Market Your Ebooks To Get Out Of Keyword Hell

Market Your Ebooks To Get Out Of Keyword Hell

Authors complain about marketing, but it’s necessary, otherwise you won’t make sales. There are endless ways to market your ebooks.

Sadly if you’re relying on tags and keywords to make your ebooks discoverable, you’ll hit a snag. Some authors on Amazon cram their titles with a dozen keywords, so your book is pushed back ten or 30 pages deep in the search results.

Authors have complained about keyword-cramming for years. Sooner or later Amazon will conduct a purge. In the meantime, do some easy promotions yourself. It’s not difficult, and it needn’t take much time.

The process I share in Ebook Dominance works. And yes, it takes just 15 minutes a day. Be consistent; do a little each day. You’ll start selling, and then you’ll sell more.

What if you can’t spend 15 minutes a day?

For most of my pen names I can’t spend 15 minutes a day either. I’d be lucky to spend 30 minutes a month promoting most of them.

There’s a solution — your readers’ list.

The marketing key: your readers’ list

As soon as I set up a new pen name, I set up a readers’ mailing list for that name. I add the signup code to a page on Facebook, or on a blog. Then I add the signup page’s URL to the back matter of each ebook under that pen name.

Try this simple strategy yourself.

You’ll slowly get subscribers. To build subscribers quickly, make an ebook free, and then promote it on one of the many “free ebooks” promotional websites. Or run some Facebook ads.

Be patient: everything you do counts, it’s cumulative

I discuss consistency in Ebook Dominance . Keep up your marketing chores. You’ll see results.

The other day I burst out laughing when I read a gleeful email message from a student. She forwarded her message of her pending payment from Amazon, and told me how much the payment was. The sum made me blink. I laughed because this was student who “hated” marketing. Her message ended with: “you were right! I’m glad I didn’t quit.”

Don’t you quit either. Market your ebooks. It doesn’t take much effort.

Ebook Dominance: sell more copies of your ebooks, every day

Ebook Dominance: Market and SELL Your Ebooks In Just 15 Minutes A Day

Discover the marketing secrets of bestselling authors — you can market in minutes, from the comfort of your sofa…

How would you feel if your sales doubled, then tripled — and then YOU hit the Kindle hot sellers’ lists?

Ebook Dominance helps you to turbocharge your marketing, and sell more ebooks today.

, on Twitter: @angee, and find Angela on Pinterest, too.

How to profit from your writing: online store.

Ebook Promotion: Fast, Easy And Powerful

Ebook Promotion: Fast, Easy And Powerful

If you’re an author who hates ebook promotion, you know you need to build a readers’ list, but it seems complicated. It’s not. You can create a simple webpage, and direct your readers to that so that they can sign up to your list.

We’ve discussed using Squarespace for simple one-page websites. Squarespace creates gorgeous one-page websites, which look great on any device. A couple of readers asked about other options. While there are endless ways you can create an ebook launch page, from the simple to the complex, it’s best to stick to something simple if you’re new to website creation., for example, is simplicity itself. It even offers integration with web marketing tools like MailChimp, and aweber, as well as with WordPress.

If you’re on Facebook, you can create a page there for your new ebook, and add your signup form. Here’s how to do it with aweber.

What you need for a ebook promotions page

Gather your materials before you create your page.

You need:

  • LINKS! You know I’m adamant when I use an exclamation mark, because I hate them. To repeat: LINKS! :-) It’s amazing how often I reach an author’s page, and find zero links to ebook product pages at the online ebook retailers so that readers can BUY. I’ve no idea why that is. Lack of links affects traditionally published authors as much as it does indies. So, again… LINKS!
  • Images: your ebook cover, a logo if you use one, your author photo, and other images too, if you like;
  • Content — your ebook’s description, plus a brief excerpt;
  • Signup content: a brief call to action, so that readers who arrive at your page know that they can sign up to your mailing list.

Do you need a freebie?

Authors often ask about a freebie, as an enticement for readers to sign up to their mailing lists. They get frantic about their freebie. Relax. You don’t need one. You can offer one if you wish: a short story, or a short report, but it isn’t essential.

After you’ve gathered your materials, it won’t take you longer than 15 minutes to put up your ebook promotion page. Remember — add the URL to the front or back matter of your ebooks. Then start promoting your page. Have fun. :-)

Achieve the professional writing career YOU want with Team Up

Team Up Writing Coaching

Never have there been so many writing opportunities. We writers are very spoiled. You can achieve almost any writing goal you care to set. However, that doesn’t mean that it’s easy. You need to create a strategy to achieve your goal, and a plan. Team Up’s been helping writers to achieve their goals for several years.

YOU can begin to build a great writing career too. Write with Angela — Team Up is fun. :-)

, on Twitter: @angee, and find Angela on Pinterest, too.

How to profit from your writing: online store.

Kindle Ebook Cover Creator: Fast and Elegant

Judging by my writing students, sourcing Kindle ebook covers cause more angst that writing a book does. Yes, covers are important. However, you can create them yourself very easily. Perhaps you’ve heard of Canva, the graphics editor? It’s also the easiest ever Kindle ebook cover creator.

