Tag Archives: learn copywriting

Freelance Copywriting: Master Class Offering

Copywriting Master Class – 10 Weeks to Copywriting Genius
Copywriting Master Class – 10 Weeks to Copywriting Genius

You’re interested in a freelance copywriting career.

You ask, we deliver. It’s only been a few months since we last ran an offering on the Master Class. However, you heard about it too late. We said we’d run the offering again: “when?” you asked. So here you go — the offering ends on May 16. Enjoy.

You receive hands-on copywriting experience

Over the ten weeks, as you write, you build both your business, and your skills. We don’t cover useless information like: “get a business name” and “get business cards.” You can get a business name if you wish, but you don’t need our help for that. And the last time I had business cards printed, was 15 years ago.

We focus on building your skills, and building the foundations of a powerful business.

I adore the Master Class, because Julia and I get to write with YOU.

We cover all the various kinds of copy you’ll write, as well as nuts and bolts information on getting clients and getting paid. Each time the Master Class is updated, I include the top NEW types of copy you should be focusing on now, how write that copy, and how to get clients for it.

In the latest copywriting article for our freelance writing blog, for example, we talked about “influencers”:

Here’s a tip that’s working well for my students to get attention: review stuff. These days, companies are notified whenever their name, or the name of one of their products, is mentioned. When you write reviews of products, or even just mention them on your blog, you’ll get a “thank you!” at the very least.

Write back – thank the company for noticing. Ask whether they have any “influencer” campaigns coming up. If the company’s small, offer to create one for them.

You’ll learn more about influencers in the Class. Our aim with the Master Class is to get you thinking, and creating. And earning. See you in the Master Class. :-)

Questions? Please ask. Here’s a form you can use.

, and on Twitter: @angee.

You can find Angela on Pinterest, too.

Copywriting for Your Business: Hit Your Targets

You’re a business person. You don’t have the time and money to hire a fancy copywriter. That’s fine: with just a little forethought, you can double and triple your business’s profits when you develop a professional copywriter’s mindset and write copy which sells.

Here are three tips which will help.

Start with the copywriter’s mindset: What’s In It For Me (WIIFM).

1. Less Is More, Remember WIIFM

When you’re in business it’s natural to approach everything you do from the point of view of your business. However when you’re writing copy: writing to persuade, you need to approach everything from the point of view of your customer. Your customer is only interested in what you can do for him.

Therefore remember that the acronym WIIFM: What’s In It For Me.

Remembering WIIFM is especially important when it comes to your website. You should immediately remove everything from your site’s pages which isn’t focused on your customer. For example, many businesses have a lengthy welcome messages on their homepage. But consider the homepage of Google. Google’s home page is completely customer focused.

2. Build Your Customer List, and Use It

Do you collect customer information? Your customer list is an important business asset. However although many businesses collect customer information they fail to use it.

If you don’t already have a customer list start to build one today and use it as often as possible to stay in touch with your customers, while remembering their viewpoint of WIIFM.

When you communicate with your customer list with the view to helping your customers, and you’ll never be accused of spamming — and your profits will rise.

3. Give Them Exactly What They Want: Create Ads with Specific Landing Pages

Customers want what they want when they want it — immediately. If they don’t see exactly what they want within a second or two of reaching a webpage, you’ve lost them.

If you check your website referrer logs, and your bounce rate is over 50%, it means you’re losing 50% of the traffic that’s coming to your website. Usually this is because your site visitors visitors don’t immediately see anything relevant to them. They won’t explore your website hunting for information, it’s much easier to hit the back button.

Remember relevancy in all your advertising. When you create an ad, whether it’s for online or off-line purposes, create a specific landing page for that ad. Make the landing page truly relevant; answer every question your customer has on that page, and your bounce rate will go down. This means that more of your site visitors will stay on your site and your profits will increase.

Copywriting for your business is a matter of approaching your business as your customers do. Start thinking from the point of view of your customer and you will double and triple your profits because you’ve developed a professional copywriter’s mindset.

