Tag Archives: ezine articles

Article Marketing: Get More Value from Each Article

Would you like to get more value out of every article you write for article marketing? If you’re just using your articles once, you’re throwing money away. Discover how you can get more out of your articles.

Articles are powerful, and you love what they do for your business, but no matter how successful you are with your articles, they can do much more.

For example, in addition to syndicating your articles when you use them for article marketing, you should also be using your articles on your Web site or blog. Using your articles on your own sites is commonsense. But why not offer them to others in your business network too? Each additional site which publishes your articles gives you several more links, which boost your search engine rankings.

Let’s look at how you can get more value from each article.

1. Articles Are Assets So Start With the End in Mind: Think Multiple-Use for Your Articles

Your articles are business assets. Start thinking about additional ways in which you can use your articles BEFORE you write them (or have them written for you.)

For example, every business needs publicity. Offering a free report in your next press release would get you more publicity, both online and offline. So think about a topic for the report, and write five to ten articles on that topic — bearing the structure of your report in mind.

You’ll be able to use those articles for article marketing just as you usually do. Then you can transform them into a report by writing an executive summary, tweaking the articles, and writing a conclusion.

2. Review Your Article Archive Regularly

Review your article archive: which articles could you use again, in different ways? Could you tweak several dozen articles and turn them into an ebook, or a print book, which you could sell from your site?

Perhaps some of your articles could form the basis of podcasts, or videos.

3. Old Wine in New Bottles: Create a Blog from Your Articles and Sell the Blog

Businesses have discovered the power of blogs, but for many businesses starting a blog from scratch is a little intimidating. Check your article archive for topics you’ve covered. Select ten articles on the same topic, and tweak them slightly.

Next, buy a domain name, get hosting, and install a blog. Upload your tweaked articles. Promote the blog, and once it’s getting traffic, sell it.

4. Perfect Promotions: Use Your Articles for Publicity

Many businesses find that their articles make great publicity material. After all, you can reuse your articles in your business’s newsletter, can print them out as flyers and distribute them, and can add them to publicity kits.

Most business articles are evergreen, so you can continue to use articles for years to come.

[tags]article marketing,articles,ezine articles,article,marketing,Internet marketing[/tags]

Making article marketing work for your business

I’m a huge fan of article marketing. It’s the only form of advertising which keeps on working for you virtually forever.

With other forms of advertising, when you stop paying the advertising stops. With article marketing, your articles keep sending you search engine traffic. What’s not to like?

Here’s some great advice on article marketing from Chris Knight, the owner of Ezine Articles.

Biana Babinsky Interviews Knight:

“CONSISTENCY: Know article writing & marketing is not a one shot strategy. It’s important to be consistent over time. It’s a lot like advertising where you market your business every single month.

QUALITY: Your articles should be easy to scan, include bullet points, numbered lists and proper spelling, grammar, punctuation and sentence structure. Articles must be original and unique / exclusive to the person who wrote the article, but does not have to be exclusive to EzineArticles.com (means you can also use your articles on your own website).

QUANTITY: After you master writing quality original unique articles, the only way to really succeed with this strategy is to build your article inventory over time. Every article you write is what I call an ‘article agent’ that sells for you. More article agents = more articles out there attracting traffic for you. Build your article inventory into the dozens, then hundreds and eventually thousands of high quality articles.”

[tags]article marketing,articles,ezine articles,article,marketing[/tags]

Easy Article Marketing – Earn Trust, Credibility and Cash

Article marketing is the best way to advertise almost anything online – and offline too, because some of your articles will be picked up and used in print magazines.

What astounds me however, is the fact that your articles will work for you forever – I have articles I posted online six and seven years ago which are still being published in ezines, on Web sites, and on blogs, today. That’s completely free advertising for years on end, from an article which took me half an hour or so to write.

The Big Benefits of Article Marketing – Trust and Credibility

Without a doubt, the biggest benefits of article marketing are the trust and credibility your articles give you.

With online scams so common, you need to build trust before people will buy from you, and there’s no better way than with articles. I urge you to write your articles yourself: you know your business best, and your enthusiasm comes through in your words.

When your articles are published online you win credibility. Each article indexed by Google and the other search engines gives you a credibility boost. When your articles are returned in search query results, Google is running a free ad for you – and your ad will keep running for years.

