Tag Archives: promotion

Writing a Book for Your Business: Hooks

A reader asked me about writing a book, and getting it published. Her goal is to promote her coaching business; she hopes that her book will give her visibility. It can certainly do that, but if you’re writing a book for your business, you need to ensure that your goals match those of your publisher.

Your goal: to promote your business.

Your publisher’s goal: to sell lots of books.

The bigger the publisher, the more books the company aims to sell. This means that you’ll need a good hook to gain a publisher’s interest. Celebrity books sell (some of them) because they have a built-in hook: the celebrity’s name. The publisher hopes that the celebrity’s fans will buy the book.

The Independent reports in Zoella: Zoe Sugg’s book Girl Online becomes fastest-selling debut novel ever:

The 24-year-old has become an online sensation after creating video blogs with beauty advice, helping her gain more than 9 million subscribers to her two YouTube channels since 2009.

For the publisher, the hook was… 9 million subscribers. They gambled that some of Zoella’s subscribers would buy the book, and the gamble paid off.

You need a hook: find it, before you start writing

What’s a “hook”? Something which gets attention. Check out Amazon’s top nonfiction books of the month. They’ve all got hooks; it’s in the title. Currently, a book called “Being Mortal: Illness, Medicine and What Matters in the End” is this month’s top seller. That’s not surprising, because we’re all either worried about our own health, or the health of someone close.

Consider this book, “The Boy Who Came Back From Heaven”: a brilliant hook, right? And so it was. The hook sold the book, until it was exposed as a fake.

When I’m ghostwriting nonfiction, my first step is always to find the hook. It should be your first step too, if you’re writing a book to promote your business, and want to find a publisher. Good luck — it’s an essential first step, and it’s well worth bending your brain to find it. :-)

, on Twitter: @angee, and find Angela on Pinterest, too.

Get coaching, and build your skills at Angela’s online store.

Copywriting Tips: For New and Established Copywriters

copywriting tips

It’s copywriting week on Fab Freelance Writing Blog. Not only will we have copywriting tips galore, we’ll be cover our usual mix of writing guides and inspiration.

Looking around on various forums, I noticed that “copywriting” has morphed into a weird mix of definitions. Content writers who write informative rather than sales material call themselves copywriters, as do copyeditors who are editing books.

When I talk about copywriting, I mean advertising — sales writing.

Here are some articles we’ve published recently.

You, The 30-Second Copywriter

Copywriters sell. They make money. If you’re a struggling writer, and you’d like to become a copywriter, you can become one in 30 seconds or less.

I’ll share my favorite copywriting advice with you in a moment. If you take it on board, you’ll not only be a successful copywriter, you’ll be a success at everything you choose to do. Think I’m kidding? Not so.

Read the article.

Your New Freelance Copywriting Business: 3 Quick Tips

You want to start a freelance copywriting business. Congratulations! Not only is copywriting lucrative, it’s also lots of fun. You need empathy, creativity, and the ability to persuade.

I was lucky; I fell into copywriting completely by accident. At the time, I was a romance novelist. To my mind, real writers wrote novels. Writing copy, on the other hand, was business. I was wrong, and right. Copywriters are real writers, and copywriting is writing forbusiness.

Read the article.

Copywriting Skills Equal More Income

Want to give all your writing a boost? Use copywriting skills. All writing is writing to sell in one way or another. If you tell us something, we want to know why we should care. Forget yourself. Think as your audience thinks.

When a writer says to me: “My book isn’t selling…” or “Help! I need to make $X fast to pay my bills…” I know that that writer’s not using copywriting skills. Please don’t tell me: “I’m not a copywriter,” just consider that you could use a copywriter’s mindset to put yourself in your audience’s shoes.

Read the article.

Advertise Yourself: 5 More Easy Copywriting Tips for Writers

Want to make more money writing? You need copywriting skills. We looked at five easy copywriting tips for writers to help you to advertise yourself. Let’s look at another five.

Read the article.

Copywriting Cash in 2014: 14 HOT Copywriting Tips

Want to increase your writing income in 2014? It’s simple. Learn copywriting. Not only are copywriting skills essential for any writer; you can also provide copywriting services to others.

Let’s look at 14 HOT copywriting tips which will help all your writing this year. By putting just one of these tips into action, you’ll be able to increase your income substantially.

Read the article.
, and on Twitter: @angee.

You can find Angela on Pinterest, too.

Refurbish Your Presentations for Traffic and Sales

Want to get more traffic? Who doesn’t?

I’ve been investigating the presentation-sharing site Slideshare, and I’m very happy with the results.

Although I haven’t been featured on the home page, as this article, 7 Ways to Optimize Your SlideShare Presentations for More Traffic & Leads, points out, getting home page exposure would be wonderful:

“Your presentation has the potential of getting featured on the SlideShare homepage, and your title slide is the first thing SlideShare users will see if it does, so you want to maximize its potential for garnering lots of clicks. And you’ll never get clicks if that first slide doesn’t capture visitors’ attention, so be sure to treat your title slide like you would an enticing video thumbnail on YouTube. “

Read the entire article — it has lots of great advice.

So, how do you get started using your presentations for traffic and sales?

Here are the steps.

1. Decide what you want to promote

You can promote anything you choose — a product, a website, an ebook, one of your clients, your blog…

Slideshare Traffic

A presentation to promote Writing Genii

2. Choose your keywords

Sooner or later, everything on the Web comes down to keywords. :-) Choose between five and ten keywords which will bring viewers to your presentation.

3. Write a list of slide titles for your presentation

I like to have somewhere between 10 and 15 slides for an online presentation. I’ve created some for clients which had 50 slides. Be guided by the needs of the project. You don’t need to go overboard. Some slide desks on Slideshare only have a single slide — but that’s a little on the skimpy side.

Tip: keep it simple.

Each slide should contain just the headline. You can add a sentence or two, or some bullet points. However you’ll see that the most successful slide decks have mainly just headlines, and images.
So where do you get those images?

4. Source the images for your slides

You can’t use copyrighted images, and most of the images you find online are copyrighted. Restrict yourself to image download sites which are either commercial, or which offer Creative Commons images. Creative Commons images are free for you to use, with an attribution. However, always check the usage rights of an image you source.

5. Create!

Create your slide deck, and post it.

All done… :-)

Web Content Creator: Dominate the Web

SEO Content Mastery

Content beyond SEO: write it, and turn your words into cash… While Search Engine Optimization (SEO) is important — the search engines are indexing scripts after all — companies and publications are looking to social media, and rich content, to get traffic.

They need writers who are up to speed on these topics. So savvy Web writers are becoming content creators. They’re creating Facebook and Google+ pages, Twitter campaigns, writing video scripts, writing local content, and much more.

Check it out now.