Tag Archives: learn copywriting

Freelance Copywriting: Master Class Offering

Copywriting Master Class – 10 Weeks to Copywriting Genius
Copywriting Master Class – 10 Weeks to Copywriting Genius

You’re interested in a freelance copywriting career.

You ask, we deliver. It’s only been a few months since we last ran an offering on the Master Class. However, you heard about it too late. We said we’d run the offering again: “when?” you asked. So here you go — the offering ends on May 16. Enjoy.

You receive hands-on copywriting experience

Over the ten weeks, as you write, you build both your business, and your skills. We don’t cover useless information like: “get a business name” and “get business cards.” You can get a business name if you wish, but you don’t need our help for that. And the last time I had business cards printed, was 15 years ago.

We focus on building your skills, and building the foundations of a powerful business.

I adore the Master Class, because Julia and I get to write with YOU.

We cover all the various kinds of copy you’ll write, as well as nuts and bolts information on getting clients and getting paid. Each time the Master Class is updated, I include the top NEW types of copy you should be focusing on now, how write that copy, and how to get clients for it.

In the latest copywriting article for our freelance writing blog, for example, we talked about “influencers”:

Here’s a tip that’s working well for my students to get attention: review stuff. These days, companies are notified whenever their name, or the name of one of their products, is mentioned. When you write reviews of products, or even just mention them on your blog, you’ll get a “thank you!” at the very least.

Write back – thank the company for noticing. Ask whether they have any “influencer” campaigns coming up. If the company’s small, offer to create one for them.

You’ll learn more about influencers in the Class. Our aim with the Master Class is to get you thinking, and creating. And earning. See you in the Master Class. :-)

Questions? Please ask. Here’s a form you can use.

, and on Twitter: @angee.

You can find Angela on Pinterest, too.

Copywriting for Your Business: Hit Your Targets

You’re a business person. You don’t have the time and money to hire a fancy copywriter. That’s fine: with just a little forethought, you can double and triple your business’s profits when you develop a professional copywriter’s mindset and write copy which sells.

Here are three tips which will help.

Start with the copywriter’s mindset: What’s In It For Me (WIIFM).

1. Less Is More, Remember WIIFM

When you’re in business it’s natural to approach everything you do from the point of view of your business. However when you’re writing copy: writing to persuade, you need to approach everything from the point of view of your customer. Your customer is only interested in what you can do for him.

Therefore remember that the acronym WIIFM: What’s In It For Me.

Remembering WIIFM is especially important when it comes to your website. You should immediately remove everything from your site’s pages which isn’t focused on your customer. For example, many businesses have a lengthy welcome messages on their homepage. But consider the homepage of Google. Google’s home page is completely customer focused.

2. Build Your Customer List, and Use It

Do you collect customer information? Your customer list is an important business asset. However although many businesses collect customer information they fail to use it.

If you don’t already have a customer list start to build one today and use it as often as possible to stay in touch with your customers, while remembering their viewpoint of WIIFM.

When you communicate with your customer list with the view to helping your customers, and you’ll never be accused of spamming — and your profits will rise.

3. Give Them Exactly What They Want: Create Ads with Specific Landing Pages

Customers want what they want when they want it — immediately. If they don’t see exactly what they want within a second or two of reaching a webpage, you’ve lost them.

If you check your website referrer logs, and your bounce rate is over 50%, it means you’re losing 50% of the traffic that’s coming to your website. Usually this is because your site visitors visitors don’t immediately see anything relevant to them. They won’t explore your website hunting for information, it’s much easier to hit the back button.

Remember relevancy in all your advertising. When you create an ad, whether it’s for online or off-line purposes, create a specific landing page for that ad. Make the landing page truly relevant; answer every question your customer has on that page, and your bounce rate will go down. This means that more of your site visitors will stay on your site and your profits will increase.

Copywriting for your business is a matter of approaching your business as your customers do. Start thinking from the point of view of your customer and you will double and triple your profits because you’ve developed a professional copywriter’s mindset.

Copywriting plus: your Web page description tag is a free Google ad

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Want a free ad on Google – forever?

Here you go: focus on your description meta tag – and your page title tag too.

3 Things Your Description Tag Must Contain | Internet Marketing Strategy: Conversation Marketing reports:

“A reason to click. Why should I visit Whirlpool’s web site? Hmmm. Good question. Maybe they could say something about their newest, coolest model, or widest selection, or some such. But just saying ‘we have lots of colors’ really doesn’t get it done. Treat your description tag like a sales headline. “

I love writing description tags, because I know that the tag has the potential to bring my copywriting client big business… it’s a free ad on Google, what’s not to like?

Whenever I write a Web page, I write the title tag and the description tags first – they’re the most important part of the page to me.

Yes, even more important than the headline. After all, if people can’t find the page, they’re not going to visit it to read the headline.

Page titles, and descriptions, are the most important part of any Web page. Pay attention to them, and watch your profits increase. For free.

Fun And Easy Copywriting Course

Learn copywriting online directly from top copywriter Angela Booth. Develop your skills fast with great coaching.

Every business needs copywriting, so you can quit your day job, writing from home at your own pace.

Learn copywriting – start today.

[tags]Web copywriting,copywriting,copywriting tips,learn copywriting[/tags]