Content Ideas: Easy Types Of Content

Content Ideas: Easy Types Of Content
At least once a week, a client complains that they’re all out of content ideas. I created a quick mind map of easy types of content for them. The map usually sparks lots of fresh ideas, and inspiration. They realize that they have content which can be repurposed.

You have more content than you think you do

Often, all unknowing, a client has a mass of content that’s able to be repurposed. Product manuals, for example. Yes, I know that sounds dry and horrid, but if you’ve ever searched online for a product manual for a stove or a washer, you know that generally all you’ll find is a bunch of scraper websites. (Why Google allows this kind of junk is beyond me. It’s beyond frustrating to wade through this rubbish, deeper and deeper down rabbit holes of more and more scraper websites.)

Where there are scraper websites, there’s interest. The scrapers only use keywords for which people are actively searching. People search for product manuals every day. So, if you’re in a business which has product manuals dig them out and post them. Don’t forget older products which are a few years old. Create a special section on your blog called “manuals” and post away. Scraper sites will hate you. :-)

Advertising is content too

You’ve paid an agency for marketing collateral, or the manufacturer or distributor of a product has provided you with promotional materials. That’s all fine. However, there’s no law which says you can’t create your own materials.

Recently I was working with a client and asked him whether he used his own product. He gushed that his wife loved it (it was an appliance), and it saved so much time, and was so easy to use, and so on and so forth.

“Why isn’t that on your website?” I asked.

He could easily have posted everything he told me onto his website, but he didn’t think of it. If you love and use what you sell, why wouldn’t you talk about it? Ask your customers for their experiences too. Post them.

Closeouts: check out the bargains to help you to write more, and sell more

Writing programs to increase your profits, from today -- closeouts mean you SAVE

To meet my goals for 2015, I’m closing out some of our bestselling programs, so that I can focus on coaching and publishing. This means that you get special offerings on some of our current programs. When they close, they’ll close for good. And yes, you receive coaching with them too. :-) Enjoy.

, on Twitter: @angee, and find Angela on Pinterest, too.

How to profit from your writing: online store.

5 Blogging Tips To Help You To Love Your Blog

5 Blogging Tips To Help You To Love Your Blog

A few days ago, one of my students said that she was giving up her blog — it was taking too much time, for too little return. Many more people give up their blogs than commit to them for the long term, so maybe you feel the same way. If you do, here are some blogging tips to help you to fall in love with your blog, perhaps for the first time.

Before we get started, think about your reasons for blogging. WHY are you blogging? Maybe you want to become a full-time blogger, or you’re marketing your business, or a book.

Grab a notebook, or open a new computer file, and write three paragraphs about why you’re blogging. Start with: “I’m blogging because…”

Here’s a secret. When I started blogging some 16 years ago, I had no clue why I was doing it. It seem stupid… but my intuition kept nudging me to blog. I tried to ignore the impulse. I couldn’t. It kept coming back.

Finally I was exasperated. I wrote a list of “why blogging?” thoughts in my journal. It boiled down to: “Because I love writing and it’ll be fun.” Silly ideas, since writing is the way I make a living, and I should have spent the time wooing magazine editors, or writing a book proposal. (That was long before Amazon launched the Kindle, so you sold books by writing proposals and sent them to editors and agents.)

My point: you may not be able to articulate your ideas about blogging any better than I could. Maybe you just feel that blogging is for you. Go with your feelings. Blogging’s done more for me than I could ever have imagined, so trust yourself.

These tips will help you to love your blog.

1. Spend time on your blog…. read your posts

Remember what it felt like to be in love? You wanted to spend all your time with the person you love. Perhaps you once felt like that about your blog.

Whether you did or not, commit to spending ten minutes a day with your blog. You don’t have to write anything, or do anything. Just read over the material you have. Imagine yourself a year from now. You have many more blog posts, and loyal readers who visit your blog.

When you spend time with your blog, and think about your dreams, you’re giving yourself a chance to fall in love.

2. Talk positively about your blog: share your hopes and dreams for it

Abraham Lincoln supposedly said: “folks are usually about as happy as they make up their minds to be.”

