Tag Archives: content creation

Content Creation With WordPress: 4 Essential Plugins

Content Creation With WordPress: 4 Essential Plugins

Is content creation wearing you down? Blogs are voracious. You need to feed the beast constantly. Luckily there are tools which can help, especially if you’re a WordPress blogger. Here are my four essential “content” plugins.

A word to the wise: add plugins one at a time, and don’t add too many. Delete any plugins you’re not using.

1. (free) Editorial Calendar: Know What You’re Publishing and When.

Editorial Calendar
It’s Friday afternoon. You’re finishing up the week’s work. Suddenly you realize… you haven’t blogged this week. There’s nothing worse than realizing you’ve got to post something to your blog within the next hour.

WordPress Editorial Calendar saves your sanity. You’ll know exactly what you’re publishing, and when – no more last-minute panics. I love that I can see my draft posts all in one place.

2. (free) WordPress SEO by Yoast: It’s a Built-in Content Checklist.

WordPress SEO by Yoast

The basics of search engine optimization (SEO) are easy enough. However, keeping them in mind when you’re fiddling around with headlines, graphics and fact checking is hard. WordPress SEO by Yoast ensures that you don’t forget optimization.

It functions as an easy checklist. You can see what a post is missing at a glance. You can even choose to hide posts and pages from the search engines, if you wish.

3. (free) Related Posts by Zemanta: the Easy Way to Add Related Posts and Images.

Related Posts
Call me shallow, but I like Related Posts by Zemanta because it makes your “related posts” look pretty. I’ve tried lots of related post plugins; Zemanta’s gets the most clickthroughs. You can see it on my Just Write a Book Blog, in the image above.

4. (free) Edit Flow: Easier Collaboration With WordPress.

Edit Flow

If you’re working on a blog with others, corralling content is frustrating, to say the least. Edit Flow makes it easy. Not only do you get a content calendar, you also get custom statuses. As content moves through the editorial process, you can change statuses with just a couple of clicks. Users can not only pitch content, but can also see which posts are in progress, and which are ready for editorial review.

So there you have it. My essential WordPress content creation plugins. If you need WordPress to do something for you, chances are that someone, somewhere has created a plugin to do it. Have fun with WordPress. :-)

, and on Twitter: @angee.

You can find Angela on Pinterest, too.

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11 Hot Content Creation Resources To Inspire And Motivate You

Looking for content creation resources? Creating fresh content every week is demanding. It’s easy to get stale, and run out of ideas. Here are some resources you may not have considered.

Deck Transcript

Content creation is demanding. You need resources and inspiration. Let’s look at 11 resources. For more help, check out “Web Content Creator: Dominate the Web”. It’s a complete package in content creation.

1. WHAT’S NEW?

INVESTIGATE NEWS SOURCES.

Check out your favorite newspapers and magazines, online and offline. You may be able to piggyback your content onto a hot news story.

2. EXPLORE IMAGE LIBRARIES.

YOUR CREATIVE RIGHT BRAIN THINKS IN IMAGES.

Your creative right brain thinks in images. Kickstart your creativity by visiting your favorite stock image libraries, or online art galleries. Choose an image, and brainstorm content, by relating the image to your topic.

3. ASK QUESTIONS.

WHO, WHAT, WHY, WHEN AND HOW…

Questions demand answers. Write a series of “who” questions, then a series of “what” questions, and so on. You’ll soon have more content ideas than you can use.

4. BROWSE PINTEREST.

CHECK OUT THE MOST POPULAR PINS.

Press the Explore icon on Pinterest, or use the search query field. Pinterest is an amazing resource. Remember #3 – ask questions.

5. EXPLORE REDDIT AND QUORA.

DISCOVER WHAT’S HOT AND WHAT PEOPLE WANT TO KNOW.

Something’s always happening on these sites. Resist the temptation to browse: set yourself a time limit, and make lists of content ideas.

6. READ A BOOK.

EXPLORE AMAZON AND GOOGLE BOOKS.

