Tag Archives: copywriting tips

Copywriting Tips: For New and Established Copywriters

copywriting tips

It’s copywriting week on Fab Freelance Writing Blog. Not only will we have copywriting tips galore, we’ll be cover our usual mix of writing guides and inspiration.

Looking around on various forums, I noticed that “copywriting” has morphed into a weird mix of definitions. Content writers who write informative rather than sales material call themselves copywriters, as do copyeditors who are editing books.

When I talk about copywriting, I mean advertising — sales writing.

Here are some articles we’ve published recently.

You, The 30-Second Copywriter

Copywriters sell. They make money. If you’re a struggling writer, and you’d like to become a copywriter, you can become one in 30 seconds or less.

I’ll share my favorite copywriting advice with you in a moment. If you take it on board, you’ll not only be a successful copywriter, you’ll be a success at everything you choose to do. Think I’m kidding? Not so.

Read the article.

Your New Freelance Copywriting Business: 3 Quick Tips

You want to start a freelance copywriting business. Congratulations! Not only is copywriting lucrative, it’s also lots of fun. You need empathy, creativity, and the ability to persuade.

I was lucky; I fell into copywriting completely by accident. At the time, I was a romance novelist. To my mind, real writers wrote novels. Writing copy, on the other hand, was business. I was wrong, and right. Copywriters are real writers, and copywriting is writing forbusiness.

Read the article.

Copywriting Skills Equal More Income

Want to give all your writing a boost? Use copywriting skills. All writing is writing to sell in one way or another. If you tell us something, we want to know why we should care. Forget yourself. Think as your audience thinks.

When a writer says to me: “My book isn’t selling…” or “Help! I need to make $X fast to pay my bills…” I know that that writer’s not using copywriting skills. Please don’t tell me: “I’m not a copywriter,” just consider that you could use a copywriter’s mindset to put yourself in your audience’s shoes.

Read the article.

Advertise Yourself: 5 More Easy Copywriting Tips for Writers

Want to make more money writing? You need copywriting skills. We looked at five easy copywriting tips for writers to help you to advertise yourself. Let’s look at another five.

Read the article.

Copywriting Cash in 2014: 14 HOT Copywriting Tips

Want to increase your writing income in 2014? It’s simple. Learn copywriting. Not only are copywriting skills essential for any writer; you can also provide copywriting services to others.

Let’s look at 14 HOT copywriting tips which will help all your writing this year. By putting just one of these tips into action, you’ll be able to increase your income substantially.

Read the article.
, and on Twitter: @angee.

You can find Angela on Pinterest, too.

3 Ways Copywriting Skills Can Help Your Sales

Can Copywriting Skills Improve Your Sales?

How many sales are you missing out on today? If you’re a small business person, chances are you’re not communicating as much as you could. You need copywriting skills. Not only will you communicate more clearly, you’ll communicate more. Just about every business has a mailing list; few businesses do anything with the list.

Let’s look at three ways you can use copywriting skills to help your sales.

1. You Can Grab Those Sales You’re Missing.

We mentioned your mailing list. Today, send out an email message to your list. Tell the people who want to hear from you about a new promotion you’re running. You can tell them anything you like; as long as you communicate.

Again: your customers want to hear from you, otherwise you wouldn’t have their email address. Send something.

2. You Can Create Fresh Copy to Win YOUR Customers.

If you’re using your suppliers’ copy, you’re missing out on sales. When you use the same copy all the other distributors are using, your customers are buying from the business which sells the products the cheapest.

You know your products, and you know your customers. Tell your customers stories about how other customers in their area use the products. Give them a reason to buy from you.

3. You Can Make the Most of Social Media: Have You Discovered Pinterest?

Social media isn’t sales. A copywriter’s mindset will stand you in good stead however. Pinterest makes sales, for example:

Yet another study, this one by Shopify, found that orders driven by Pinterest are substantially larger than those produced by Facebook or Twitter. In fact, at $80 per order, Pinterest even tops Google and Amazon.

Dip your toes into social media today; copywriting skills give you the confidence you need.

Check out our Copywriting Master Class, if you haven’t done so already.

, and on Twitter: @angee.

You can find Angela on Pinterest, too.

Copywriting Tips: The Art of Subtle Persuasion (slide deck)

Haiku Deck is huge fun to use, so I just created this desk of essential copywriting tips.

Copywriting is the art of persuasion.  These copywriting tips  will help you to persuade, and to sell. Thanks to social media, copywriting is integral to your business. Use these tips to persuade in your emails, social media postings, and in your formal marketing too.

Want to see a transcript and the deck notes? Click this link.

