Want to write an ebook in a day? You can. As you may know, I write a lot of books, usually for clients. I’ve got a process that I share with you in my Words into Cash: Write and Sell Your Ebook in Just 8 Hours program.
If you’re interested in writing fast and well, I encourage you to check out this program, because we’re withdrawing it on September 7. We’ve got many more programs scheduled for this year and next.
Why write a fast ebook?
Money’s one reason. Would you believe that an ebook on attracting hummingbirds to your home made $500,000 in a single year? People want information on many different kinds of topics.
I love watching birds on my daily walks, and if I had the time and inclination, I could write an ebook on attracting native birds to your garden.
Would it sell? Who knows? If you write a quick ebook, and spend just eight hours on it, it scarcely matters. Some ebooks can be sleepers. You can write an ebook, forget all about it, and months later discover that it’s taken off.
However, important as money is, it’s not the only, or even the primary reason for my clients to write ebooks. They may write an ebook to educate their audience, for the credibility it gives them, or just because a competitor has an ebook and they want one too.
Ebook marketing is hard, right?
Authors can get tied in knots over marketing. They think that “marketing” is a mysterious process, which takes a long time, and is embarrassing into the bargain. No one wants to beg people to read their book.
If you shudder at the idea of marketing, and think it’s hard, let’s look at a simple process for setting your goal for marketing, and your goalposts.
- Decide on your goal for ebook marketing. Do you want lots of sales, to become known as an author, to sell a coaching program, to sell a product…?
- Set your goalposts. How will you know when you’ve scored a win? Your goalposts might be getting your ebook into the top thousand ebooks in its category on Amazon. Or they might be getting ten speaking engagements. Or getting your new product into stores across the nation. When you set your goalposts, you define what “success” looks like for you.
Once you’ve set a goal, and the goalposts, marketing starts to look a lot less intimidating.
Setting your goalposts is vital. When I’m coaching business people and authors, I encourage them to look beyond sales, or the number of downloads they get if they’re offering their ebooks for free. Your goalposts – that is, the measure of your success, may not involve large numbers of readers at all.
Here’s an example. One of my clients, a management consultant, published his ebook on Amazon, and had 100 Createspace copies printed. He sends a printed copy of his book to prospects, and leaves several copies behind after he pitches prospects. He’s tripled his client list in the past year.
Would you spend eight hours writing an ebook if you knew it would triple your business? Our Words into Cash: Write and Sell Your Ebook in Just 8 Hours program is available until September 7.