Books are the ultimate sources. Explore your home library, your local libraries, and Amazon and Google Books.

7. WHO’S READING YOUR CONTENT?

THINK ABOUT WHAT INTERESTS THE PEOPLE WHO READ YOUR CONTENT.

We all have many interests. Think about how you could tap into social culture. What movies are people watching? What sports events are in the news? If you’ve got an opinion on a hot movie, share it.

8. TURN OLD CONTENT INTO NEW CONTENT.

UPDATE OLDER BLOG POSTS.

We tend to forget that older content is still content. Update older blog posts. If you interviewed someone a year ago, interview them again.

9. CURATE CONTENT.

YOURS, AND OTHERS’.

Hunt for great content, and share it. Explore social media sites. Don’t forget your content: add it to your content mix.

10. YOU MAY QUOTE ME.

SHARE WISDOM.

We all need a daily boost of motivation and inspiration. Share the wisdom of the wise, and inspire your audience. Quotations abound online; jot down your own favorites from your reading.

11. GOOGLE TRENDS.

WHAT’S TRENDING?

What’s hot? Google has Google Trends, which show you what people are searching for now, and what they searched for in the past. Check out trending topics on Twitter, Google+ and other networks for inspiration too.

You can view the deck at full size here.

3 Simple Content Creation Tricks You Can Use Right Now

3 Simple Content Creation Tricks You Can Use Right Now

Desperate for some content creation ideas? Try these three simple tricks. I’ve found them helpful, and so have my students. Big bonus: they’re easy, and they help you to get more ideas.

1. Focus on Problems: No One’s Alone With a Problem.

Life is just one problem after another. Instead of cursing your challenges, try turning them into content. Don’t stop there. What challenges do your clients have? Your team?

Here’s a list of five challenges I’ve been thinking about this morning, and the solutions they inspire. These are content ideas, so make the most of them:

  • Evernote – my primary Evernote account has over 5,000 notes. It’s time to weed the notes out again. With over 50 million users, there’s a big audience for Evernote tips and tricks;
  • Images – I need more images! If you want to get your slice of the attention economy, images are essential. Time I learned to create infographics…;
  • My WordPress.com blog needs attention. I’ll brainstorm some ideas for it, and then will use Trick 2, below;
  • Catching up with my reading, specifically news feeds. Google Reader is long gone; I’ve just purchased ReadKit to help me to manage my feeds. I’m sure some of the 50 million ex-Google Reader subscribers are way behind on their reading too.

No one’s alone with a problem – if you’ve got a problem, turn it into content.

2. Get an Idea, and Implement It.

You’ve written down some problems, and solutions. Implement a solution. Here’s why: once you start implementing, you’ll discover what works, and what doesn’t work. Your readers will enjoy reading about your experiences.

You don’t need to create a case study, although you could. My first problem I mentioned in Trick 1 was too many notes in Evernote. (You can have up to 100,000 notes in Evernote, so my 5,000 notes aren’t necessarily a big deal. I just like to weed out outdated material reguarly.)

I manage goals, clients, and products in Evernote; it helps me to manage my writing, and my business.

Off the top of my head, I can think of two pieces of content I can create right away. As I weed out Evernote, I’m sure I’l think of more:

  • Evernote helper apps. I’ve been meaning to investigate a couple of apps which will help me to manage Evernote. I can create content about my experiences with these apps;
  • Managing your goals in Evernote. I want to try something new. I’ll try it, and then write about it.

3. Pitch Three or More Content Ideas at the Same Time.

If you create content for others, as I do, you need to pitch your content ideas. Try to pitch several ideas, rather then just one. How many of your ideas are accepted isn’t important. You pitch more, because you’ll find that this gives you more ideas; once you’re in a creative mindset, your ideas will flower.

For example, this morning I pitched a content creation schedule for one of my clients. I scheduled six pieces of content right within WordPress, adding several points for each post. I also chose the keywords I was targeting, and located some images. While I was doing that, I got ideas for content I can create for another client.

