Tag Archives: promotion

Copywriting Tips: For New and Established Copywriters

copywriting tips

It’s copywriting week on Fab Freelance Writing Blog. Not only will we have copywriting tips galore, we’ll be cover our usual mix of writing guides and inspiration.

Looking around on various forums, I noticed that “copywriting” has morphed into a weird mix of definitions. Content writers who write informative rather than sales material call themselves copywriters, as do copyeditors who are editing books.

When I talk about copywriting, I mean advertising — sales writing.

Here are some articles we’ve published recently.

You, The 30-Second Copywriter

Copywriters sell. They make money. If you’re a struggling writer, and you’d like to become a copywriter, you can become one in 30 seconds or less.

I’ll share my favorite copywriting advice with you in a moment. If you take it on board, you’ll not only be a successful copywriter, you’ll be a success at everything you choose to do. Think I’m kidding? Not so.

Read the article.

Your New Freelance Copywriting Business: 3 Quick Tips

You want to start a freelance copywriting business. Congratulations! Not only is copywriting lucrative, it’s also lots of fun. You need empathy, creativity, and the ability to persuade.

I was lucky; I fell into copywriting completely by accident. At the time, I was a romance novelist. To my mind, real writers wrote novels. Writing copy, on the other hand, was business. I was wrong, and right. Copywriters are real writers, and copywriting is writing forbusiness.

Read the article.

Copywriting Skills Equal More Income

Want to give all your writing a boost? Use copywriting skills. All writing is writing to sell in one way or another. If you tell us something, we want to know why we should care. Forget yourself. Think as your audience thinks.

When a writer says to me: “My book isn’t selling…” or “Help! I need to make $X fast to pay my bills…” I know that that writer’s not using copywriting skills. Please don’t tell me: “I’m not a copywriter,” just consider that you could use a copywriter’s mindset to put yourself in your audience’s shoes.

Read the article.

Advertise Yourself: 5 More Easy Copywriting Tips for Writers

Want to make more money writing? You need copywriting skills. We looked at five easy copywriting tips for writers to help you to advertise yourself. Let’s look at another five.

Read the article.

Copywriting Cash in 2014: 14 HOT Copywriting Tips

Want to increase your writing income in 2014? It’s simple. Learn copywriting. Not only are copywriting skills essential for any writer; you can also provide copywriting services to others.

Let’s look at 14 HOT copywriting tips which will help all your writing this year. By putting just one of these tips into action, you’ll be able to increase your income substantially.

Read the article.
, and on Twitter: @angee.

You can find Angela on Pinterest, too.

Refurbish Your Presentations for Traffic and Sales

Want to get more traffic? Who doesn’t?

I’ve been investigating the presentation-sharing site Slideshare, and I’m very happy with the results.

Although I haven’t been featured on the home page, as this article, 7 Ways to Optimize Your SlideShare Presentations for More Traffic & Leads, points out, getting home page exposure would be wonderful:

“Your presentation has the potential of getting featured on the SlideShare homepage, and your title slide is the first thing SlideShare users will see if it does, so you want to maximize its potential for garnering lots of clicks. And you’ll never get clicks if that first slide doesn’t capture visitors’ attention, so be sure to treat your title slide like you would an enticing video thumbnail on YouTube. “

Read the entire article — it has lots of great advice.

So, how do you get started using your presentations for traffic and sales?

Here are the steps.

1. Decide what you want to promote

You can promote anything you choose — a product, a website, an ebook, one of your clients, your blog…

Slideshare Traffic

A presentation to promote Writing Genii

2. Choose your keywords

Sooner or later, everything on the Web comes down to keywords. :-) Choose between five and ten keywords which will bring viewers to your presentation.

3. Write a list of slide titles for your presentation

I like to have somewhere between 10 and 15 slides for an online presentation. I’ve created some for clients which had 50 slides. Be guided by the needs of the project. You don’t need to go overboard. Some slide desks on Slideshare only have a single slide — but that’s a little on the skimpy side.

Tip: keep it simple.

Each slide should contain just the headline. You can add a sentence or two, or some bullet points. However you’ll see that the most successful slide decks have mainly just headlines, and images.
So where do you get those images?

