Pinterest Traffic: 4 FAST Sales Generators

Pinterest Traffic: 4 FAST Sales Generators According to Alexa, Pinterest has a global rank of 26, and a US rank of 16. (Alexa ranking is an estimate of popularity.) However, few companies are using Pinterest effectively. Look on it as both a social, and a sales tool. Pinterest traffic may well surprise you.

I encourage my copywriting clients to engage on Pinterest as well as on Facebook, for a couple of reasons:

Let’s look at some fast ways to promote on Pinterest.

1. Images Count: the More the Merrier

Look on Pinterest as the ideal showcase for your products. When you’re launching a new product, or service, create 20 images you can use on Pinterest. You won’t use them all at once, of course. However, combined with descriptions (see below), you can create interest, and increase traffic to your product pages.

Tip: it can be tempting to look on your Pinterest account as an online catalogue, but remember… SOCIAL. Create boards for entertainment, as well as business. Consider your customers’ interests, and create boards around those interests.

2. Create an Engaging Description: It’s an Ad, With a Call to Action

Pinterest gives you 500 characters (100 words) to use in your pin descriptions.

You have space for a tiny ad — make it engaging. Write for users, but remember keywords and hashtags — and a call to action. Include prices too; pins with prices get more repins than those without.

3. Create a Board for Your Blog (Your Blog’s Your Content Hub)

Your blog is your social media content hub. Create a board for your blog. This is on my own To Do list for 2015. Add a couple of images to each blog post; this gives you more pinning options.

Integrate Pinterest with other social media networks.

A workflow:

  • Create a blog post with two (or more) images;

  • Pin the post to two different boards (one image each board);

  • Promote the pins on your other social media networks: Twitter, Facebook, and Google+.

4. SELL! Use Contests, and Pinterest-Only Offerings

To get more engagement, consider Pinterest contests, and Pinterest-only offerings. Promote them on your website, your blog, and your other social media accounts. Reach out to companies with complementary products to yours. Suggest a quid pro quo: they promote your contest, you do the same for them.

The more planning you do for your contests, the more you’ll get out of it. Pinterest has guidelines for contests, so keep them in mind in your planning.

When you’ve built an audience on Pinterest (even a small one) consider creating Pinterest-only offerings. Not only will you build your audience, as your customers learn to watch for your offerings, you can promote these Pinterest-only offerings on your other sales channels.

, on Twitter: @angee, and find Angela on Pinterest, too.

Get coaching, and build your skills at Angela’s online store.

Hate Pinterest’s Search? Go Look!

Hate Pinterest's Search? Go Look!

If you hated Pinterest’s Search function, go and check it out. It’s a lot better. Search now has tags. I first became aware of this when I posted a pin, and Pinterest kindly guided me around all the improvements. The other interface changes seem cosmetic, but Search is a big deal.

Pinterest Search: much improved

When you type a search term into the search query box, Pinterest pops up suggestions in a slider. I typed “novel writing”. My query became tags; more tags appeared, in a slider. When you click on a tag in the slider, it’s added to the search query, to narrow your search.

For my query, the site offered these tags on the slider: process, ideas, projects, prompts, romance, and an arrow, offering even more tags.

My first thought, as it surely will be yours too, if you create content: “Oh wow! Keywords.” When you keep clicking the arrow, you get more and more keyword terms.

If you create content, Pinterest search is for you

Let’s say you have a skin care website; you’re selling products, or services. Type “skin care” into the Search query field, and here’s what you get.

Pinterest search skin care

Keep clicking the arrow, and you’ll get lots more keywords. Very nifty. It’s a content creator’s dream, especially if you’re a visually inclined marketer or writer.

With tags, you can ensure that your boards are easy to find

There’s another use for the tags/ keywords. You can see which tags come up, and edit your boards so that they’re easier to find. This can a trade-off. You may have some board titles which are witty, or creative, that you don’t want to change. That’s OK. Use the most popular tags in your pins.

I love the new Search; it will make Pinterest much easier to use, going forward. If you haven’t checked it out, go and look.
, and on Twitter: @angee.

You can find Angela on Pinterest, and on YouTube, too.

Writing Journal 31: Images and Social Media

Writing Journal 31: Images and Social Media

My writing journal for Friday, September 12, 2014. You can find all the writing journal entries here.

