Writing Journal 42: Show Your Expertise In an Ebook

Writing Journal 42: Show Your Expertise In an Ebook

My writing journal for Tuesday, September 23, 2014. You can find all the writing journal entries here.

The end is in sight for the novella. I wrote 1,200 words, setting up the major scene which I mentioned yesterday.

So, I’m ready to write the scene. However, since I’m way ahead of the schedule on this book I decided to spend some extra time on the nonfiction book proposal which I’m creating for a client’s memoir. I made good headway on the overview, so Julia’s sending that off to the client for her input.

It must be spring, because Honey’s outside. She didn’t want to come in this morning; she’s enjoying the warmer weather. I’ve got to call her in and make her breakfast.

I read email while I’m eating my toast. We’re almost all caught up with email, because I did a heavy push on it last night. Several students sent me their stories; I’ve got just two left on which I need to provide feedback.

Next, work with my new coaching client.

Showing your expertise in an ebook

I’m working with a new coaching and ghostwriting client who’s starting her own business. She’s got wonderful expertise in her profession, so I suggested that she capitalize on that.

Firstly, we’re setting up a website for her, essentially so that she can collect email addresses of prospects. At the same time, we’re developing a couple of ebooks. One she’ll use as an inducement to sign up for her mailing list. The other, we’ll publish on Kindle Direct Publishing; this will help her to show her expertise. If it happens to make a little money, that will be fine too. :-)

A year ago, I would have suggested that she build out her website into an authority site to get traffic. However, the online world has changed. Yes, you still need all the SEO you can manage. But it’s hard to get search engine traffic for a brand new website, no matter how large and authoritative it might be, so we’re going to skip that for at least a year.

My client needs the ebooks, and social media, AND partnerships to get traction.

I love working with people who are good at what they do; helping them to provide value for others. Our first step will be to work out exactly what she’s offering, and how she’ll brand her new business.

It’s time for my walk. I won’t be able to walk tomorrow, because I have a couple of meetings, so I need to go today.

I’m back from my walk, and spend some time updating my schedule for this week and next. Then I have lunch while browsing social media.

After lunch, I get on with the company history book, using the cluster diagrams I created yesterday. I manage to do 2,000 words on this. Excellent.

The new blog launch

In our meeting yesterday, we discussed the company’s branding, and their new blog. I’ve got to do a proposal and scope. This means a lot of research.

Research tip: only do as much as you need to do.  Start by deciding exactly what you need to know, and create some research questions to answer.

After spending a couple of hours on it, I need a short break. I decide walk to the park with Honey so that I can get some fresh air, and think.

It’s late afternoon; time to I catch up on email and phone calls. I’ll try to work on a couple of short stories tonight; I need to keep up with them so I can get them published in October.

I complete my daily review, count my words, and I’m done for another day.

, and on Twitter: @angee.

You can find Angela on Pinterest, and on YouTube, too.

Writing Journal 41: Fiction and Ghostwriting

Writing Journal 41: Fiction and Ghostwriting

My writing journal for Monday, September 22, 2014. You can find all the writing journal entries here.

The novella’s coming right along. Just two more major scenes to do, and I’m done with the first draft. I managed 2,300 words this morning but only because I skipped a scene I wasn’t ready to write. I inserted this scene in the outline a couple of days ago. It needs setting up in previous scenes, so I’ve decided to do the editing first.

After I’ve slotted in the foreshadowing elements, I can write the scene.

With that done, I started the nonfiction book proposal for a client’s memoir.

Email’s light this morning, which is excellent. I managed to get through some of the backlog last night. I’ll do the rest tonight, and then I should be all caught up.

Honey’s breakfast, and my own, while I continue with the company history I’m ghostwriting. I meant to get to it on the weekend, but didn’t. I manage another 1,800 words. I need to clarify some info, so I send the client an email message with the questions.

Next, it’s time for my walk. I’ve got a lingering headache this morning. No idea why. With any luck, the fresh air should get rid of it.

Lots of birds around this morning; lorikeets and the ever-present Indian mynahs. And crows, of course. Several crows have staked out a defined territory, and they protect it from other birds. Next to “crow territory” is magpie territory. The magpies are nesting, so I keep a wary eye out for them. They can be aggressive.

Next, copywriting the company history book

I’m a little behind with this, so I created some cluster diagrams to clarify my thinking. They’re very useful at all stages of the writing process.

I keep going past our normal lunch break. I’ve got a meeting this afternoon, so I’ll have lunch out, and then attend the meeting.

Rebranding, and launching a blog

It’s mid-afternoon. The meeting went well. The company’s rebranding itself, and wants to launch a blog to represent their brand. They’d like me to create a proposal and a scope. I need to do some research, first. I tentatively slot that project in for later this week; I might not get to it until next week, however.

I write myself a long note in Evernote, and reference it in the bullet journal.

I’ve got some phone calls to return; I need to get to that before everyone leaves work.

Although I’ve got five items left on my bullet journal task list, I decide to call it a day. Those tasks will need to wait until tomorrow, or later in the week. I’ve got a commitment tonight. So I do my daily review, and total my word counts — and that’s it for the day.

, and on Twitter: @angee.

You can find Angela on Pinterest, and on YouTube, too.

Writing Journal 38: More On Bullet Journal

Writing Journal 38: More On Bullet Journal

My writing journal for Friday, September 19, 2014. You can find all the writing journal entries here.

