holding you back? Read Unbounce’s article — you could find a few tricks which will help you to get results.
How many sales are you missing out on today? If you’re a small business person, chances are you’re not communicating as much as you could. You need copywriting skills. Not only will you communicate more clearly, you’ll communicate more. Just about every business has a mailing list; few businesses do anything with the list.
Let’s look at three ways you can use copywriting skills to help your sales.
1. You Can Grab Those Sales You’re Missing.
We mentioned your mailing list. Today, send out an email message to your list. Tell the people who want to hear from you about a new promotion you’re running. You can tell them anything you like; as long as you communicate.
Again: your customers want to hear from you, otherwise you wouldn’t have their email address. Send something.
2. You Can Create Fresh Copy to Win YOUR Customers.
If you’re using your suppliers’ copy, you’re missing out on sales. When you use the same copy all the other distributors are using, your customers are buying from the business which sells the products the cheapest.
You know your products, and you know your customers. Tell your customers stories about how other customers in their area use the products. Give them a reason to buy from you.
3. You Can Make the Most of Social Media: Have You Discovered Pinterest?
Social media isn’t sales. A copywriter’s mindset will stand you in good stead however. Pinterest makes sales, for example:
Yet another study, this one by Shopify, found that orders driven by Pinterest are substantially larger than those produced by Facebook or Twitter. In fact, at $80 per order, Pinterest even tops Google and Amazon.
Dip your toes into social media today; copywriting skills give you the confidence you need.
Check out our Copywriting Master Class, if you haven’t done so already.
You can find Angela on Pinterest, too.
Pinterest is more than just another social network. It helps you to make sales. The Pinterest audience is responsive.
These 15 Pinterest tips will get you to make the most of this visually gorgeous social bookmarking network.
Created with Haiku Deck, the free presentation app
Knowing your customers and yourself is vital for small business marketing success. It’s especially vital for content marketers: understand and use these nine psychological principles.
Why content marketing? Because it works. Content marketing can achieve your business goals, no matter whether you’re a small local business, or whether you’re casting a wider net, and are doing business globally.
It’s never been easier to get information. Whatever you want to know, no matter how obscure the topic, enter it into a search engine, and you get results. Content marketing is information. Your customers are getting information before they buy.
So if you’re wondering whether YOU should be marketing via content, of course you should. As Jonathan Lister pointed out on Fastcompany.com:
Buyers are not persuaded by advertising alone. They’re using the web, search, social networks, and more to educate themselves on potential purchases. Research shows consumers are 60% through the buyer’s journey before reaching out to brands for help on available options.
And yes, by “brands” that means you, too.
Rand Fishkin of Moz presented The Content Marketing Manifesto over a year ago. If you’re wondering who, what, why and how about content marketing, this slide deck is a good start.
You have a business blog. Is it getting business for you?
While there are many benefits to creating and maintaining a blog (credibility, find-ability, trust), few businesses bite the bullet and commit to getting business via their blog.
Let’s look at how you can put your blog to work.
1. Write About Your Products and Services
Whenever I get a new blogging client, I check the blog to see how tightly the blog’s integrated with the business.
Many businesses do this brilliantly, but there’s always room for improvement.
Do this now: check your customer service reports. What questions are your customers asking? Answer the questions on your blog. You know your products. Help your customers to get the most from them.
2. Get Sponsors
Why not offer other businesses the chance to advertise on your blog, by sponsoring content?
There are sites which automate sponsored posts. However, it’s better to get sponsorships yourself. Sponsored content is a form of native advertising.
“Native advertising” has been hot for the past year. If you’re not sure precisely what native advertising might be, there are many definitions. It’s a slippery beast to try to nail down, because there are so many varieties.
In essence, I agree with Ian Schafer, that native advertising is old-school advertorials revamped:
The loudest such critic, Deep Focus CEO Ian Schafer, considers native advertising in this case just a re-packaged version of advertorials, a timeworn ad format for print media. Schafer’s definition is a bit different: “Advertising that takes advantage of a platform in the ways consumers are actually using it.”
Do this now: offer allied and related businesses the opportunity to sponsor content on your blog.
3. Increase Your Reach: Multiply the Effect of Your Content
You can multiply the effect of your content to get traffic and sales by repurposing your content.
Turning your blog posts into an ebook (or a series of ebooks);
Creating presentations from popular posts;
Creating YouTube videos based on blog articles.
Do this now: compile blog posts on a theme into an ebook. You can offer this free, in exchange for contact details.
4. Collect and Cultivate Leads (Inbound Marketing)
Are you collecting leads from your blog? Encourage blog readers to:
Sign up to your mailing list;
Call you for a product demonstration;
Visit your Facebook and/ or Google+ pages, follow you on Twitter, visit your Pinterest boards.
