Search Engine Marketing: Manage Your Online Reputation

Do you know what’s being said about you online? No matter what your business, tracking and managing your online reputation is vital, simply because it often provides an opportunity for you. If what’s being said isn’t accurate, you can put your side of the story.
Managing your online reputation starts with discovering what’s being said.
What [...]

Published: 06-10-2009 | Link To This Entry | Related Entries: reputation management

“Never underestimate the value of a small personal idea”

Do you remember the delightful movie of a few years back — Calendar Girls?
The original “calendar girls” started their project with an idea. And that idea took them to places they never expected to go.
Original Calendar Girls reunite to bare all again 10 years on… and this time they’re in colour | Mail Online reports: [...]

Published: 05-11-2009 | Link To This Entry | Related Entries: marketing

Dominos, the idiot employees and web 2.0

What do you do when idiot employees damage your brand?
Two Dominos employees filmed a kitchen prank and then posted the video on YouTube. Shortly thereafter, a million people had watched the video and were revising their opinion of Dominos.
A Video Prank at Domino’s Damages Its Brand – NYTimes.com reports:
“‘We got blindsided by two [...]

Published: 04-16-2009 | Link To This Entry | Related Entries: PR/ PR 2.0

Do your own PR

When did you last send out a press release?
Yes, I thought so. :-)
Although you’ll get more results from a series of press releases that you will from paid advertising, many businesses have NEVER sent out a press release.
You’re missing out – not only on building your brand, but also on sales.
MarketingSherpa has a great [...]

Published: 04-07-2008 | Link To This Entry | Related Entries: marketing