Market Your Ebooks To Get Out Of Keyword Hell

Market Your Ebooks To Get Out Of Keyword Hell

Authors complain about marketing, but it’s necessary, otherwise you won’t make sales. There are endless ways to market your ebooks.

Sadly if you’re relying on tags and keywords to make your ebooks discoverable, you’ll hit a snag. Some authors on Amazon cram their titles with a dozen keywords, so your book is pushed back ten or 30 pages deep in the search results.

Authors have complained about keyword-cramming for years. Sooner or later Amazon will conduct a purge. In the meantime, do some easy promotions yourself. It’s not difficult, and it needn’t take much time.

The process I share in Ebook Dominance works. And yes, it takes just 15 minutes a day. Be consistent; do a little each day. You’ll start selling, and then you’ll sell more.

What if you can’t spend 15 minutes a day?

For most of my pen names I can’t spend 15 minutes a day either. I’d be lucky to spend 30 minutes a month promoting most of them.

There’s a solution — your readers’ list.

The marketing key: your readers’ list

As soon as I set up a new pen name, I set up a readers’ mailing list for that name. I add the signup code to a page on Facebook, or on a blog. Then I add the signup page’s URL to the back matter of each ebook under that pen name.

Try this simple strategy yourself.

You’ll slowly get subscribers. To build subscribers quickly, make an ebook free, and then promote it on one of the many “free ebooks” promotional websites. Or run some Facebook ads.

Be patient: everything you do counts, it’s cumulative

I discuss consistency in Ebook Dominance . Keep up your marketing chores. You’ll see results.

The other day I burst out laughing when I read a gleeful email message from a student. She forwarded her message of her pending payment from Amazon, and told me how much the payment was. The sum made me blink. I laughed because this was student who “hated” marketing. Her message ended with: “you were right! I’m glad I didn’t quit.”

Don’t you quit either. Market your ebooks. It doesn’t take much effort.

Ebook Dominance: sell more copies of your ebooks, every day

Ebook Dominance: Market and SELL Your Ebooks In Just 15 Minutes A Day

Discover the marketing secrets of bestselling authors — you can market in minutes, from the comfort of your sofa…

How would you feel if your sales doubled, then tripled — and then YOU hit the Kindle hot sellers’ lists?

Ebook Dominance helps you to turbocharge your marketing, and sell more ebooks today.

, on Twitter: @angee, and find Angela on Pinterest, too.

How to profit from your writing: online store.

Ebook Promotion: Fast, Easy And Powerful

Ebook Promotion: Fast, Easy And Powerful

If you’re an author who hates ebook promotion, you know you need to build a readers’ list, but it seems complicated. It’s not. You can create a simple webpage, and direct your readers to that so that they can sign up to your list.

We’ve discussed using Squarespace for simple one-page websites. Squarespace creates gorgeous one-page websites, which look great on any device. A couple of readers asked about other options. While there are endless ways you can create an ebook launch page, from the simple to the complex, it’s best to stick to something simple if you’re new to website creation., for example, is simplicity itself. It even offers integration with web marketing tools like MailChimp, and aweber, as well as with WordPress.

If you’re on Facebook, you can create a page there for your new ebook, and add your signup form. Here’s how to do it with aweber.

What you need for a ebook promotions page

Gather your materials before you create your page.

You need:

  • LINKS! You know I’m adamant when I use an exclamation mark, because I hate them. To repeat: LINKS! :-) It’s amazing how often I reach an author’s page, and find zero links to ebook product pages at the online ebook retailers so that readers can BUY. I’ve no idea why that is. Lack of links affects traditionally published authors as much as it does indies. So, again… LINKS!
  • Images: your ebook cover, a logo if you use one, your author photo, and other images too, if you like;
  • Content — your ebook’s description, plus a brief excerpt;
  • Signup content: a brief call to action, so that readers who arrive at your page know that they can sign up to your mailing list.

Do you need a freebie?

Authors often ask about a freebie, as an enticement for readers to sign up to their mailing lists. They get frantic about their freebie. Relax. You don’t need one. You can offer one if you wish: a short story, or a short report, but it isn’t essential.

After you’ve gathered your materials, it won’t take you longer than 15 minutes to put up your ebook promotion page. Remember — add the URL to the front or back matter of your ebooks. Then start promoting your page. Have fun. :-)

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, on Twitter: @angee, and find Angela on Pinterest, too.

How to profit from your writing: online store.

3 Tips To Make Your Business Blog Work

Is your business blog making your company look bad? I’ve been working with a content marketing client, who asked me to look at business blogs across a range of industries, and create a report.

Yesterday, we looked at content marketing mistakes and how to fix them in a slide deck. Today, let’s look at some easy tips to make your blog work for your business.

Some companies do a fantastic job of integrating their blog with their overall marketing. They get it. A blog isn’t an obligation, or something “for the search engines”. It’s a publication. Consider blogging to be instant publishing, and think about your most recent blog post. Is that post something you’re proud to publish? Would it work as a brochure?

If publishing a blog post were as expensive as publishing a brochure, business blogs would get a lot more respect. Many companies blithely push blogging and social media onto their least experienced employee. Not a good idea.

Each and every blog post is a gateway to your website. It represents you, and every post, no matter how short, can work for you.