4. Source the images for your slides

You can’t use copyrighted images, and most of the images you find online are copyrighted. Restrict yourself to image download sites which are either commercial, or which offer Creative Commons images. Creative Commons images are free for you to use, with an attribution. However, always check the usage rights of an image you source.

5. Create!

Create your slide deck, and post it.

All done… :-)

Web Content Creator: Dominate the Web

SEO Content Mastery

Content beyond SEO: write it, and turn your words into cash… While Search Engine Optimization (SEO) is important — the search engines are indexing scripts after all — companies and publications are looking to social media, and rich content, to get traffic.

They need writers who are up to speed on these topics. So savvy Web writers are becoming content creators. They’re creating Facebook and Google+ pages, Twitter campaigns, writing video scripts, writing local content, and much more.

Check it out now.

Is Your Business Blog Dead? Revive It

Summary: If you want a successful business blog, plan it first. Here’s how. If you already have a blog, turn it into a powerhouse.

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I started my first blog on Blogger, way before Google bought it. (It wasn’t really my first blog, just the first on Blogger.)

At the time, in around 2000, I got lots of advice to QUIT blogging. The naysayers’ main objection was that I was writing for “free”. It did me no good to point out that I wasn’t writing for free, I was writing for promotion. All my friends hated the fact that I was blogging. I kept doing it anyway.

That first Blogger blog died, as did the others I’d created before it. Here’s why: I didn’t plan the blogs. I just created them because I wanted to write about something or other.

It took me several years of creating blogs which fizzled before I planned the blog before I started a blog.

That’s the reason the first slide in my “Power Blogging” slide deck below is: “Where are you going? Plot your route.”

If you want a successful business blog, plan it first. Here’s the process…

 

I learned, via a lot of experience, that you need to know where you want your blog to go, before you start it. If your company’s started a business blog, and you haven’t posted in months, that’s the reason — your blog needs a road map.

(And other things. Check out the slide deck. I created it to pass on to clients who want to get started blogging.)

That’s well and good, you may be thinking, but what if your business blog is dead? Can you revive it?

Of course you can.

How to kickstart a dead blog

1. Start by deciding what you want your blog to do

Make a list. Create personas to represent your blog’s audience. It’s much easier to create content if you’re aware of who you’re creating it for.

2. Consider your brand, and match your blog’s voice to your brand

Google Blog
Google’s blog — does the voice match the brand?

Here’s Debbie Weil’s big list of big brand corporate blogs.

As you’ll see if you read some of the blogs from the list, “voice” is subjective. Your blog’s voice can be whatever you want it to be: formal, casual, chatty, enthusiastic… Whatever you decide on, try to keep it consistent.

3. Create your “establishment” posts

These posts set the tone for your blog. You can make them as short or as long as you please. If you want to become the voice of your industry — a thought leader — then these first few blog posts will be long. They’re educational. Answer your customer’s questions.

For example, let’s say that you’re a pet food manufacturer. In your first blog posts, you might aim to educate your visitors on the kind of nutrition dogs and cats need over the course of a lifetime, from puppies and kittens to aged animals.

Alternatively, you could write about the best pet food, and do a review of your competitors (Marcus Sheridan’s article on this is brilliant).

There you have it. If you want to revive your dead blog, the above three steps will bring your blog to life. Your business blog can do amazing things for your business.

 

Angela Booth is an Australian copywriter, Web writer and content strategist. Want your website to do more for your business? Contact Angela via email to set up a chat. She loves to talk about business and the Web.

Create Demand With Content Marketing: Use Information to Promote Your Business

“Content marketing” is all the rage. There are many reasons businesses are using content, the primary one being the amazing ROI. Once you stop paying for advertising, the advertising stops. Content however, goes on forever.

Wondering about the WHY of content marketing? Basically, content marketing can create demand. That’s not its entire function, but it’s sufficient reason for you to be using it, if you aren’t already doing so.

Here’s a wonderful presentation to get you up to speed on content marketing’s relationship to demand generation.