Whoever said it, it’s true. You decide how you’ll feel. If you talk lovingly about something, you’ll feel positive towards it. Similarly, if you denigrate something, you will start to dislike it.

This has nothing to do with positive thinking. It has everything to do with how your mind and body work.

Talk positively about your blog. Find bloggers who love blogging, and talk to them. Their ideas and positive emotions will inspire you.

3. Make a list of blogging adventures you can try

There are no rules for blogging. No one forces you to blog their way. You can blog any way you choose. Think about things which sound like fun. Maybe you can snap an image a day, and post that.

Tumblr blogging

If you’re blogging on Tumblr, you can choose the kind of post you want to create from your dashboard. It’s a handy reminder that you don’t need to write 1,000 words — you can just post a link, a quote, or an image.

Neil Patel, in How to Generate $100,000 a Month from a Brand New Blog, is on an adventure:

“… you told me you wanted me to create a new company in a space that I had no ties to. So I’m now starting a nutrition blog.

“The official start date will be April 1, 2015. And within 12 months, I have to get the blog to generate $100,000 in monthly revenue.”

Brave, right? Yes, but also clever. Neil will become inspired, because he’s trying something new, and inspiring himself, as well as his readers.

Make your list, then choose your own blogging adventure.

4. Dress up your blog: change your blog’s look and feel

No matter which platform you’re blogging on, you can change the look of your blog with a few clicks. Over the years, I’ve tried all the popular blogging platforms, and I found that when a blog started to bore me, I could get inspired when I changed the blog’s look.

Try it. Choose a new theme for your blog. Create some images, or pay someone to create them for you.

5. Interview people who love blogging to get new ideas

Make a list of bloggers who blog in your area. Interview them, either live, or via email. Post the interviews on your blog.

Their enthusiasm will be catching. Too often, when we lose heart in blogging, we spend time thinking about how disheartening blogging is. We talk to others who validate our feelings.

Change that. Talk to people who LOVE blogging, and it will rekindle your own passion for your blog.

So, there you have it. Five tips to help you to love your blog. Put them into action, starting today.

Free blogging report: “Quit Your Day Job And Follow Your Dreams — 28 Hot Blogging Tips To Make It Happen”

Want to fall in love with blogging? Download your free report now.

, on Twitter: @angee, and find Angela on Pinterest, too.

How to profit from your writing: online store.

Simple Content Marketing: 4 Tips for Success

Hate writing? Me too, at times, even though it’s what I do. Whenever I don’t want to write, I check to see if I have a plan for what I want to accomplish with that piece of writing. Usually, that’s the problem: I don’t have a plan which is easy to execute. Similarly, when my content marketing clients have challenges, the first thing we look at is their plan.

CMI created a good one page content marketing strategy plan you can check out. Create your objectives, goals, and strategies, then create your plans for your content.

With your plans in place, let’s look at some tips for success for SIMPLE content marketing. Suggestion: keep your plans simple until you have feedback. Then you can adjust your plans.

1. Promote your content: online and offline

With some 30 million pieces of content flowing onto the Web each day, the days when you could publish a blog post and sit back and relax, are long gone. Luckily content’s easy to promote. We’ll look at ways to promote content in another blog post.

Make your own list of how you’ll promote your content. Tackle easy methods first. Get staff to promote the content on their own social media accounts, and of course, promote it on social media yourself. Set up a page on Google+. If you have page on Facebook, expect to pay to promote your content there.

2. Get help: collaborate on content with suppliers, your industry, and even competitors

Broaden your reach for content. Discuss content with your suppliers. If you have an industry group, contact them and ask how they’re promoting your industry. If you know what advertising they’re doing, consider piggy-backing your content onto that.

Consider collaborating with your competitors too. There’s power in numbers. Today, your biggest challenge is getting traction and visibility. When you band together with others, their audience and your audience combine.

Collaboration can work to generate publicity too. Here’s an easy way. Make a friendly competition public, for the public good. Have a competition to see which company can raise most money for a worthy cause. Or raise money together. Either way, your collaboration can generate publicity.

