Tag Archives: ebooks

Writing Journal 42: Show Your Expertise In an Ebook

Writing Journal 42: Show Your Expertise In an Ebook

My writing journal for Tuesday, September 23, 2014. You can find all the writing journal entries here.

The end is in sight for the novella. I wrote 1,200 words, setting up the major scene which I mentioned yesterday.

So, I’m ready to write the scene. However, since I’m way ahead of the schedule on this book I decided to spend some extra time on the nonfiction book proposal which I’m creating for a client’s memoir. I made good headway on the overview, so Julia’s sending that off to the client for her input.

It must be spring, because Honey’s outside. She didn’t want to come in this morning; she’s enjoying the warmer weather. I’ve got to call her in and make her breakfast.

I read email while I’m eating my toast. We’re almost all caught up with email, because I did a heavy push on it last night. Several students sent me their stories; I’ve got just two left on which I need to provide feedback.

Next, work with my new coaching client.

Showing your expertise in an ebook

I’m working with a new coaching and ghostwriting client who’s starting her own business. She’s got wonderful expertise in her profession, so I suggested that she capitalize on that.

Firstly, we’re setting up a website for her, essentially so that she can collect email addresses of prospects. At the same time, we’re developing a couple of ebooks. One she’ll use as an inducement to sign up for her mailing list. The other, we’ll publish on Kindle Direct Publishing; this will help her to show her expertise. If it happens to make a little money, that will be fine too. :-)

A year ago, I would have suggested that she build out her website into an authority site to get traffic. However, the online world has changed. Yes, you still need all the SEO you can manage. But it’s hard to get search engine traffic for a brand new website, no matter how large and authoritative it might be, so we’re going to skip that for at least a year.

My client needs the ebooks, and social media, AND partnerships to get traction.

I love working with people who are good at what they do; helping them to provide value for others. Our first step will be to work out exactly what she’s offering, and how she’ll brand her new business.

It’s time for my walk. I won’t be able to walk tomorrow, because I have a couple of meetings, so I need to go today.

I’m back from my walk, and spend some time updating my schedule for this week and next. Then I have lunch while browsing social media.

After lunch, I get on with the company history book, using the cluster diagrams I created yesterday. I manage to do 2,000 words on this. Excellent.

The new blog launch

In our meeting yesterday, we discussed the company’s branding, and their new blog. I’ve got to do a proposal and scope. This means a lot of research.

Research tip: only do as much as you need to do.  Start by deciding exactly what you need to know, and create some research questions to answer.

After spending a couple of hours on it, I need a short break. I decide walk to the park with Honey so that I can get some fresh air, and think.

It’s late afternoon; time to I catch up on email and phone calls. I’ll try to work on a couple of short stories tonight; I need to keep up with them so I can get them published in October.

I complete my daily review, count my words, and I’m done for another day.

, and on Twitter: @angee.

You can find Angela on Pinterest, and on YouTube, too.

Writing Journal 40: Use PLR For Fast Ebooks

Writing Journal 40: Use PLR For Fast  Ebooks

My writing journal for Sunday, September 21, 2014. You can find all the writing journal entries here.

It’s Sunday, which means that it will be another short writing day. As usual, I started the day off writing fiction, and managed 1,400 words. It’s going slowly this morning. Sometimes the writing flows as slowly as molasses in winter. It’s aggravating. I hate it, because I’m usually a fast writer; I can focus and get it done. Of course, annoyance just makes it harder to focus. :-)

Next, I do a little more on the client’s book proposal for a memoir. I need to be ready to start writing it tomorrow morning.

The time zooms past when you’ve got a lot to do. I make Honey’s breakfast, and eat my own while reading email. I’ve got to catch up with client emails, and student emails, tonight. No time today.

I posted an article to my freelance writing blog about a PLR offering. Several students have asked me whether I’d sell PLR to some of my programs which we’re withdrawing. The answer’s simple — sure, if you want it. I won’t be using the material myself, so I’m more than happy for others to get value from it.

PLR to two top-selling programs

I decided to go with Web writing programs for this first PLR offering. Everyone needs to write for the Web these days, so anyone who buys the PLR will be able to create their own ebooks and other materials from it.

