Simple Content Marketing: 4 Tips for Success

Hate writing? Me too, at times, even though it’s what I do. Whenever I don’t want to write, I check to see if I have a plan for what I want to accomplish with that piece of writing. Usually, that’s the problem: I don’t have a plan which is easy to execute. Similarly, when my content marketing clients have challenges, the first thing we look at is their plan.

CMI created a good one page content marketing strategy plan you can check out. Create your objectives, goals, and strategies, then create your plans for your content.

With your plans in place, let’s look at some tips for success for SIMPLE content marketing. Suggestion: keep your plans simple until you have feedback. Then you can adjust your plans.

1. Promote your content: online and offline

With some 30 million pieces of content flowing onto the Web each day, the days when you could publish a blog post and sit back and relax, are long gone. Luckily content’s easy to promote. We’ll look at ways to promote content in another blog post.

Make your own list of how you’ll promote your content. Tackle easy methods first. Get staff to promote the content on their own social media accounts, and of course, promote it on social media yourself. Set up a page on Google+. If you have page on Facebook, expect to pay to promote your content there.

2. Get help: collaborate on content with suppliers, your industry, and even competitors

Broaden your reach for content. Discuss content with your suppliers. If you have an industry group, contact them and ask how they’re promoting your industry. If you know what advertising they’re doing, consider piggy-backing your content onto that.

Consider collaborating with your competitors too. There’s power in numbers. Today, your biggest challenge is getting traction and visibility. When you band together with others, their audience and your audience combine.

Collaboration can work to generate publicity too. Here’s an easy way. Make a friendly competition public, for the public good. Have a competition to see which company can raise most money for a worthy cause. Or raise money together. Either way, your collaboration can generate publicity.

3. Use keywords to find topics, and brainstorm (keywords still matter, sort of)

I know. The days of “keyword” content are over. However, keywords come in handy to help you to generate ideas for topics, because they show you searchers’ intentions. I’ve been using KWFinder for keywords.

4. “Content” can be anything you choose: keep it simple

Consider various forms of content. Keep thinking “simple.” It’s easy to get stuck developing complex ideas. Images on Instagram may work for you.

If you’re writing articles for your blog, consider using them to create videos on YouTube. Demonstrate your tips, if you’ve created a tips article, for example. Or demonstrate a feature of your product.

So there you have it. Keep your content marketing simple, and you’ll succeed.

Article Fire Storm: content strategy secrets

I created Article Fire Storm for writers, but anyone who’s using content marketing can benefit from the program. The four-week program helps you — or whoever’s responsible for content in your company — to get a handle on content, and use it profitably. Check it out.

Top Ten Content Marketing Mistakes — And Simple Ways To Fix Those Boo-Boos

Here’s a slide deck which covers easy fixes for the most common content marketing mistakes. Once you’ve got the mistakes fixed, you can develop a strategy which helps you to make content work for you.

Top Ten Content Marketing Mistakes – Created with Haiku Deck, presentation software that inspires

, on Twitter: @angee, and find Angela on Pinterest, too.

Get coaching, and build your skills at Angela’s online store.

Hate Pinterest’s Search? Go Look!

Hate Pinterest's Search? Go Look!

If you hated Pinterest’s Search function, go and check it out. It’s a lot better. Search now has tags. I first became aware of this when I posted a pin, and Pinterest kindly guided me around all the improvements. The other interface changes seem cosmetic, but Search is a big deal.

Pinterest Search: much improved

When you type a search term into the search query box, Pinterest pops up suggestions in a slider. I typed “novel writing”. My query became tags; more tags appeared, in a slider. When you click on a tag in the slider, it’s added to the search query, to narrow your search.

For my query, the site offered these tags on the slider: process, ideas, projects, prompts, romance, and an arrow, offering even more tags.

My first thought, as it surely will be yours too, if you create content: “Oh wow! Keywords.” When you keep clicking the arrow, you get more and more keyword terms.

If you create content, Pinterest search is for you

Let’s say you have a skin care website; you’re selling products, or services. Type “skin care” into the Search query field, and here’s what you get.

Pinterest search skin care

Keep clicking the arrow, and you’ll get lots more keywords. Very nifty. It’s a content creator’s dream, especially if you’re a visually inclined marketer or writer.

With tags, you can ensure that your boards are easy to find

There’s another use for the tags/ keywords. You can see which tags come up, and edit your boards so that they’re easier to find. This can a trade-off. You may have some board titles which are witty, or creative, that you don’t want to change. That’s OK. Use the most popular tags in your pins.

I love the new Search; it will make Pinterest much easier to use, going forward. If you haven’t checked it out, go and look.
, and on Twitter: @angee.

You can find Angela on Pinterest, and on YouTube, too.

Writing Journal 33: Blog Topics and Keywords

Writing Journal 33: Blog Topics and Keywords

My writing journal for Sunday, September 14, 2014. You can find all the writing journal entries here.

The fourth of the series of novellas I’m ghostwriting for a client is DONE.