More on content marketing…

* 5 content marketing strategies

Start by creating your personas, and then plan your content.

* A brilliant example of content marketing

You can promote ANYTHING using content marketing.

Unsure about how content marketing could work for you? Contact me, and I’ll develop a free proposal for you, to show you how content marketing can boost your business.

Ebook Promotion: Create AND Promote

I was chatting with a couple of coaching students yesterday. They’ve both transitioned from freelance writing — that is, writing for others, for money, to creating and selling information products.

I love the “create and sell information products” business model for writers. I’ve been using it myself for over 30 years; I started out writing romance novels. In those days, I considered that only writers who wrote BOOKS were legitimate writers. The rest were just hacks. I was young, what did I know? :-)

Kindle Publisher

I got over that prejudice pretty fast when I started my copywriting career. The money convinced me that authors were just hobbyists… yes, I know, another misconception.

Anyway, I digress. I’m helping the students to develop both arms of their info products business: creation and promotion.

Creation and promotion: you need both, neither is optional

As an ebook writer and publisher, you must create and promote, EVERY DAY. There’s no way around this. You’re a self-publisher. People need to find out about your books somehow, and of course, you need to keep writing books as well.

If you’re self-publishing on Amazon, the company does a lot of the heavy lifting for you. Amazon has a fantastic database publishing system, and getting it to work for you is simple.

Getting Amazon’s system to work for you starts with your blurb for your book, and your metadata, as I pointed out in this blog post, New Author: Five Easy Ways to Promote Your Book | Write a Book: Just Write A Book Blog:

“We’ve already talked about metadata. Even huge publishing companies don’t use the metadata on Amazon as effectively as they could. Beyond metadata, Amazon has other tools for you to use.

Your primary tool is your Amazon author page. Make sure that all your books are listed on your author page, and that you write an effective bio.”

Amazon is packed with buyers. Unlike the Web, where people search for information, and perhaps to buy something or other, people go to Amazon to buy. That’s the reason they’re on the site.

Please learn how Amazon works. Then put some time into writing a great blurb. I talk about all that stuff in my Write a Book Collection. I know it’s hard to understand in the beginning, and possibly a bit geeky. But once you know how it works, you KNOW, and then you can put the system to work for you. You’ll get buyers because people search for stuff to BUY on Amazon. When they find your books via search, you’re golden.

If you don’t get your books’ metadata right on Amazon, you’re crippling your books. You won’t make the sales you could be making.

So, that’s the first step in promotion: get your books’ pages on Amazon set up properly, and set your author page set up properly too. Then devote time every day to promotion — start with the easy promotional methods I talk about in the article.

Create, create, create!

I love promotions, and I’d spend all day on it, it’s huge fun for me. However, if you spend all day on Twitter and Facebook, guess what? You’re STILL shooting yourself in the foot, because you need to write every day, so that you’re writing fresh material for your readers.

Creation takes an entirely different mindset from promotion. I set up the 30-Day Novel-Writing Challenge because I was having problems with working on my novels consistently.

Although I know what I should be doing, writing books is just as hard for me as it is for everyone. Promotion — blogging, social media — is easy.

Creation is easy too, but let’s not kid around. It takes a lot of focus to create. It’s mentally exhausting, and if you push yourself too hard, there’s every chance that you’ll block. Your creativity is like a well, as Julia Cameron points out. Once you drain that well, it takes time to fill it again. So make sure you don’t drain the well.

Create, AND promote. You can do both. Aim for balance; neither to excess.

Web Content Made Easy: Discover Four Basic Types of Content

Content marketing

New to Web marketing? Your first task is to create a Website. This may seem a complex task, but it’s not. In this article we’ll discuss four basic types of Web content, so this information is useful even if you already have a site.

1. Structural Web Content: What Your Site Visitors Expect to See

A site’s basic content (your home page, About page, Contact and Privacy pages) is structural Web content. This is content which every site needs; it’s uninspiring, but necessary.

You can of course, get creative with these pages and make them truly useful, but stick with the basic page names so that your new and current customers can discover who you are, and why they should trust you.

