Think that all that Web 2.0 and social networking stuff is just a waste of time?

Hate all things Web 2.0?
You might want to rethink that. Many businesses are finding benefits.
McKinsey: businesses reaping benefits from Web 2.0 – Ars Technica reports:
“‘We found that successful companies not only tightly integrate Web 2.0 technologies with the work flows of their employees but also create a ‘networked company,’ linking themselves with customers [...]

Published: 09-09-2009 | Link To This Entry | Related Entries: business

Marketing With Twitter: 4 Reasons to Tweet, Even if You Hate It

“Twitter is stupid, it’s a waste of time…” This is the response I often get from my marketing clients when I introduce them to Twitter, the social media micro-blogging tool. Then I give them four reasons they should be tweeting.
Here they are.
1. Twitter Increases Your Brand’s Credibility Online
Twitter helps you to answer several important questions, [...]

Published: 06-22-2009 | Link To This Entry | Related Entries: marketing

Blogs have gone mainstream

I’m a huge fan of Business Week’s 2005 “Blogs Will Change Your Business”; I’ve used it many times to explain the WHY of blogging to copywriting clients and others.
Here’s a new story from Business Week, Beyond Blogs, which reports:
“SERIOUS GOOGLE JUICE
Turned out it wasn’t quite that simple. The magazine article, archived on our Web [...]

Published: 11-29-2008 | Link To This Entry | Related Entries: web content

Article Writing – How to Build Your Client List by Writing Free Articles

Whatever your business, marketing is essential. Want to attract a constant stream of clients so that you’re booked solid for months ahead? Discover how you can save money and time with your marketing by writing free articles.
Article writing is essentially advertising your services. Did you know that in many cases article writing can double and [...]

Published: 04-04-2008 | Link To This Entry | Related Entries: articles