A complicated morning. I managed to complete the nonfiction book edits; that’s now ready to go off to the client. I need to complete the rush copywriting job; that will take a while. I make a good start on it.

Time for Honey’s breakfast, and my own. I read email while I eat my toast, and have a couple of extra-strong coffees. All the student feedback will need to wait until tomorrow. I have a meeting late this afternoon. It will take several hours, so I won’t be able to write tonight. Julia can handle the general email enquiries.

A quick walk, and then it’s back to copywriting. I’ve promised the client that he’ll get it today, and he will. :-)

iOS 8 seems to have downloaded itself to my devices, so there’s short diversion while I get them updated. I’ve been so busy the past week that I haven’t had a chance to check what’s new in this iOS. I’ve heard that you can now copy straight into Evernote, which is good.

Love the bullet journal system

As you may know, I procrastinate, if I allow it. After just a day of using the bullet journal system, I’ve managed to complete two tasks which have been hanging fire for a couple of weeks. There’s something about seeing something written on paper which inspires a “must do this NOW” feeling. No idea why that is, but it’s working for me.

Ryder Carroll, the creator of bullet journal, is currently running a Kickstarter campaign. The campaign was fully funded within eight hours. And yes, I’m a backer. Not only do I like the bullet journal, I’m also a big fan of Leuchtturm1917. So Ryan’s new “unlimited” funding tier appealed to me.

More writing on the copywriting project. It’s moving right along, so I’ll get it done after lunch.

Ghostwriting: the company history

I manage 2,200 words on that; I’ll need to do more over the weekend. Julia’s scheduled more chats with the client for next week. Let’s hope we can keep up the momentum. That’s always a challenge when you’re ghostwriting — you need the information to keep flowing, so you can keep writing.

And it’s time for lunch. Today, we’re having our usual Friday lunch out. Hummingbird cake, here I come. :-)

Back again, and on with the client’s copywriting project. Finally, it’s done. Julia will proof it, and send it off to the client.

Back to the novella

I feel odd writing fiction in the afternoon. To me, it’s an early-morning activity. I get into it, and a manage 1,800 words, which is good. I need to outline the next couple of scenes, so that I can start work on them tomorrow morning.

That’s it for today. I’ve done my daily review, and totted up my word counts. A meeting tonight, and the week is done too.

, and on Twitter: @angee.

You can find Angela on Pinterest, and on YouTube, too.

Writing Journal 30: Fiction Tips Series

Writing Journal 30: Fiction Tips Series

My writing journal for Thursday, September 11, 2014. You can find all the writing journal entries here.

Started the day writing fiction and nonfiction. This is my default. I like to get the most creative forms of writing out of the way before the day really starts. I managed 1,800 words on the novella, and 2,800 of nonfiction.

Last night, I spent a couple of hours catching up with student email, and then created the first set of questions for the company history ghostwriting project. Julia set up a time for me to chat to my primary contact later today. So I’ll start on the project tomorrow.

It’s time for Honey’s breakfast. She’s been a lot livelier the past couple of days because the weather’s warming up. Then my own breakfast, while catching up with today’s email.

And it’s time for my walk… The sun’s shining, all is well with the world. :-)

Fiction tips: backstory

Back again, and it’s time to create some more draft posts for my own blogs, and for clients’ blogs. I’m writing some tips posts on the Just Write a Book Blog for writers who are doing NaNoWriMo in November. Wonderful as NaNoWriMo is for writers, it can be dispiriting when a writer ends up with 50,000 words and tries to edit them into coherence.

Apropos of that, we’ll have a NaNoWriMo Preparation Workshop in October. A little planning goes a long way toward ensuring that your output in November builds a great novel.

The first fiction tip, on backstory in fiction has just been published.

I spent a couple of timer sessions creating draft posts, and checked the blogs for older posts which should be revised. I’ve got a mass of older posts on the freelance writing blog. That blog is over eight years old. I love blogging, but keeping up with a blog’s archive as the years go on is a real challenge.

Next, it’s time for the first chat with my ghostwriting client for whom I’m writing a company history. We talk for almost an hour. I like to keep interviews to half an hour; it’s easier for clients. However, we covered lots of ground. I’ve got enough now to outline the history, and draft the first chapter. I’m glad I called in at the library yesterday for background material.

Lunchtime. I’ve got a meeting this afternoon, so I’ll grab a quick sandwich in a coffee shop. I need to brainstorm some material, and I think better when I’m out of the office.

Writing Web content

I’m back; it’s mid-afternoon. I need to keep going on the Web content for the new product-launch website, so I can get the draft done today.

Done! Julia can proof it and send it off to the client for his review. I’m glad that’s out of the way.

The pitch presentation’s almost done. I add a couple more slides, and that can go off for a client review too.

I’d love to write another “Christmas” short story, but I can do that tonight. For now, I need to read over my notes from the long interview this morning, and start on an outline. Biographical ghostwriting projects always take longer than you’d think, because it’s hard to know how information you’ll need, and then you have lots of questions which only the client can answer.

Rats, a headache. I hate taking any kind of medication. I’ll take a break now, and play with Honey in the garden. Fresh air always helps.

I’m back. It’s time to prepare tomorrow’s schedule and review the day’s output. Today’s word counts are very good, and that’s the end of another working day.

, and on Twitter: @angee.

You can find Angela on Pinterest, and on YouTube, too.