Tag Archives: promotion

Copywriting Tips: For New and Established Copywriters

copywriting tips

It’s copywriting week on Fab Freelance Writing Blog. Not only will we have copywriting tips galore, we’ll be cover our usual mix of writing guides and inspiration.

Looking around on various forums, I noticed that “copywriting” has morphed into a weird mix of definitions. Content writers who write informative rather than sales material call themselves copywriters, as do copyeditors who are editing books.

When I talk about copywriting, I mean advertising — sales writing.

Here are some articles we’ve published recently.

You, The 30-Second Copywriter

Copywriters sell. They make money. If you’re a struggling writer, and you’d like to become a copywriter, you can become one in 30 seconds or less.

I’ll share my favorite copywriting advice with you in a moment. If you take it on board, you’ll not only be a successful copywriter, you’ll be a success at everything you choose to do. Think I’m kidding? Not so.

Read the article.

Your New Freelance Copywriting Business: 3 Quick Tips

You want to start a freelance copywriting business. Congratulations! Not only is copywriting lucrative, it’s also lots of fun. You need empathy, creativity, and the ability to persuade.

I was lucky; I fell into copywriting completely by accident. At the time, I was a romance novelist. To my mind, real writers wrote novels. Writing copy, on the other hand, was business. I was wrong, and right. Copywriters are real writers, and copywriting is writing forbusiness.

Read the article.

Copywriting Skills Equal More Income

Want to give all your writing a boost? Use copywriting skills. All writing is writing to sell in one way or another. If you tell us something, we want to know why we should care. Forget yourself. Think as your audience thinks.

When a writer says to me: “My book isn’t selling…” or “Help! I need to make $X fast to pay my bills…” I know that that writer’s not using copywriting skills. Please don’t tell me: “I’m not a copywriter,” just consider that you could use a copywriter’s mindset to put yourself in your audience’s shoes.

Read the article.

Advertise Yourself: 5 More Easy Copywriting Tips for Writers

Want to make more money writing? You need copywriting skills. We looked at five easy copywriting tips for writers to help you to advertise yourself. Let’s look at another five.

Read the article.

Copywriting Cash in 2014: 14 HOT Copywriting Tips

Want to increase your writing income in 2014? It’s simple. Learn copywriting. Not only are copywriting skills essential for any writer; you can also provide copywriting services to others.

Let’s look at 14 HOT copywriting tips which will help all your writing this year. By putting just one of these tips into action, you’ll be able to increase your income substantially.

Read the article.
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Refurbish Your Presentations for Traffic and Sales

Want to get more traffic? Who doesn’t?

I’ve been investigating the presentation-sharing site Slideshare, and I’m very happy with the results.

Although I haven’t been featured on the home page, as this article, 7 Ways to Optimize Your SlideShare Presentations for More Traffic & Leads, points out, getting home page exposure would be wonderful:

“Your presentation has the potential of getting featured on the SlideShare homepage, and your title slide is the first thing SlideShare users will see if it does, so you want to maximize its potential for garnering lots of clicks. And you’ll never get clicks if that first slide doesn’t capture visitors’ attention, so be sure to treat your title slide like you would an enticing video thumbnail on YouTube. “

Read the entire article — it has lots of great advice.

So, how do you get started using your presentations for traffic and sales?

Here are the steps.

1. Decide what you want to promote

You can promote anything you choose — a product, a website, an ebook, one of your clients, your blog…

Slideshare Traffic

A presentation to promote Writing Genii

2. Choose your keywords

Sooner or later, everything on the Web comes down to keywords. :-) Choose between five and ten keywords which will bring viewers to your presentation.

3. Write a list of slide titles for your presentation

I like to have somewhere between 10 and 15 slides for an online presentation. I’ve created some for clients which had 50 slides. Be guided by the needs of the project. You don’t need to go overboard. Some slide desks on Slideshare only have a single slide — but that’s a little on the skimpy side.

Tip: keep it simple.

Each slide should contain just the headline. You can add a sentence or two, or some bullet points. However you’ll see that the most successful slide decks have mainly just headlines, and images.
So where do you get those images?

4. Source the images for your slides

You can’t use copyrighted images, and most of the images you find online are copyrighted. Restrict yourself to image download sites which are either commercial, or which offer Creative Commons images. Creative Commons images are free for you to use, with an attribution. However, always check the usage rights of an image you source.

5. Create!

Create your slide deck, and post it.

All done… :-)

Web Content Creator: Dominate the Web

SEO Content Mastery

Content beyond SEO: write it, and turn your words into cash… While Search Engine Optimization (SEO) is important — the search engines are indexing scripts after all — companies and publications are looking to social media, and rich content, to get traffic.

They need writers who are up to speed on these topics. So savvy Web writers are becoming content creators. They’re creating Facebook and Google+ pages, Twitter campaigns, writing video scripts, writing local content, and much more.

Check it out now.

Is Your Business Blog Dead? Revive It

Summary: If you want a successful business blog, plan it first. Here’s how. If you already have a blog, turn it into a powerhouse.

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I started my first blog on Blogger, way before Google bought it. (It wasn’t really my first blog, just the first on Blogger.)

At the time, in around 2000, I got lots of advice to QUIT blogging. The naysayers’ main objection was that I was writing for “free”. It did me no good to point out that I wasn’t writing for free, I was writing for promotion. All my friends hated the fact that I was blogging. I kept doing it anyway.

That first Blogger blog died, as did the others I’d created before it. Here’s why: I didn’t plan the blogs. I just created them because I wanted to write about something or other.

It took me several years of creating blogs which fizzled before I planned the blog before I started a blog.

That’s the reason the first slide in my “Power Blogging” slide deck below is: “Where are you going? Plot your route.”

If you want a successful business blog, plan it first. Here’s the process…

 

I learned, via a lot of experience, that you need to know where you want your blog to go, before you start it. If your company’s started a business blog, and you haven’t posted in months, that’s the reason — your blog needs a road map.

(And other things. Check out the slide deck. I created it to pass on to clients who want to get started blogging.)

That’s well and good, you may be thinking, but what if your business blog is dead? Can you revive it?

Of course you can.

How to kickstart a dead blog

1. Start by deciding what you want your blog to do

Make a list. Create personas to represent your blog’s audience. It’s much easier to create content if you’re aware of who you’re creating it for.

2. Consider your brand, and match your blog’s voice to your brand

Google Blog
Google’s blog — does the voice match the brand?

Here’s Debbie Weil’s big list of big brand corporate blogs.

As you’ll see if you read some of the blogs from the list, “voice” is subjective. Your blog’s voice can be whatever you want it to be: formal, casual, chatty, enthusiastic… Whatever you decide on, try to keep it consistent.

3. Create your “establishment” posts

These posts set the tone for your blog. You can make them as short or as long as you please. If you want to become the voice of your industry — a thought leader — then these first few blog posts will be long. They’re educational. Answer your customer’s questions.

For example, let’s say that you’re a pet food manufacturer. In your first blog posts, you might aim to educate your visitors on the kind of nutrition dogs and cats need over the course of a lifetime, from puppies and kittens to aged animals.

Alternatively, you could write about the best pet food, and do a review of your competitors (Marcus Sheridan’s article on this is brilliant).

There you have it. If you want to revive your dead blog, the above three steps will bring your blog to life. Your business blog can do amazing things for your business.

 

Angela Booth is an Australian copywriter, Web writer and content strategist. Want your website to do more for your business? Contact Angela via email to set up a chat. She loves to talk about business and the Web.