Everyone’s touting the benefits of “content“. Marvelous. Just how are you supposed to find time to create content? You’re running a business, not a media company.
However… You’ve just spent your monthly marketing budget on an ad which didn’t work. Now what? The world’s changed. You used to be able to advertise and predict roughly how well you’d do, and you could set your marketing budget with confidence.
Maybe you are a media company, and you’d better find ways of creating content fast. Luckily, there are ways you can create content, almost instantly.
1. Snap a Pic, and Post It
Instagram’s hugely popular. It may be an excellent marketing venue for you. Not for me, sadly. I snap images on my phone which are interesting only to me — whiteboards in meetings, pages from my paper notebooks, and ideas for my Christmas list when I’m at the mall.
If you’re selling stuff — anything from houses to your crafts on Easy — Instagram is a no-brainer. Be there. Snap images as you go through your day.
As you can see from the image, Goulet Pens does a great job on Instagram.
Don’t forget Pinterest. Publish your images to Pinterest too. I created a slide deck (see below), on Pinterest tips for bloggers.
2. See It, Say It
Love to chat? Share your thoughts and insights on SoundCloud. Podcasts are popular, and Soundcloud gives you a simple way to get your podcast onto iTunes.
Keep your podcasts short. Skip the long chatty intro: get to the meat, and get out.
3. You May Quote Me
Tip: create 20 or 30 at a time; and repost them again and again, especially on networks like Twitter, where people can easily miss a single tweet,
4. Share Great Stuff
In How to Repurpose Campaign Content for Different Channels (And Never Waste the Leftovers), Kevin Barber suggests:
You can easily curate great content from around the web and repurpose it through your channels. Write a review of a relevant book, blog about a really cool infographic, create a video covering the main points in a webinar you listened to.
When you find great stuff, share it with your audience.
Bonus Tip: Reprise Great Stuff From Your Blog
Blogging’s wonderful, but once a blog disappears into your archives, it’s out of sight, out of mind. Reprise evergreen content, and content which is relevant to your audience today.
If your blog’s been active for a few years, it’s simple to write a “this time last year” post. Extract snippets from the article, or republish as-is, with a couple of paragraphs about what’s changed, and what hasn’t.
Make Content Part of Your Marketing Funnel
Pull all the pieces of your content together for your marketing funnel — whether you consider yourself a writer or not, you need a content strategy.
Get coaching, and build your skills at Angela’s online store.