Once you get into a “content” mindset, you’ll come up with more ideas than you need.

Try these simple content creation tricks. They’re very simple, powerful. Make a note of them too, for the next time you get stuck, and can’t come up with ideas.

, and on Twitter: @angee

photo credit: zetson via photopin cc

Get Out Of Your Content Marketing Rut 3 Ways

Get Out Of Your Content Marketing Rut 3 Ways

Are you in a content marketing rut? You create and post a set number of items to your website, your mailing list and social media accounts regularly. You’re proud of yourself, as you should be: consistency counts, and your content assets will grow.

You get traffic reliably, but you’re not seeing the jumps in traffic you’d like, not even when you post stellar content. You’re falling into a content marketing rut, and don’t know how to get out of it.

Try one or two of these three ways.

1. Try a new format.

Content comes in many formats. If you’re producing text content, with the occasional slide deck, why not turn some of that text content into audio, or video? Jing is free, and easy to use. You can post your videos to YouTube, and find a completely new audience.

Other formats to consider:

  • Q and A: you get a stream of customer service and other questions each week. Why not develop some question and answer content from great questions people ask? If one or two people have asked a question, hundreds of others may want answers too.
  • Tutorials: I love foodie blogs. I’m in awe of some of the wonderful content they produce. Food p0rn, indeed. Grab some ideas for tutorials from food or other blogs which use the tutorial format.
  • Micro content: you don’t always have to produce content which takes hours to create. Post a link, or a quote, or a fun piece of information.
  • Quizzes. Why not create a quiz each month? I love quizzes, and search for them in magazines. Your quiz doesn’t need to be confined to topics about your industry. Consider a seasonal quiz, or a trivia quiz.

2. Take it on the road: offer your content to new venues.

Please don’t wince. I know that Matt Cutts has taken a big stick to guest posting. But he’s not talking about genuine ghost blogging. He’s talking about link-hunting.

Find a couple of websites on which you’d like to see your content. Don’t worry about the links. Think about branding, and relationship building.

If any of your clients have a blog, offer them some great content which would appeal to their audience.

3. Experiment. Then create a case study.

Create an experiment – any kind of experiment you like. Set the parameters of your experiment. Then conduct it. Keep regular notes. Everyone loves case studies. You think you know what the results will be, but you may be surprised.

Announce your experiment, and its parameters. Tell readers how the experiment’s going, as it progresses. Ask readers to help, if possible. When the experiment’s over, announce your results.

It’s easy to fall into a content marketing rut. Challenge yourself to get out of it by with new content formats, and new venues.

Want more content marketing ideas? Create better content faster

, and on Twitter: @angee

Content Creation Ideas: 3 Fast and Easy Resources

Content Creation Ideas: 3 Fast and Easy Resources

Looking for content creation ideas? Coming up with fresh ideas for new content can leave you feeling like a hamster on a wheel. You’re running and running, but staying in the same place.

I know the feeling. Not only do I create content for clients, I also create content for my blogs.

Let’s look at my current favorite content resources. They inspire me, and they may inspire you.

Upworthy: clever headlines count.

You’re busy creating content. Who has time for headlines? You, that’s who, otherwise your content won’t be read. I visit Upworthy solely for the headlines.

How about this one:

Here Are Just 3 Of The Smaller Lies SeaWorld Makes Its Employees Tell Its Guests

Or this one:

2 People Described The Same Person To A Forensic Artist And This Is What Happened

Great stuff. When I read headlines like that, they inspire me to lift my game. No matter how dull the topic, a great headline gets attention.

Keep in mind that your headline can be separate from your page title, which is developed for search engine optimization (SEO.)

Heidi Cohen always does a great job developing SEO-worthy page titles, and headlines.

Totally Delicious: discover great content ideas you can use today.

I used to be a Delicious fan and used it for years as a bookmarking website. Then Yahoo bought it, and it died.

