Tag Archives: content

5 Ways to Energize Content Marketing in 2015

2015 is a bright new year. Will this be the year that you make content marketing work for your business? If you feel that your strategies aren’t working as well as they should, let’s look at some ways you can energize your efforts.

1. Consider your readers: your ideal customers

Too many companies try to create “viral” content which goes nowhere. Or, even worse, becomes wildly successful… but your sales results are a big fat zero. To add insult to injury, your viral content increases the cost of your bandwidth.

Focus on your customers. Create a persona (an avatar if you like) who respresents your ideal customer. What are her likes and dislikes? What challenges does she have? Once you zero in on your ideal customer, not only does content creation become easier, it will also attract that customer.

2. Remember email: give it the attention it deserves

In the early days of the Web, email was all there was. Gradually, companies stopped paying attention to email. Consider this. It’s very easy to create a series of email messages. Add the messages to your autoresponder, and they go out to everyone who signs up for it.

Yes, it takes a little energy and creativity to create a series which is not only opened and read, but remembered — and which gets results. A successful series can keep working for you all through 2015.

3. Snap photos: use them everywhere

Politicians stroll around with a cameraman in tow, and there’s a good reason for that. Every company has more photo opportunities than they ever use. Unboxing videos are hugely popular on YouTube — they should be boring, but people love them. Make a list of photo opportunities and snap at least five photos every day. And use them.

4. Share and RESHARE your content

Share your content on social media more than once. People dip in and out of social media. No one sits and reads their Twitter feed. They dip in occasionally, and they glance at Pinterest, Facebook, Google+ and LinkedIn when they have a moment.

Use a scheduler like Buffer, and share your content more than once.

5. Add calls to action to everything

If you pay attention to nothing else, pay attention to this. Add calls to action to your content. When I do a marketing audit for a company, one of the first things I check is that calls to action are happening. Usually they’re not. It may seem obvious that your customers know what to do, but they don’t.

Tell people what you want them to do: call you, subscribe to your mailing list, visit a page on your website… Every piece of content needs a call to action. Adding them is the simplest way to energize your content marketing in 2015.

 

, on Twitter: @angee, and find Angela on Pinterest, too.

Get coaching, and build your skills at Angela’s online store.

Content Bonanza: 4 Ways to Create “Instant” Content

Content Bonanza: 4 Ways to Create "Instant" Content

Everyone’s touting the benefits of “content“.  Marvelous. Just how are you supposed to find time to create content? You’re running a business, not a media company.

However… You’ve just spent your monthly marketing budget on an ad which didn’t work. Now what? The world’s changed. You used to be able to advertise and predict roughly how well you’d do, and you could set your marketing budget with confidence.

Maybe you are a media company, and you’d better find ways of creating content fast. Luckily, there are ways you can create content, almost instantly.

1. Snap a Pic, and Post It

Instagram’s hugely popular. It may be an excellent marketing venue for you. Not for me, sadly. I snap images on my phone which are interesting only to me — whiteboards in meetings, pages from my paper notebooks, and ideas for my Christmas list when I’m at the mall.

Instagram

If you’re selling stuff — anything from houses to your crafts on Easy — Instagram is a no-brainer. Be there. Snap images as you go through your day.

As you can see from the image, Goulet Pens does a great job on Instagram.

Don’t forget Pinterest. Publish your images to Pinterest too. I created a slide  deck (see below), on Pinterest tips for bloggers.

 

2. See It, Say It

Love to chat? Share your thoughts and insights on SoundCloud. Podcasts are popular, and Soundcloud gives you a simple way to get your podcast onto iTunes.

Keep your podcasts short. Skip the long chatty intro: get to the meat, and get out.

3. You May Quote Me

If you’ve said it before, say it better, in a tweet, or in an image. There are dozens of apps to turn your quotes into images, so that you can post them on Facebook, Google+, Twitter, et al.

Tip: create 20 or 30 at a time; and repost them again and again, especially on networks like Twitter, where people can easily miss a single tweet,

4. Share Great Stuff

In How to Repurpose Campaign Content for Different Channels (And Never Waste the Leftovers), Kevin Barber suggests:

You can easily curate great content from around the web and repurpose it through your channels. Write a review of a relevant book, blog about a really cool infographic, create a video covering the main points in a webinar you listened to.

When you find great stuff, share it with your audience.

Bonus Tip: Reprise Great Stuff From Your Blog

Blogging’s wonderful, but once a blog disappears into your archives, it’s out of sight, out of mind. Reprise evergreen content, and content which is relevant to your audience today.

If your blog’s been active for a few years, it’s simple to write a “this time last year” post. Extract snippets from the article, or republish as-is, with a couple of paragraphs about what’s changed, and what hasn’t.

Make Content Part of Your Marketing Funnel

Pull all the pieces of your content together for your marketing funnel — whether you consider yourself a writer or not, you need a content strategy.

, on Twitter: @angee, and find Angela on Pinterest, too.

Get coaching, and build your skills at Angela’s online store.

Improve Your Writing: The Free Content Library

Writing Genii Free Ebooks
New Writing Genii is finally relaunched, and with it, our Free Content Library. If you want to improve your writing, check it out. Currently, we have three free ebooks for you to download, with many more coming.