Copywriting plus: your Web page description tag is a free Google ad

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Want a free ad on Google – forever?

Here you go: focus on your description meta tag – and your page title tag too.

3 Things Your Description Tag Must Contain | Internet Marketing Strategy: Conversation Marketing reports:

“A reason to click. Why should I visit Whirlpool’s web site? Hmmm. Good question. Maybe they could say something about their newest, coolest model, or widest selection, or some such. But just saying ‘we have lots of colors’ really doesn’t get it done. Treat your description tag like a sales headline. “

I love writing description tags, because I know that the tag has the potential to bring my copywriting client big business… it’s a free ad on Google, what’s not to like?

Whenever I write a Web page, I write the title tag and the description tags first – they’re the most important part of the page to me.

Yes, even more important than the headline. After all, if people can’t find the page, they’re not going to visit it to read the headline.

Page titles, and descriptions, are the most important part of any Web page. Pay attention to them, and watch your profits increase. For free.

Fun And Easy Copywriting Course

Learn copywriting online directly from top copywriter Angela Booth. Develop your skills fast with great coaching.

Every business needs copywriting, so you can quit your day job, writing from home at your own pace.

Learn copywriting – start today.

[tags]Web copywriting,copywriting,copywriting tips,learn copywriting[/tags]

Copywriting for the Web: How Relevant Are You?

Copywriting for the Web is different from writing for print. While the old copywriter’s formula, AIDA (Attention, Interest, Desire, Action), is still important, relevance is even more vital, because it will help you to cut your bounce rate.

The term “bounce rate” is defined in various ways. For our purposes, it’s the speed at which visitors arrive at a page and leave without reading it and without taking the action you want, in less than 30 seconds.

If you check your referrer logs, you’ll see that many page visitors stay less than three seconds: they didn’t find what they wanted, and they left.

If a page isn’t relevant to his needs, your prospect is gone. On the Web, the prospect lands on a page, either from the search engines or from an advertisement, and asks “Am I in the right place?” He decides within a second or two whether to stay, or to click away.

Relevance keeps more of your prospects on your pages and increases your conversion rate. You’ll save money too, if you’re advertising, because each prospect who bounces costs you money.

Copywriting for Relevance – Page by Page

Writing copy for relevance starts with identifying your audiences, and exactly what they want. For each product you sell, list your audiences. Remember that you’ve got around one second to answer your prospect’s “Am I in the right place?” question.

Being relevant can mean writing several sales pages for each product, to ensure that your copy is entirely relevant to each of your audiences. Remember that when your prospect arrives at a page, he’s not thinking: he’s searching. Give him what he wants.

Often, when I write copy for clients, I offer the “relevance” solution, and the client answers, “Yes, but it this page is relevant, because _______” Unfortunately, you don’t decide what’s relevant, your prospect does.

So make each page directly relevant. Sending prospects to your site’s home page is rarely relevant. You may sell exactly the product your prospect wants and needs, and at a great price, but he’s not going to search your site to find it. The Back button beckons.

So now you know that relevance is vital, what should you do?

Check your site’s statistics, and the bounce rate for your sales pages. Improving your conversion rates simply means lowering the bounce rates. You’ll be amazed at the difference it makes.

DIY Copywriting – the Secret to Business Success

Copywriting has been called the secret of business success, and it’s no exaggeration. Expert copywriting can double and triple your profits within a year.

However, top copywriters are expensive. Worse, they’re always booked well in advance.

What if you could do your own copywriting? You can become an expert copywriter with Angela Booth’s “Copywriting Master Class – Ten Weeks to Copywriting Genius” – the class takes you from beginner to copywriting pro.

Do your own copywriting: sell more. Discover the communications’ secrets of the top copywriters. At the end of the class, not only can you do your own copywriting, you can also sell your copywriting services to others.

Enroll in “Copywriting Master Class – Ten Weeks to Copywriting Genius” now.