Delicious is back. Explore the Discover option. Delicious finds links based on your interests. In Discover, click the Manage Your Subscription link, and add a keyword. You can add as many as you like. Then click the Subscribe button. You’ll now get links for that keyword in your feed.

You’re sure to find some content ideas within a minute or two.

Google News: news from everywhere, about everything.

I’m a news junkie, so I check Google News at least once a day, sometimes more often.

Just enter a keyword into the search query box, and you’ll get the latest news which mentions that keyword. You’ll notice that when you enter a keyword, Suggest gives you the option of searching News, or the Web.

At the bottom of the page, you’ll see:

Stay up to date on these results:

Create an email alert for content creation

If you wish, you can create an Alert for the keyword you entered. If you create an Alert, you’ll get fresh content ideas delivered to your email Inbox each day.

So there you have it. Three resources for content creation ideas. I’m sure you’ll find these resources as inspiring as I do. Happy hunting… :-)

Blog management

, and on Twitter: @angee

3 Great Writing Apps for Distraction-Free Writing

Byword app
Byword

Writing can be hard if you’re not in the mood. Great writing apps can make it easier, especially those which allow you to create a distraction-free writing environment. I’ve explored many of these apps over the years; these three are currently my favorites.

I’ve scored the apps out of a possible 5; my opinion, based on how I write, your mileage will vary.

1. Byword (Mac, iOS)

Distraction-free score – 5.

Byword is an excellent all-in-one distraction-free writing environment with an added benefit: one-click publishing to Evernote, as well as to WordPress, Tumblr and Scriptogram blogs.

Please be aware that blog publishing requires the Premium version; it’s an in-app purchase which enables Premium on all your devices.

That said, I rarely use the blog publishing option to publish directly to a blog. Byword gives you a choice of RTF and Markdown formats. I write in Markdown, then “publish” to Evernote.

If I’m writing a blog post, I copy the HTML to the clipboard so that I can paste it into WordPress. Once the text is in the WordPress editor, I SEO the post via the Yoast plugin. I’ve found that if I don’t add the meta data immediately, I procrastinate on doing it later.

2. Write.app (Web, free)

Write app

 

Write.app

Distraction-free score – 4.

I like Write.app. It’s available anywhere, on any browser, and has mobile apps for iOS and Android. You can write anything you like with Write.app, from simple notes, which are stored in note books for you on the Web, to full-length novels. Everything’s encrypted, so your notes stay private. You can make any note public, and can download your writing as a text file at any time.

If you click the full-screen icon, you’ll just see your text in a browser window, distraction-free.

Why the 4/5 score? I like to see a word count as I write, and this isn’t available in Write.app.

3. ZenPen (Web, free)

ZenPen

 

ZenPen

Distraction-free score – 5.

ZenPen is fun to use. It’s just a browser window. Delete the placeholder text – it’s a Help file – and write away. You can export to Markdown, HTML, and plain text. If you want to format, or add Markdown syntax, just highlight some text, and select from the options which pop up.

I was tempted to drop ZenPen’s score to 4 because of the lack of a word count. There’s a target word count, which you can enter, but which does nothing to let you know you’ve reached your word count goal. Maybe I missed something?

ZenPen’s gorgeous, uses Markdown, and you can use it in any browser; it gets 5 from me. :-)

Give these three writing apps a try if you’re feeling uninspired and need to write anyway. One of them may become your favorite.

, and on Twitter: @angee

Blogging Tips: 5 Easy Tips To Simplify Your Business Blogging in 2014

Blogging Tips: 5 Easy Tips To Simplify Your Business Blogging in 2014

Love blogging or hate it, it we’re all looking for tips which will simplify our blogging. Although I’m in the “love” camp, I have lots of other writing I need to do, so I look for shortcuts.

Here are my top tips to help you to blog more effectively in 2014, so that you can turn your blog into a powerful marketing tool for your business.

1. Before you start writing, decide what you’re selling.

We discussed thinking about conversions, rather than traffic. Ideally, each blog post you create will have a call to action. If you ask your visitors to do something, some will.

