Tag Archives: Internet marketing

Is Your Content Marketing Campaign Working?

Content marketing

Great content may not be enough…

Just two years ago, you could run a content marketing campaign, and you were golden. Visibility was yours. You could pat yourself on the back. “Content marketing works”, you said, thinking about all those poor fools who were paying for traffic.

Sadly, those days are over. Great content isn’t enough. You can create a content marketing campaign, but see no real results for months. However, you shouldn’t give up.

It takes time. All the content you’re adding won’t shoot straight to the top of the rankings. Google’s constantly shuffling the rankings, and if your site’s new, you need to be patient.

Even if you have an established site, your content may not draw as much attention as you want immediately. As this article, Even Great Content Will Go Unnoticed, says about content writers:

Even if they create the most brilliant blog post ever written, it’s entirely possible that you won’t benefit from it. It’s a hard pill to swallow, but a lesson that every marketer and site owner must learn: even great content can go unnoticed.

Promote your content: creating it isn’t enough

They won’t come, just because you built it. You need to promote your content.

There are many ways you can do this.

Some ideas:

  • Run PPC advertising.

However, do make sure that you get your site visitors onto a mailing list. Otherwise they’ll consume your content, and will never return.

  • Ensure that there’s a call to action at the end (or in the beginning, or in the middle), of every piece of content you post to your website.

You’re creating content for someone, to do something. Make it obvious what you want them to do, but don’t be obnoxious about it. Be helpful.

  • Add press releases to your content marketing strategy.

Press releases, that old marketing standby, have gained new life on the Web. Your online press releases may still give a nod in the direction of the media, but they’re written for your customers. Think of them as “news releases”, rather than press releases.

  • Add value with your content.

It’s essential that you add value with the content you post.

This is tricky. You’re adding content because you want visitors, but visitors aren’t enough. You want your target market (or a part of your target market) to visit your site, and get value from your content.

You want them to save your content, or at least bookmark it, so that they can find it again.

Ask yourself, before you post content: Does this add value? To whom? Why?

I asked myself that question, before I wrote this article. The answer: The article’s for website owners who are getting cold feet in the middle of a content marketing campaign. It provides value because it reassures them and gives them ideas for promoting their content.

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Article Marketing Wisdom: How to Make the Most of Each Article You Write

Article marketing is a very powerful promotional tool. If you’ve been using this advertising method successfully, you know how effective it is. However, you may not be making the most of each article you write. Let’s look at four ways you can do this.

1. Use Your Articles to Build a Targeted and Profitable Email List

Email marketing isn’t as profitable as it once was, however having your own mailing list is vitally important no matter what business you’re in.

Use your articles to build your email list, so that you get the opportunity to promote your products and services each time you publish a new article.

You can use your already-published articles to attract subscribers to your list. Bundle up your best articles, save them as a PDF file, and offer them as a subscription bonus.

Alternatively, if you have lots of articles, use a Print on Demand service, and publish your articles as a book. This method of using your articles works particularly well if you’re operating a bricks and mortar business — give your book away to your customers. (Remember to include promotional messages.)

2. Use Your Articles on Your Own Blog

Many article marketers publish their articles to article directories, but they fail to use their articles themselves. This is an error — you should be profiting from your articles yourself for increased traffic to your website.

If you’re worried about the “duplicate content” penalty, don’t be. There is no penalty as such. You can certainly publish your articles on your own site for the search engine optimization benefits.

3. Revisit Your Articles and Update Them

Articles become stale over time. When you revisit your articles, and update them with fresh information, it has almost the same effect as writing a completely new article. You will draw more traffic to your site and you will make more sales.

4. Build Your Website’s Internal Linking Profile Through Your Articles

Articles are extremely valuable as a search engine optimization tool.

Link back from your articles to your primary site or blog. This gives the other pages on your site a rankings boost. Site visitors will stay longer too, because there’s more information.

Need copywriting help? Top copywriter Angela Booth can help you with all your advertising copy needs, including article marketing.

Angela specializes in Web copywriting, so visit her new site Hot Web Copy for information on how she can help you to increase your profits on the Web.

Web Marketing: 5 Easy Ways to Make More Sales

You’ve got a Web site, but you’re disappointed that you’re not making sales. How do you get traffic to your site, and convince people to buy once they arrive? The answer’s simple, and consists of two words.

Read on to discover what they are.

These days, with billions of Web pages online, and many millions of sites, it’s harder to get attention than it used to be. However, people look for information on the Web 24×7, and if you can give them what they want, you’ll get attention, and you’ll make sales.

Here are two words to remember: Be There. That is, be available, encourage interaction, and you’ll make sales.

Let’s look at five easy ways you can be there.

1. Create a Blog: Be Real, and Be Human

Many businesses believe that blogging won’t help their business, because ______ (fill in the blank with your reason.)

