Marketing Power: Grow Your Website With Great Web Content

Do you have a website? Perhaps you’re disappointed with the results; you expected your site to do more for your business. If you’re site is small: brochure size, you can’t expect much from it. To get more traffic and more sales, you need more content.
However, creating it can be a hassle. You’re busy, and so [...]

Published: 09-20-2009 | Link To This Entry | Related Entries: web content

Search advertising without keywords?

If you check your web site’s search query logs, you know that many searches are completely unique. These are long phrases, which you’d need psychic ability to predict. However, they do give you a clue to the mindset of part of your site’s audience, and can be useful when you’re researching keywords for your advertising.
Here’s [...]

Published: 09-08-2009 | Link To This Entry | Related Entries: Internet advertising

Twitter Marketing: 4 Easy Ways to Market Your Services on Twitter

Have you discovered Twitter? If you have a small business, you can use this social networking tool to stay in touch with your current customers, attract new ones, build traffic to your website, and brand your name.
The other day I was looking for a product I wanted to buy. I’m in Australia, but I could [...]

Published: 08-03-2009 | Link To This Entry | Related Entries: marketing

Copywriting: 3 Silly Tagline Mistakes

As a copywriter, you’ll often be asked to create taglines. When they’re done well they make a product memorable. It’s possible to make silly mistakes with them however, so here are three blunders you should avoid.
1. Creativity: Resist the Temptation for Clever Writing
A tagline is a form of slogan, but resist the temptation to be [...]

Published: 08-02-2009 | Link To This Entry | Related Entries: marketing


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