Blogging Tips: 3 Ways to Get Results From Your Blog

Blogging Tips: 3 Ways to Get Results From Your Blog

You’ve created a blog, or want to create one. Hundreds of thousand of blogs are created every day. Most wither and die. Let’s look at three vital blogging tips which will help you to grow your blog, and get results from it.

Some 15 years ago, when I started blogging, I wish I knew what I know now… Consider this. Blogging is instant publishing. When you hit the Publish button on a post, millions of people can see it. (They won’t, but the potential is there.)

1. Know What You Want to Achieve

If you decide what you want to achieve with your blog, you can save yourself a lot of time and hassle. When a blog is abandoned, it’s because the owner decided that that blog is “useless”. Which is ironic. He never decided on his blog’s purpose in the first place.

Decide what you want, before you create your blog. You may want to promote your book. Or display your online portfolio. Or perhaps you want to sell hand-crafted leather goods. Or vintage glass.

Tip: write down what you want. You’ll be surprised at how quickly you can wander from the point with a blog.

2. Create a Mailing List Before You Publish Your First Blog Post

You know what you want to achieve, so you know your audience. Before you publish your first post, create a mailing list. I’ve used aweber for over a decade, but there are many providers.

Once when I suggested this to a student, he wailed: “But now I have to create an ebook!”

No, you don’t. You don’t have to create an inducement right away. Eventually you may do, but your first step is to create the mailing list. Your blog’s traffic arrives, and leaves. You need a way to get in touch with those visitors again.

People don’t always want inducements. Sometimes they just want to hear from you. I’m always amazed when I visit a blog, decide I want updates from the blog’s author, and then find that there’s no way to sign up to a list. Yes, I could add the blog to Feedly, but I don’t always have the time for that.

3. Sell Something From Your Very First Blog Post

When I’m coaching students, if the student has a blog, at least 75 per cent of the time there’s no way for anyone to do anything on the blog, except read the content.

Content is essential, but whatever you’re selling, start selling it immediately.

If you’re selling a book, and are still writing it, post a little blurb: “Sign up to receive excerpts from my new thriller, Mayhem in Marsfield.”

If you’re using your blog as a portfolio, grab a theme which is designed to present your portfolio.

Similarly, if you’re selling physical goods; set up your online store, and be ready for sales as soon as you publish your first post.

When I share this tip, a student might say: “Yes, but I thought I had to have ten posts…” A couple of years ago, that was a good idea. Google and the other search engines needed time to index your blog — content helped them to find you, and do that. However, today, with the proliferation of social media, much of the Web is real-time.

You can get results from your blog from the first day; these tips help you to do that. Keep this acronym in mind, GLS:

  • Goal
  • List
  • Sales

I’ve mentioned that it’s easy to wander off the point when you blog. If you feel that you’re missed something, check your GLS. Once they’re in place, you can move ahead with confidence.

, on Twitter: @angee, and find Angela on Pinterest, too.

Get coaching, and build your skills at Angela’s online store.

Blog Marketing: 4 Tips to Build a Hard-Working Blog in 2014

Blog Marketing: 4 Tips to Build a Hard-Working Blog in 2014

Want your blog to work harder in 2014? It’s easy to fall into a rut, producing similar types of content. Rethink your blog marketing. Challenge yourself to keep your blog fresh, for yourself and your visitors.

According to Worldometers, three million blog posts were published today, so there’s a lot of competition for your blog. Your challenge in 2014 is not only to get more targeted visitors to your blog, but also to ensure that your blog helps you to meet your marketing goals.

Let’s look at four tips which will help you to  make your blog work harder, and achieve your blog marketing goals.

1. Maximize the return on your investment: make your content work harder.

Creating blog content takes time and energy. Repurposing makes your blog work harder.

Arnie Kuenn of CMI suggests thinking about repurposing from the start:

Creating a repurposing plan at the beginning of your content marketing strategy development will help you brainstorm and produce content efficiently, while keeping your repurposing process streamlined and in alignment with your other great content efforts.

You can use the information you’ve collected for a blog post and create a video, or a presentation. In addition, you can use snippets and images from the content on Twitter, Facebook, and Google+.

Vital: before you create content to repurpose, make a note of your goals for the content.

2. Collaborate: reach out to others.

Every blog needs more and better traffic. When you reach out to others, you can build connections which will increase your traffic. Make a list of connections: your business colleagues, other bloggers in your niche, and your suppliers.

Buzzstream is an excellent tool for outreach. If you’ve been trying to build relationships, you know there’s a lot to track. You need stronger tools than email and spreadsheets.

3. Stay in touch: build your mailing list.

When someone reaches your blog, give them a chance to get more from you. A mailing list is an essential tool. Most mailing list providers (aweber, for example) will send your latest blog posts to subscribers via email.

Your mailing list increases your conversions without effort.

4. Mine the gold in your archives: keep content relevant.

If your blog is new, you won’t yet have archives. On the other hand, if you’ve been blogging for years, you’ve got great material which your visitors may never see.