Way back in 2004, when blogging started becoming mainstream, commercial blogging was frowned on. A little of that “content for content’s sake” mindset remains. You don’t need to blog with a “buy this!” mindset, but you do need to include a call to action.

Tip: each month, look through your list of posts, and edit your calls to action. Your business and marketing goals change over time. Update your blog posts to reflect this.

2. Batch-create, always.

If you’re creating a blog post, you might as well create two. Or more. Here’s the key to batch-creation: always have blog posts in draft form.

This simplifies business blogging, because your brain hates unfinished tasks:

After starting a task, your brain will be more enticed to finish it to its “conclusion.” You also tend to see that it’s not as big a mountain as you initially imagined, and that the work involved in completing this task won’t be so terrifying after all.

Here’s how this works. Let’s say you’re writing a blog post. Create a list of keywords for the posts, as you usually do. Then in addition to the article you’re writing, begin another couple of articles.

As the old saying goes, “well begun is half done”. Just writing working titles, and a couple of sentences for each draft, helps you to conquer procrastination.

Add the drafts to your editorial calendar. You’ll be amazed at how quickly you complete the posts you’ve started.

3. Before you create, decide how you’ll get more value from each blog post.

You can get more value from a blog post by: using it in a short report or ebook, creating a podcast or video from it, or by using it in your company newsletter.

4. Write fast, edit at leisure.

Writing and editing are two separate mental processes. If you try to combine these two processes, you’ll get frustrated, and will decide you hate blogging.

Batch-creating comes into play again. Give yourself 20 minutes to write a quick draft. Use a timer. I like Repeat Timer Pro. Then spend ten minutes adding content to a couple of your draft posts.

You can edit your posts another day, or later in the same day. I always say that professional writers expect to write cr*p, because they know they can improve on what they’ve written. You write to discover what you think. Just get something written, and let your subconscious mind do the grunt work.

5. Get out of your office: use your camera.

Your cell phone camera is an amazing blogging tool, so get out of your office, and wander around, snapping some photos.

It doesn’t matter much what you photograph. Your photos act as triggers to your inspiration. You can use them on your blog, or not, it’s up to you, but if you frequently find yourself thinking: “I don’t know what to blog about”, take photos. Your images will inspire you.

Try these simple blogging tips. They work. You may discover that you love blogging too. :-)

write a book book coaching

 

, and on Twitter: @angee

5 Great Free Content Marketing Tools You Can Use Now

5 Great Free Content Marketing Tools You Can Use Now

Information is the new advertising, because content (knowledge) engenders trust. A recent report from Nielsen found that when consumers found a new product via an online search, 67% of respondents were more likely to buy it.

That’s wonderful, but creating content takes time. And good tools. So let’s look at five great free content marketing tools which will help you to create content, and promote it.

1. Editorially: speedy content creation and collaboration

Content creation takes time. It takes even more time when others are involved.

If you’re using email to collaborate on content, you know the challenges and frustrations. Editorially takes the hassle out of content collaboration. Basically it’s a plain text editor. You write using Markdown syntax, which takes you two minutes to learn.

Benefits:

  • You can invite people to collaborate on a document, or you can work alone. If you want someone’s opinion, just highlight some text, and click the New Discussion button.
  • There’s a versions timeline, and you can save a new version, with or without notes, at any time.
  • With just a click, you can send a document to Dropbox, or WordPress.

Editorially makes content creation fast and easy.

2. MozBar: X-ray Web pages to improve SEO

MozBar is a free SEO (search engine optimization) extension for the Firefox and Chrome browsers. There’s a paid update, but for casual use, the free version is all you need. It’s a wonderful tool: you can X-ray a Web page.

You can read the extensive tutorial to discover MozBar’s functionality, but I use it primarily to discover what’s missing with a Web page, by looking at the page elements, and checking the link data. You can check the headings, the meta data, alt text, and more. The link data shows you what authority the page has, and how you might improve it.