[tags]copywriting,Web copywriting,learn copywriting,website copywriting.copywriting tips[/tags]

Copywriting – Write Ads That Get Customers and Cash Fast

Copywriting - Write Ads That Get Customers and Cash Fast

Basic copywriting skills are essential for any business owner — indeed, for anyone who’s selling anything at all. You can write an ad today, have it published in newspapers or online tomorrow and will get sales the same day.

Discover how to write ads with a simple formula: HPSA. It’s an acronym for Headline, Pain, Solution, Action. HPSA works for any kind of ad, from a simple classified ad to a long direct response sales letter, whether for the Web or print.

Think you can’t write ads and that you need a copywriter? If you can talk, you can write. Certainly you’ll want to use a pro copywriter for long direct response letters in which you’ll invest a lot of money for printing and postage, but you’ll be amazed what you can accomplish yourself when you pick up the skills of writing everyday copy.

The major benefit of do-it-yourself copywriting is that you can get an ad selling for you fast – you won’t have to wait for your favorite copywriter to fit you into his busy schedule.

Put Yourself in Your Customer’s Shoes

The more you can put yourself in the shoes of your customers, the more easily you’ll sell.

So start by making a list of the benefits of your product. Customers buy benefits, not features.

For example, if you’re selling a dog bed, a feature might be that the bed has ten inches of foam cushioning. So what? Your customer thinks. Sell the benefit of the foam, which is: the luxurious foam relieves pressure on sore or arthritic joints ensuring that the bed’s comfortable for aging, arthritic dogs.

The easiest way to list benefits is to write down all the features of a product, then beside each feature, make a list of the benefits the feature provides.

You can even get your customers to help you with this. From now on, ask each customer which particular feature of your product caused them to buy – what benefits particularly attracted him?

Got Benefits? Now You Can Use Headline, Pain, Solution, Action

Your ad’s headline does two things: it stops your customer in his tracks, and classifies him. When he stops and reads “Dog Arthritis? Your Faithful Friend Rests Easy On Our Dog Beds”, the customer will keep reading if he’s your target audience.

The more specific you can make your headline, the better.

Next, remind your customer of his Pain, which in our dog bed example, is his pain when he sees his dog whine when the dog tries to lie down, and get up again, because he’s old and his joints are sore.

Tell a story here, about how your luxury dog bed helped a particular old dog – you can include a customer testimonial too, if you have sufficient space in the ad.

Now you’ve targeted your customer, and have reminded him of why he needs a good dog bed, you can describe the benefits of the dog bed – why your dog bed is the Solution to the customer’s problem.

Finally, tell your customer how he can take Action – how he can buy the dog bed – and you’re done.

Become a freelance copywriter: it’s the most fun career in the world

Want to become a copywriter? Download your free copywriting report now. In “Copywriting Confidential: How To Become A Freelance Copywriter” top copywriter Angela Booth helps you to get started.

Copywriters are essentially business writers, and are some of the most highly paid writers in the world. You can start and run a copywriting business entirely from home, setting your own hours — in just seven days.

Creative Copywriting – You’re the Best Copywriter for Your Product

You’re launching a new business or a new product. You’re looking for a copywriter, but have you considered doing your own copywriting?

You may be the best person to do it. Discover how to write your own copy in this article.

Copywriting is the art of persuasion: you convince someone to do something you want him to do. When you hire a copywriter, he does the persuading, and in order to do that, he has to understand both the product and the audience.

Therefore, much of the time the writer devotes to your project is taken up with research. Depending on a copywriter’s knowledge of your industry, that time can be short, or lengthy. Either way, it must be done, and you pay for the writer to get up to speed.

Since you know your own product, you start out way ahead of any copywriter, even the best in the business. And because you do have all this inside knowledge, you already have many of the tools you need to write great copy.

The copy you write may not be as good as the copy a copywriter produces, but “great copy” is not your aim – your aim is to persuade and to sell.

So here’s a guide to writing great copy in five simple steps. For the purposes of this article, we’ll assume you’re writing a Web sales page. However, the same basic formula will work for many kinds of copy.

1. Remind your reader of his problem

Before you introduce your product, you must remind your reader (or viewer in the case of video or radio) that he has a problem. Therefore start your copy where your reader is: in pain.

