Desperate for some content creation ideas? Try these three simple tricks. I’ve found them helpful, and so have my students. Big bonus: they’re easy, and they help you to get more ideas.
1. Focus on Problems: No One’s Alone With a Problem.
Life is just one problem after another. Instead of cursing your challenges, try turning them into content. Don’t stop there. What challenges do your clients have? Your team?
Here’s a list of five challenges I’ve been thinking about this morning, and the solutions they inspire. These are content ideas, so make the most of them:
- Evernote – my primary Evernote account has over 5,000 notes. It’s time to weed the notes out again. With over 50 million users, there’s a big audience for Evernote tips and tricks;
- Images – I need more images! If you want to get your slice of the attention economy, images are essential. Time I learned to create infographics…;
- My WordPress.com blog needs attention. I’ll brainstorm some ideas for it, and then will use Trick 2, below;
- Catching up with my reading, specifically news feeds. Google Reader is long gone; I’ve just purchased ReadKit to help me to manage my feeds. I’m sure some of the 50 million ex-Google Reader subscribers are way behind on their reading too.
No one’s alone with a problem – if you’ve got a problem, turn it into content.
2. Get an Idea, and Implement It.
You’ve written down some problems, and solutions. Implement a solution. Here’s why: once you start implementing, you’ll discover what works, and what doesn’t work. Your readers will enjoy reading about your experiences.
You don’t need to create a case study, although you could. My first problem I mentioned in Trick 1 was too many notes in Evernote. (You can have up to 100,000 notes in Evernote, so my 5,000 notes aren’t necessarily a big deal. I just like to weed out outdated material reguarly.)
I manage goals, clients, and products in Evernote; it helps me to manage my writing, and my business.
Off the top of my head, I can think of two pieces of content I can create right away. As I weed out Evernote, I’m sure I’l think of more:
- Evernote helper apps. I’ve been meaning to investigate a couple of apps which will help me to manage Evernote. I can create content about my experiences with these apps;
- Managing your goals in Evernote. I want to try something new. I’ll try it, and then write about it.
3. Pitch Three or More Content Ideas at the Same Time.
If you create content for others, as I do, you need to pitch your content ideas. Try to pitch several ideas, rather then just one. How many of your ideas are accepted isn’t important. You pitch more, because you’ll find that this gives you more ideas; once you’re in a creative mindset, your ideas will flower.
For example, this morning I pitched a content creation schedule for one of my clients. I scheduled six pieces of content right within WordPress, adding several points for each post. I also chose the keywords I was targeting, and located some images. While I was doing that, I got ideas for content I can create for another client.
Once you get into a “content” mindset, you’ll come up with more ideas than you need.
Try these simple content creation tricks. They’re very simple, powerful. Make a note of them too, for the next time you get stuck, and can’t come up with ideas.