3. socialmention: track keywords and mentions

Socialmention is a real-time social media search and analysis tool. You can use it to search for keywords in blogs, bookmarks, videos and elsewhere, or you can opt to search everything. You can also use it to search for companies, products, or anything else you need to track. For example, if you’re promoting a product, you can check who’s talking about it, and where.

Once you’ve run a search, you can add the RSS feed to your news reader, get an email alert (like Google Alerts), or download a CSV file so you can analyze the data.

4. Buffer: share your content at the best times

You need to share your content on social media. Buffer’s a hassle-free way. Not only can you share on Twitter, you can share on LinkedIn, and Facebook and Google+ pages. Once you’ve shared, you can track analytics from the toolbar.

5. Evernote: your office in your pocket

Content creators and marketers store and track a huge amount of material. Evernote keeps you organized, so that you can access your information wherever you happen to be, on any device.

Premium members can even turn any content in Evernote into an instant presentation; it’s ideal for meetings, and whenever you need to share information quickly.

These five tools are powerful, and they’re free. They’re perfect for small business, and will help you both to create content, and to promote it.

 

, and on Twitter: @angee

5 Keyword Tips To Inspire You: Never Run out of Content Ideas Again

keyword content ideas

Curses! Google’s turned off the free keyword tool, which means you need to log in to AdWords and use the Keyword Planner if you want Google’s data. But what if you want to use keywords to inspire your content creation, rather than to buy ads?

A little digression. Please be aware that since Hummingbird flew out of its cage, it’s vital to consider your audience, and its needs, rather than create content to any keyword formula. So these days, Google’s free keyword tool would be much less useful anyway. (We all feel better now, right?)

Let’s look at five keyword tips which ensure that you will NEVER run out of content ideas again.

1. Consider user intent, and focus on “themes”

I love this insight from Aaron Wahlstrom. He discusses how to find content ideas without using Google’s free keyword tool, and in the age of Hummingbird:

This is why keyword “themes” and specific theme landing pages will become more important. For instance, if a user historically was using the queries “A great SEO company for a B2B industrial company” versus “B2B SEO”, you may have received vastly different results. However with Hummingbird, the intent behind this search is largely the same. In this case, it is important to now have a page which targets a theme of Industrial B2B SEO, with good content, which will capture both of these queries.

Here’s how this could work for you in practice. Let’s say that you own a garden center, and you’ve been targeting specific keywords for fertilizers in your content. You’ve been writing about fertilizer brands, when and where to use fertilizer etc.

Corral all the “fertilizer” content you have, to see what you’ve got. Next, create an “everything you always wanted to know about fertilizer but didn’t know who to ask” page. Interview your own fertilizer expert, and the rest of your staff too. You want your new page to be as comprehensive as you can make it. Link out to the fertilizer content you already have.

As Aaron suggests in his article, this is your “theme landing page.”

As you corral the content you have, and create your page, 1001 new content ideas will emerge.

2. What’s in the news? Create alerts for your favorite keywords

Go to Google News, and enter your favorite keywords, one by one. Create alerts for them all.

I just entered “fertilizer” into Google News, and got the result you can see in the image below.

keyword in Google News

Depending on your keywords, you may get a lot of results, or very few. Either way, you’ll get some inspiration for content ideas.

3. Use Google Suggest: go through the alphabet

This is my favorite easy, keyword content idea inspiration-getter. All you do is go to Google.com, and enter your keyword, plus a letter of the alphabet.

In the image below, I entered “fertilizer”, and the letter “a.”

Google Suggest

Google Suggest

Just meander through the alphabet, and see what ideas you get. You’re sure to find several ideas which inspire content.

4. Hello Amazon: enter your keyword, and browse books on your topic

Depending on your keywords, you can get some great inspiration here, especially for your “theme” landing pages.

Just enter your keyword into Amazon Book Search, as in the image below. Then check out the Tables of Contents of any books which appeal to you, using Look Inside/ Table of Contents.

