Copywriting, marketing with SEO and SEM, advertising and branding
Copywriting for the Web is different from writing for print. While the old copywriter’s formula, AIDA (Attention, Interest, Desire, Action), is still important, relevance is even more vital, because it will help you to cut your bounce rate.
The term “bounce rate” is defined in various ways. For our purposes, it’s the speed at which visitors [...]
Basic copywriting skills are essential for any business owner. You can write an ad today, have it published in newspapers or online tomorrow and will get sales the same day.
Discover how to write ads with a simple formula: HPSA. It’s an acronym for Headline, Pain, Solution, Action. HPSA works for any kind of [...]
You’re launching a new business or a new product. You’re looking for a copywriter, but have you considered doing your own copywriting?
You may be the best person to do it. Discover how to write your own copy in this article.
Copywriting is the art of persuasion: you convince someone to do something you want him [...]
Angela Booth, top copywriter, author and writing teacher.
Writers Ezine, Packed with Writing Tips