Tag Archives: learn copywriting

Freelance Copywriting: Master Class Offering

Copywriting Master Class – 10 Weeks to Copywriting Genius
Copywriting Master Class – 10 Weeks to Copywriting Genius

You’re interested in a freelance copywriting career.

You ask, we deliver. It’s only been a few months since we last ran an offering on the Master Class. However, you heard about it too late. We said we’d run the offering again: “when?” you asked. So here you go — the offering ends on May 16. Enjoy.

You receive hands-on copywriting experience

Over the ten weeks, as you write, you build both your business, and your skills. We don’t cover useless information like: “get a business name” and “get business cards.” You can get a business name if you wish, but you don’t need our help for that. And the last time I had business cards printed, was 15 years ago.

We focus on building your skills, and building the foundations of a powerful business.

I adore the Master Class, because Julia and I get to write with YOU.

We cover all the various kinds of copy you’ll write, as well as nuts and bolts information on getting clients and getting paid. Each time the Master Class is updated, I include the top NEW types of copy you should be focusing on now, how write that copy, and how to get clients for it.

In the latest copywriting article for our freelance writing blog, for example, we talked about “influencers”:

Here’s a tip that’s working well for my students to get attention: review stuff. These days, companies are notified whenever their name, or the name of one of their products, is mentioned. When you write reviews of products, or even just mention them on your blog, you’ll get a “thank you!” at the very least.

Write back – thank the company for noticing. Ask whether they have any “influencer” campaigns coming up. If the company’s small, offer to create one for them.

You’ll learn more about influencers in the Class. Our aim with the Master Class is to get you thinking, and creating. And earning. See you in the Master Class. :-)

Questions? Please ask. Here’s a form you can use.

, and on Twitter: @angee.

You can find Angela on Pinterest, too.

Copywriting for Your Business: Hit Your Targets

You’re a business person. You don’t have the time and money to hire a fancy copywriter. That’s fine: with just a little forethought, you can double and triple your business’s profits when you develop a professional copywriter’s mindset and write copy which sells.

Here are three tips which will help.

Start with the copywriter’s mindset: What’s In It For Me (WIIFM).

1. Less Is More, Remember WIIFM

When you’re in business it’s natural to approach everything you do from the point of view of your business. However when you’re writing copy: writing to persuade, you need to approach everything from the point of view of your customer. Your customer is only interested in what you can do for him.

Therefore remember that the acronym WIIFM: What’s In It For Me.

Remembering WIIFM is especially important when it comes to your website. You should immediately remove everything from your site’s pages which isn’t focused on your customer. For example, many businesses have a lengthy welcome messages on their homepage. But consider the homepage of Google. Google’s home page is completely customer focused.

2. Build Your Customer List, and Use It

Do you collect customer information? Your customer list is an important business asset. However although many businesses collect customer information they fail to use it.

If you don’t already have a customer list start to build one today and use it as often as possible to stay in touch with your customers, while remembering their viewpoint of WIIFM.

When you communicate with your customer list with the view to helping your customers, and you’ll never be accused of spamming — and your profits will rise.

3. Give Them Exactly What They Want: Create Ads with Specific Landing Pages

Customers want what they want when they want it — immediately. If they don’t see exactly what they want within a second or two of reaching a webpage, you’ve lost them.

If you check your website referrer logs, and your bounce rate is over 50%, it means you’re losing 50% of the traffic that’s coming to your website. Usually this is because your site visitors visitors don’t immediately see anything relevant to them. They won’t explore your website hunting for information, it’s much easier to hit the back button.

Remember relevancy in all your advertising. When you create an ad, whether it’s for online or off-line purposes, create a specific landing page for that ad. Make the landing page truly relevant; answer every question your customer has on that page, and your bounce rate will go down. This means that more of your site visitors will stay on your site and your profits will increase.

Copywriting for your business is a matter of approaching your business as your customers do. Start thinking from the point of view of your customer and you will double and triple your profits because you’ve developed a professional copywriter’s mindset.

Copywriting plus: your Web page description tag is a free Google ad

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Want a free ad on Google – forever?

Here you go: focus on your description meta tag – and your page title tag too.

3 Things Your Description Tag Must Contain | Internet Marketing Strategy: Conversation Marketing reports:

“A reason to click. Why should I visit Whirlpool’s web site? Hmmm. Good question. Maybe they could say something about their newest, coolest model, or widest selection, or some such. But just saying ‘we have lots of colors’ really doesn’t get it done. Treat your description tag like a sales headline. “

I love writing description tags, because I know that the tag has the potential to bring my copywriting client big business… it’s a free ad on Google, what’s not to like?

Whenever I write a Web page, I write the title tag and the description tags first – they’re the most important part of the page to me.

Yes, even more important than the headline. After all, if people can’t find the page, they’re not going to visit it to read the headline.

Page titles, and descriptions, are the most important part of any Web page. Pay attention to them, and watch your profits increase. For free.

Fun And Easy Copywriting Course

Learn copywriting online directly from top copywriter Angela Booth. Develop your skills fast with great coaching.

Every business needs copywriting, so you can quit your day job, writing from home at your own pace.

Learn copywriting – start today.

[tags]Web copywriting,copywriting,copywriting tips,learn copywriting[/tags]

Copywriting for the Web: How Relevant Are You?

Copywriting for the Web is different from writing for print. While the old copywriter’s formula, AIDA (Attention, Interest, Desire, Action), is still important, relevance is even more vital, because it will help you to cut your bounce rate.