If you’re not sure what “PLR” might be, basically you sell someone the rights to use the material as their own, and create their own materials from it. A buyer can create ebooks, books, courses, blog posts — pretty much anything they like, with some limitations.

Over the years, I’ve used PLR that I’ve bought to to use in my own programs. It cuts down on the time that program creation takes. Of course, buying QUALITY PLR is the key. A lot of the material which is sold as PLR just isn’t of high quality, and you can’t make a silk purse out of a sow’s ear, to use the cliche.

The first PLR offering closes on September 26. I’m not promoting the offering at all, so I doubt that many will be sold. This is a good thing for the PLR buyers; it means that few others will have the material.

Next, I need to write the student memos for last night’s coaching calls. I upload the MP3 recordings too. Whenever I do a phone consultation, I offer to record the session for the client. Most clients want the recording, because it’s a challenge to take in and remember a lot of information in a call.

I’ll be out for lunch and most of the afternoon. When I get back, I’ll need to focus on blogging.

Back again to do the editorial calendars for clients’ blogs and my own

Sunday’s always my big planning day. I spend a couple of hours researching, and writing draft posts for blogs. Two clients have sent images, so I need to tidy them up in Photoshop, to get them ready to post.

I’m pleased that the same clients have decided to try Pinterest. I’m a huge Pinterest fan; it can drive as much traffic as Google, and more, on some sites. The big question of course, is conversions. Pinterest can’t be your entire promotional strategy, but if you sell products or services, it can be a useful part of your overall marketing strategy.

With that done, I review the week, to see what worked, and what didn’t. I write up a couple of memos for clients, review my word count, and I’m done for the day.

, and on Twitter: @angee.

You can find Angela on Pinterest, and on YouTube, too.

Writing Journal 32: Promoting with Ebooks

Writing Journal 32: Promoting with Ebooks

My writing journal for Saturday, September 13, 2014. You can find all the writing journal entries here.

Happy days. I made a huge push, and got the final words done on both the nonfiction book with 2,500 words, and the novella, with 1,300 words. Basically, it was just a dash to the finish line. Lots of holes in both books, but that’s OK. At least I have a first draft. No matter how many books you write, each and every one is different, and the challenges are different.

Until you get your first draft done, there’s always a niggling doubt that something will go horrendously wrong, and the book will drive itself off a cliff.

I’m pleased I got that out of the way. It’s Saturday, so it’s a short writing day.

At the moment, my current projects include: blogging, the company history ghostwriting project, and the freebie ebook I’m writing for a client.

Ebooks to promote your business: create your marketing plan first

Here’s a tip for marketing with ebooks.

Although freebie ebooks aren’t the marketing goldmine they used to be, they’re still highly useful. If you’re using them, create your marketing plan first. Start by setting goals: what do you hope to achieve? Who’s your target market? How will you promote your freebie? How will you schedule promotions? Creating a plan first saves time. It also ensure that you’ll get the results you want.

Honey’s ready for her breakfast, so I make my own at the same time. I eat my toast while skimming through email. I’ve got to respond to important messages now, because I have a couple of student coaching calls tonight.

Time for my walk. This week, I’ve had a couple of days when I didn’t walk, and I feel guilty about that. When Honey was younger, she forced me to walk. She’d sit staring up at me reproachfully when “walk” time arrived. If I spent longer than ten minutes finishing up some work, she’d get progressively more reproachful.

I spend a couple of timer sessions on each project. I’m tempted to spend more time blogging (blogging’s always my favorite project), but I resist, so I can do a little more on the company history. Then I create a couple of cluster diagrams for the ebook, and spend ten minutes on research.

Enough. Time for lunch, and my Saturday errands.

Back again: coaching calls

I got back way too late, but it was fun. Now it’s time to prepare for the coaching calls.

My daily review is done, as is my weekly review. My word counts are good. Now for the calls, and then the writing day is done.

, and on Twitter: @angee.

You can find Angela on Pinterest, and on YouTube, too.

Less Stress: Focus On The NOW

Less Stress: Focus On The NOW

Want less stress, instantly? Here you go. Focus on NOW. Right now. Not tomorrow, or next month or year, or even ten minutes from now.

