I love product creation; it’s been a mainstay of my online business since 2002. However, there are hassles. Product creation takes time, above all. You can cut down on that time dramatically when you buy PLR.
Not familiar with PLR? I’m currently offering PLR to three products which I’ve withdrawn, and explained PLR like this:
If you’re not familiar with the term, “private label rights” products, commonly referred to as “PLR”, are products to which you have extensive rights. You can put your name on the products and sell them as your own; you can add and remove text; you can split them up to make new products; you can offer them as bonuses to your own products… basically, you can treat them as your own, and use them in any way you choose.
How to Use Purchased PLR in Your Own Products.
You can use PLR products you’ve purchased in many different ways:
- To kickstart your own product creation;
- As social media content;
- As bonus added-value material to your own products;
- On membership sites;
- In newsletters you’re sending out to customers;
- As the basis of audio, video or presentation material you create.
I created a monthly newsletter for a UK gym company for several years, and bought health and fitness PLR extensively to repurpose in the publications. The balance of new content to PLR was around 50/ 50. The company was happy, because they got inexpensive content, and I was happy because I spent less time on the newsletter each month.
When I created a social media campaign for a marketing company, I used a lot of edited PLR in tweets, Facebook postings with images, and as fast and easy reports. When you look at PLR as raw material, it’s like baking a cake. You have the basic flour, fat and protein. By the time you’ve mixed it up and baked it, the raw material is completely transformed.
Death by PLR: Avoid It – Use PLR as Raw Material.
Once Amazon’s Kindle Direct Publishing (KDP) became popular a few years back, Internet marketers jumped on it mindlessly. They shoveled PLR onto the Kindle bookstore. Predictably, Amazon got very cross, and swept away much PLR.
Pay close attention to what Amazon says:
Public Domain and Other Non-Exclusive Content
Some types of content, such as public domain content, may be free to use by anyone, or may be licensed for use by more than one party. We will not accept content that is freely available on the web unless you are the copyright owner of that content. For example, if you received your book content from a source that allows you and others to re-distribute it, and the content is freely available on the web, we will not accept it for sale on the Kindle store. We do accept public domain content, however we may choose to not sell a public domain book if its content is undifferentiated or barely differentiated from one or more other books.
You can use PLR as the basis of your own products. Remember what I said about using PLR as raw material, then baking it into something which looks completely different?
I don’t use PLR on Amazon; I publish content under several pen names, and ghostwrite ebooks for clients. However, if I wanted to sell an ebook on Google+ for small business for example, I’d buy good PLR and use it as raw material. Why not? It would kickstart my own thinking, and by the time I’d revised, edited and added fresh content, its own mother wouldn’t recognize it as PLR.
If you’re wary of product creation, even though you know it would benefit your business, take a fresh look at it, with the idea of judiciously using PLR in your new products. It saves time.
You can find Angela on Pinterest, too.