, and on Twitter: @angee

Write To Sell: 5 Easy Headline Copywriting Tips Anyone Can Use

Write To Sell: 5 Easy Headline Copywriting Tips Anyone Can Use

If you’re running a small business, you need basic copywriting skills because you’re trying to get attention and persuade people all day long. In other words, you’re writing copy: email subject lines, tweets, Facebook updates, proposals, and blog titles…

Whatever you’re writing, your headline contains the most important words. The headline either grabs someone’s attention, or it doesn’t. Some copywriters spend more time on the headline than they do on the copy.

Here’s some good news. Once you discover easy ways to write headlines, all your writing becomes easier, because you’ve learned to put yourself in your audience’s shoes.

The advertising master, David Ogilvy, said of headlines:

“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”

Ogilvy is amazing. Two more great Ogilvy quotes to keep in mind when you’re writing headlines:

“I do not regard advertising as entertainment or an art form, but as a medium of information.”

Headlines work well when they’re NEWS: think of your headline as the headline in a newspaper. The Mail Online does a wonderful job with headlines. If you find that Tip 5, “add emotion” is a challenge, read the Mail Online.

“If it doesn’t sell, it isn’t creative.”

Your headlines must be clear, so read them aloud: Tip 5.

Let’s look at our headline tips…

1. Remember WIIFM: “what’s in it for me?”

WIIFM: “what’s in it for me?” is an old copywriting acronym. Put yourself in your audience’s shoes. Think about your ideal customer (or your email recipient, your blog’s readers, etc.) Everyone wants to know what’s in it for them.

WIIFM must be obvious in the headline. Avoid being too “creative,” because you risk confusing your audience.

If you’re stuck on WIIFM, Maslow’s hierarchy of needs can help. You’ll see that sex is a primal need: sex truly does sell. Scan the hierarchy. You’ll figure out WIIFM very quickly.

2. Research, research, and then research some more.

When you need to write important copy, spend half your time on research. This relates to WIIFM. Not only does your headline need to make totally clear what’s in for them, ideally it also speaks to them on a level that’s relevant, right now.

3. Write LOTS of headlines.

I like to sit down (or lie on the floor) and come up with ten headlines.

When you focus deeply, your subconscious mind will get in on the act. You’ll find that an hour later, or early next morning, completely new ideas will come to mind.

The more headlines you write, the more likely it is you’ll hit on something good.

4. Add emotion.

How do you add emotion? You make your audience FEEL something.

Test your headlines on the Emotional Marketing Value Headline Analyzer, when you think you’ve done it.

For inspiration, take a look at these classic headlines.

5. Read it aloud. (To someone else, if possible.)

Yes, read your headline aloud, firstly just so you can hear it. You’ll be surprised that this makes a difference. Some headlines seem OK, until you read them aloud.

Then read your headline aloud to someone else. Just ask whether the the headline makes sense to them. Would the ad catch their attention?

So, there you have it. Keep these headline copywriting tips in mind, not only for your next ad, but for everything you write which needs to grab attention.

 

, and on Twitter: @angee

Copywriting: Speak the Language, Then Sell

Advertising Writing

You’re a new copywriter. You’ve been hired, and you’re eager to get started.

You open a new document in your word processor, and stare at the computer screen, hoping for inspiration…

After a few moments, the cursor’s still blinking, and you’re wondering where you’ll go for lunch. Maybe the new cafe on the corner…

You pull yourself away from thoughts of sandwich fillings.

“Headline,”, you think. “I need a headline.”

You click your way through the folder listings on your computer, looking for your trusty swipe file. You’ll find some inspiration for your headline there, you’re sure of it.

STOP. Please.

You’re going the wrong way.

You may well find inspiration for a headline in your swipe file, but you don’t need that yet. You need to understand your product, and its audience, first. Then you need to get on your audience’s wavelength, and ensure that you’re speaking their language.

I became a writer because I love reading; a copywriter because I enjoy exploring human behavior and language.

Copywriters sell, using words. Even if you’re writing a script, it all comes down to words. To craft words which sell to an audience, you need to understand your audience: their hopes, challenges, and frustrations.

Research first, write later

Depending on the product, researching can be fun, or challenging. Start by asking your client to send you some representative marketing materials, as well as customer comments and questions. If you’re very lucky, and the product is popular, you can do some research on the Web.

Occasionally, research can be very challenging. For example, perhaps the product is completely new. No marketing materials, no customers, nothing at all.

If that’s the case, you’ll need to be creative. The product has competitors, and fits into a market niche. (If it doesn’t, the product has real problems, marketing collateral being the least of them.)

