Copywriting for the Web: How Relevant Are You?

Copywriting for the Web is different from writing for print. While the old copywriter’s formula, AIDA (Attention, Interest, Desire, Action), is still important, relevance is even more vital, because it will help you to cut your bounce rate.
The term “bounce rate” is defined in various ways. For our purposes, it’s the speed at which visitors [...]

Published: 06-21-2008 | Link To This Entry | Related Entries: SEO copywriter

Copywriting - Write Ads That Get Customers and Cash Fast

Basic copywriting skills are essential for any business owner. You can write an ad today, have it published in newspapers or online tomorrow and will get sales the same day.
Discover how to write ads with a simple formula: HPSA. It’s an acronym for Headline, Pain, Solution, Action. HPSA works for any kind of [...]

Published: 05-18-2008 | Link To This Entry | Related Entries: marketing

All writers should learn copywriting

Recently I posted the article “Writing Articles for the Web - Build your Income Fast” on my Fab Freelance Writing Blog.
Mike made this (valid) comment:
The web is growing at an alarming rate and the demand for content is growing just as fast. That might seem like a win for the writer, but only for the [...]

Published: 05-16-2008 | Link To This Entry | Related Entries: For writers

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