Reviving an older post takes just a few minutes. If the content’s up to date, just change the call to action. If it needs to be brought up to date, it may take a few minutes longer. You can repurpose older content too. Use snippets in social media postings, or turn the content into video or use it in a podcast.

Bonus tip: integrate your blog and website.

On some company websites, the blog’s shunted off to the side, like a red-headed stepchild. To make your blog work harder, make it part of your website. If you’re launching a new product for example, add those blog links which discuss the product.

So there you have it: blog marketing tips to build a hard-working blog in 2014. If you put them into action, your blog will add to your bottom line.

Need help with blog marketing for 2014? Contact me.

, and on Twitter: @angee

Blog Content: 3 Silly-Simple Ways to Highlight, Promote and Energize Your Content

Blog Content: 3 Silly-Simple Ways to Highlight, Promote and Energize Your Content

I’m helping a couple of small business owners to get into the spirit of blogging. My top tip: make it easy on yourself to create and promote content. No one expects you to write 900-word blog posts every day. That’s exhausting. Create a mix of content, which works for you and for your audience.

We’ve discussed creating goals for your blog before, so if you haven’t done that already, please do that first. Your blog needs to have a goal. Your goals will change over time.

Have you created a goal? Excellent. Review your blog’s goals regularly. (I’m working with J.D. Meier’s 30 Days of Getting Results, which has a superb strategy for working  with your goals. I’ll be writing about it soon.)

OK, with your goals firmly in mind, let’s look at three silly-simple ways to get more value from your blogging.

Tip 1. Highlight your best content: keep it alive.

Have you created a truly useful blog post you know will help your readers? If you have, it’s your responsibility to get it in front of them, in any way you can.

If you haven’t created a mailing list yet, do that right now. Encourage your blog visitors to subscribe to your list. If you connect your list to your blog, your subscribers will be updated each time you post.

Once a week, or once every couple of weeks, send a brief “you might have missed” mailing, highlighting your best content.

Tip 2. Promote your best content: it’s worth it.

Yes, promote your content on social media. However, promote beyond too. Consider promoting your blog posts to people who wouldn’t otherwise see your content. Turn your blog post into a report, and give it away for free.

Consider promoting your report with a press release.

Tip 3. Energize your content: update it.

Your blog’s posts appear chronologically, and soon disappear off your blog’s home page. Out of sight can mean out of mind, if you allow it.

Energize your blog’s content by updating it regularly. Add “Update my blog!” to your calendar program. Then, once a week, or once a month, update a blog post or two. It’s amazing how easily your content can become slightly out of date.

You and your business are changing too. Update older content to bring it to life, and make it work for your business. Don’t forget to promote your updated content.

So, there you have it. Three ways to highlight, promote and energize your content.

Your next step: create a plan

Brainstorm ways you can use these tips. Then create some tasks, and add those tasks to your calendar. Your blog – and your readers – will thank you.

 

, and on Twitter: @angee

Danger, Danger, Here Comes Google

Google Penguin update
Penguin ready to peck

OK, everyone look busy, here comes Google with yet another update: Penguin… and with further updates to Panda.

If you’re feeling like a galley slave of old as you try to maintain your search engine visibility, I sympathize. From what I’ve heard, lots of others are feeling bruised and mistreated too.

So, what the heck is the Penguin Google algorithm update? Only Google knows. But something’s happening, and if your site has tanked, welcome to the dangerous world of the Googleized Web.

If you’re buying links, you may want to stop or reduce your activity for a while. Adjusting Your SEO Strategies During Panda & Penguin suggests focusing on content:

Because paid links are a little too risky for me right now, I’d recommend moving the majority of any paid link budgets over to the budget for content creation.

Far be it from ME to suggest otherwise; I’m a content creator after all. :-)

If you’re really into buying links, look at it this way: you can “buy” links when you create great content. Post your content on your own website(s), and/ or create content and offer it to others in return for a link.

Stop relying on Google

I’m sorry if you’ve been slapped in the latest round of updates. There’s nothing you can do but dust yourself off, and get to work to recover.

Make this a priority however: stop relying on Google. Yes, it’s easier said than done. But the benefits are huge.

There’s no need to allow Google to terrorize you. Look at it this way. Who’s your customer? It isn’t Google, although it may be, if you’re monetizing websites with AdSense – in that case, you’re on your own. But chances are that you have REAL customers.

Start catering to your customers. Use everything that Google provides, but take the focus off the search engines, and focus on the end result – your customers.

Focus on customers

Start by creating a mailing list if you haven’t done so already. If you’ve already got a list, focus on what you can provide to your customers via your list. Your mailing list can be the life blood of your business, so put your customers, and what you can for them via your list in the forefront of your mind.

Next, create more content, and repurpose that content. You can turn a page of Web content into social media snippets, a report, a YouTube video, a blog post… Get creative, while keeping the focus on your customers.

When you put the focus on your customers, you don’t need as much traffic. Indeed, if you have a decent mailing list, that list can provide all the traffic and sales you need.

There will always be Google updates. If you haven’t been slapped yet, congratulations. However, you may be slapped next time around, so don’t get too smug.

Slapped or not, focus on customers. Google will do what it does. You do what you do: run your business.

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