I’ve had a few copywriting jobs which needed lots of creative thinking. One job required me to write a brochure for a new pet food company; I couldn’t interview anyone from the company, and this was before the Web, so I had to be very creative indeed. I held my breath off and on for three days until the client signed off on the copy.

Depending on the job, you may spend a week or two researching, before you think about writing. Usually, you’ll come up with some wonderful ideas for copy while you’re researching. You’ll get what I call “the click” — everything will fall into place, and you’re inspired.

Sometimes inspiration won’t come, and you’ll find yourself where you started out, staring at your blank document, and the blinking cursor. You’re now primed with research however, and it won’t be more than a minute or two before your fingers start flying across the keyboard.

I love copywriting; it’s a wonderful career. Your success rests on your research, and speaking the language of your audience.

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Copywriting: Winning Words Add Punch to Your Copy

advertisingwords.jpg

If you have an online business, you’re a copywriter, even if you don’t realize that you are. You write emails, Web content and other sales material every day: you write to persuade. To make your copy more compelling, use winning words.

I’ve been a copywriter for almost 30 years. I love writing copy, because I love words. While other copywriters keep swipe files, I keep collections of words. My word lists are divided into sections which are effective for certain types of copy. Just by reading those words, I can easily get into the mood to write.

I commend this practice to you. Build your own collections of words.

Here’s how to use them.

Start by thinking about your product. Then try to get into your audience’s state of mind. What challenges do they have? What do they want the product you’re promoting to do for them? What objections do they have?

For example, if you’re describing a product with which they’re unfamiliar and which they fear may be difficult to use, consider using words like: “simple, practical, step-by-step, and shortcut”.

When you hit on the right words, you’ll know it: Apple’s Steve Jobs chose the perfect winning words when he introduced the iPad as: “magical and revolutionary.”

In addition to choosing the right words, be aware of transitions. Your copy should flow from one paragraph and one idea to the next. Start a collection transitional phrases.

Here’s a sample of transitional words: “essentially, in brief, we don’t stop there, no doubt, what else, remember that, and consider”.

Become aware of the advertising that you read. Analyze the words. Watch for the transitional phrases, and persuasive words which are used. If you like a word or phrase, write it down in a notebook. Soon you’ll have a great collection.

Copywriting is all about words. Become a word collector and you’ll always have winning words which will add punch to your copy.

Copywriting Course: Become A Pro Copywriter Fast

Like to break into copywriting? Copywriters make high five figure incomes, even in their first year.

With Angela Booth’s easy online training, you write from home, and earn as you learn.

Learn copywriting online: it’s fun and easy.

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Copywriting Tips for Information Marketers

Are you an information marketer?

You know that the sales of your products depend on your professional copywriting skills. Let’s look at four tips which will help you.

1. Focus on Your Target Market

If your prospective buyer doesn’t feel that your sales page is speaking directly to him, you’ve lost a sale. This means that every sales page needs to be tightly focused on one particular market.

You may feel that your product meets the needs of more than one market, if so there’s a simple answer — write specific sales pages, one for each market.

2. What’s Your Product’s Strongest Selling Point?

What makes your product different?

What makes your product a must-have for its market?

You need to answer these questions before you start writing your copy.

Write down these points, and get into the habit of writing down every point you want to make before you start writing your copy. The more information you have to draw on, the better. Professional copywriters spend ten times as long researching a product as they do writing the copy.

All that work pays off: you’ll find that your copy flows, is logical, and makes sales.

3. Honesty Pays: Your Bullet Points Must Describe Your Product

Always be honest in all your copy. It’s common sense, because not only does it cut down on refunds, it also ensures that your customers are happy.

I’ve read many sales pages where the bullet points were a complete fiction, they bore no relation to the product at all.

4. Include an Excerpt if Possible

You’re selling information, so excerpts of that information help you to sell. Offer a chapter of your product so that people can gauge whether the product fits their needs. Large companies like Amazon do this, and you should too.

DIY Copywriting – the Secret to Big Sales Every Day

Copywriting has been called the secret of business success, and it’s no exaggeration. Expert copywriting can double and triple your profits within a year.

However, top copywriters are expensive. Worse, they’re always booked well in advance.

What if you could do your own copywriting? You can become an expert copywriter with Angela Booth’s “Copywriting Master Class – Ten Weeks to Copywriting Genius” – the class takes you from beginner to copywriting pro.

Do your own copywriting: sell more. Discover the communications’ secrets of the top copywriters. At the end of the class, not only can you do your own copywriting, you can also sell your copywriting services to others.

Enroll in “Copywriting Master Class – Ten Weeks to Copywriting Genius” now.