If you believe this, let me ask you two questions: “Do you want more traffic? Do you want more sales?”

Did you answered “Yes” to both questions, you need a blog. Your blog may not look like an online journal. Few business blogs do. It may just look like a part of your site which gets traffic which converts to sales.

The point of a blog on your site is that it engages your visitors and turns them into customers.

2. Answer Customer Questions on the Blog

A blog’s power is derived from Really Simple Syndication (RSS.) This syndication is built into blogs, and it means that blog postings can appear on sites which syndicate news (Google Blogs, Technorati, and many others), within minutes.

Contrast this instant syndication with getting a Web page indexed so that it appears in the search query results — it can take days, even if your site is well-established, and months, if your site is new.

This instant-publication feature of a blog make it an ideal solution to responding to customer and pre-sales questions.

3. Create a Twitter Account to Promote Special Offers

As well as a blog, your business needs a Twitter account. Many businesses use their blog in tandem with Twitter to respond to customer questions. However a very  common use for Twitter accounts is to use them for special promotions. For example, the site Adore Beauty asks customers to tweet their Wish List: customers can win items on the list.

4. Add More Content to Your Web Site

Content counts. Every page on your site is an opportunity to be found in the search engines, so build up the content on your site for more traffic and sales.

5. Keep Your Web Content Fresh

As your site grows, your content can become hard to manage if you don’t have a content plan for the site. Appoint an editor for the site to manage the content, ensuring that the content is up to date, and that all the links work. This is vital: broken links give a bad impression.

Get traffic to individual pages by building up the links to those pages, so that each page on your site works for you.

Need help with Web marketing? I (Angela Booth) have been marketing online for many years. Brief me on your site: I’m happy to help.

Sales Power: Grow Your Website With Great Web Content

salesclothing

You own a small business. You want more sales. If you have a website, you’re disappointed with the results; you expected your site to do more for your business. If you’re site is small: brochure size, you can’t expect much from it. To get more traffic and more sales, you need more content.

However, creating it can be a hassle. You’re busy, and so is your staff. Is it really worth the effort? Yes, it is. Dollar for dollar, every cent you invest in content will stand you in good stead for years to come.

1. Web Content Is a Cheap Promotional Strategy

Adding content to your website is one of the cheapest and most effective ways to promote your business. The more content your site contains, the more visitors you will get.

In addition to adding content you need to ensure that some of your content is so valuable that it attracts links effortlessly.

Each link you get is valuable. Consider that any backlink is worth at least $25 a month to you, and much more if the link comes from a high-ranking site. Placing a monetary value on links gives you way to evaluate the results you’re getting from your content development.

2. Which Keywords? Use Your Positioning Statement

Your positioning statement describes your audience. It also describes what your site is, and why your audience will find it valuable.

Write your positioning statement before you start researching keywords. Your keywords should be developed from your positioning statement — brainstorm keywords, and ask everyone in your company to do the same. You know your business better than anyone else, so you know the mindset of your audience and the words they’re likely to type into a search engine to find you.

Use keyword research tools only after you’ve developed your own in-house keyword list.

3. Create a Schedule for Web Content Development

The easiest way to grow your website with great content is to create a content-development schedule. (Hire writers if no one in your company has the time to write.)

Your website can be your most effective marketing tool, but its effectiveness depends on amount and type of content. The more your site grows, the more marketing power you’ll have.

, and on Twitter: @angee

photo credit: 竜次 ryuuji via photopin cc

Conquer the Web: it’s never been easier, or cheaper

It’s a great time to be in business.

If you’re rolling your eyes, you can stop that right now. :-)

Through the good times, many businesses either ignored the Web, or just dabbled. The dabblers whined: “We paid $15,000 for our Web site, and we’re not getting any traffic…” (And there are plenty of reasons they didn’t get traffic, too — and most were easily fixed.)

Nowadays, when times are a little rocky, there are nevertheless HUGE opportunities you need to be aware of, and take advantage of. Now’s the time to take advantage of all the opportunities and boost your business to a new level. The Web’s the key.

As Guy Kawasaki says in The new economics of entrepreneurship:

“Tools are free or cheap. With open source stuff like MySQL, Drupal, PHP, Rails, and WordPress, can tools get any cheaper? You’d really have to work at it to spend a lot of money for the tools to build something these days.”

Are you taking advantage of everything you can get for free or cheaply right now?

Blogging is something you should be taking advantage of to boost your business, and I can help. Get a blog set up and operational on your site — for cheap. I’m offering a great deal on content for your new blog too.

[tags]marketing, blogging, small business, Internet marketing[/tags]

Web Marketing: Two Super Secrets You Must Know

New to Web marketing? Compared to offline marketing, promoting your products and services online has great advantages: your promotions stay online more or less forever, and tracking your results is easy. Here are two super secrets you must know.