Cash from Article Marketing

Every article you write is a small Internet sales person working for you, tirelessly every day of the year. You know that people need to hear your name, or the name of your product many times before they buy, and your articles build that familiarity.

Easy Article Marketing Tips

I’ve been using article marketing with great results for years. Here are my best tips:

* Integrate your article marketing with your other marketing efforts. Use your articles in your own ezine, and post them on your site;

* The more articles you have working for you, the better – but ensure that their quality is high;

* If your business is in the doldrums, article marketing is not an instant fix. Your articles work for you over time, as they’re indexed by the search engines, and as they’re discovered by your customers;

* Share your best ideas and insights in your articles – as article marketing becomes more competitive, the better your articles, the better your results.

Start today, and make article marketing work for you.

DIY Copywriting – the Secret to Big Sales Every Day

Copywriting has been called the secret of business success, and it’s no exaggeration. Expert copywriting can double and triple your profits within a year.

However, top copywriters are expensive. Worse, they’re always booked well in advance.

What if you could do your own copywriting? You can become an expert copywriter with Angela Booth’s “Copywriting Master Class – Ten Weeks to Copywriting Genius” – the class takes you from beginner to copywriting pro.

Do your own copywriting: sell more. Discover the communications’ secrets of the top copywriters. At the end of the class, not only can you do your own copywriting, you can also sell your copywriting services to others.

Enroll in “Copywriting Master Class – Ten Weeks to Copywriting Genius” now.

[tags]article marketing,articles,ezine articles,article,marketing,Internet marketing[/tags]

Writing Articles – Free Advertising For Your Business

Want free advertising for your business? Writing articles is the answer. Unlike paid advertising, articles will keep on selling for you for years.

The more articles you write, the more prospects and customers you will attract. Since every Web site needs content, and the more relevant the content the better, articles are the ideal solution.

Whatever kind of business you run, articles can both provide content for your site, and advertising for your business.

However, even though you’re convinced that you should be writing articles for advertising and promotion, you’re not sure how to go about it. What will you write about?

Here are three ideas.

1. Educate Your Customers With Articles

Your ideal customer is knowledgeable and astute. He knows what he wants, and he buys your products because he’s at the right stage of the buying cycle.

Of course you’d prefer that all your site’s visitors were ready to by, but most will not be. Unless you take the time to educate these prospects, they will buy from someone else, when they are ready.

Articles can educate your prospects, moving them forward in the buying cycle, until they buy from you.

2. Provide Easy Tutorials Via Articles

Whatever you sell, your products are enhanced when you provide tutorials.

Think about the questions which customers ask, before and after the sale. You can answer their questions by providing tutorials, via articles.

Not only do tutorial articles help you to sell, they also create customer satisfaction.

3. Give Your Customers The Latest News

What’s new in your industry and in your business? News articles, which focus on the latest developments, are both a way of educating your prospects and customers, and a way of gaining credibility.

When you share your industry’s news with your customers, you’re seen as an expert in your area.

So now you have three ideas for writing articles which will not only advertise your business today, but which will go on advertising for years. What are you waiting for? Start writing – or hire someone to write for you.

Increase your profits with effective Web copywriting. Angela Booth’s new ebook “Web Copywriting Profits: DIY Copywriting” helps you to make sales every day. Discover how to double and triple your conversion rates and much more. Angela’s been selling online for years, and her ebook is packed with tips anyone can use.

Need direct Web copywriting help? Contact Angela at her Hot Web Copy site.

DIY Copywriting – the Secret to Business Success

Copywriting has been called the secret of business success, and it’s no exaggeration. Expert copywriting can double and triple your profits within a year.

However, top copywriters are expensive. Worse, they’re always booked well in advance.

What if you could do your own copywriting? You can become an expert copywriter with Angela Booth’s “Copywriting Master Class – Ten Weeks to Copywriting Genius” – the class takes you from beginner to copywriting pro.

Do your own copywriting: sell more. Discover the communications’ secrets of the top copywriters. At the end of the class, not only can you do your own copywriting, you can also sell your copywriting services to others.

Enroll in “Copywriting Master Class – Ten Weeks to Copywriting Genius” now.

[tags]article marketing,articles,ezine articles,article,marketing,Internet marketing[/tags]