Make a list of reasons or triggers which have led people to buy your product, or similar products. Find the pain.

2. Establish your credibility as someone who has the solution to his pain

Next, you must establish your credibility. You can do this in any way you wish. Producing customer testimonials is a common way, or you can tell a story – why you developed the product, and how it’s helped others.

3. Introduce your product and its benefits

You’ve reminded your reader of his pain, and have established your credibility as someone who provides the relief the reader wants. Now it’s time to introduce your product.

Since you know the product, sell it as you’d sell it in person. Chat with the reader, revealing the product’s benefits. At this stage, you’ve aroused the reader’s curiosity, and are beginning to stimulate his desire to eliminate his pain and buy your product.

4. Convince the reader your product offers real value

The next step in this process is delicate. You need to convince your reader that your product offers real value, and that he won’t regret his purchase.

Offer evidence – compare your product with others, or refer to testimonials again.

5. Get the response you want – make your offer

You’ve brought your prospect along with you every step of the way. Now, finally, you make your offer.

Once your offer’s made, stop selling. Just tell the reader how to make the purchase, and what happens as he moves through the purchase process. Give him all the information he needs, but no more.

So there you have it. Five simple steps to copywriting for your own products: you may be the best person to write your own copy, now you know how.

Want copywriting instruction? Angela Booth’s “Copywriting Master Class – Ten Weeks to Copywriting Genius” teaches you copywriting secrets of the masters.

Angela Booth’s ebook “Seven Days To Easy Money: Copywriting Success” takes you from novice to pro copywriter in just seven days. You could be signing up your first clients within two days.

Of course, if you don’t want to write your own copy, Angela is a top copywriter and is happy to write it for you.

Copywriting In 2013: Maximize your Results with Resumes and Bios

tvmadmen

TV’s Mad Men – copywriters extraordinaire

Copywriting is essentially the art of persuasion, and it’s vital to your business success. Although copywriting is usually though of in terms of advertising, it can be used successfully in any form of communication, from speeches to classified ads.

In this article, let’s look at how you can use your copywriting skills to maximize your results with resumes and bios.

The resume and biography is a perennial business tool, used by everyone from the lowliest intern to CEOs with million-dollar paychecks. Using copywriters’ skills on your bios ensures that they get attention.

Copywriting Creates Out-standing Resumes and Bios

“Who are you?” – this is the question you’re asked, directly or indirectly, by everyone with whom you want to do business. That question is answered with a resume and bio.

Resumes are primarily used for job hunting, but bios are used everywhere, from your Web site to your press releases and email signatures.

Although resumes are standardized, meaning they cover the information in a specific format, bios are freeform. You can also target bios narrowly to a specific audience, so that you get exactly the response you want.

Big tip: a bio is not your autobiography. A bio is always short, and it’s written in the third person singular, like this: “Outstanding athlete John Smith… “; not in the first person singular “I’m an outstanding athlete…”

Aim to create a long bio of around 250 words, and a brief bio of around 50 words.

Let’s look at four copywriting tips for creating powerful bios:

1. Target!

Who’s your audience? A bio should always be written with a specific audience in mind, because the aim of your bio, as is always the aim with all copywriting, is to get a response.

So before you start writing, think about your target audience. What do they need to know so that they’ll get in touch with you or respond in another way?

If you’re writing a bio to include in your company’s annual report for example, you’ll have a different target audience (shareholders) from a bio written for a media package, where your target audience is journalists.

2. Just the gist, please – keep it short

Bios are tools, and they’re short. Keep your bio under one print page: this is around 250 words.

Once you’ve written it, you can summarize your bio to less than 50 words, so you can use it as a short introductory snippet. You can also create several short bios, of less than 50 words, for specific audiences.

3. Make it active and alive

As we said, your aim with your bio is to get a response. This means that your audience needs to read it. Use active voice, rather than passive. For example: “John Smith drove profits”, rather than “Profits at company X were driven by John Smith.”

