At least once a week, a client complains that they’re all out of content ideas. I created a quick mind map of easy types of content for them. The map usually sparks lots of fresh ideas, and inspiration. They realize that they have content which can be repurposed.
You have more content than you think you do
Often, all unknowing, a client has a mass of content that’s able to be repurposed. Product manuals, for example. Yes, I know that sounds dry and horrid, but if you’ve ever searched online for a product manual for a stove or a washer, you know that generally all you’ll find is a bunch of scraper websites. (Why Google allows this kind of junk is beyond me. It’s beyond frustrating to wade through this rubbish, deeper and deeper down rabbit holes of more and more scraper websites.)
Where there are scraper websites, there’s interest. The scrapers only use keywords for which people are actively searching. People search for product manuals every day. So, if you’re in a business which has product manuals dig them out and post them. Don’t forget older products which are a few years old. Create a special section on your blog called “manuals” and post away. Scraper sites will hate you. :-)
Advertising is content too
You’ve paid an agency for marketing collateral, or the manufacturer or distributor of a product has provided you with promotional materials. That’s all fine. However, there’s no law which says you can’t create your own materials.
Recently I was working with a client and asked him whether he used his own product. He gushed that his wife loved it (it was an appliance), and it saved so much time, and was so easy to use, and so on and so forth.
“Why isn’t that on your website?” I asked.
He could easily have posted everything he told me onto his website, but he didn’t think of it. If you love and use what you sell, why wouldn’t you talk about it? Ask your customers for their experiences too. Post them.
Closeouts: check out the bargains to help you to write more, and sell more
To meet my goals for 2015, I’m closing out some of our bestselling programs, so that I can focus on coaching and publishing. This means that you get special offerings on some of our current programs. When they close, they’ll close for good. And yes, you receive coaching with them too. :-) Enjoy.
How to profit from your writing: online store.