Tag Archives: creativity

Writing Journal 63: How to Be a Better Writer

Writing Journal 63: How to be a Better Writer

My writing journal for Tuesday, October 14, 2014. You can find all the writing journal entries here.

Another busy day today ahead. Lots to do, including a couple of meetings this afternoon. AND I need to work on my new website. To add to the mayhem, I received a “help!” message from a regular client. He needs some copywriting done in a hurry.

As always, I start the day writing fiction. I managed to complete a couple of scenes on the mystery novel, for 2,800 words. Lots of “junk” in there — working things out on the page.

Let’s talk about thinking on the page for a moment.

Think on the page: it helps you to become a better writer

I’m always telling my writing students: “you’re a BETTER writer than you think you are; and — you’re over-thinking this.” Then I advise them to think on the page, because not only will they get started writing and keep going, they’ll also get fresh inspiration.

Big tip: inspiration happens while you’re writing.

So, in ALL my writing, whether I’m writing an advertising spiel, a blog post, or a novel, I think on the page. This means that I end up with lots of what I call “junk”. It’s the equivalent of paper notes which you ball up and toss over your shoulder when you’re done.

I include the junk in the first draft — before anyone else sees the material — because I’ve found that thoughts lead to inspirations. Many times I’ve been stymied on a project, and the answer turns out to be in the thinking on the page I did earlier in the draft.

Try thinking on the page as you write. It works.

I’ve scheduled a writing session on the nonfiction books for tonight — that’s left a little room in my schedule.

On to email. I fix Honey’s breakfast, then my own, while getting through our email as quickly as possible.

Next, my walk. We had some storms yesterday, and more are promised for later today. It poured down last night; lots of lightning and thunder. After all the rain, it’s a fine morning, a little chilly. Walking through the park, I noticed that the rain sank right into the ground. It’s been a dry month.

Work on my new website/ blog

Back again, to work on my new website and blog. I doubt that I’ll be able to launch it this week. I’ve lots left to do, and write. Not to worry. It’s done when it’s done.

Then it’s time for my meetings. I’ll have lunch while I’m out.

Back again. It’s later than I hoped it would be, but that can’t be helped. Meetings always seem to run longer than you expect.

I need to get on with my rush copywriting job.

A rush sales page and email messages for my client who’s in crisis

Luckily, it’s straightforward. The client wants a sale page, as well as a couple of emails to send out to his list.

By the time I’ve completed a draft of all the material for his review, it’s very late. I send it off with a sigh of relief.

Before I forget, I need to add my meetings’ notes to Evernote, and schedule some tasks which eventuated. Both meetings were about holiday sales. Everyone will be busy from now, until after the sales wind down in the middle of January.

Great. :-) I loved being busy.

So, time for my daily review. I’ll be working on the nonfiction books tonight.

, and on Twitter: @angee.

You can find Angela on Pinterest, and on YouTube, too.

Writing Journal 62: Evernote Everywhere

Writing Journal 62: Evernote Everywhere

My writing journal for Monday, October 13, 2014. You can find all the writing journal entries here.

A busy day today; I need to find time to work on my own new blog. I started with fiction. The mystery novel’s still going well. Just 1200 words; I need to plot several scenes. Mysteries are always a bear, because there’s a lot happening. You’ve got the crime, the sleuth, red herrings, actual clues… I looked at the Murder Board Paper, and I’m tempted to buy it.

Then the two nonfiction books. Writing them in tandem isn’t working – I need to focus on one at a time. I’ll start with the ebook, and then on the print version. With that decided, I managed 1800 words, which is excellent.

Breakfasts; Honey and my own. Rather than getting stuck on email, I went for my walk. Apparently storms are on the way, so I need to get my exercise early.

Back; it’s time to read and write emails. There’s still a backlog, but I should be able to deal with the rest of it tonight.

Work on my new blog

(Sigh) I love creating blogs, but I’ve been procrastinating on this one for several weeks. There’s a lot to plan, and I’ve managed to get myself confused. I created a cluster on a whiteboard, so that I can get it out of the sandbox and published sometime this week. I hope.