The term “bounce rate” is defined in various ways. For our purposes, it’s the speed at which visitors arrive at a page and leave without reading it and without taking the action you want, in less than 30 seconds.

If you check your referrer logs, you’ll see that many page visitors stay less than three seconds: they didn’t find what they wanted, and they left.

If a page isn’t relevant to his needs, your prospect is gone. On the Web, the prospect lands on a page, either from the search engines or from an advertisement, and asks “Am I in the right place?” He decides within a second or two whether to stay, or to click away.

Relevance keeps more of your prospects on your pages and increases your conversion rate. You’ll save money too, if you’re advertising, because each prospect who bounces costs you money.

Copywriting for Relevance – Page by Page

Writing copy for relevance starts with identifying your audiences, and exactly what they want. For each product you sell, list your audiences. Remember that you’ve got around one second to answer your prospect’s “Am I in the right place?” question.

Being relevant can mean writing several sales pages for each product, to ensure that your copy is entirely relevant to each of your audiences. Remember that when your prospect arrives at a page, he’s not thinking: he’s searching. Give him what he wants.

Often, when I write copy for clients, I offer the “relevance” solution, and the client answers, “Yes, but it this page is relevant, because _______” Unfortunately, you don’t decide what’s relevant, your prospect does.

So make each page directly relevant. Sending prospects to your site’s home page is rarely relevant. You may sell exactly the product your prospect wants and needs, and at a great price, but he’s not going to search your site to find it. The Back button beckons.

So now you know that relevance is vital, what should you do?

Check your site’s statistics, and the bounce rate for your sales pages. Improving your conversion rates simply means lowering the bounce rates. You’ll be amazed at the difference it makes.

DIY Copywriting – the Secret to Business Success

Copywriting has been called the secret of business success, and it’s no exaggeration. Expert copywriting can double and triple your profits within a year.

However, top copywriters are expensive. Worse, they’re always booked well in advance.

What if you could do your own copywriting? You can become an expert copywriter with Angela Booth’s “Copywriting Master Class – Ten Weeks to Copywriting Genius” – the class takes you from beginner to copywriting pro.

Do your own copywriting: sell more. Discover the communications’ secrets of the top copywriters. At the end of the class, not only can you do your own copywriting, you can also sell your copywriting services to others.

Enroll in “Copywriting Master Class – Ten Weeks to Copywriting Genius” now.

[tags]copywriting,Web copywriting,learn copywriting,website copywriting.copywriting tips[/tags]

Copywriting – Write Ads That Get Customers and Cash Fast

Copywriting - Write Ads That Get Customers and Cash Fast

Basic copywriting skills are essential for any business owner — indeed, for anyone who’s selling anything at all. You can write an ad today, have it published in newspapers or online tomorrow and will get sales the same day.

Discover how to write ads with a simple formula: HPSA. It’s an acronym for Headline, Pain, Solution, Action. HPSA works for any kind of ad, from a simple classified ad to a long direct response sales letter, whether for the Web or print.

Think you can’t write ads and that you need a copywriter? If you can talk, you can write. Certainly you’ll want to use a pro copywriter for long direct response letters in which you’ll invest a lot of money for printing and postage, but you’ll be amazed what you can accomplish yourself when you pick up the skills of writing everyday copy.

The major benefit of do-it-yourself copywriting is that you can get an ad selling for you fast – you won’t have to wait for your favorite copywriter to fit you into his busy schedule.

Put Yourself in Your Customer’s Shoes

The more you can put yourself in the shoes of your customers, the more easily you’ll sell.

So start by making a list of the benefits of your product. Customers buy benefits, not features.

For example, if you’re selling a dog bed, a feature might be that the bed has ten inches of foam cushioning. So what? Your customer thinks. Sell the benefit of the foam, which is: the luxurious foam relieves pressure on sore or arthritic joints ensuring that the bed’s comfortable for aging, arthritic dogs.

The easiest way to list benefits is to write down all the features of a product, then beside each feature, make a list of the benefits the feature provides.

You can even get your customers to help you with this. From now on, ask each customer which particular feature of your product caused them to buy – what benefits particularly attracted him?

Got Benefits? Now You Can Use Headline, Pain, Solution, Action

Your ad’s headline does two things: it stops your customer in his tracks, and classifies him. When he stops and reads “Dog Arthritis? Your Faithful Friend Rests Easy On Our Dog Beds”, the customer will keep reading if he’s your target audience.

The more specific you can make your headline, the better.

Next, remind your customer of his Pain, which in our dog bed example, is his pain when he sees his dog whine when the dog tries to lie down, and get up again, because he’s old and his joints are sore.

Tell a story here, about how your luxury dog bed helped a particular old dog – you can include a customer testimonial too, if you have sufficient space in the ad.

Now you’ve targeted your customer, and have reminded him of why he needs a good dog bed, you can describe the benefits of the dog bed – why your dog bed is the Solution to the customer’s problem.

Finally, tell your customer how he can take Action – how he can buy the dog bed – and you’re done.

Become a freelance copywriter: it’s the most fun career in the world

Want to become a copywriter? Download your free copywriting report now. In “Copywriting Confidential: How To Become A Freelance Copywriter” top copywriter Angela Booth helps you to get started.

Copywriters are essentially business writers, and are some of the most highly paid writers in the world. You can start and run a copywriting business entirely from home, setting your own hours — in just seven days.