Twitter’s big paydays: Google and Bing indexing

Google and Microsoft have both signed deals with Twitter to index Twitter’s content.
Content-Search Deals Make Twitter Profitable – BusinessWeek reports:
“In exchange for making short blogs, known as tweets, searchable on Google, Twitter will receive about $15 million, the two people say, adding that the Microsoft partnership is worth about $10 million. ‘The deals [...]

Published: 12-21-2009 | Link To This Entry | Related Entries: business

Marketing With Twitter: 4 Reasons to Tweet, Even if You Hate It

“Twitter is stupid, it’s a waste of time…” This is the response I often get from my marketing clients when I introduce them to Twitter, the social media micro-blogging tool. Then I give them four reasons they should be tweeting.
Here they are.
1. Twitter Increases Your Brand’s Credibility Online
Twitter helps you to answer several important questions, [...]

Published: 06-22-2009 | Link To This Entry | Related Entries: marketing

Twitter: a source of links?

Over the past few months, Twitter has become mainstream. It’s featured in news stories, and celebrities have their staff tweet for them.
But has it the potential to be a source of traffic greater than Google as this article reports?
Fred Wilson: The Value Of Twitter Is In “The Power Of Passed Links” reports:
“Wilson predicts that [...]

Published: 06-16-2009 | Link To This Entry | Related Entries: marketing

Bing: Google alternative?

When Google first appeared in 1998 the search engine was a refreshing change — type a keyword, get a result that was actually useful. Wow, what a concept. My favorite search engine at the time was Alta Vista, as I recall, along with another text-based search engine, Open Text.
Over the years, Google has continued [...]

Published: 06-01-2009 | Link To This Entry | Related Entries: SEO


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