My writing journal for Friday, October 3, 2014. You can find all the writing journal entries here.
Another busy day ahead; a meeting this morning, which cuts into my day. Not to worry.
Happy days — I’ve finally settled on a sleuth for the mystery novel who’s perfect for the series. I wrote a long screed to the client, putting my case for this sleuth, so we’ll see what the verdict is on it. Words: 2,600.
With that load off my mind, I focused on completing the book proposal for the memoir. I’ll do a little more on it tonight, then I’ll send the draft off over the weekend. Words: 1,500.
Breakfast for Honey. I have breakfast while writing a bunch of email messages.
Then, it’s time to prep for my meeting. I organize my schedule for the day, and try not to think about everything I need to do. Action, rather than thinking about it, is the key.
I’m back. The meeting was great, and I managed to pop into the library to do some fact checking for the book proposal, and for another project.
A client asked about ebooks for her business. She’s got an ecommerce store, and is getting fewer sales because traffic is shrinking. Paid advertising isn’t helping as much as she’d like.
She’s wondering about content marketing, and how ebooks play into that. So, let’s look at it.
Traffic from ebooks, and the rising tide
Traffic is hard to get in 2014. In 2015, it will only be harder. A tsunami of content flows onto the Web each day: millions and millions of pieces of content.
Many companies are using content marketing today. It’s the new big thing but it has challenges. Many, many challenges. Why content marketing fails for many who try it is explained in this excellent slide deck from Moz, Why Content Marketing Fails.
Basically, here’s how it works. You post content. You get recognition. You build trust. People remember what you’re selling and when they have a need for it, they may buy. As Rand points out in the slide deck, you fail, fail, fail… and then you succeed.
Content marketing has been part of the Web since there was a Web. Now there’s a fancy name for it, but it changes nothing about the way it works. It’s all about trust and recognition, and being persistent until you succeed.
So, how does traffic from ebooks play into that?
I tell my students: be everywhere. Spread yourself around. The more people who hear your name, the better. Amazon is a search engine too. So are the other ebook retailers. iTunes has a search engine. And YouTube.
Someone sees your name in your ebook description on Amazon, and remembers it. If they read your ebook, you’re lucky, but the point is — Google indexes Amazon.
You have a website. You’re on Twitter, and Facebook and Google+. And now you’re on Amazon too. Google indexes ALL that, and as Rand points out in his slide deck, the rising tide of SEO lifts all boats. So, you’re building a profile, as someone who’s here, there and everywhere, and Google takes notice.
You just keep going and going, and your “everywhere” thing grows. You get more traffic, and make more sales. Along the way, you make connections, which also help.
That’s how you get traffic from ebooks. You’re on Amazon, and everywhere else, too, and your boat (profile) is lifted everywhere. That’s the macro point of view.
On a micro level, what the hey — you may sell a few ebooks AND get traffic. Remember to put your URL and info in the front and back matter of your books. :-)
It’s late afternoon now. I spent a busy afternoon on several copywriting jobs which grew out of my meetings this week. I also assessed my content calendars for clients’ blogs.
Finally, a quick overview of today’s activities and word count, and a longer review of what got done, and what didn’t get done this week. And that’s it for another day.
Oh woe, oh junk folders…
Before I forget. I posted a quick note on the freelance blog about Team Up. Several people mentioned that they found the ezine messages in their junk folder, and were upset about potentially missing out, since it’s the final coaching program for the year. We’ve extended Team Up enrollments until this Sunday to help.