Tag Archives: Google

Quick Google+ Tip: Send Someone a Message

Google+ is a great social network, and it has these benefits — it can help your “ordinary” content to get indexed more quickly on Google itself. Don’t rely wholly on this attribute, but you’ll often find that your content on Google+ happily outranks your content elsewhere.

That said, Google+ can be confusing, because of the way it does things. For example, it’s not immediately obvious how you send someone a personal message, directly to them, that only they will see.

If you’re new to Google+ here’s how to send someone a private message in simple steps.

1. Log in to Google+

Log in, and you’ll see the “share” box.

2. Type your message

Google+: type your message

Type your message as you usually do.

3. Choose your recipient

In the “To” field, you’ll see recipients, such as Public, or Your Circles. Remove these recipients, then add your chosen recipient’s name, with the “+” sign. Type “+”, and some letters, and Google+ will make suggestions.

Choose your recipient

If you like, you can add additional recipients.

Have you completed your message? If so, hit the Share button, and your friend will receive your private message. It will appear in his Notifications, and he can reply.

Depending on his settings, he may also get an email message, and can reply using email.

That’s all there is to it.

 Little pitfalls to be aware of

If you’re sending a message to a client, which should be kept strictly private, be careful to remove everything else from to “To” box. When you’re in a hurry, you can unwittingly send a Public message. So double-check that you’re sending your message ONLY to the person you intend will receive it.

What if you want to send messages to a small group — let’s say, two contacts at Company X? The simplest way is to add both names to the “To” field in your message. But you can also create a private circle, with just these two people in it.

Your choice. If you create a private circle, all members of the circle will be aware of the others, and if you send a message to that circle, everyone in it will see your message.

Are you using Google+? It’s my favorite social media network, because it’s focused on interests. It’s easy to find Communities for almost any interest.

, on Twitter: @angee, and find Angela on Pinterest, too.

Get coaching, and build your skills at Angela’s online store.

Your Google+ Business Page: Create An Asset

Your Google+ Business Page: Create An Asset

Got a Google+ business page? Me too. However, a Google+ business page has been a hard sell to my clients: “I’ve got a Facebook page, why do I need a Google+ page too?” 

The short answer: Google. Google’s been promoting Google My Business:

Google My Business connects you directly with customers, whether they’re looking for you on Search, Maps or Google+.

Here’s the FAQ to Google My Business. Basically, Google’s tying everything together — search, maps, and social media via Google+, and it all starts when you set up your Google+  business page and verify your address. (Google will send you a postcard.)

Look on your Google+ business page as an asset: one you need to promote your business effectively.

 What about SEO?

Search engine optimization (SEO) will always be important. The “search engines” are just software scripts. Your website and blog pages need meta data to tell the scripts what each page is about. Your pages still need to be “optimized”, in a sense. And you still need links to your pages. Nothing has changed; Web content is what it always was.

However, social media is becoming ever more important, and search engines are getting smarter. Google wants to tie all your business information together  to help your customers to find you, and to do a better job of indexing the Web.

So, a Google+ business page as gone from “meh, who needs it? I’ve got Facebook”, to becoming the foundation of your online marketing. Don’t fight it. Click the big blue “Get on Google” button on the top right of Google My Business, and get started. :-) As Google is at pains to point out, it’s free, so it won’t cost you anything.

You’ve got a Google+ business page, now what?

Start posting to your page, and getting followers to your page. Social Media Examiner gives you 11 ways to get followers to your Google+ business page:

One of the first tips I give people is to use your Google+ personal profile to interact with your Google+ business page content.

Since Google’s using your information for Web search, it’s vital that you show willing, and get some content on your Google+ business page, and some engagement going too.

Google advises:

Keep your customers in the know by posting updates, news and special offers on your Google+ page. Your customers can +1 and comment on the content you post, giving you a direct connection to their feedback.

Treat your page as you’d treat your other social media pages. Promote your page on your website, and ask customers to respond. As Google suggests, make it worth their while to visit your page and interact by posting special offers for them.

So there you have it. Like it or not, your Google+ business page is important. It’s a vital asset for your business. You need one. Google has spoken. :-)

, and on Twitter: @angee.

You can find Angela on Pinterest, and on YouTube, too.

Blog Power: 2 More Essential Content Tips

Blog Power: 2 More Essential Content Tips

Everyone’s blogging today; if you don’t have a blog, you feel guilty. However, blogging isn’t for everyone. It takes time. Your time may well be better spent. On the other hand, if you feel that a blog would benefit your business: create one. A blog can be immensely valuable for your business, in ways you’d never expect.

Well over a year ago, I created My Top 10 Content Tips; I’ve just updated the post. Its accompanying slide deck has had over 3,600 views on SlideShare. Reading over the post, and considering the amount of content that’s produced daily, here are two more essential content tips.

1. Keep It On Your Blog!

Many companies decide that rather than blogging, they’ll devote all their resources to their Facebook or Google+ page, and send out streams of tweets. Blogging just seems too time intensive, and demanding.

That’s true. However, your blog is media that you own. Content you post on other sites is at another company’s mercy. Not to mention, it’s hard to find again. Put your content onto your blog first, then tweak it for use elsewhere.

2.  Automate Sharing, But Don’t Turn Into a Robot.

Apps like Buffer make it easy to schedule your blog post reshares, and social media messages, but don’t schedule everything. Show up on social media websites, and get social.

You’ll find many useful content tips on social media. For example, I’d never considered “plussing” my own posts and comments on Google+, but Mike Allton advises that you do:

First, within Google+, you’ll need to understand that there are three possible “Social Signals” on every post: a +1, a Comment and a Share. Every Google+ user can take any of those actions on a single post, including the original post owner. Creating the post itself does not count. But as each social signal is effected, the +1 count on any one single link included in the post goes up. To a maximum of 3 +1’s from any one unique user.

You don’t need to spend hours on social media websites, but after you automate, pop in every day or two and plus your shares, and those of others. And of course, interact. Social media networking is called that for a reason.

If you missed the previous article, read the first of the top ten blog content tips here.

 

, and on Twitter: @angee.

You can find Angela on Pinterest, too.