1. Content Counts: the Organic Search Results Are Free Marketing

The old saying “content is king” is more true than ever, but here’s a tip: the saying should really be: “RELEVANT content is king”.

In the online world, the more content you have on your site, and on other online venues, the better, but before you splash out on hundreds of articles and videos, think about the needs of your audience.

Who are they? What are their buying triggers? Who is your competition? Once you’ve answered these questions, you can start creating content — or having it created for you.

You can use content in many ways online to achieve your marketing objectives, but be aware that in general, more traffic to your site is not the answer, unless that traffic is targeted, and responds to your offerings.

Therefore, do some research, and create a marketing plan to get you started, but don’t spend too long over it. You should be able to rough out a plan in half an hour or less.

Then, once you start marketing, track your results.

2. Use What’s Available: Rich Media Helps to Spread Your Message

In addition to advertising, there are many ways to spread your message online. Consider: videos, online news releases, free blogs, social networking and forum marketing, in addition to Pay Per Click advertising, and organic search engine marketing.

Before deciding on which form of rich media marketing and social networking to use, work out where your audience hangs out. Video marketing won’t work for you if your audience isn’t interested, for example.

Test your results in each form of marketing, and persist with those which give you the best results.

Are you making all the sales you need? Get persuasive copy written by a top copywriter. I (Angela Booth) have been online for a couple of decades, and I’ve been writing copy for longer than that. Persuasion isn’t optional: it’s the difference between a business goldmine and survival. Get persuasive Web copywriting that works.

[tags]marketing, internet marketing, web content, web marketing, website marketing, web site marketing[/tags]

Article Marketing: 5 Easy Ways to Use Articles to Sell

Want to get more value from your article marketing? Articles can boost your profits. Here’s how to super-charge your sales by making the most of your articles.

Marketing using articles is a brilliant way to advertise. Unlike other forms of advertising, your articles will continue to sell for you for years to come. I’m still making sales from articles I created in 2001 — if I knew then what I know now, I would have devoted more effort, and created more of them over the years.

1. Create a Marketing Plan

Start by creating a marketing plan. Decide what you’re marketing, who your audience is, what your audience wants to know, and how you’ll get a response from them.

How much will you spend? Decide that, too.

You should also have a tracking method in place before you start writing, or hire someone to write for you.

2. The More Articles the Better: Quantity Counts

You’ll get the best results by spreading out your campaign over several months.

This is because the material takes time to be indexed by the search engines. Additionally, once you see which articles get the most views, you can write more articles targeting those keywords.

3. Support Your Articles With Your Email List

Got an email list? If you don’t have one yet, create one today. When you publish an article, let your list know. You should also announce your new article on the social media sites — create accounts at Twitter, Facebook, and similar sites.

4. Re-Purpose Your Articles: They’re Valuable

As we’ve said, the more articles you have the better. But don’t stop there. You can re-purpose your articles in many ways. For example, you can transform them into press releases, ebooks, reports, and white papers with minimal effort.

5. Turn Articles Into Videos to Reach a New Audience

Video sites like YouTube get millions of visitors, and you can tap into that audience by turning articles into videos. These videos don’t need to be extravaganzas. Keep them short, and to the point.

Want to use article marketing to boost your business?

Get article marketing help from a top copywriter.

[tags]article marketing, web marketing, internet marketing, articles[/tags]

Email Marketing with Ezines Still Works: Kick Start your Sales Machine Today

Is email marketing dead? It’s alive and thriving, when done the right way. Your prospects and customers need you to connect with them, and to be there when they’re ready to buy.

Discover why your business should have an ezine.

1. Connect With an Ezine

An ezine is the ideal way to connect with your customers.

How much traffic do you get your website every day? Chances are that most of that traffic will be wasted. They arrive at your site, then vanish, never to be heard from again.

If you’ve paid for that traffic, you’re wasting money. You need a way to capture e-mail addresses so you can reconnect with that traffic.

Once someone is on your ezine’s subscriber list, you can connect with them each week or each month. Since you need to have several interactions (some authorities say up to seven times) with a customer before they buy, an ezine gives you the ideal way to build the customer relationship.

2. Build Customer Loyalty

Many businesses ignore their customers once they’ve made a purchase. Since it’s very much easier to sell to somebody who’s a ready bought from you than to capture a new customer this is a huge waste of opportunity. Once someone has purchased from you they trust you. You can sell to them again.

When you have an ezine you maintain the relationship. You will sell to your customers again and again: they become loyal customers.

3. Longevity Counts: Be There when They’re Ready to Buy

When someone visits your website they may be ready to buy or they may not. If they’re not ready to buy you have no way of contacting them again if you don’t have an ezine.

Once they’re a subscriber, they can become a customer and a repeat customer. A customer who buys a $20 widget may be a $2000 customer over his lifetime with you.

