Tag Archives: Google

Your Google+ Business Page: Create An Asset

Your Google+ Business Page: Create An Asset

Got a Google+ business page? Me too. However, a Google+ business page has been a hard sell to my clients: “I’ve got a Facebook page, why do I need a Google+ page too?” 

The short answer: Google. Google’s been promoting Google My Business:

Google My Business connects you directly with customers, whether they’re looking for you on Search, Maps or Google+.

Here’s the FAQ to Google My Business. Basically, Google’s tying everything together — search, maps, and social media via Google+, and it all starts when you set up your Google+  business page and verify your address. (Google will send you a postcard.)

Look on your Google+ business page as an asset: one you need to promote your business effectively.

 What about SEO?

Search engine optimization (SEO) will always be important. The “search engines” are just software scripts. Your website and blog pages need meta data to tell the scripts what each page is about. Your pages still need to be “optimized”, in a sense. And you still need links to your pages. Nothing has changed; Web content is what it always was.

However, social media is becoming ever more important, and search engines are getting smarter. Google wants to tie all your business information together  to help your customers to find you, and to do a better job of indexing the Web.

So, a Google+ business page as gone from “meh, who needs it? I’ve got Facebook”, to becoming the foundation of your online marketing. Don’t fight it. Click the big blue “Get on Google” button on the top right of Google My Business, and get started. :-) As Google is at pains to point out, it’s free, so it won’t cost you anything.

You’ve got a Google+ business page, now what?

Start posting to your page, and getting followers to your page. Social Media Examiner gives you 11 ways to get followers to your Google+ business page:

One of the first tips I give people is to use your Google+ personal profile to interact with your Google+ business page content.

Since Google’s using your information for Web search, it’s vital that you show willing, and get some content on your Google+ business page, and some engagement going too.

Google advises:

Keep your customers in the know by posting updates, news and special offers on your Google+ page. Your customers can +1 and comment on the content you post, giving you a direct connection to their feedback.

Treat your page as you’d treat your other social media pages. Promote your page on your website, and ask customers to respond. As Google suggests, make it worth their while to visit your page and interact by posting special offers for them.

So there you have it. Like it or not, your Google+ business page is important. It’s a vital asset for your business. You need one. Google has spoken. :-)

, and on Twitter: @angee.

You can find Angela on Pinterest, and on YouTube, too.

Blog Power: 2 More Essential Content Tips

Blog Power: 2 More Essential Content Tips

Everyone’s blogging today; if you don’t have a blog, you feel guilty. However, blogging isn’t for everyone. It takes time. Your time may well be better spent. On the other hand, if you feel that a blog would benefit your business: create one. A blog can be immensely valuable for your business, in ways you’d never expect.

Well over a year ago, I created My Top 10 Content Tips; I’ve just updated the post. Its accompanying slide deck has had over 3,600 views on SlideShare. Reading over the post, and considering the amount of content that’s produced daily, here are two more essential content tips.

1. Keep It On Your Blog!

Many companies decide that rather than blogging, they’ll devote all their resources to their Facebook or Google+ page, and send out streams of tweets. Blogging just seems too time intensive, and demanding.

That’s true. However, your blog is media that you own. Content you post on other sites is at another company’s mercy. Not to mention, it’s hard to find again. Put your content onto your blog first, then tweak it for use elsewhere.

2.  Automate Sharing, But Don’t Turn Into a Robot.

Apps like Buffer make it easy to schedule your blog post reshares, and social media messages, but don’t schedule everything. Show up on social media websites, and get social.

You’ll find many useful content tips on social media. For example, I’d never considered “plussing” my own posts and comments on Google+, but Mike Allton advises that you do:

First, within Google+, you’ll need to understand that there are three possible “Social Signals” on every post: a +1, a Comment and a Share. Every Google+ user can take any of those actions on a single post, including the original post owner. Creating the post itself does not count. But as each social signal is effected, the +1 count on any one single link included in the post goes up. To a maximum of 3 +1’s from any one unique user.

You don’t need to spend hours on social media websites, but after you automate, pop in every day or two and plus your shares, and those of others. And of course, interact. Social media networking is called that for a reason.

If you missed the previous article, read the first of the top ten blog content tips here.

 

, and on Twitter: @angee.

You can find Angela on Pinterest, too.

 From here on out, a marketing plan that consists of (and even more importantly, relies on) “rank well in Google” is a bullshit plan. Because Google doesn’t care about you, or your website or your business. They care about theirs.

From:

GOOGLE PROPAGANDA, SEO AND WHY MARKETERS NEED TO WAKE UP

Want a great search engine ranking? The best way to get it is to forget about it. Build your business. Market your business. Let Google do what it does, while you do what you do.

Marketing Strategies For 2014: Tearless and Fearless (4 Tips)

marketingstrategy2014

Wondering about your marketing strategies for 2014? Many small businesses earnestly create marketing plans, but our strategies last as long as New Year’s resolutions.

Invariably, Murphy’s Law applies. We want to try the latest big new thing (content marketing, perhaps) but whatever we try turns out to be more complicated than we expect. Or it needs more resources that we have. So we pull back and focus whatever’s familiar, even if it’s expensive, and no longer works as well as it once did.

Let’s look at four tearless and fearless marketing strategies. Tearless because they’re free. They just take time. Fearless because they’re easy.

1. Do more of whatever worked for you in 2013.

What worked for you in 2013? If you’ve got an ad that’s been running in your local paper for three years, keep it up. Your customers are used to your ad. They expect to see you there. However, consider experimenting a little. Could you run special offerings for new customers?

If you’re using Twitter to manage customer service, keep doing that. Consider creating a Twitter-specific page on your website to welcome new customers, and tell them who you are.

2. Get found online: blog.

Does your business need a blog? Probably, if only because it will:

Improve search engine rankings – The more content you produce, the more likely you will be found by your prospects when they are researching your industry online. As long as you have a content marketing strategy in place, optimizing for specific long-tail keywords, you should see a significant increase in search engines rankings.

Here’s the easiest and laziest way to answer the “blog or not?” question. Check your competitors’ websites. If they’re blogging, your customers will expect you to do the same.

If you hate writing, post images of your products, your customers, or your town. Blog whatever YOU like. Treat your blog and your Twitter account as your customer service department: help your customers, and your prospective customers, and you can’t go wrong.

3. Forget about the “shares.” Think: “conversions”.

If you’re using social media marketing, Search Engine Journal offered this advice in content marketing trends for 2014:

The main thing that we expect to see in the New Year is for marketers to shy away from the cheap, clickbait content that inflates “vanity metrics,” and move more towards creating niche-specific, high quality content that provides value to their followers.

When you provide valuable content, your visitors will stay on your website longer. This gives you more opportunities for conversions (sales.)

4. The Web means Google and that means Google+.

If you’ve ignored Google+, revisit the network.

As Brett Nuckles suggests:

Getting on Google+ will help Google’s Web crawlers index your site, leading to higher placement during a Web search. It will also ensure that customers get the right information when they search for your business on Google.

2013 has been a big year on Google+; the network is becoming more useful by the month. Google’s sinking money into it. Studies suggest that Google+ has over 500 million users, and that almost 70 per cent of marketers want to learn more about the network.

What marketing strategies are you thinking about for 2014? For me, the mix is much as before. I’ll be blogging, and will remain active on social media. Wherever you are in the world, I wish you much success in 2014. :-)

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, and on Twitter: @angee