With any luck at all, at my current rate of progress, I should be ready to do a first quick “slash and burn” edit on both the novella, and the nonfiction book I’m ghostwriting for a client this weekend. Happy days. :-) I managed 2,000 words of fiction, and 1,800 words of nonfiction. I’d like to do more of both today, but I’ve got a couple of meetings this afternoon, so that’s unlikely.

I got caught up with email last night, mostly. I’ve still got a couple of student short stories to read.

This morning’s email is light; I just need to make some notes and Julia can handle the bulk of it.

It’s time for Honey’s breakfast and my own. She’s a riot. She has a very strict routine, and nothing happens outside that routine. You can set your clock by her. She knows what time she has breakfast, when she goes out to play, and when it’s time for lunch.

One day I had to get up early to pick someone up at the airport;  no way could I get her out of her comfy bed. It was outside her routine. When I got back, she ignored me for an hour, as she does when something doesn’t go her way.

That said, she’s the only dog we’ve ever owned that you can safely leave in the garden with open gates, and not worry that she’ll streak through them. She’s a real little lady, who cares what you think about her. She hates it if you raise your voice; she needs a calm environment.

Time for my own breakfast, while reading a student’s short story. I make a few notes, so that Julia can send the feedback.

Next, I need to check over my draft blog posts, add some content, and edit some images. I like to have a good selection of images, so I send reminder emails to my blogging clients to get them to me.

Images and YOUR blog

Many bloggers don’t create images for their blog posts. This is a shame, because it means that they get fewer social media shares. I grind my teeth whenever I find a wonderful blog post, which I’d love to post to Pinterest, and there’s no image. The Web’s all about images now.

So, even if you’re a writer, and you’re as sniffy about pretty pictures as I used to be, please source some images for your posts, so we can share your posts.

If you don’t have any images that you’re comfortable sharing, use the one of the many stock photo libraries to grab images. They might cost you a few dollars (most are cheap), but look on it as a business expense. If you can’t afford that, use websites like Photopin which offer free Creative Commons images.

OK, time for my walk.

Make freebies the heart of your social media push

I’m back. It’s time to create an ebook for a copywriting client who has me on retainer. I create an ebook a month for his website, and he’s getting good traffic and conversions when he offers them for free, in exchange for a subscription to his mailing list.

Yesterday this blog post on getting leads from Pinterest gave me some insights on how we can get more traction from Pinterest for his ebooks. Usually, I’d create just a couple of images, and would pin them to several of the clients’ boards over a month. Alisa Meredith suggests that you create LOTS of images for your lead generators.

It’s time to leave for my meetings now. I’ll have lunch while I’m out. With luck, I’ll be back in time to do more with the company history I’m ghostwriting.

Back again, and it’s very late. Both meetings ran over time. A quick daily review, and a word count total, and that’s it for another week.

, and on Twitter: @angee.

You can find Angela on Pinterest, and on YouTube, too.

Pinterest Traffic: Start Pinning

Pinterest Traffic: Start Pinning

Are you missing out on Pinterest traffic? Chances are that you are.  One of my clients was curious about a sudden flow of traffic from Pinterest, and called me. I’d been encouraging him to try Pinterest for at least a year, but he’d taken a look at the site, and had decided it wasn’t for him.

Then he got traffic from kind people who pinned his products, and he’s now decided that Pinterest should be part of his social media marketing endeavors.

Pinterest Traffic: Get images, and a Pinterest account

Here’s what I love about Pinterest: your pins are long-lasting. Unlike Twitter or Facebook, your pins don’t have a shelf-life which is measured in minutes. You can get traffic from stuff you pinned months ago.

If you’d like to get started with Pinterest, start by looking at the images on your offerings. If you don’t have images, create some.

This doesn’t need to be a major investment. One of my client has a B2B website offering services. He’d never considered images. We developed some templates with placeholder images  with the help of a designer. He can take photos himself, then drag them into the templates, save, and upload them in a couple of minutes.

Once you’ve created some images, get a Pinterest business account. Create a couple of boards for your business. Make one board business-related, and the other fun — Pinterest is a social media network. Some ideas:

Create Pinterest boards with specific questions your website’s visitors have, or around a specific theme. For example, if you have an online business selling accessories, create boards for each kind of accessory, and for your designers too. Check out what major brands are doing. Keep your boards light-hearted.

Give Pinterest a try. You may be surprised at how effective it can be as an additional source of traffic to your website.
, and on Twitter: @angee.

You can find Angela on Pinterest, and on YouTube, too.