Do this now: add social media buttons and widgets to your blog.
5. Use Your Blog to Differentiate Yourself from Your Competitors
Think about your competitors. Your blog offers you the perfect opportunity to differentiate yourself.
Do this now: make a list of ways you’re different from your competition. Next, make another list on how you can expound on those ways on your blog.
Blog traffic is hard-won. When visitors do arrive, make sure that your blog’s doing its job, which is getting business for you.
Does the thought of selling online make you jittery? From working with my writing students, I know that the idea of selling online can be intimidating.
However, it’s getting MUCH easier. I recently discovered Selz.
As I said in this post, Aussie Small Business: Buyer Payments Without Hassle:
“Selz — sell everywhere, sell from your blog or even from Facebook
You can sell both physical and downloadable products via Selz. Pricing is easy: it’s 5% plus 50 cents per transaction — no monthly fees.”
I just uploaded my first product, and it’s so simple you can do it in your sleep.
Once you’ve signed up, and have entered the details of where you want to be paid, you’re ready to sell. Selz pays buyers every two weeks. Australians are paid directly into their bank accounts, other sellers are paid via PayPal.
How to sell on Selz
1. Click the “+Sell an Item” button on your dashboard
2. Choose whether you want to sell a physical item, or a digital item
3. Add your item details
As you can see in the image above, you can drag in a graphic for your product.
Then add the details.
If you’re selling a digital product, you get another screen so you can upload your item. Selz will accept most digital files, with a maximum size of four gigabytes. Most of your products will be way under four gigs.
4. Sell on your website, on social media, or on Facebook
You can sell via Selz pretty much from everywhere. You can even set up your own Selz store on A Facebook page.
Here’s what a Selz Store looks like
I’ve just started using Selz; I love it. It’s easy, and FAST.
Content creation’s a large part of my business. I create content for clients so that they can spend less time on the phone and in person educating their prospects. However, what happens if their prospects don’t read the blog posts, etc? You can’t force people to pay attention, can you?
It turns out you can.
Whatever you’re selling, try the “assignment selling” strategy to classify your prospects.
Marcus Sheridan explains assignment selling in this article, Assignment Selling: The Essential Sales Technique of the Information Age:
They’d call, we’d talk, and bam—appt made. But before long I realized I was making one grave mistake—the homeowner didn’t have enough responsibility on their end. In other words, they were looking for someone to teach them in their home what they could already learn from the countless pages of content on my website.
There you go. Before you head out for a sales appointment, assign some reading. If your prospect isn’t interested, you’ve just saved yourself the time and effort of a trip.
As Marcus says, if your prospects won’t do their research: “All they care about is price.”
Create an online form
I’ve been using assignment selling without realizing it, just by using an online form, a briefing sheet.
You can do the same thing. Create an online form, and ask for some information. Offer some content from your website/ blog to help them to fill in the form. If your prospects won’t do this, they’ve just classified themselves as unlikely buyers.
This works with phone calls too. Get their email address, then send them relevant links on your site which will answer their questions, and the link to your online form. Yes, of course you can spend five or ten minutes chatting, but don’t spend half an hour on the phone.
Hot prospects will fill in your form, and you’ll know that your time is well spent when you make sales appointments.
Assignment selling is a form of triage. You keep the live ones. ;-)
Just a quick note…
The special offing on this coaching workshop is closing soon, Make Your Website Sell – Writepreneur:
“What makes a website sell?
From speaking with my writing students, I know that it’s a challenge for writers to create websites which sell. Your websites should be money magnets for you.
If they’re not, you need a process which ensures that every site does exactly what you want it to do. Moreover, you should know how to create sites FAST.
Once you know how it’s done, you’ll be able to create a website in less than 60 minutes, AND have that website make money for you the same day.”
Of course, the workshop isn’t just for writers.
Discover how you can create a website which sells in under 60 minutes.
The Monday Madness offering for Make Money TODAY: Create “Instant” Products for Fast Cash is ending within hours.
If you’ve always wanted to sell info products, or if you can’t complete an ebook, this will help, Instant Product:
“I’ve been writing and selling ebooks and other info products online for more than a decade. If you know me at all, you know that I help others to do this successfully.
Here’s the thing: I’ve found that too many writers procrastinate. They start with all good intentions. They’re excited and enthused. They know that they CAN DO THIS!
Then something happens. They start to obsess, and second-guess. Before you know it, real life has taken over, and they decide they’ll complete and sell their ebook ‘later’. Next week, next month, or even ‘when I have more time’.
I’ve watched this happen with some of my students, and it’s depressing.
So, I came up with a cure: ‘instant’ product creation.”
Get moving; end your procrastination for good.