A client needs a rush presentation, so that’s next. I’ve done several for him, so I have a template. I plan the headlines, and the text, and send it off to him for his review. If he can get it back to me today, I should be able to complete it by tonight.

Lunch at my computer, checking out social media. I haven’t had time to squeeze it in for days, and I’m way behind in my reading in Pocket.

Evernote resources: just get started — dump everything in

If I know I’ll be working with a company on a long project, I set up a shared notebook for them in Evernote. My contact’s asked me for some good Evernote resources, so I made a short list. It might be useful for you too.

Here’s the basic process I suggest for Evernote — dump everything it, sort it out at the end of the week. That process serves me well. I’m on a Mac, and run the Evernote Helper in my menu bar. I drag files (PDFs, images, work files) to the icon, and they’re sent to Evernote. If I want to remember something, I paste it into the Helper, or just type a note into the Helper. (I assume there’s a version of the Helper for Windows.)

Three great Evernote resources

Evernote Essentials – Brett Kelly’s excellent book. I’ve skimmed most of it; even if you’re an Evernote veteran, it’s useful to scan it occasionally to see what you’re missing. There’s so much in Evernote it can seem overwhelming at first — this is why I say, just dump everything in there. :-)

Evernote’s own Getting Started tutorials –  the basics.

“I’ve been using Evernote wrong” – a great Lifehacker article, which discusses the Web clipper (essential), saved searches and tags, and more. The article points out that the more you have in Evernote, the better it becomes. Very true. The Related Notes feature surfaces articles I’ve long forgotten, because I’ve been using Evernote since 2009.

Blogging: draft posts, and publishing

After lunch, I work on the presentation, then on a series of blog posts for my own and clients’ blogs. I need to sort out some images clients have sent in Photoshop.

Next, admin chores. Oh, the horror. I turn on Spotify and determinedly work my way forward. As a reward, I do some research for a client. Yes, I look on researching as a reward. Someone once asked me why I became a writer, I responded that I like to read. Reading is both a reward, and work.

Finally, it’s time for my daily review. I need to work on my schedules tonight, before they become more complicated.

, and on Twitter: @angee.

You can find Angela on Pinterest, and on YouTube, too.

Writing Journal 61: Sell Your Ideas

Writing Journal 61: Sell Your Ideas

My writing journal for Sunday, October 12, 2014. You can find all the writing journal entries here.

Happy Sunday — another short writing day. I manage to write another 2,300 words of the mystery novel. It’s still zooming along. No idea why… Every project hits a wall sooner or later, but this is going so well, I don’t trust it.

To stop me getting over-confident, the two nonfiction books — I’m writing them in tandem — bogged down. I managed just 350 words, and they were a struggle. I’ll need to do some brainstorming on a whiteboard. Maybe writing them together wasn’t the best idea I’ve ever had.

Breakfast for Honey, and for me, then email. I’ve still got a backlog, so luckily email was light this morning.

Last night’s coaching calls went well. I love doing them; they’re fun. I write up a call summary, and create a plan for each client. Julia will send them the material with their MP3s.

It’s time to leave for my Sunday commitments.

Sell your ideas

As you may know, I’m a writing coach. I love it, because I love writing, and enjoy helping people to overcome their challenges, whether those challenges are huge, or minor.

Although it’s easier than it’s ever been to sell your creativity, in any form— whether your creativity expresses itself in paintings, cute crafts, books, short stories, or teaching materials — it’s hard for creatives to pull the trigger, and SHIP.  As Seth Godin said:

“The only purpose of starting is to finish, and while the projects we do are never really finished, they must ship.”

I have challenges with shipping, too. I used to be the queen of procrastination. While I’m better at recognizing my own BS than I used to be, I still make excuses for not shipping. I’ve a suspicion that that’s why I like ghostwriting. I like being accountable to someone else. It means that like it or not, I need to ship.

8-Hour Wins: Create and Sell Products in Just 8 HoursTo help you to SHIP, I’ve formalized a training that I give students. It’s basically a checklist that I use for myself. I’ve tested it on students who have 1,001 perfectly reasonable (and totally BS) reasons they can’t complete projects and ship.