2. Promotional and Sales Web Content: Your Bread and Butter

If you’re making money online, you need many marketing pages, including pages which are informational and promotional, as well as sales pages, from which customers can buy.

Don’t skimp on these pages. They’re the easiest kinds of pages to add to make a big impact. I’ve seem clients triple traffic and sales within a couple of months, just from adding these kinds of pages.

3. “Yoo Hoo” Web Content: Gaining Presence, Traffic and Sales

In addition to your functional marketing pages, consider creating Web pages which I call “Yoo Hoo” Web content, that is, content which has the possibility of generating lots of inbound links, and discussion. This content will be authoritative in its niche, and although it takes time and energy to create, the rewards will be great.

If you already have ebooks and reports which you’re using to win subscribers to one of your mailing lists, consider repurposing these as Web content. It’s relatively easy to do, and gives you a greater presence in the search engines.

4. Interactivity: Let Your Customers Create Content

Does your site need a forum? If you’re selling online, adding a forum can be useful. It adds content to your site, and allows your customers to interact with you, as well as with each other.

If you do decide to add a forum, seed it with some posts. You need to kick start the interaction.

Big tip: while a forum can be a great addition to your site, do keep an eye on it, even when it’s well established. A forum which is a haven for spammers damages your brand.

There you have it: four basic types of Web content you can add to your site. Get started today.

Contact Angela today, and use the power of the Web to build your business. Consultations are free.

 

Copywriter: How to Hire the Best Copywriter for You

Buying copywriting services can be expensive, more so if you don’t get the results you need. So how can you be sure that you’re hiring the best copywriter for you?

Here’s how.

1. Hire a Copywriter With Experience in Your Industry

Start by focusing on hiring a copywriter with experience in your industry. Copywriters write best when they write by drawing on their life and business experiences.

Theoretically, any copywriter can write about anything, and can sell anything. In practice, that’s rarely the case. Research can only go so far, and even the best writer in the world, if he has no experience in your industry, won’t do the best job for you without extensive research.

That said, expect to pay for your copywriter’s research time. Expect him to take the time to research, and expect him to talk to you, your staff and even your customers as part of that research.

Which brings us to our next point.

2. Expect to Pay for Your Copywriter’s Time: Even if He Writes Nothing for You

Before he writes a single word of copy for you, a copywriter will spend a lot of time looking at what you want to do, and figuring out the best way to do that.

This thinking time is not writing time, it’s pre-writing time. It’s essential for you to get value for money when he starts writing. Be extremely wary of a copywriter who plunges into the writing before he’s done the groundwork.

Copywriters have various ways of charging for projects. He may charge by the hour (which means that research, interviewing, and thinking time is chargeable), or more commonly, by the project.

Since your copywriter will be doing initial research and scoping a project before he creates a proposal, don’t be surprised when he expects you to pay for this time.

3. Communicate: How Passionate Is Your Copywriter About Your Industry?

Finally, the best copywriter for you will be interested in your industry. He’ll have a curiosity and interest about what you do, and how you do it, and about your products. You’ll sense your writer’s interest (or lack of it) in your discussions, and by the number of questions you’re asked.

Want to make it into Google News? Top copywriter Angela Booth offers a SEO news releases which are a great source of links and publicity for your site, product, or service at her Web copywriting site, Hot Web Copy.

Contact Angela today, and use the power of the Web to get your advertising message to your customers with online news releases.

[tags]copywriting, copywriter, copywriting services, marketing, promotion[/tags]

Article Marketing: How to Use It to Build Your Business

Are you cutting down on advertising because of the slowdown? You can’t eliminate marketing entirely, so you need to find low-cost advertising solutions. Try article marketing: it’s cost-effective, and the results in increased business can be dramatic.

Here’s how to use article marketing to build your business.

1. Revamp Your Web Site for a Traffic Bonanza

Start with your Web site. Consider that the prospective customers who find you online via your articles will be responding to your resource box: the small ad at the bottom of your articles.

What site pages will you send them to? You’ll get the best results if your visitors find exactly what they need on the page you send them to, so write several resource boxes, and matching landing/ sales pages.