So this morning, it’s time to set up novella #5, the final one in the series. Once that’s written, I’ll compile all five novellas, so that the client can sell them as a bundle. This makes a total of six books, because the novellas will continue to be available individually.

I’ll recommend to the client that he chooses one, and makes it permanently free.

My outline for novella #5 is ready, so this morning I just had to reacquaint myself with the plot before I started writing. Last night I was chatting to someone, when my mind drifted to my writing, as it always does. I was thinking about this new novella, and realized that I’d forgotten the plot completely. :-)

Nevertheless, I managed 500 words — so the project is on its way. I need to do more work on the characters and their emotional arcs.

No new nonfiction this morning; I compiled the nonfiction book to MOBI, and started my read-through. I’ll spend time editing it next week, and should get it to the contract editor by next weekend.

Next, breakfast for Honey and for me, while reading email. General email was light, but there were some student projects for feedback, so I made a note to get to them tonight.

It’s time for a quick walk, while thinking about clients’ goals for their blogs.

Back again. It’s Sunday, so it’s a short writing day. Basically, I need to to focus on blogging, the company history ghostwriting project, and the freebie ebook I’m writing for a client.

I’ll do more blogging later this afternoon. I do a couple of timer sessions on the company history, and the freebie ebook.

Then it’s time to pack up, for Sunday commitments.

Sunday: blog topics and keywords

Back again. Time for Sunday’s primary task: draft blogging.

I like to use Sunday afternoons to check over my own and clients’ blogs, and get some draft posts ready. Usually, I’m well ahead with draft posts; this is a good thing. I like to move quickly from one task to another, so the more preparation I can up do front, the less likely I am to procrastinate.

Over the past few weeks, a site called Keyword Tool has become my favorite… well, keyword tool.

Basically, the site is a turbo-charged version of Google’s Search Suggest. Keyword Tool offers you up to 750 suggestions for every keyword.

Here’s why this is useful:

  • It avoids “topic blindness” — my term for an expert’s perspective on a topic. The better you know a topic, the less you’re able to see from others’ viewpoints, and this is dangerous. Experts end up writing for each other, rather than 95% of searchers;
  • It helps you to think about the intentions of searchers.

Web content development’s come a long way since the good old days of keyword stuffing. Those tactics just don’t work any more. Indeed, writing Web content looks more and more like plain old marketing every year.

Weekly review — GTD

After the draft blogging, it’s time for the weekly review. I’ve never committed to the complete Getting Things Done system, but I like the weekly review.  It’s essential so you’re all set for the week ahead.

So, with that done, my writing’s done for the day.

, and on Twitter: @angee.

You can find Angela on Pinterest, and on YouTube, too.

Social Media Sanity For Bloggers: Plan, Think, (and Write Fast)

Social Media Sanity For Bloggers: Plan, Think, (and Write Fast)

Social media is becoming essential for small businesses, but it’s a challenge, because it takes time. You can make the most of your time with a little planning, thinking, and finding tools to help you to write faster.

Your blog is the hub of your activities, so if you’re new to social media marketing, and don’t have a blog, set one up now.

Once your blog is set up, you need a smidgen of SEO know-how. Here’s an excellent primer on SEO for Blog Posts; be aware of “long tail” keywords:

Long-tail keywords are phrases that are usually 3 or more words. People who use these keywords usually have a good idea of what they’re looking for. There are also far less people searching these terms overall.

Next, create a list of keywords for your industry. Look at competitors’ blogs – you can usually see which keywords they’re targeting. Also, do a search for your industry, and look at the keywords people are using for Pay Per Click advertising. (The Google ads on the right side and top of the results pages.)

1. Planning.

Planning’s essential. You plan your business, and your overall marketing, and you need to plan your social media content creation too. If you’re not using Trello, give it a try. It’s an excellent planning tool for blogging and social media.

Start by deciding what results you want from your social media activities. Traffic is good, but conversions are better. Aim for conversions.

2. Thinking.

Planning and thinking go together. Keep your planning documents together, so that you can review your planning once a week, or once a month.

Social media and blogging can’t work in isolation. Integrate them into your business and marketing activities:

Make sure you direct people from social media to your website and make your website client friendly. Make sure you post different ways for people to get a hold of you. A contact us page, online promotions, online forms. Make sure people know who the CEO is and provide bios of your executive team.

3. Writing faster.

Blog writing can be a challenge.

Start by creating a check list for blogging, and as I recommended in that article, use an editorial calendar.

Vital tip: get creative with your writing. You don’t need to be sitting at your computer.

Here’s an Evernote/ Siri dictation strategy I’ve tried, and will be using going forward:

2) Open up a new note and type a quick outline.

Next, you open up a new note and start typing. To stay on point, I outlined what I generally wanted to say in the post before starting.

3) Click the microphone button to begin recording. Then, start speaking!

If you’re using WordPress, try the excellent WordPress Mobile apps. You can blog anywhere you choose. (Now you can blog while waiting for a meeting to start.)

Social media does take time. However, with a little planning, thinking and some tools to help you to write, you can boost your small business, even if you only have a few minutes a day.

 If you need help blogging your small business… contact me.

, and on Twitter: @angee