Here it is: 8-Hour Wins: Create and Sell Products in Just 8 Hours.

Back again: time for Sunday content and blog management

Sunday’s always my big blog management and content creation day. I review all my blogs, and clients’ blogs, and brainstorm content. I aim to have at least ten to 20 draft posts in most blogs at any one time. Although some of the drafts will be deleted, most will be written, edited, and published.

It’s October, and we’re heading into the hottest period of the year for B2C companies. They’re rolling out their pre-holiday sales. It involves dusting off their customer lists, and creating promotions for the period right through into 2015. For some the after-Christmas sales are barely over, when it’s time for the hearts and flowers of Valentine’s Day.

Keeping track of lots of blogs isn’t a picnic, especially at this time of the year. I like to get content plans for 2015 organized before November, because you can’t plan in the middle of the chaos, which defines late November to January.

So, in addition to planning content for this week and the next few weeks, I schedule in some idea-creation for clients’ 2015 content. A lot depends on how much a client is budgeting for content marketing. That means: research, reports and scopes. And proposals. I schedule those in for the next few weeks.

By the time all that’s out of the way, the day is done. Time for my daily and weekly review. Tonight, I’ll catch up on planning my new blog, and drafting some content.

, and on Twitter: @angee.

You can find Angela on Pinterest, and on YouTube, too.

Writing Journal 59: How to Get Organized

Writing Journal 59: How to Get Organized

My writing journal for Friday, October 10, 2014. You can find all the writing journal entries here.

Another good session on the mystery novel this morning. I can’t believe my luck. I managed 2,700 words, so it’s zooming along like an express train. As I said yesterday, I’m trying not to get too excited. If the express train derails, I need to be prepared to deal with that too.

Rather than going on to nonfiction, I dealt with email. Lots of messages, so I spend some time on those. Then Honey’s breakfast. I ate my own breakfast while dealing with the email surge.

Next, the two nonfiction books I’m ghostwriting. With 2,000 words done, I feel good about the project. It’s a little behind, and I’ll try to catch up on it tonight.

Next, my walk. It’s a bright, sunny morning, with a hint of coolness in the air. I love spring, it’s my favorite time of the year. You can tell that summer’s coming however.

After my walk, I chat to a couple of writers who are interested in the content marketing project. I’d like to get three writers onto this, but one writer convinces me that she’ll make this her priority project, and will get the material to me next week.

Lunch out, thank heavens. I enjoy our Friday lunches, with hummingbird cake. After I lunch, I need to stop in at the library to dive into databases again for a client’s project.:-)

Back again…

My coaching clients tend to have challenges with organization, so let’s look at that.

How to get organized

Organization is a challenge for everyone, especially for creative business people. You’ve got work/ client interactions to track and phone calls and emails to which you need to respond; you’ve got creative materials, and products you’re in the middle of creating; archives; website and blog content; tasks and projects… It never stops. How do you keep everything organized?

Start by deciding whether your creative soul embraces clutter, or abhors it. I like clutter. Other creatives can’t work in cluttered spaces. To each his own. Either way, you need to organize your materials so that you know where everything is. You need space for your archived material, for current project materials, as well as an “idea station” where you can just play around.

It’s my dream to not only have one room for my library, but also another room to use as a creative studio, with whiteboards on at least two walls. One of these days. :-)

When you consider organization, your primary aim is to be able to lay your hands on anything you need within 30 seconds or less.

Can you do that?

Aim for less paper: use Evernote to manage the paper blizzard

Sadly, the paperless office is pretty much a myth. Yes, companies are forgoing paper, and are sending digital invoices, but there’s still lots of paper. In my office, I have many notebooks I need to keep organized, as well as reference materials for my own, and clients’ businesses.

I use Evernote as a digital filing cabinet as much as I can. I snap photos of my corkboard and whiteboards, as well as journal pages, and pages I use to make notes, and diagram websites, books, and content. Evernote’s perfect, because I can erase my whiteboard, and still call the material up from Evernote within a moment or two.

