Essential keywords: do your own digging

MarketingSherpa: Special Report: Online Keyword Research Guide: 5 Tips & 9 Useful Tools notes that:
“A solid keyword list is the foundation of a successful search-marketing strategy. Marketers must continually work to find relevant search terms and understand the volume of traffic they provide — as well as the number of competitors using the same [...]

Keyword analysis - what’s bringing readers to your site or blog?

I’m a huge fan of doing frequent keyword analysis on your sites. In the clip above, you can see searches performed on my Fab Freelance Writing site, and the site’s blog.
MarketingSherpa: SherpaBlog: 5 Ways to Improve Blog Results Today: How to Engage & Delight Your Blog’s Visitors reports:
“You should be tracking basic blog stats [...]