Let’s look at some tips.

1. Publish real content: forget junk content for “SEO”

If someone says to you: “a blog is good for SEO”, ignore them. The days when shoveling junk onto the Web in the hope of getting search engine rankings have LONG gone. In fact, those days never existed.

A lot of great companies have woeful blogs. They’re updated infrequently, with content which looks like placeholder text.

On the other hand, many companies have good blogs. Here’s one.

I enjoy shopping at The Good Guys, and their blog does them proud.

To repeat, your business blog is a publication. Integrate it with your website; The Good Guys’ blog does product reviews. You can too.

2. Get personality: blog for real people

Consider magazines. Next time you browse a magazine rack, pick several magazines devoted to the same topic — any topic you choose. Each of those magazines is slightly different. It has a vision — a personality, if you like.

Your blog should have a personality too. Consider this blog.

Rhodia Drive is a blog published by the Rhodia paper company, and promotes its products. The blog is for people who love paper, and buy and use paper notebooks. It’s got personality, and the blog appeals to people all over the world who love paper.

What could you do to give your blog a personality? Start by considering the people who buy your products. The Good Guys do this: they’ve got recipes and videos for people who love food and cooking — and those people are a part of The Good Guys’ market.

Years ago, Microsoft had major PR problems. Robert Scoble’s blogging went a long way towards showing that Microsoft, big as it was and is, is a company made up of real people.

You’re human. Your company’s made up of people. Relate to your customers as people via your blog, and you’ll reap the benefits.

3. Know what you want your blog to do

Again: your blog is a publication. You can publish anything you like instantly. Your blog’s a huge opportunity to humanize your company, and differentiate you from your competition.

If you’re not happy with your blog, start your blog’s makeover by checking out what your competitors are doing. Then check out the blogs of big companies. Check out the magazine rack too.

Consider your customers. Create customer personas, if you haven’t done so already. What magazines do your customers read? What movies and TV shows do they watch?

Your blog is a huge marketing opportunity. You can be one of those companies which does blogging, and content marketing, well.

Want some blogging inspiration? Contact me.

, on Twitter: @angee, and find Angela on Pinterest, too.

Get coaching, and build your skills at Angela’s online store.

Simple Content Marketing: 4 Tips for Success

Hate writing? Me too, at times, even though it’s what I do. Whenever I don’t want to write, I check to see if I have a plan for what I want to accomplish with that piece of writing. Usually, that’s the problem: I don’t have a plan which is easy to execute. Similarly, when my content marketing clients have challenges, the first thing we look at is their plan.

CMI created a good one page content marketing strategy plan you can check out. Create your objectives, goals, and strategies, then create your plans for your content.

With your plans in place, let’s look at some tips for success for SIMPLE content marketing. Suggestion: keep your plans simple until you have feedback. Then you can adjust your plans.

1. Promote your content: online and offline

With some 30 million pieces of content flowing onto the Web each day, the days when you could publish a blog post and sit back and relax, are long gone. Luckily content’s easy to promote. We’ll look at ways to promote content in another blog post.

Make your own list of how you’ll promote your content. Tackle easy methods first. Get staff to promote the content on their own social media accounts, and of course, promote it on social media yourself. Set up a page on Google+. If you have page on Facebook, expect to pay to promote your content there.

2. Get help: collaborate on content with suppliers, your industry, and even competitors

Broaden your reach for content. Discuss content with your suppliers. If you have an industry group, contact them and ask how they’re promoting your industry. If you know what advertising they’re doing, consider piggy-backing your content onto that.

Consider collaborating with your competitors too. There’s power in numbers. Today, your biggest challenge is getting traction and visibility. When you band together with others, their audience and your audience combine.

Collaboration can work to generate publicity too. Here’s an easy way. Make a friendly competition public, for the public good. Have a competition to see which company can raise most money for a worthy cause. Or raise money together. Either way, your collaboration can generate publicity.

3. Use keywords to find topics, and brainstorm (keywords still matter, sort of)

I know. The days of “keyword” content are over. However, keywords come in handy to help you to generate ideas for topics, because they show you searchers’ intentions. I’ve been using KWFinder for keywords.

4. “Content” can be anything you choose: keep it simple

Consider various forms of content. Keep thinking “simple.” It’s easy to get stuck developing complex ideas. Images on Instagram may work for you.

If you’re writing articles for your blog, consider using them to create videos on YouTube. Demonstrate your tips, if you’ve created a tips article, for example. Or demonstrate a feature of your product.

So there you have it. Keep your content marketing simple, and you’ll succeed.

Article Fire Storm: content strategy secrets

I created Article Fire Storm for writers, but anyone who’s using content marketing can benefit from the program. The four-week program helps you — or whoever’s responsible for content in your company — to get a handle on content, and use it profitably. Check it out.

Top Ten Content Marketing Mistakes — And Simple Ways To Fix Those Boo-Boos

Here’s a slide deck which covers easy fixes for the most common content marketing mistakes. Once you’ve got the mistakes fixed, you can develop a strategy which helps you to make content work for you.

Top Ten Content Marketing Mistakes – Created with Haiku Deck, presentation software that inspires

, on Twitter: @angee, and find Angela on Pinterest, too.

Get coaching, and build your skills at Angela’s online store.