Everything that’s paper, from contracts to business cards, gets snapped into Evernote. That means I can file away “legal” paper, like contracts, but can call them up with a click or two in Evernote, rather than hunting through an archives box.

It’s possible to get organized — not perfectly — any system you create needs to be updated and refined, but with a little effort, you can relax, knowing that you’re sufficiently organized to be able to work without stress, and create, too.

Friday afternoon review

It’s Friday, so that means blogging, reviewing client projects, and creating client reports.

That takes a couple of hours, and then there’s some housekeeping admin chores.

With that done, it’s another writing week over. I’ll need to catch up with my schedule on the weekend — it’s been a busy and satisfying week.

, and on Twitter: @angee.

You can find Angela on Pinterest, and on YouTube, too.

Writing Journal 57: Creative Dreams to Creative Business

Writing Journal 57: Creative Dreams to Creative Business

My writing journal for Wednesday, October 8, 2014. You can find all the writing journal entries here.

I’ve got a couple of meetings this morning, so I need to spend a little less time on fiction and nonfiction, so I can prepare for the meetings, and then be on my way.

Creative Dreams to Creative Business

We’ve had a wonderful response to our new Creative Business program. I’m glad, for two reasons.

Your Creative Business: Coaching to Turn Your Creativity into ProfitsThe first reason: I’ve always been aware that business is a challenge for creatives. My very first couple of blogs, way back in 1999, were about business for creatives. I published the “Creative Small Biz” ezine for several years, and it was hugely popular. I think it was ahead of its time however, because we focused on old-school marketing, and Internet marketing.

Internet marketing was painful in those days, right up to around 2004, when things got better. I have VERY painful memories of installing the first versions of WordPress, well over a decade ago — 2003? Can’t remember. I do remember uploading it to websites and messing around with the config files for several hours get it to work. When one-click installs came along they were a blessing.

Today, you can ignore tech; everything’s point and click. I’m thrilled to be helping creatives to do business, because everything is easy now. You can install an online store to sell your creative products, whatever they may be, with just a couple of clicks. Marketing’s a dream too — there are endless alternatives.

The second reason I’m glad is that truly creative people can lose their dreams when no one buys their books, listens to their music, or buys their art. To a creative person, not creating is like not eating. I used to say that while writing made me miserable (this hasn’t happened in years, I’ve learned a few tricks), I’m bereft and more miserable when I don’t write. The knowledge that I’m helping others to live their dreams is hugely satisfying.

Back to writing…

This morning I do a couple of timer sessions on the mystery novel, and on the two nonfiction books for my coaching client. I’m writing these two books in tandem; the print version will be an expanded version of the ebook, with many diagrams and images. I manage 1,300 words on the novel, and 800 words on the ebook.

I get Honey’s breakfast, and eat my toast while responding to email.

As I mentioned yesterday, I’ve been procrastinating on the new website I’m setting up, so I do a little work on that. I choose a theme, and post the material I’ve written to the home page. I make a list of blog posts to get the site off the ground.

Then it’s time to rehearse my pitch for the pitch meeting. Next, I need to go back through the other client’s files, to see what I wrote for him, so I can create some suggestions for what he can do over the coming holiday sales period.

While I’m out, I’ll have lunch, and then I’ll pop into the library to do a little more research.

Back again…

The meetings ran long, as they always seem too. It’s late afternoon. Time to return phone calls before people leave their offices for the day. Then I write up the notes from the meetings, and add the tasks to my schedule.

I’ll need to do a few hours of work tonight, to catch up. With my daily review done, that’s it for the work day.

, and on Twitter: @angee.

You can find Angela on Pinterest, and on YouTube, too.

Writing Journal 55: Your Creative Small Business

Writing Journal 55: Your Creative Small Business

My writing journal for Monday, October 6, 2014. You can find all the writing journal entries here.

I received an email message from a client last night for a rush copywriting job. Of course, I agreed, especially since he’s offered me a bonus. Today’s a public holiday in Australia. Work on my day off? Sure.

