Copywriting, marketing with SEO and SEM, advertising and branding
What’s an “SEO copywriter”? This term is often tossed around by newbies, and is a fair indicator of fatal Web copywriting mistakes you should avoid. Here they are.
Let’s start at the beginning. Copywriting is marketing. Copywriting isn’t writing educational or informative material. It’s writing words that sell, whether online or offline. That’s all it is. [...]
Every Web site which sells can use the services of a Web copywriter. As the Web explodes with millions of new sites, businesses need someone with competent Web copywriting skills, or they won’t make sales.
If you enjoy marketing, that is, making sales, you’ll enjoy writing copy for the Web, and your skills will be in [...]
Effective Web copywriting helps customers to make the decision to buy. It’s different from writing copy for print, because many of the cues which lead to sales are missing. You need to supply them.
Many businesses just give up on making sales via their Web site. A common complaint is: “We tried it, and it [...]
Angela Booth, top copywriter, author and writing teacher.
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