I’ve found this to be an incredibly useful strategy whenever I feel stressed, and it’s a strategy I teach to my students. You may be thinking that it’s a “very zen” strategy. It’s not zen… To be truly zen, you wouldn’t be thinking at all, but I digress. :-)

It’s VERY hard to stay in the present moment. It helps to have a plan, execute it, and then review at a future date. Once you’ve created the plan, and are executing the plan, just stay in the moment.

Less stress: plan, execute, and review

Once you’ve created your plan, don’t second-guess yourself. Or think too much.

I’ve just been chatting with a writing student who thinks that his writing is going too slowly. He’s written the first draft of a nonfiction book, and is frustrated because he thinks he should be moving through the revision more quickly.

Sadly, he’s lost perspective. In the time we’ve been working together, not only has he planned and written an ebook, he’s planning another one. That’s huge progress.

I suggested that he get a timer, then work at his revision for two or three 25 minute sessions each day. When he’s not working, he should forget about the book, and let his subconscious deal with it.

Another student has just self published an ebook to Amazon. It’s a novella, and he’s priced it at $2.99.  This novella is a prequel to the novel which he published a couple of months ago.

We’d worked out a publishing plan:

  • Publish the novella;
  • Get the next novel written;
  • Make the novella permanently free a month before the second novel is published.

All three ebooks are part of a series, so the novella should work as a marketing tactic for the series. WILL it work? I don’t know. No one knows.

Here’s what I know for sure. If he gets all three ebooks onto Amazon, and the novella is permanently free, he’ll make sales.

We talked about Julie Smith’s publishing company, and that if you’re a self publishing author, you’re a publisher too. Keep it in mind; be business-like in your self publishing business. :-)

Your plan lets you relax: once you’ve created a plan, DON’T change it

When you have a plan, you know where you’re headed. Of course you can change a plan as necessary, but don’t  be too eager to do that.

Your plan is for you. It ensures that you have less stress, so that you can be productive. After a while, you’ll become focused on NOW, doing what you should be doing in the present moment. You’ll worry less, because you know you have a plan.

Try it. Create a plan for a project that’s worrying you. It can be any project in any area of your life, small or large. Then just start working your plan. When you’re distracted, remind yourself to stay focused on the present moment.

It makes for less stress.

, and on Twitter: @angee.

You can find Angela on Pinterest, and on YouTube, too.

Content Marketing With Ebooks: Leads From Freebies

Content Marketing With Ebooks: Leads From Freebies

A couple of years ago, you could blog, and get traffic. Then everyone caught on that blogs can give you an amazing return on the time and energy you invest. Today, almost four MILLION blog posts are published each day. Why not consider content marketing with ebooks, either in addition to your blog, or instead of regular blogging?

You’ll have less competition… for now, anyway. :-)

Content marketing with ebooks has been around for years of course. You create a PDF, and offer it as a free download, usually in exchange for a sign-up to a list.

Here’s a new wrinkle on that strategy. Consider converting your ebooks to MOBI (Kindle) or EPUB formula, so that your prospects can read on their ereader device, or ereader apps on their phone or tablet.

I’ve been creating MOBI ebooks for clients, and they report that subscriptions and conversions have increased.

How to Create a MOBI or EPUB Ebook From a Document.

Do you use Scrivener? In Scrivener, you simply compile the Scrivener document in MOBI format in a couple of seconds. EPUB format is just as quick.

Whatever document format you start with however, cloudconvert will convert it into MOBI and EPUB. cloudconvert is currently in beta, and promises to convert anything to anything: it supports 199 formats.

Content Marketing With Ebooks: 3 Tips.

Here are some tips which will help you to get the most from your ebooks.

1. Keep It Simple for MOBI and EPUB.

Yes, you can add loads of tables, graphics and other material, however your conversions will need to be done manually to get the best results. If you’re using a document converter, keep it simple. If you have tables you MUST include, do a trial conversion, and edit it carefully.

2. Give Your Website Visitors a Choice, Offer PDF Too.

PDF is still the de facto ebook standard for many people, and others prefer to read on their computer, so offer PDF as well as MOBI and EPUB.