Since I managed to get out of bed at my usual time of 5AM, unlike yesterday, I spent the first couple of timer sessions brainstorming a concept for the client’s project. Nothing jumped at me. That’s what I expected. I need to do some research first.

When I’m developing a copywriting project, I aim for the “click” — the AHA moment of inspiration. I start by brainstorming, then I do some research. Then more brainstorming, and by this time I should have been hit by the lightning of inspiration.

Not to worry, I’ll do some research later. Firstly, time for Honey’s breakfast and my own. She’s a lot livelier because of the warmer weather. I skimmed through the email messages; Julia can deal with most of them. I’ll catch up with email tonight.

Today will be a hot day again, so I’m going for my walk early.

Back again. The earlier overcast has burned off, and the day’s warming up. Very few people are up and around, just people mowing lawns, and dog walkers.

I jump right into some research for the copywriting project. Then more brainstorming. Finally, I do a few cluster diagrams, and it’s time for lunch.

Planning your creative small business

Let’s talk about creativity, and business. I get email messages every week, from writers who want to write something or other. They know they want to write, but have no idea what. It’s a real challenge. They think they might like to do copywriting, or write Kindle ebooks, or write content for the Web…

Your Creative Business: Coaching to Turn Your Creativity into ProfitsIn essence, they want to sell their creativity. Once they decide that yes, that’s what they want to do, they can start thinking and planning. You know that I’m big on planning — and it’s not because plans work. They don’t.

To repeat: YOUR PLANS WON’T WORK.

I used to tell people to create a plan, and they’d come back to me saying that they didn’t know how to do that. That’s OK. You don’t need to know anything, you just need to plan. As Eisenhower reportedly said:

“In preparing for battle I have always found that plans are useless, but planning is indispensable.”

Your plan is useless, but essential. Plans never, ever work the way you think they will. They just get you moving. Your real battle is against inertia. If you’re taking action, you’ll get feedback, and you can refine things as you go. Without a plan, you won’t act.

Once I’ve convinced students that they don’t just “want to write”, they want to run a creative small business, and they need a PLAN (any plan, their best guess as to what might work), they can focus on two things — writing what they’ll be selling, and selling it (the business.)

Creativity and business: you need to sell your creations

My mantra has always been “create and promote”, which is shorthand for “creative small business.”

“Create and promote” tells you what to do every day.

It’s useful to think of yourself as two distinct personalities: creative you, and business you. Creative you writes the words. Business you — a separate personality — handles everything to do with business.

It’s a tough sell getting this across to students. Creative people really don’t want to have anything to do with business. I know it, because I used to be the same way. Way back in the 1980s, I had a literary agent. We parted ways, for various reasons. I still thought I needed an agent. So I got another one, and another one. Finally I gave up on agents. I realized that I could run my business myself.

Today, it’s EASY to run a business. You can hire any help you need.

So, if you want to write, consider that you’ll be running a creative small business. What will your business sell? Where and how will you sell it?

By the way, check out: Your Creative Business: Coaching to Turn Your Creativity into Profits, for help in creating a creative business which works.

Completing the rush copywriting job

After lunch, I still had no “click.” So I gave up. I turned on Spotify, cleared my mind of thoughts, and doodled for a while.

It worked. I got an idea, and wrote some headlines. Within an hour, I’d written a couple of Web pages. I tidied them up, and sent the draft to the client.

If at first you don’t succeed, give up

If you’re looking for a way around a creative block, try this. Work intensely for a couple of hours, then stop. Give up. Go for a walk. If you’ve still got nothing, clear your mind. Play some music. Doodle. Relax as much as you can.

You’ll get something. You may get a full-blown plot, or just a character if you’re writing fiction. If you’re writing nonfiction, you may get a new sense of direction. You’ll get something.

Onward with blogging

It’s a public holiday, so I’m finishing early. I polished up a couple of clients’ blog posts, and scheduled them. I did my review, and I’m done for the day.

, and on Twitter: @angee.

You can find Angela on Pinterest, and on YouTube, too.