Social media is becoming essential for small businesses, but it’s a challenge, because it takes time. You can make the most of your time with a little planning, thinking, and finding tools to help you to write faster.
Your blog is the hub of your activities, so if you’re new to social media marketing, and don’t have a blog, set one up now.
Once your blog is set up, you need a smidgen of SEO know-how. Here’s an excellent primer on SEO for Blog Posts; be aware of “long tail” keywords:
Long-tail keywords are phrases that are usually 3 or more words. People who use these keywords usually have a good idea of what they’re looking for. There are also far less people searching these terms overall.
Next, create a list of keywords for your industry. Look at competitors’ blogs – you can usually see which keywords they’re targeting. Also, do a Google.com search for your industry, and look at the keywords people are using for Pay Per Click advertising. (The Google ads on the right side and top of the results pages.)
Planning’s essential. You plan your business, and your overall marketing, and you need to plan your social media content creation too. If you’re not using Trello, give it a try. It’s an excellent planning tool for blogging and social media.
Start by deciding what results you want from your social media activities. Traffic is good, but conversions are better. Aim for conversions.
Planning and thinking go together. Keep your planning documents together, so that you can review your planning once a week, or once a month.
Social media and blogging can’t work in isolation. Integrate them into your business and marketing activities:
Make sure you direct people from social media to your website and make your website client friendly. Make sure you post different ways for people to get a hold of you. A contact us page, online promotions, online forms. Make sure people know who the CEO is and provide bios of your executive team.
3. Writing faster.
Blog writing can be a challenge.
Start by creating a check list for blogging, and as I recommended in that article, use an editorial calendar.
Vital tip: get creative with your writing. You don’t need to be sitting at your computer.
Here’s an Evernote/ Siri dictation strategy I’ve tried, and will be using going forward:
2) Open up a new note and type a quick outline.
Next, you open up a new note and start typing. To stay on point, I outlined what I generally wanted to say in the post before starting.
3) Click the microphone button to begin recording. Then, start speaking!
If you’re using WordPress, try the excellent WordPress Mobile apps. You can blog anywhere you choose. (Now you can blog while waiting for a meeting to start.)
Social media does take time. However, with a little planning, thinking and some tools to help you to write, you can boost your small business, even if you only have a few minutes a day.
If you need help blogging your small business… contact me.