Copywriting for Your Business: Hit Your Targets

You’re a business person. You don’t have the time and money to hire a fancy copywriter. That’s fine: with just a little forethought, you can double and triple your business’s profits when you develop a professional copywriter’s mindset and write copy which sells.
Here are three tips which will help.
Start with the copywriter’s mindset: What’s In [...]

Published: 03-30-2009 | Link To This Entry | Related Entries: copywriter

Copywriting plus: your Web page description tag is a free Google ad

Want a free ad on Google – forever?
Here you go: focus on your description meta tag – and your page title tag too.
3 Things Your Description Tag Must Contain | Internet Marketing Strategy: Conversation Marketing reports:
“A reason to click. Why should I visit Whirlpool’s web site? Hmmm. Good question. Maybe they could say something [...]

Published: 10-03-2008 | Link To This Entry | Related Entries: SEO copywriter

Copywriting for the Web: How Relevant Are You?

Copywriting for the Web is different from writing for print. While the old copywriter’s formula, AIDA (Attention, Interest, Desire, Action), is still important, relevance is even more vital, because it will help you to cut your bounce rate.
The term “bounce rate” is defined in various ways. For our purposes, it’s the speed at which visitors [...]

Published: 06-21-2008 | Link To This Entry | Related Entries: SEO copywriter

Copywriting – Write Ads That Get Customers and Cash Fast

Basic copywriting skills are essential for any business owner. You can write an ad today, have it published in newspapers or online tomorrow and will get sales the same day.
Discover how to write ads with a simple formula: HPSA. It’s an acronym for Headline, Pain, Solution, Action. HPSA works for any kind of [...]

Published: 05-18-2008 | Link To This Entry | Related Entries: marketing


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