In the press release, I said:

Over time, Writing Genii’s Free Content Library will develop into a powerful resource for both new writers, and established writers. New writers will discover how to develop a professional career. Established writers can build skills in an area which is new to them.

Please tell me what you need

Everyone’s a writer today, so please tell me what you need. Of course we’ll have ebooks for professional writers, but there will be ebooks on creativity, developing your writing skills, productivity, and much more.

I’d love to hear what YOU want to know more about. Over the years, I’ve learned many tricks to help me to write, and enjoy writing. Believe me, I didn’t start out as a confident writer. Although I loved to read (and still do, of course) I HATED writing with a passion. it took years to get over my fear.

My perfectionism got into the way, which meant that I was the queen of procrastination. When I did sit down to write at my IBM Selectric, I wept. Seriously. I’ve no idea why I kept going with writing. Sheer masochism. So, if I got over my abject terror about writing — and endless procrastination, YOU can too. :-)

Here’s how I got over my fear of writing, in a nutshell: I focused on the words. Only on the words. A seminar with Larry Block at the Vista Hotel in New York in 1985 helped too: Larry encouraged meditation. Larry’s book of the seminar is available; check it out.

Who’s Writing Genii for?

Anyone who wants to write. Anyone who has to write. Anyone who wants to use writing to improve their business. Or write a book.

Business is all about communication. Essentially, I hope that Writing Genii will grow into a resource which will help you to communicate, even if you think you can’t write. Even if you think that, remember that I started out with tears rolling down my face. You’re not that bad, are you? ;-)

, on Twitter: @angee, and find Angela on Pinterest, too.

Get coaching, and build your skills at Angela’s online store.

Writing Journal 62: Evernote Everywhere

Writing Journal 62: Evernote Everywhere

My writing journal for Monday, October 13, 2014. You can find all the writing journal entries here.

A busy day today; I need to find time to work on my own new blog. I started with fiction. The mystery novel’s still going well. Just 1200 words; I need to plot several scenes. Mysteries are always a bear, because there’s a lot happening. You’ve got the crime, the sleuth, red herrings, actual clues… I looked at the Murder Board Paper, and I’m tempted to buy it.

Then the two nonfiction books. Writing them in tandem isn’t working – I need to focus on one at a time. I’ll start with the ebook, and then on the print version. With that decided, I managed 1800 words, which is excellent.

Breakfasts; Honey and my own. Rather than getting stuck on email, I went for my walk. Apparently storms are on the way, so I need to get my exercise early.

Back; it’s time to read and write emails. There’s still a backlog, but I should be able to deal with the rest of it tonight.

Work on my new blog

(Sigh) I love creating blogs, but I’ve been procrastinating on this one for several weeks. There’s a lot to plan, and I’ve managed to get myself confused. I created a cluster on a whiteboard, so that I can get it out of the sandbox and published sometime this week. I hope.

A client needs a rush presentation, so that’s next. I’ve done several for him, so I have a template. I plan the headlines, and the text, and send it off to him for his review. If he can get it back to me today, I should be able to complete it by tonight.

Lunch at my computer, checking out social media. I haven’t had time to squeeze it in for days, and I’m way behind in my reading in Pocket.

Evernote resources: just get started — dump everything in

If I know I’ll be working with a company on a long project, I set up a shared notebook for them in Evernote. My contact’s asked me for some good Evernote resources, so I made a short list. It might be useful for you too.

Here’s the basic process I suggest for Evernote — dump everything it, sort it out at the end of the week. That process serves me well. I’m on a Mac, and run the Evernote Helper in my menu bar. I drag files (PDFs, images, work files) to the icon, and they’re sent to Evernote. If I want to remember something, I paste it into the Helper, or just type a note into the Helper. (I assume there’s a version of the Helper for Windows.)

Three great Evernote resources

Evernote Essentials – Brett Kelly’s excellent book. I’ve skimmed most of it; even if you’re an Evernote veteran, it’s useful to scan it occasionally to see what you’re missing. There’s so much in Evernote it can seem overwhelming at first — this is why I say, just dump everything in there. :-)

Evernote’s own Getting Started tutorials –  the basics.

“I’ve been using Evernote wrong” – a great Lifehacker article, which discusses the Web clipper (essential), saved searches and tags, and more. The article points out that the more you have in Evernote, the better it becomes. Very true. The Related Notes feature surfaces articles I’ve long forgotten, because I’ve been using Evernote since 2009.

Blogging: draft posts, and publishing

After lunch, I work on the presentation, then on a series of blog posts for my own and clients’ blogs. I need to sort out some images clients have sent in Photoshop.

Next, admin chores. Oh, the horror. I turn on Spotify and determinedly work my way forward. As a reward, I do some research for a client. Yes, I look on researching as a reward. Someone once asked me why I became a writer, I responded that I like to read. Reading is both a reward, and work.

Finally, it’s time for my daily review. I need to work on my schedules tonight, before they become more complicated.

, and on Twitter: @angee.

You can find Angela on Pinterest, and on YouTube, too.