Tag Archives: ebooks

4 Ways to Finish Writing a Book, Even If You’ve Been Procrastinating for Years

Write a book

Do you have a partially-completed novel or nonfiction book cluttering up your hard drive? When I’m coaching writers, they’ve usually got a book or two that they’ll finish “one day.”

Don’t feel bad, it’s common. With 280,000 novelists signed up for NaNoWriMo this month (good for you, if you’re one of them), thousands of uncompleted novels will never see the light of day.

I’m guilty of starting more books than I finish too. I tend to start a new book whenever I get an idea. Then a client needs help, or something else happens, and I don’t get back to writing that book. Procrastination wins again.

Over the years, I’ve learned some fast and dirty ways deal with this habit. Here they are.

1. Carve out what works, and then publish

This is as fast and dirty as it gets. It works a treat on both nonfiction, and fiction. If you’re writing a novel, your book becomes the first in a series. (Be sure to warn readers that they’re buying a serial, or part-work, otherwise you’ll get lots of nastiness in the reviews, and rightly so.)

Let’s say you’ve completed 40 to 70 per cent of your book. You lost inspiration. You’re sick of the sight of it. You hide it in an Archive folder, and shudder whenever you think about it.

Stop shuddering. It’s time to rescue the beast. All you have to do is find a section of material which is publishable as-is. Ebooks can short, so if you have 150 pages, you should be able to publish at least 120 pages as a single ebook, or a couple of ebooks.

Big tip: DO NOT READ the entire document. It’s fatal. You’ll end up procrastinating again.

Read the headings.

For nonfiction, just carve out the section which is publishable, write a short intro and conclusion, and publish. All done.

Fiction tends to be more work, because you’re rejiggering the novel, the character and plot arcs will need work – you’ll need to write new scenes, OR remove a subplot, OR (my favorite) remove a character.

2. Finish it: make it shorter than you planned

With this method, you look at what you have, and work out how you can finish it quickly.

You’re not carving much away. With nonfiction, publish what you have. You may be surprised that when you look at the material with a “finish it, no matter what” mindset, the material works as-is. Remove any chapters you haven’t completed. You may need to add a few paragraphs to the introduction and write a short concluding chapter.

With fiction, the easiest option is turn the book into a novella, or a couple of short stories. Alternatively, write the rest of the material as quickly as you can, and publish.

3. Blog it: use the material to sell something else

Sometimes, neither #1 nor #2 will work. Or maybe they would work, but you don’t want to spend any time on the material. That’s OK. You can use the material to sell something else.

Create a blog for the material, or offer it as a free download to promote your business, or other books.

4. Major surgery: outline, rewrite and complete

If it’s been a year or two, you may find that when you read the material again, you know exactly how to fix it. Or, you feel that this project is worthwhile – the book deserves to be published, no matter what it takes. This is wonderful, because you’ve regained your inspiration.

Start by outlining what you have. Then rewrite, and write fresh material.

Tip: ONE revision only, otherwise you’ll procrastinate again. Do the revision, get a beta reader to read it, and publish it as an ebook.

See how it goes. The book may surprise you.

Try these four methods of finishing a book. They’re easy (well, except for #4,) and they work.

NEW: book coaching programs

From your head into print — or onto your Kindle… Writing your book is fun, and easier than you think. A book coach helps you from go to whoa: from brainstorming, and planning your book, to creating an outline and blurb, and finally to writing your book, and selling it. Discover my new coaching programs, and write a book.
, and on Twitter: @angee

Blogging: 5 Fast Ways to Get More Business Via Your Blog

business blog

You have a business blog. Is it getting business for you?

While there are many benefits to creating and maintaining a blog (credibility, find-ability, trust), few businesses bite the bullet and commit to getting business via their blog.

Let’s look at how you can put your blog to work.

1. Write About Your Products and Services

Whenever I get a new blogging client, I check the blog to see how tightly the blog’s integrated with the business.

Many businesses do this brilliantly, but there’s always room for improvement.

Do this now: check your customer service reports. What questions are your customers asking? Answer the questions on your blog. You know your products. Help your customers to get the most from them.