An ezine can be the lifeblood of your business. Do you have an ezine? If you don’t, create one today and build your profits.

Internet Marketing: Make Sales With Newsletters and Ezines

Is “traffic” the answer to your business woes? Chances are you’ve already got all the traffic you need, but aren’t making sales for one simple reason: you’re not connecting with your customers.

Marketing wisdom suggests that customers need to see your name at least seven times before they buy from you.

A newsletter or an ezine may be the solution. Let’s look at how ezines help drive business.

1. Stay in Touch With Customers

Whether you’re selling to a business-to-business audience, or are selling to consumers, it’s essential that you stay in touch with your customers. It’s much easier to sell to somebody who’s previously purchased from you than it is to develop a new customer.

Unfortunately most businesses fall down when it comes to managing their relationship with their customers. There’s always something going on in every business and you’re always busy. However creating an ezine is the easiest way to stay in touch with your customers regularly, and to encourage repeat purchases from them.

You can make your ezine a welcome addition to your customers’ inboxes, and it doesn’t take much effort. Yes, your customers do want to hear your offers. They also want some useful information about the products you’re selling and perhaps about your industry in general.

2. Attract New Customers

The web is huge, with billions of webpages; more are added every day. How can you compete? An ezine gives you a way to get a competitive edge. A prospect may sign up to your ezine out of curiosity, but if he has a real need for your services he will turn into a customer.

Then, when your customer is ready to buy, you’ll be top of mind, because you stay in touch with your ezine irregularly.

3. Build Online Visibility

The more you’re visible online, the more traffic you get and the more customers you will attract. In addition to sending out you ezine to your subscriber list, consider posting the ezine online. An ezine provides web content, which is indexed, and which brings you additional traffic every day.

4. Build Credibility With Your Audience

Who can you trust online? Everyone is suspicious online.

Therefore it takes more time to develop a customer online is that it does off-line. Consider that once they’re in your physical store, they either appreciate your goods and services and buy from you or they don’t. Online, you’ll have just a few seconds to pique their interest: use those seconds to encourage subscription to your ezine.

It will build your credibility as nothing else can.

An ezine is a wonderful way to connect with your customers. Take advantage of the opportunity today.

Get ezines and newsletters from a top copywriter: increase your profits every day.

Search Engine Marketing: 5 Essential Facts No One Tells You

Are you taking your first steps into search engine marketing? While SEO (search engine optimization) and other strategies are easy to understand, they’re by no means simple in practice. Here are five essential facts you must know for success.

1. You Optimize One Page at a Time

Just as Google and the other search engines deliver one page at a time in response to queries, so you optimize your site’s pages one page at a time. Both on-page and off-page factors are important, if you want to hit the one of the top ten spots on the search engine results pages (SERPs).

2. Optimization Never Ends

Just as no Web site is ever complete, it’s vital to realize that in search engine marketing, your optimization of site pages never ends. Just as you’re working on your campaigns, so is everyone else. You may achieve # 1 rankings today, tomorrow you could be at # 999, or vanish from the results altogether.

3. Make Haste Slowly: Expect Results in Three Months

When you’re working with the organic search engine results, it’s a slow process. You won’t see the results of your work for some weeks; often you won’t see the results until three months have passed.

Frustrating? No, because once you understand that all your work is cumulative, and that the potential rewards are great, you’ll develop patience.

4. SEO May Be a Waste of Time for Your Site

SEO isn’t the answer for every site. It’s vital that you understand your audience, and their buying patterns. If your site’s audience isn’t using the search engines, don’t waste your time with search engine marketing.

5. Traffic (Usually) Isn’t the Answer

Increased sales from your site often won’t be the result of increases in traffic. All your site’s visitors are not equal. It’s better to have 100 visitors of whom 20 buy, than 5,000 visitors with no sales at all.

To increase your sales, find out where your buyers are coming from, and what impacts their buying decision. Chasing traffic can be a blind alley and a waste of money.

So there you have five essential facts of search engine marketing you must know for success with your site.

[tags]search engine marketing, SEO, Internet marketing, marketing[/tags]

DIY Copywriting – the Secret to Big Sales Every Day

Copywriting has been called the secret of business success, and it’s no exaggeration. Expert copywriting can double and triple your profits within a year.

However, top copywriters are expensive. Worse, they’re always booked well in advance.

What if you could do your own copywriting? You can become an expert copywriter with Angela Booth’s “Copywriting Master Class – Ten Weeks to Copywriting Genius” – the class takes you from beginner to copywriting pro.

Do your own copywriting: sell more. Discover the communications’ secrets of the top copywriters. At the end of the class, not only can you do your own copywriting, you can also sell your copywriting services to others.

Enroll in “Copywriting Master Class – Ten Weeks to Copywriting Genius” now.