3. Give “How to Read” Instructions.

Instructions are essential to help your downloaders to get your marketing material onto their device.

Amazon’s Send to Kindle is the easiest way to get many different kinds of documents onto any device.

It’s easy to get EPUB documents into iBooks on an iPhone or iPad:

First of all, open up your email client on the Mac. You can do this with any app or webmail program. Address an email to yourself, and attach the epub file you want to open on your iPad or iPhone. Send yourself the attachment, and then go grab your iOS device.

Now, open your preferred email program on your iPad or iPhone, and open up the email you just sent yourself. Tap the attachment icon to download it to your device, and you’ll see the icon turn into an iBooks one. Tap and hold on the file and an “Open in iBooks” will pop up. Tap that, and your iPad or iPhone will open iBooks and then open the epub file you just sent.

If you haven’t considered content marketing with ebooks, give it a try. Your customers will appreciate being able to read your ebooks when and where they choose.

, and on Twitter: @angee.

You can find Angela on Pinterest, and on YouTube, too.

Super-Fast Product Creation: Buy PLR and Profit

Super-Fast Product Creation: Buy PLR and Profit

I love product creation; it’s been a mainstay of my online business since 2002. However, there are hassles. Product creation takes time, above all. You can cut down on that time dramatically when you buy PLR.

Not familiar with PLR? I’m currently offering PLR to three products which I’ve withdrawn, and explained PLR like this:

If you’re not familiar with the term, “private label rights” products, commonly referred to as “PLR”, are products to which you have extensive rights. You can put your name on the products and sell them as your own; you can add and remove text; you can split them up to make new products; you can offer them as bonuses to your own products… basically, you can treat them as your own, and use them in any way you choose.

How to Use Purchased PLR in Your Own Products.

You can use PLR products you’ve purchased in many different ways:

  • To kickstart your own product creation;
  • As social media content;
  • As bonus added-value material to your own products;
  • On membership sites;
  • In newsletters you’re sending out to customers;
  • As the basis of audio, video or presentation material you create.

I created a monthly newsletter for a UK gym company for several years, and bought health and fitness PLR extensively to repurpose in the publications. The balance of new content to PLR was around 50/ 50. The company was happy, because they got inexpensive content, and I was happy because I spent less time on the newsletter each month.

When I created a social media campaign for a marketing company, I used a lot of edited PLR in tweets, Facebook postings with images, and as fast and easy reports. When you look at PLR as raw material, it’s like baking a cake. You have the basic flour, fat and protein. By the time you’ve mixed it up and baked it, the raw material is completely transformed.

Death by PLR: Avoid It – Use PLR as Raw Material.

Once Amazon’s Kindle Direct Publishing (KDP) became popular a few years back, Internet marketers jumped on it mindlessly. They shoveled PLR onto the Kindle bookstore. Predictably, Amazon got very cross, and swept away much PLR.

Pay close attention to what Amazon says:

Public Domain and Other Non-Exclusive Content

Some types of content, such as public domain content, may be free to use by anyone, or may be licensed for use by more than one party. We will not accept content that is freely available on the web unless you are the copyright owner of that content. For example, if you received your book content from a source that allows you and others to re-distribute it, and the content is freely available on the web, we will not accept it for sale on the Kindle store. We do accept public domain content, however we may choose to not sell a public domain book if its content is undifferentiated or barely differentiated from one or more other books.

You can use PLR as the basis of your own products. Remember what I said about using PLR as raw material, then baking it into something which looks completely different?

I don’t use PLR on Amazon; I publish content under several pen names, and ghostwrite ebooks for clients. However, if I wanted to sell an ebook on Google+ for small business for example, I’d buy good PLR and use it as raw material. Why not? It would kickstart my own thinking, and by the time I’d revised, edited and added fresh content, its own mother wouldn’t recognize it as PLR.

If you’re wary of product creation, even though you know it would benefit your business, take a fresh look at it, with the idea of judiciously using PLR in your new products. It saves time.

, and on Twitter: @angee.

You can find Angela on Pinterest, too.