2. Get Sponsors

Why not offer other businesses the chance to advertise on your blog, by sponsoring content?

There are sites which automate sponsored posts. However, it’s better to get sponsorships yourself. Sponsored content is a form of native advertising.

“Native advertising” has been hot for the past year. If you’re not sure precisely what native advertising might be, there are many definitions. It’s a slippery beast to try to nail down, because there are so many varieties.

In essence, I agree with Ian Schafer, that native advertising is old-school advertorials revamped:

The loudest such critic, Deep Focus CEO Ian Schafer, considers native advertising in this case just a re-packaged version of advertorials, a timeworn ad format for print media. Schafer’s definition is a bit different: “Advertising that takes advantage of a platform in the ways consumers are actually using it.”

Do this now: offer allied and related businesses the opportunity to sponsor content on your blog.

3. Increase Your Reach: Multiply the Effect of Your Content

You can multiply the effect of your content to get traffic and sales by repurposing your content.

Consider:

  • Turning your blog posts into an ebook (or a series of ebooks);

  • Creating presentations from popular posts;

  • Creating YouTube videos based on blog articles.

Do this now: compile blog posts on a theme into an ebook. You can offer this free, in exchange for contact details.

4. Collect and Cultivate Leads (Inbound Marketing)

Are you collecting leads from your blog? Encourage blog readers to:

  • Sign up to your mailing list;

  • Call you for a product demonstration;

  • Visit your Facebook and/ or Google+ pages, follow you on Twitter, visit your Pinterest boards.

Do this now: add social media buttons and widgets to your blog.

5. Use Your Blog to Differentiate Yourself from Your Competitors

Think about your competitors. Your blog offers you the perfect opportunity to differentiate yourself.

Do this now: make a list of ways you’re different from your competition. Next, make another list on how you can expound on those ways on your blog.

Blog traffic is hard-won. When visitors do arrive, make sure that your blog’s doing its job, which is getting business for you.

, and on Twitter: @angee

Ebooks: A 3-Minute Strategy to Write and Sell

If you’re getting into self-publishing, you need a strategy which you can put to use immediately.

I’ve created an easy one for my book marketing students. You can understand and memorize this simple presentation in three minutes. Then put it to use — use your creativity.

Here’s a quick transcript of the slides.

1. Kindle Ebooks in 3 Minutes Write Your Ebooks FAST

Presentation: Angela Booth angelabooth.com

Twitter: @angee

Writing Genii: writinggenii.com

2. 3-Minute Strategy • Select a topic that sells • Decide on an angle • Define your “hook”

For nonfiction

3. 3-Minute Strategy • Choose a genre • Character, setting and plot • Theme and meaning

For short stories

4. Create a List Outline

5. Write!

6. Publish on Amazon Kindle

7. Promote…• Review copies• Twitter, Facebook• Blog• Blog tour• GoodReads, LibraryThing• Reader list

8. The Easiest Promotional Method: Book Two

Each book sells the next, so write your next book.

9. Cherish Your Readers (Build Platform)

10. Survey: What Did Your Readers Love?

11. Give Your Readers What TheyWant in Books Two and Three

• Is your ebook selling? • Write a series. • Talk to your readers… • Give them what pleases them… and • Magic happens. You’ll sell more ebooks.

12. The Ebook Revolution Is Here: Get Help Now

• Want help writing and selling your ebooks? • Angela’s been doing it for years. • Get help now…

13. Contact Angela Booth: get help with your ebooks today.

Ebook Writing and Selling Strategy: What Did Your Readers Love?

Survey Your Readers

Writing and selling ebooks is a booming industry. If you’re a business person, nothing helps your credibility as much as writing a book. And of course, if you’re a writer, self-publishing means you get to keep the profits.

The publishing industry is changing fast. If you’re a self-publisher, you may feel intimidated that traditional “big publishing” is moving into your humble sphere. Don’t be. You’re much more nimble, and innovative, than they are.

I’ve been working with committed self-publishers in our ebook mastery workshop. We focus on building your readership from your very first book. It’s essential.