Use short words, and short sentences so that your bio reads quickly. Readers scan. So when you use run-on sentences with dependent clauses you increase the likelihood that your readers will stop reading.

4. It’s all about the response

Getting a response is the goal of all copy, and especially with bios.

Often the response will be indirect. For example, a Web site visitor might check out your site’s About Us page, read your bio, and continue to make a purchase from the site. Your bio has had an indirect response – it’s built trust, which led to the sale.

Your bio may also have a direct response. When attached to a letter, it may result in a job offer.

Have you created a bio yet? Create one today, using the copywriting skills we discussed – your bio is a powerful tool for your business (and job hunting) success.

Want copywriting instruction? Angela Booth’s Copywriting Master Class – Ten Weeks to Copywriting Genius teaches you copywriting secrets of the masters.

Angela Booth’s ebook “Seven Days To Easy Money: Copywriting Success” takes you from novice to pro copywriter in just seven days. You could be signing up your first clients within two days.

If you’d like Angela to write your resume and bio, she’s happy to help.

 

Copywriting – Eliminate Customer Doubt and Make Sales with Powerfully Real Copy

Ever had an uncomfortable feeling when you’re reading someone else’s copy? The copy wasn’t sincere, and you picked up on that immediately. Although copywriting is simple – it’s sales – you can’t fake your copy. Emotions shine through your words. Discover how you can eliminate customer doubt and make sales in this article.

I teach copywriting, and new writers sometimes say: “I don’t want to write cheesy copy – you know, like those long sales letters you read online.”

This is a great time for the newbie copywriter to learn about SINCERITY in writing copy. My response is always: “No one wants to write copy that sounds hyped and fake, let’s look at how to avoid that.”

So here’s how:

How to Handle and Overcome Doubts With Sincerity, You Can’t Fake It, That’s Why Some Online Copy Sounds “Cheesy”

It seems like magic, but intent shines through words. I’m sure you’ve read email messages where you just knew the writer was seething with rage, even though the words were very polite.

Equally when you’re writing copy, if you fake it, people will know. Your copy will sound cheesy, because you’re not being sincere. Sometimes untruthful copy is written deliberately, to mislead.

Often however, the copywriter doesn’t believe in the product, and he thinks that the way around that is to hype.

Please avoid hype. Tell the truth in your copy. Use the product or service before you write about it; or talk to people who do use it, and find out what their experiences are.

You can write about products you don’t understand – I’ve written about concrete rebar, pathology tests, and hematology, for example, so when you write copy you must research enough so that you feel comfortable that you’re telling the truth, and that the benefits you’re writing about are real.

When you tell the truth as you understand it, develop some enthusiasm for the product, and believe in the product, your copy will sell, because your own feelings will shine though the words.

There’s More to Benefits – Use Them to Get Into the Heart and Mind of Your Customer

Your copy also risks sounding cheesy if you write for “everyman.” There is no product which is for everyone. Each and every product has an audience. Yes, a product may have several audiences, and if it does, you need to write different copy for each audience.

When you understand the challenges of the people for whom you’re writing, your copy will sell, because it resonates.

Tell Stories

Copy sounds cheesy if you tell fake stories. You know, the “Cinderella” rags to riches tale you read in 80 per cent of Web sales pages:

“I was homeless, disowned by my family… and then, I discovered X. Now here’s a picture of my speedboat, my Mercedes and my architect-designed house.”

Yeah, right.

Certainly you can tell stories in your copy, and the best source for stories is customer testimonials.

Ask Your Customers for Testimonials

Testimonials are vital, because when you use real customers’ stories in your copy, they sound real because they are – they have verisimilitude.

Occasionally customers don’t want their names used, because of privacy concerns, and that’s fine, you just want to know what their experiences with the product are, so you can help others with the same challenges.

So let me leave you with this thought: if your copy is created to help people, and you believe in the product, your copy will shine with sincerity. Copywriting will be fun for you, and your copy will sell.

If you find writing easy, you become a copywriter and write for money…

Did you know that most business people struggle with their writing? It’s true. If you enjoy writing and find it easy, you can write for money, for business. In short, you can become a copywriter.