Canva does the hard work for you of ebook cover creation for you

Kindle Ebook Cover Creator: Fast and Elegant

In the image above, you can see one of the many images Canva provides for book covers. If you don’t like the image, just upload your own. It takes just minutes to develop your own ecover for your latest Kindle book.

A tip: if you’re writing a series of books, create several ecovers at the same time. Tie the series together with similar images, and use the same fonts. Add all the information which you’ll use for each ebook in the series. Later, when an ebook is ready to publish, just add the title.

As you may know, I have a busy ghostwriting practice. I create cover images in Canvas as a service for my clients. I don’t charge for them; clients are free to hire their own designer. However, it’s so easy to do, I do it so that if they wish, clients can publish to Kindle immediately, then change the cover later.

Canva for Work: coming soon

Canva is becoming the graphic design program of choice for authors, marketers, and others. And Canva for Work is coming soon; I can’t wait to see what’s in store.

If you’d like to receive early notification of the new program, enter your email address.

Your Creative Business: Coaching to Turn Your Creativity into Profits

Your Creative Business: Coaching to Turn Your Creativity into Profits

Want to turn your writing into a creative business? Over the past few months, we’ve had many queries asking when the Your Creative Business coaching program would return, and we’re happy to announce that it’s back. Get started today: put your creativity to work.

, on Twitter: @angee, and find Angela on Pinterest, too.

How to profit from your writing: online store.

Writing Journal 52: Traffic From Ebooks

Writing Journal 52: Traffic From Ebooks

My writing journal for Friday, October 3, 2014. You can find all the writing journal entries here.

Another busy day ahead; a meeting this morning, which cuts into my day. Not to worry.

Happy days — I’ve finally settled on a sleuth for the mystery novel who’s perfect for the series. I wrote a long screed to the client, putting my case for this sleuth, so we’ll see what the verdict is on it. Words: 2,600.

With that load off my mind, I focused on completing the book proposal for the memoir. I’ll do a little more on it tonight, then I’ll send the draft off over the weekend. Words: 1,500.

Breakfast for Honey. I have breakfast while writing a bunch of email messages.

Then, it’s time to prep for my meeting. I organize my schedule for the day, and try not to think about everything I need to do. Action, rather than thinking about it, is the key.

I’m back. The meeting was great, and I managed to pop into the library to do some fact checking for the book proposal, and for another project.

A client asked about ebooks for her business. She’s got an ecommerce store, and is getting fewer sales because traffic is shrinking. Paid advertising isn’t helping as much as she’d like.

She’s wondering about content marketing, and how ebooks play into that. So, let’s look at it.

Traffic from ebooks, and the rising tide

Traffic is hard to get in 2014. In 2015, it will only be harder. A tsunami of content flows onto the Web each day: millions and millions of pieces of content.

Many companies are using content marketing today. It’s the new big thing but it has challenges. Many, many challenges. Why content marketing fails for many who try it is explained in this excellent slide deck from Moz, Why Content Marketing Fails.

Basically, here’s how it works. You post content. You get recognition. You build trust. People remember what you’re selling and when they have a need for it, they may buy. As Rand points out in the slide deck, you fail, fail, fail… and then you succeed.

Content marketing has been part of the Web since there was a Web. Now there’s a fancy name for it, but it changes nothing about the way it works. It’s all about trust and recognition, and being persistent until you succeed.

So, how does traffic from ebooks play into that?

I tell my students: be everywhere. Spread yourself around. The more people who hear your name, the better. Amazon is a search engine too. So are the other ebook retailers. iTunes has a search engine. And YouTube.

Someone sees your name in your ebook description on Amazon, and remembers it. If they read your ebook, you’re lucky, but the point is — Google indexes Amazon.

Content marketing and SEO

You have a website. You’re on Twitter, and Facebook and Google+. And now you’re on Amazon too. Google indexes ALL that, and as Rand points out in his slide deck, the rising tide of SEO lifts all boats. So, you’re building a profile, as someone who’s here, there and everywhere, and Google takes notice.

You just keep going and going, and your “everywhere” thing grows. You get more traffic, and make more sales. Along the way, you make connections, which also help.

That’s how you get traffic from ebooks. You’re on Amazon, and everywhere else, too, and your boat (profile) is lifted everywhere. That’s the macro point of view.

On a micro level, what the hey — you may sell a few ebooks AND get traffic. Remember to put your URL and info in the front and back matter of your books. :-)

It’s late afternoon now. I spent a busy afternoon on several copywriting jobs which grew out of my meetings this week. I also assessed my content calendars for clients’ blogs.

Finally, a quick overview of today’s activities and word count, and a longer review of what got done, and what didn’t get done this week. And that’s it for another day.

Oh woe, oh junk folders…

Before I forget. I posted a quick note on the freelance blog about Team Up. Several people mentioned that they found the ezine messages in their junk folder, and were upset about potentially missing out, since it’s the final coaching program for the year. We’ve extended Team Up enrollments until this Sunday to help.

, and on Twitter: @angee.

You can find Angela on Pinterest, and on YouTube, too.