Copywriting: 5 Vital Tips for Writing Profitable PPC Advertising

If you’re a copywriter who’s writing for clients, or do your own Web copywriting, you need to pay attention to Pay Per Click (PPC) advertising. It’s expensive, so each ineffective ad you write is costing you money.

Here are five vital tips.

1. Use the Keyword You’re Targeting in Your Ads

Ensure that you use the keyword which you’re targeting in the ad itself. When you’re writing a series of ads, it’s easy to forget to do this.

2. Create a Landing Page for Each Ad Group

This is the biggest mistake that PPC advertisers make. They send all their traffic to irrelevant pages on their site, or even simply to the home page.

Remember that when somebody clicks on an advertisement, you’re promising them something. If you fail to deliver on that promise when they click through to the landing page, you’ve lost them. And more to the point, that loss is costing you money.

Write your landing pages as soon as you’ve created an ad group. Each ad group should have its own landing page, or even several of them. As soon as someone clicks on an ad, they should be taken directly to the landing page which is most appropriate and which delivers on the promise made in the ad.

3. Forget Fake “Scam” Ads: Think About What Your Prospect Wants

You’ve seen the many PPC ads which include the word “scam” in the text. This is pure laziness. This tactic may once have worked in the distant past, but it no longer works, and just makes your advertising look cheap and spam-like. You’re wasting money.

Think about what your prospect wants from your product, and write your PPC ads so that they target his needs and desires.

4. Take a Break: Don’t Write 20 Ads an Hour

It’s easy to write PPC ads. They’re tiny, so you can write many ads in a single session. However the more ads you write, the more likely it is that you’ll lose track of what you’re actually trying to achieve.

Remember your ad groups and your landing pages. Each time you write an ad, check the landing page to ensure that you are delivering on the promise that you made in the ad.

5. Research Your Prospect: Ask Questions

This tip is so important that it should go without saying. Before you write any advertising, and even before you research keywords, it’s vital that you understand your prospects.

Check out forums and websites which are read by your target audience. What are their concerns? How does your product or service address those concerns?

The more you know about your prospects, the more effective your advertising will be.

Discover Web copywriting tricks and skills.

Fun And Easy Copywriting Course

Learn copywriting online directly from top copywriter Angela Booth. Develop your skills fast with great coaching.

Every business needs copywriting, so you can quit your day job, writing from home at your own pace.

Learn copywriting – start today.

[tags]copywriting, advertising internet marketing, marketing copywriting, PPC advertising, copywriting tips[/tags]

Copywriting: Why Should I Buy from You?

Are you new to copywriting? If you’re new to writing copy, there’s one vital question you must answer. It’s easy to miss answering this, because it seems so obvious to you. It’s far from obvious to anyone reading your copy however.

Here’s the question: “Why should I buy from you?”

In a sense, if any of your readers ask this question, you’ve already failed, because before they get to your sales pitch, they should be warm. You warm up your customers by pre-selling them.

(That’s mostly outside the scope of this article, but see tip #3.)

Here’s how to answer the question.

1. Everyone Is Not Your Customer: Create a Positioning Statement

If you haven’t created a positioning statement for your business, do that now. It’s impossible to write effective copy without a positioning statement.

Your statement outlines:

* Who you are

* Your business’s image

* Who your customers are (and who they’re not)

* What painful situations your customers are responding to

Once you’ve created your statement, you’re well on the way to writing effective copy.

2. Research Keywords, Even if You Never Use Them

If you’re sending traffic to your sales page with advertising, you may not do keyword research. However, since it’s a super-simple and fast way of doing market research, do it.

Investigating keywords tells you a lot about your customer’s mindset, and this is very useful when you’re writing copy.

3. Use Two Kinds of Copy: Informational and Promotional

Before he buys, every customer goes through various stages. Firstly, he becomes aware that he has a painful situation. He may have acne, or be up to his ears in debt. She may be planning a wedding, or a couple may be looking for finance for their new home.

At this early stage, your customer needs informational copy. If you haven’t written material which helps the customer before he’s ready to buy, do that first. Give your early-stage customers all the information they need to buy from you.

Then, once you’ve warmed them up, create your promotional copy, with clear instructions to buy.

When you separate the two kinds of copy, you can lead your customer through the sales process.

There you go: you’ve answered the “Why should I buy from you?” question which every professional copywriter has in mind when he writes copy.

Want to make it into Google News? Top copywriter Angela Booth offers a SEO news releases which are a great source of links and publicity for your site, product, or service at her Web copywriting site, Hot Web Copy.

Contact Angela today, and use the power of the Web to get your advertising message to your customers with online news releases.

[tags]copywriting, copywriter, copywriting tips, marketing, sales pages, copywriting process[/tags]