3. Use keywords to find topics, and brainstorm (keywords still matter, sort of)

I know. The days of “keyword” content are over. However, keywords come in handy to help you to generate ideas for topics, because they show you searchers’ intentions. I’ve been using KWFinder for keywords.

4. “Content” can be anything you choose: keep it simple

Consider various forms of content. Keep thinking “simple.” It’s easy to get stuck developing complex ideas. Images on Instagram may work for you.

If you’re writing articles for your blog, consider using them to create videos on YouTube. Demonstrate your tips, if you’ve created a tips article, for example. Or demonstrate a feature of your product.

So there you have it. Keep your content marketing simple, and you’ll succeed.

Top Ten Content Marketing Mistakes — And Simple Ways To Fix Those Boo-Boos

Here’s a slide deck which covers easy fixes for the most common content marketing mistakes. Once you’ve got the mistakes fixed, you can develop a strategy which helps you to make content work for you.

Top Ten Content Marketing Mistakes – Created with Haiku Deck, presentation software that inspires

Copywriting Mastery 2016: Build a Six-figure Copywriting Business

Copywriting Mastery 2016: Build a Six-figure Copywriting Business

Copywriting is highly lucrative. Word for word, you’ll make more money as a  copywriter than you will with other kinds of writing.

Could YOU become a copywriter? I’ve often said that if you can write an email message which gets a response, you can write copy. Yes, YOU.

We’ve updated Copywriting Mastery for 2016. It remains the most powerfully effective, and easiest, copywriting course ever.

Of course, you receive personal guidance from me. Join us. :-)

, on Twitter: @angee, and find Angela on Pinterest, too.

Earn while you learn, with Angela’s Writing Classes..

5 Blog Post Ideas You Can Use Today

5 Blog Post Ideas You Can Use Today

When I work with clients on their blogs, I make lists of blog post ideas they can use if they wish. By the time they work through the list, they know how to generate their own ideas.

Ideas are everywhere. For inspiration, check your email, and the news, and ask your colleagues to help you to brainstorm.

If you’ve still got nothing, try these ideas.

1. Create a list post

List posts are super-easy. Choose a topic, and think: why, what, why, when, where and how.

Examples:

  • 5 Reasons Yoghurt Is Good For You
  • 5 Simple And Trendy Yoghurt Desserts
  • 2 Ways To Make Yoghurt At Home
  • Simple Good Health: 4 Super-Foods To Include In Your Diet

You can often turn posts in your archives into list posts.

2. Post an image from your location

You’ll see these kinds of posts on social media: an image of what someone saw on his way to work, or the view from a poster’s living room window.

Make this theme your own. If you’ve got a bricks and mortar shop, you’ve got endless opportunities to snap images.

They don’t need to be pretty — they just need to be a slice of life.

If you’re a writer, post an image of your desk, or the cover of your book, or the unboxing of something or other. YouTube’s full of unboxing videos, because they’re popular.

3. Post the answer to a question (include WHY)

You get questions every day. If you’re stumped for a blog post idea, scroll through your email.

Tell your readers why you responded as you did. The reason will be evident to you, but for someone who’s new to your topic, it’s a mystery.

4. Create a post in a format you’ve never used before

Most bloggers get stuck using the same couple of formats. However, there are many different blog post formats. If you’re using WordPress, check your theme.

Here’s a selection of formats.

Blog post formats
Blog post formats

5. Just for giggles, use an idea generator

Sometimes your brain feels like mush, and ideas won’t come. Make yourself laugh. Humor makes you more creative.

Idea generators can come up with some weird ideas.

Here’s Hubspot’s. Enter three nouns.

Here’s what happened when I used it.

Blog post idea generator
Blog post idea generator

Collect blog post ideas

I’m a big Evernote user. I’ve got a notebook called Drafts, in which I collect ideas.

Here’s the key to collecting ideas so that they’re useable: jot down a couple of paragraphs, rather then just a phrase, an URL, or a title. The more you write about your idea now, the easier the blog post will be to write later.

, on Twitter: @angee, and find Angela on Pinterest, too.

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