Build your readership (platform) and survey your readers

Cherish your readers. You’ll grow your platform one reader at a time. Here’s a strategy which will work for you, even if you only have five readers — survey them.

Ask them what worked for them in the ebook. What did they enjoy most? What didn’t they enjoy? What else would they like to read? What are their favorite genres?

Your readers will help you to develop your next ebook, and your next.

They can function as beta readers, so that your ebooks improve. You can even survey them on cover design.

You don’t have to survey them formally. (Although you can do, PollDaddy is very useful for this.) You can simply ask questions.

The last page of your ebook sells the next one

The last page of your ebook is your last chance to connect with your readers… However, it doesn’t have to be.

Set up a webpage (or use a Facebook or Google+ page). Then add to the final page of your ebook: “Join me at___(your URL.)”

When your readers land on that page, don’t overwhelm them. Ask them to subscribe to your mailing list, to be informed of your next book, as well as for updates to the ebooks they’ve purchased.

Over time, your readership will grow. Link to your webpage from GoodReads, and other read communities to which you belong.

Your readers are gold. Treat them as if they’re the most important people in the world. They deserve it.

Ebooks: Don’t Panic, More Ebooks Means More Readers

ghostwritingwriting.jpg

Visit my Just Write a Book Blog

If you’ve just gotten into ebooks, you may be wondering whether you’ve missed the window of opportunity.

Mark Coker’s published an article, Mark Coker: 21 Book Publishing Predictions for 2013: Indie Ebook Authors Take Charge, which is causing consternation on some writers’ discussion groups:

“Some industry participants – some authors included – fear this glut, because they think it’ll either increase competition or decrease discoverability. Yes and no. More high-quality titles than ever will be released, because the barriers to publication have been eliminated. Readers will discover the best books and propel them forward through word of mouth. More poor-quality books than ever will also be released, and these books will be summarily ignored by readers, reviewed poorly, and will fail to spark word of mouth. Yes, competition will increase, but so will author opportunity, because more readers than ever will be reading ebooks.”

Writers currently publishing ebooks, and those writers working on their first ebook, are panicking. Don’t. Believe in yourself.

Yes, books long out of print will appear as ebooks. More ebook originals will be published. That means millions of new ebooks.

However, the global market for ebooks is growing too.

Reality check: if you truly fear this brave new world, consider that the last thing the world needs is another book. If you don’t have a business or writing plan, and look on writing and publishing ebooks as some sort of “get rich quick” scheme, don’t waste your time. Writing any book is hard work. If you’re not wholeheartedly part of this business, find something else to do.

If you’re publishing ebooks, keep creating good books. That’s all that’s necessary. Put your heart into your books. Don’t fear “competition” — competition always means that there’s a market.

Way back in 2000, ebooks seemed to be the big new thing. It took the Amazon Kindle — and print book prices — to develop a real ebook market.

Another thing. People who read are a tiny portion of the population. I read somewhere that we make up just 1% of the population. My hope is that tablets will grow the number of readers. Ebooks are now so easy to download and read, that could happen.

Encourage reading. Read to your children. Kids who get the reading habit have a big advantage in life.

And don’t panic. I’m excited (thrilled) about the growth and development of ebooks. It’s a dream come true for me, and there’s room for everyone.

Want help writing your book? Contact me to discuss my book marketing and promotion services.

 

Ebook Creation and Sales: 5 Easy Ways to Sell Your Ebooks

Write AND Sell Your Ebooks With Angela's No-Fail Ebook Sales Formula

You’ve written a book, or an ebook. Or perhaps you’ve written several. Either way, you want to sell them. You’ve got lots of options, and in this article, we’ll look at some of them.

Many people are making big money from ebooks. Some are making a few hundred dollars a month, others like Mike Geary make millions. Either way, you need to promote your ebooks. If you’re clever (see my ebook sales formula), you’ll do both at the same time.

Before we get started, a little hint. There’s no magic bullet when it comes to sales. I know some people advise hammering your social media connections with sales messages. Please don’t do this. The people who tell you that it works as a solo strategy are lying. You need an integrated marketing program.

Here are five easy ways to sell your ebooks.