You should also consider setting up a mailing list, so you can capture your visitor’s contact details.

2. Who’s Your Audience? What Keywords Do They Use?

Once your site’s all set for an influx of traffic, do a little thinking, and research. Your site and business have a target audience. Make a list of the needs of your audience, and how your site and business meet those needs. Yes, I know you have all the information in your head — but get it on paper.

This information will help any writers you hire to write articles for you. Even if you’re writing the articles, clear thinking and a clear description of your audience’s needs will help you in the writing.

Research keywords. These are words which your target audience uses when they want to find you via the search engines.

3. Create Your First Article Marketing Campaign

Now you’re all set to create your first article marketing campaign.

Decide:

* Which keywords and phrases you will target (one per article);

* How many articles you’ll write;

* How you’ll gauge the success/ failure of this campaign;

* Where, where and how you’ll use the articles. Make a list of article directories you’ll use.

4. One for All and All for One: Integrate Article Marketing Into Your Marketing Plan

Your first campaign is a trial. Once you’ve checked the results, you’ll need to integrate article marketing into your marketing plan.

Here’s an important tip: every article you have online brings you visibility; the results are cumulative.

Get started using article marketing to build your business today.

DIY Copywriting – the Secret to Big Sales Every Day

Copywriting has been called the secret of business success, and it’s no exaggeration. Expert copywriting can double and triple your profits within a year.

However, top copywriters are expensive. Worse, they’re always booked well in advance.

What if you could do your own copywriting? You can become an expert copywriter with Angela Booth’s “Copywriting Master Class – Ten Weeks to Copywriting Genius” – the class takes you from beginner to copywriting pro.

Do your own copywriting: sell more. Discover the communications’ secrets of the top copywriters. At the end of the class, not only can you do your own copywriting, you can also sell your copywriting services to others.

Enroll in “Copywriting Master Class – Ten Weeks to Copywriting Genius” now.

Article Marketing – Free Advertising Forever for your Business

Want to advertise for free? You can, with article marketing, which is as near to a “free lunch” as you can get. Discover how to use the unique advertising power of articles in your business now.

Article marketing has one huge benefit over paid advertising: your articles stay online, sending you traffic, and making sales for you forever. And, compared to advertising, article marketing is free.

Some of my articles written six years ago are still making sales for me today.

Let’s look at why article marketing works so well:

Articles Are Better Than Advertising

Although advertising is efficient in sending you traffic and making sales, it’s also expensive, and once you stop advertising, your sales stop.

The articles you write however (or have written for you), keep on sending you sales as long as they’re online, and that’s more or less forever.

Articles Are On-Going Advertising, Providing a Great ROI

Some businesses spend huge sums annually on advertising. It’s essential if they want to stay in business. Most of that advertising is money that’s wasted however.

The major benefit of article marketing is the great Return on Investment (ROI). The only cost of articles is time, if you write them yourself. If you hire them written, you’ll be amazed that you can get a series of magazine-quality articles at much less than the cost of even a small display ad in a magazine… and that display ad runs only once.

This is how newspapers and magazines stay afloat. They spend a small sum on article writers, and recoup many thousands of times that original investment in advertising sales.

When you hire writers, you get that same power – editorial content is much more powerful than advertising content.

Your Customers Trust Your Articles: Your Advertising Gets Lost in the Noise

People read articles wherever they appear, whether in newspapers and magazines or online. They’re editorial content, and are much more highly trusted than any advertising.

An Article Marketing Campaign Is Less Expensive Than Advertising for Great Organic Search Results

Finally, article marketing gives you a huge boost in the search engines. The keyword terms used in your articles appear in the search engine results pages for queries very quickly, sending you traffic and making sales.

If you’ve yet to experience the power of article marketing, get some articles working for you as soon as possible. Article marketing disproves “There’s no such thing as a free lunch.” Start article marketing – it’s as good as free.

Articles are easy, inexpensive and on-going advertising for your business. Top copywriter Angela Booth has been using article marketing to promote her copywriting business for years.

Get the articles you need to promote your business today. Angela offers a complete article marketing service. Get quality articles written by a top copywriter.