Amazon for content ideas

5. Use Soovle, for inspiration-at-a-glance content ideas

Wedded to Google? Google isn’t the only search engine. There are lots more, but don’t worry, you don’t have to click your way through them all. Let Soovle do it for you.

Soovle

As you can see in the image above, Soovle pulls from several search engines, including Wikipedia, Amazon, and YouTube, to give you lots of content ideas.

So there you have it. Five ways to get ideas for content, using keywords, and without using Google’s free keyword tool.

Need content? Contact me today.

, and on Twitter: @angee

Writing to Grow Your Business: 5 Easy Tips to Get It Done

Writing to Grow Your Business

Got a blog and social media accounts? If you have, you’re cleverly using content marketing to promote your business.

Content marketing helps your business by stretching your marketing dollars. However, it has an unfortunate drawback: someone has to create all that content… and that means writing.

Perhaps you’ve discounted content marketing because you hate writing.

If so, these five easy tips will help you to get it done.

1. Batch-create: “a thousand forests …”

Emerson said: “The creation of a thousand forests is in one acorn,” so when you think “content”, think BATCHES. Every piece of content you create can grow, and grow again. For example, I could use each of these five tips to grow additional articles.

Batch-creation is fun. You can:

  • Write two or three or more articles if you’re writing anyway. (I wrote this article while I was writing this one.)
  • Write a collection of tweets while you’re writing an article. (Use a spreadsheet to keep track of when you posted your tweets, and an URL shortener.)
  • Compile a collection of articles into an ebook, or a Pinterest pinboard, while you’re writing an article.
  • Add article ideas to your content calendar. I added a couple of ideas to my content calendar, while I was writing this article.

2. Trash into treasure: use what you already have

You’ve got a treasure trove of content you’re ignoring:

  • Responses to customer questions. Check your email – within five minutes, you’ll have a mass of content you can repurpose into blog and social media posts.
  • Business photos. Every phone’s a camera now. Click away! Chances are you’ve got hundreds, if not thousand of images you can use. Image poor? If you snap two images a day, at the end of the week you’ll have ten images you can post wherever you choose. (Don’t forget the caturday hashtag on Google+, if you’ve got a cat.)
  • Marketing collateral. White papers, polls, questionnaires, and more. Shake the dust off these materials, and use them as seeds for fresh content.

Browse your computer and your company’s library. Turn that trash into treasure.

3. Take the drama out of writing: it’s just talking

Can’t write? If you can talk, you can write. Instead of sitting down to “write”, pretend you’re writing an email message to a buddy. Chat away. When you’re done, delete the “dear Fred”, or whatever salutation you used, and you’ve got content.

Alternatively, use a voice recognition app.

4. Prepare, then write. Like cooking, writing’s all in the prep

Imagine you’re cooking a meal. What do you do? You get a recipe, shop for the ingredients, prepare the ingredients (peel the potatoes etc), and then you start cooking. If you’re cooking a stir fry, getting the ingredients ready takes longer than cooking.

Consider your content calendar as being like your shopping list. Then prepare the ingredients: I prepare the coming week’s content on Sunday afternoons by writing drafts. I use Trello to organize the research and graphics for blog posts.

By the time I’m ready to write (cook), it’s easy, because all the prep is done. If you combine batch-creation with prep, you’ll double the amount of content you create.

5. Take time to think: court your Muse

When did you last sit down to think? On my freelance writing blog, I talked about the value of musing in writing more and more easily:

At least once each day, allow yourself to sit in a quiet place, and think. This is not worry time. Choose something pleasant to think about. You can think about a current project, or about your goals — or about anything else.

The word “muse” comes from the nine Muses, Greek goddesses of inspiration.

9 Muses of inspiration

The nine Muses

When you muse, you reflect on something: musing has a lot in common with daydreaming. Bring your subject to mind, and allow your Muse to inspire you.

So there you have it. Five tips to help you to get your business writing DONE.

Get help with your writing

Got questions about your writing? Get help.

 

, and on Twitter: @angee