According to Alexa, Pinterest has a global rank of 26, and a US rank of 16. (Alexa ranking is an estimate of popularity.) However, few companies are using Pinterest effectively. Look on it as both a social, and a sales tool. Pinterest traffic may well surprise you.
I encourage my copywriting clients to engage on Pinterest as well as on Facebook, for a couple of reasons:
- Pinterest makes sales;
- Pinterest sends traffic.
Let’s look at some fast ways to promote on Pinterest.
1. Images Count: the More the Merrier
Look on Pinterest as the ideal showcase for your products. When you’re launching a new product, or service, create 20 images you can use on Pinterest. You won’t use them all at once, of course. However, combined with descriptions (see below), you can create interest, and increase traffic to your product pages.
Tip: it can be tempting to look on your Pinterest account as an online catalogue, but remember… SOCIAL. Create boards for entertainment, as well as business. Consider your customers’ interests, and create boards around those interests.
2. Create an Engaging Description: It’s an Ad, With a Call to Action
Pinterest gives you 500 characters (100 words) to use in your pin descriptions.
You have space for a tiny ad — make it engaging. Write for users, but remember keywords and hashtags — and a call to action. Include prices too; pins with prices get more repins than those without.
3. Create a Board for Your Blog (Your Blog’s Your Content Hub)
Your blog is your social media content hub. Create a board for your blog. This is on my own To Do list for 2015. Add a couple of images to each blog post; this gives you more pinning options.
Integrate Pinterest with other social media networks.
- Create a blog post with two (or more) images;
Pin the post to two different boards (one image each board);
Promote the pins on your other social media networks: Twitter, Facebook, and Google+.
4. SELL! Use Contests, and Pinterest-Only Offerings
To get more engagement, consider Pinterest contests, and Pinterest-only offerings. Promote them on your website, your blog, and your other social media accounts. Reach out to companies with complementary products to yours. Suggest a quid pro quo: they promote your contest, you do the same for them.
The more planning you do for your contests, the more you’ll get out of it. Pinterest has guidelines for contests, so keep them in mind in your planning.
When you’ve built an audience on Pinterest (even a small one) consider creating Pinterest-only offerings. Not only will you build your audience, as your customers learn to watch for your offerings, you can promote these Pinterest-only offerings on your other sales channels.
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