1. Create a Website Page and a Mailing List

Basic, and boring, right? Yes, it is. However, it’s also the foundation of your ebook writing and selling success. It’s VERY difficult to get attention in the online world. Once a reader is interested in your ebooks, you need a way to communicate with them again; your list helps you to do that.

I’ve used aweber (affiliate link) to create my mailing lists for many years. I heartily recommend them.

2. Create a Blog: Use It to Feed Traffic

Next, create a blog, and feed the traffic from that blog to your website, using links.

You can blog about anything you like, however make sure it’s relevant to your ebooks, in some way.

For example, if you’ve written an ebook about dating and romance, blog about those topics.

If you’re writing fiction, then stick to blogging about your genre (mystery, romance, thrillers, whatever.) You can throw in the occasional off-topic post, but don’t make a habit of it, unless you’re JK Rowling.

3. Goodreads’ Author Program

Use this program. It’s excellent. Authors do very well with it; you can too.

4. Social Media: Broadcast, and Interact

Now we get to social media. The key word is “social.” Use social media to feed traffic to your blog and website. Don’t try to sell on social media, you’ll only annoy people.

Create pages for your ebooks on Facebook, and on Google+.

5. Press Releases: Get Attention

You can’t get more old-fashioned than press releases. However, these days, you’re writing online press releases, and you’re writing them for your readers, rather than for the media.

Of course, if the media pick up on your press releases, that’s great. It’s not essential however.

There you have it — five easy ways to sell your ebooks. Use them all. They work.

If you’d like personal coaching in your ebooks business, please get in touch. I’ve been writing and selling ebooks for more than a decade.

Ebook Promotion: Create AND Promote

I was chatting with a couple of coaching students yesterday. They’ve both transitioned from freelance writing — that is, writing for others, for money, to creating and selling information products.

I love the “create and sell information products” business model for writers. I’ve been using it myself for over 30 years; I started out writing romance novels. In those days, I considered that only writers who wrote BOOKS were legitimate writers. The rest were just hacks. I was young, what did I know? :-)

Kindle Publisher

I got over that prejudice pretty fast when I started my copywriting career. The money convinced me that authors were just hobbyists… yes, I know, another misconception.

Anyway, I digress. I’m helping the students to develop both arms of their info products business: creation and promotion.

Creation and promotion: you need both, neither is optional

As an ebook writer and publisher, you must create and promote, EVERY DAY. There’s no way around this. You’re a self-publisher. People need to find out about your books somehow, and of course, you need to keep writing books as well.

If you’re self-publishing on Amazon, the company does a lot of the heavy lifting for you. Amazon has a fantastic database publishing system, and getting it to work for you is simple.

Getting Amazon’s system to work for you starts with your blurb for your book, and your metadata, as I pointed out in this blog post, New Author: Five Easy Ways to Promote Your Book | Write a Book: Just Write A Book Blog:

“We’ve already talked about metadata. Even huge publishing companies don’t use the metadata on Amazon as effectively as they could. Beyond metadata, Amazon has other tools for you to use.

Your primary tool is your Amazon author page. Make sure that all your books are listed on your author page, and that you write an effective bio.”

Amazon is packed with buyers. Unlike the Web, where people search for information, and perhaps to buy something or other, people go to Amazon to buy. That’s the reason they’re on the site.

Please learn how Amazon works. Then put some time into writing a great blurb. I talk about all that stuff in my Write a Book Collection. I know it’s hard to understand in the beginning, and possibly a bit geeky. But once you know how it works, you KNOW, and then you can put the system to work for you. You’ll get buyers because people search for stuff to BUY on Amazon. When they find your books via search, you’re golden.

If you don’t get your books’ metadata right on Amazon, you’re crippling your books. You won’t make the sales you could be making.

So, that’s the first step in promotion: get your books’ pages on Amazon set up properly, and set your author page set up properly too. Then devote time every day to promotion — start with the easy promotional methods I talk about in the article.

Create, create, create!

I love promotions, and I’d spend all day on it, it’s huge fun for me. However, if you spend all day on Twitter and Facebook, guess what? You’re STILL shooting yourself in the foot, because you need to write every day, so that you’re writing fresh material for your readers.