Copywriting is writing for business: promotional writing. Copywriters write material like advertisements and compared to most writers, they’re VERY highly paid.

The explosion of the influence of the Web means that copywriters are flooded with offers of work. Even new copywriters find it easy to get copywriting gigs and to build their copywriting services business.

If copywriting intrigues you, join me in my Copywriting Master Class. I’ll take you from copywriting novice to pro.

Copywriting Master Class – Ten Weeks to Copywriting Genius gives you a comprehensive copywriting course, as it helps you to set up your copywriting services business.

 

Copywriting – The Fast Way to Develop Copywriting Skills for your Business

copywritingshopping.pngCopywriting is selling. It’s a very practical, useful skill for any business person to have, and you can acquire copywriting skills, faster than you imagine. Reading this article will help.

There’s a lot of nonsense talked about copywriting, chiefly by copywriters who want to boost their fees. Here’s a secret: copywriting isn’t about the words – it’s about the actions of your perfect buyer.

As you may know, I’ve been a successful copywriter for almost 30 years. There’s nothing mysterious about copywriting. It’s a practical skill.

You can teach yourself copywriting if you stop thinking about words, and start thinking about actions.

Here’s how, in five simple steps.

1. Who’s your target audience?

Let’s imagine you want to write the advertising copy for your latest product – Widget X.

Your first step is to think about your buyers. Write a brief description of the people who buy your product. (Yes – write it down, please.) For example: “the buyers are teenagers, who want to look good in front of their friends.”

Notice that in the description we haven’t focused on the specifications of Widget X, we’ve focused on a WANT. Write down as many buyers’ wants as you can think of.

2. What does your perfect, ideal buyer want?

Now you’ve got a description of what your buyers want from your product, think about your perfect, ideal buyer. Yes, just one person. In copywriting, you’re writing for an individual, not for a crowd. You’ll sell Widget X one widget at a time.

3. Why does he want it?

Why does your perfect buyer want Widget X? What will it do for him?

Imagine what problems your perfect buyer has, and write them down. Write down all the problems you can think of.

4. Why is your product, Widget X, the perfect answer to what your perfect buyer wants?

You’ll notice that up to now, we’ve focused completely on your buyers. This is because every buyer is concentrating on What’s In It For Me, and the more you focus on that too, the more sales you’ll make.

As we said, copywriting is NOT about the words, it’s about the ACTIONS.

So now write a few sentences about why Widget X is the perfect answer/ solution to your buyer’s wants.

5. Use plain language in your advertising

Now you’re ready to write your advertising copy. Focus on what your buyer wants.

Here’s how to write the copy:

* Start with the problem your perfect buyer has

Start your copy by reminding your buyer of a problem he has. Make this problem very clear, using specifics.

* Explain (show) how your product helps him to solve that problem

Next, explain precisely how Widget X helps your perfect buyer to solve his problems. Again, don’t focus on the features of Widget X. Focus on Widget X as the solution, and show how Widget X will solve your buyer’s problem.

* What his life will be like when the problem is solved

Paint a picture in your perfect buyer’s mind of what his life will be like when Widget X has solved his problem.

* A call to action

Finally, remember your call to action: include your Web address, your phone number and address if your ad is a lead-generation tool. If you’re using your ad as direct response, include the price, payment method, and delivery information.

So there you have a fast way to develop copywriting skills in five simple steps. Try them. The more you use the above steps, the more effective your copywriting will become.

Angela Booth’s Copywriting Master Class – learn a valuable business skill and profit every day

Copywriting is writing for business: promotional writing. Copywriters write material like advertisements and they’re VERY highly paid.

Would you like to write your own copy, so you’re never at the whim of a copywriter?

Learn copywriting skills with top copywrter Angela Booth. Learning copywriting is easy, and you can use your skills in every phase of your business.

Copywriting Master Class – Ten Weeks to Copywriting Genius gives you a comprehensive copywriting course – learn powerful copywriting skills and use them for your business, and write copy for others too.