Copywriting, marketing with SEO and SEM, advertising and branding
If you check your web site’s search query logs, you know that many searches are completely unique. These are long phrases, which you’d need psychic ability to predict. However, they do give you a clue to the mindset of part of your site’s audience, and can be useful when you’re researching keywords for your advertising.
Here’s [...]
Want floods of targeted organic traffic?
No one says no to that: there’s nothing like a few thousand free visits to one of your site’s pages every day to put a smile on your face. Depending on how competitive your keywords are, those visitors could be saving you tens of thousands of dollars every [...]
MarketingSherpa: Special Report: Online Keyword Research Guide: 5 Tips & 9 Useful Tools notes that:
“A solid keyword list is the foundation of a successful search-marketing strategy. Marketers must continually work to find relevant search terms and understand the volume of traffic they provide — as well as the number of competitors using the same [...]
I’m a huge fan of doing frequent keyword analysis on your sites. In the clip above, you can see searches performed on my Fab Freelance Writing site, and the site’s blog.
MarketingSherpa: SherpaBlog: 5 Ways to Improve Blog Results Today: How to Engage & Delight Your Blog’s Visitors reports:
“You should be tracking basic blog stats [...]
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