Creation takes an entirely different mindset from promotion. I set up the 30-Day Novel-Writing Challenge because I was having problems with working on my novels consistently.

Although I know what I should be doing, writing books is just as hard for me as it is for everyone. Promotion — blogging, social media — is easy.

Creation is easy too, but let’s not kid around. It takes a lot of focus to create. It’s mentally exhausting, and if you push yourself too hard, there’s every chance that you’ll block. Your creativity is like a well, as Julia Cameron points out. Once you drain that well, it takes time to fill it again. So make sure you don’t drain the well.

Create, AND promote. You can do both. Aim for balance; neither to excess.

Info Product Maestro: Time-Limited Offering

Write an Amazon Bestseller

Creating and selling info products makes a wonderful home business which you can start with next to no capital.

I’ve been selling info products for over a decade, and of course Amazon just keeps growing the market.

I’m excited about all the opportunities. There’s never been a better time to be creator.

If you’re wondering to get started, I’ve created a time-limited offering on my Info Product Maestro package. It’s available for another four days.

You’ll love the videos. I’m working through the information; I know you’ll get a lot out of it too. Enjoy. :-)

Kindle Publishing: Write a Book and Get Published

Kindle Publishing  It’s never been easier to write a book and get it published. Once your book is written, you can upload it to Amazon so that it’s available for millions of people to buy.

A research study suggested that 10 per cent of the adult population of the US wants to write a book. If you would like to, it’s no longer a dream. You can act on your inspiration with confidence.

You may be wondering how much this will cost you. Amazon Kindle publication is free. There’s no charge for publishing your book, although of course Amazon keeps a portion of sales. Nevertheless, Amazon will give you a healthy share of the profits. All that’s required is for you to write.

Can’t write? If you’d like to have a book published under your name, but don’t want to write it, you can hire a ghostwriter.

Ghostwriters have always written a good percentage of published books, especially bestselling books. Celebrities, business leaders, and others don’t have time to write, so they hire writers.

Although many people want to publish a book for the satisfaction of having done it, many more want to make money from their efforts.

You can certainly treat writing books as a profitable business.

The first step is to decide what you will write — or what you’ll hire someone to write for you. Published books may be either fiction, or nonfiction. Fiction means novels and short stories. Nonfiction works are factual, and include biographies, how-to books, recipe books and many different kinds of reference books.

If your goal is income, rather than creative satisfaction, you should probably decide to write nonfiction. For nonfiction, writing ability is less critical. On the other hand, fiction is entertainment — you need to manipulate the reader’s emotions. This takes skill.

When choosing a topic, think about your own life experiences. If you can teach a skill, then you already have the topic for your book. Alternatively you can research a topic, in order to write a book based on the experiences of others.

Of course, you won’t be able to publish your book alone. As Kindle publication becomes more competitive, authors are hiring editors and proofreaders as well as cover illustrators to give their books a professional appearance. They want to get as high a reader feedback rating on Amazon as they can; this leads to more sales.

So what are you waiting for? If you want to write a book and get published, start today.

Want help writing your book? Contact me to discuss my book marketing and promotion services.

Kindle Ebooks: Get Together with Other Authors

Rock It Reads

Rock It Reads

Publishing can be a lonely business. Self-publishing even more so. If you’re writing for the Kindle platform, going it alone is stressful. How do you promote your ebooks so that they’re found?

Consider getting together with other authors.

This article, Several authors form Rock*It Reads brand for self-pubbed romance, reports that several popular writers are striving to get heard above the self-pubbed noise:

By establishing Rock*It Reads, we’re giving readers an effective, streamlined way to find really great books. Our beautiful new website is a one-stop portal for finding our books and for keeping up to date on latest news and upcoming releases.

I’ve just visited Rock It Reads. The site looks good, and will be useful for fans.

Takeaway from this post

Love it or hate it, promotion is essential, whether you’re self-pubbed or not. You must help your readers to find you. Joining with other authors is one way.

Update September 26, 2013

I wrote this post well over a year ago; the website’s going strong. Kudos to them. :-)