Ebook Promotion: How To Blog Your Novel

Ebook Promotion: How To Blog Your Novel

We’ve been talking about ebook promotion this week. It’s a popular topic, and I’ve had questions.

Several readers asked about how to blog your novel. Another reader put his current novel on the backburner for now, and doesn’t know how to tell his blog readers that he’s started a new novel.

Let’s look at blog topics for novelists first.

You’re using a blog to promote your novels: what can you write about?

The short answer: anything you like. :-) The only proviso is — try not to give spoilers.

A lot depends on your genre. Some genres lend themselves easily to blog promotions.

Historical and historical romance novelists have it easy. They can share fascinating info from their research on their blogs. Two Nerdy History Girls do it well.

English novelist Kate Mosse blogged her novel Labyrinth; here’s one of her posts from 2003. She shows that blogging your novels works. I read her blog at the time, and bought Labyrinth when it was released. The novel became a huge bestseller. In 2003, there weren’t as many novelists blogging as there are today. I’m sure that Kate’s blog helped Labyrinth’s success.

Julian Stockwin writes wonderful historical novels set in the Georgian period, the Thomas Kydd series. I’ve been receiving his monthly newsletter for years. I just checked, and sure enough, he has a blog, which covers his research travels, the background to his books, and much more.

Suspense novelist Alexandra Sokoloff blogs about writing and her books.

To repeat: you can blog about anything you like. It’s your blog. Blog about your family, your hobbies — whatever. Just remember to mention what you’re working on, and when your next novel will be released.

(Get readers to sign up to your mailing list, too.)

Everyone’s different. Follow your intuition. Blog about whatever is fun for you to talk about.

You’re blogging your novel: how do you tell readers you’re setting that novel aside for now?

You don’t need to tell readers anything. Just start blogging about your new novel.

Important tip: stay positive. Some authors blog about their writing challenges. It’s a mistake. We’ve all got problems. Your blog’s a promotional tool. No one needs to know that you’re sick of your characters and want to kick them off a tall cliff. If you’re sick of your current novel, and are starting a new one, just start blogging about your new novel.

Just start blogging: you’ll find stuff to talk about, I promise

You’re writing a novel. That’s exciting. Get your blog’s readers excited about your novel, and you’ll have readers who are eager to buy it on the day you upload it to Amazon.

Ebook Dominance: sell more copies of your ebooks, every day

Ebook Dominance: Market and SELL Your Ebooks In Just 15 Minutes A Day

Discover the marketing secrets of bestselling authors — you can market in minutes, from the comfort of your sofa…

How would you feel if your sales doubled, then tripled — and then YOU hit the Kindle hot sellers’ lists?

Ebook Dominance helps you to turbocharge your marketing, and sell more ebooks today.

, on Twitter: @angee, and find Angela on Pinterest, too.

How to profit from your writing: online store.

Ebook Writing and Selling Strategy: What Did Your Readers Love?

Survey Your Readers

Writing and selling ebooks is a booming industry. If you’re a business person, nothing helps your credibility as much as writing a book. And of course, if you’re a writer, self-publishing means you get to keep the profits.

The publishing industry is changing fast. If you’re a self-publisher, you may feel intimidated that traditional “big publishing” is moving into your humble sphere. Don’t be. You’re much more nimble, and innovative, than they are.

I’ve been working with committed self-publishers in our ebook mastery workshop. We focus on building your readership from your very first book. It’s essential.

Build your readership (platform) and survey your readers

Cherish your readers. You’ll grow your platform one reader at a time. Here’s a strategy which will work for you, even if you only have five readers — survey them.

Ask them what worked for them in the ebook. What did they enjoy most? What didn’t they enjoy? What else would they like to read? What are their favorite genres?

Your readers will help you to develop your next ebook, and your next.

They can function as beta readers, so that your ebooks improve. You can even survey them on cover design.

You don’t have to survey them formally. (Although you can do, PollDaddy is very useful for this.) You can simply ask questions.

The last page of your ebook sells the next one

The last page of your ebook is your last chance to connect with your readers… However, it doesn’t have to be.

Set up a webpage (or use a Facebook or Google+ page). Then add to the final page of your ebook: “Join me at___(your URL.)”

When your readers land on that page, don’t overwhelm them. Ask them to subscribe to your mailing list, to be informed of your next book, as well as for updates to the ebooks they’ve purchased.

Over time, your readership will grow. Link to your webpage from GoodReads, and other read communities to which you belong.

Your readers are gold. Treat them as if they’re the most important people in the world. They deserve it.

Ebook Creation and Sales: 5 Easy Ways to Sell Your Ebooks

Write AND Sell Your Ebooks With Angela's No-Fail Ebook Sales Formula

You’ve written a book, or an ebook. Or perhaps you’ve written several. Either way, you want to sell them. You’ve got lots of options, and in this article, we’ll look at some of them.

Many people are making big money from ebooks. Some are making a few hundred dollars a month, others like Mike Geary make millions. Either way, you need to promote your ebooks. If you’re clever (see my ebook sales formula), you’ll do both at the same time.

Before we get started, a little hint. There’s no magic bullet when it comes to sales. I know some people advise hammering your social media connections with sales messages. Please don’t do this. The people who tell you that it works as a solo strategy are lying. You need an integrated marketing program.

Here are five easy ways to sell your ebooks.

1. Create a Website Page and a Mailing List

Basic, and boring, right? Yes, it is. However, it’s also the foundation of your ebook writing and selling success. It’s VERY difficult to get attention in the online world. Once a reader is interested in your ebooks, you need a way to communicate with them again; your list helps you to do that.

I’ve used aweber (affiliate link) to create my mailing lists for many years. I heartily recommend them.

2. Create a Blog: Use It to Feed Traffic

Next, create a blog, and feed the traffic from that blog to your website, using links.

You can blog about anything you like, however make sure it’s relevant to your ebooks, in some way.

For example, if you’ve written an ebook about dating and romance, blog about those topics.

If you’re writing fiction, then stick to blogging about your genre (mystery, romance, thrillers, whatever.) You can throw in the occasional off-topic post, but don’t make a habit of it, unless you’re JK Rowling.

3. Goodreads’ Author Program

Use this program. It’s excellent. Authors do very well with it; you can too.

4. Social Media: Broadcast, and Interact

Now we get to social media. The key word is “social.” Use social media to feed traffic to your blog and website. Don’t try to sell on social media, you’ll only annoy people.

Create pages for your ebooks on Facebook, and on Google+.

5. Press Releases: Get Attention

You can’t get more old-fashioned than press releases. However, these days, you’re writing online press releases, and you’re writing them for your readers, rather than for the media.

Of course, if the media pick up on your press releases, that’s great. It’s not essential however.

There you have it — five easy ways to sell your ebooks. Use them all. They work.

If you’d like personal coaching in your ebooks business, please get in touch. I’ve been writing and selling ebooks for more than a decade.