Tag Archives: blogging tips

60 Minute Blogger Fast-Start

Clients tell me: “I don’t have time to blog!” But what if you spent just ten minutes a day on your blog? 50 to 60 minutes a week is doable for most of us.

60 Minute Blogger Fast-Start

I wrote a series of blog posts on business blogging in 60 minutes a week a year ago. Let’s review ways in which you can become a blogger — even if you have no time to blog.

This process takes just ten minutes a day.

1. Ten minutes: how will you promote your blog?

Start by working out how you’ll promote your blog. You’ll go through this preparation each week, as you work out how to promote your blog post once you’ve written it.

Flip through the slide deck. Although it’s for people creating a new business blog, it gives you a quick overview of how to make a blog work harder for you.

2. Ten minutes: how many blog posts will you create this week?

Consider formats. In the original “60 minutes” article, I said:

Usually when I mention blog posts to a client, he thinks in terms of articles. That’s fine. However, if you’ve only got 60 minutes a week, you don’t need to spend that time writing just one article — or half an article, if you’re a slow writer.

Consider: photos, other images, short videos, MP3 interviews… If you’re posting MP3s, post transcriptions too. You can get transcriptions from providers at fiverr.com at a reasonable rate.

3. Twenty Minutes: outline and collect — batch-create

Here’s the original article: Schedule 20 minutes each week, to outline your blog posts, and collect resources for them.

Your resources might include:

* Images;

* Facts and figures;

* Quotes from customers;

* Marketing materials for inspiration.

Once you’ve collected your resources, make a list of topics you want to cover on the blog. Keep the list somewhere you’ll find it easy, so you can add to it when you get an idea. I keep my blogs’ topics lists in Simplenote.

Next, explore keywords.

Keyword Eye is still my favorite  free keyword tool.

free keyword tool

Keyword Eye is ideal for brainstorming quick blog post titles.

Create the posts after you’ve decided on the titles, and save the posts as drafts.  Add some quick notes to each blog post so that you won’t be staring at a blank editing screen when it’s time to write.

 4. Twenty minutes: write!

You’ve done your preparation, so the writing should go quickly.

Tip: focus on images. Images give you many ways in which to promote a blog post. If you have two images in a blog post, you can post at least twice on Pinterest (space out your postings.) You can also post a blog’s images to Twitter, Facebook, and Google+, with a short commentary, and a link to the post.  

Over the past 12 months, I’ve discovered that images rule. I started posting about “image marketing” way back in 2012. In 2014, images are vital to draw attention.

So, there you have it. Your 60 minute blogger fast-start. Still think that you don’t have time to blog? :-)

, and on Twitter: @angee.

You can find Angela on Pinterest, too.

 

3 Blogging Tips for Startup Businesses

3 Blogging Tips for Startup Businesses

You’ve started a business, or you want to. Consider creating a blog. Your blog can help draw attention to you and your new business. Your blog also builds credibility; this is valuable as a long-term strategy.

The longer you’ve been blogging, the more people can learn about you and the way your business operates: it’s all there on your blog. And it’s your choice how transparent you’ll be. Buffer is completely transparent:

When we announced it, Joel, our co-founder, emailed everyone and said, “I truly believe that transparency breeds trust, that’s one of the key reasons for this adjustment.”

Consider the “pull” factor of your blog too. It’s inbound marketing, and helps to you to inform your customers:

A blog is the single best way to attract new visitors to your website. In order to get found by the right prospective customers, you must create educational content that speaks to them and answers their questions.

Before the Web came along, I ran a business. The customers had questions. Many, many questions. I spent my days on the phone. Of course, I couldn’t have imagined a blog in those days, but a blog would have cut my phone-time by 95 per cent.

I’ve been working with several entrepreneurs. Since I love blogging, the advice to “start a blog” comes naturally. Many kinds of businesses can benefit from blogs, especially small businesses. Your blog, combined with your social media presence, helps you to network.

These blogging tips work for start-ups, especially if you’re a one or two person operation at the moment, or if you’re working with a far-flung global team. Blogging is instant publishing. Potentially, your audience numbers in the millions. Your startup’s first customers may be in that audience.

1. Create Your Business Plan First.

Got a business plan? Create an informal one, if you haven’t done so already. The more you know about your goals, the better. Your plan will not only reveal what kind of image you want to project, but also who your customers will be. Create a SWOT analysis too. It will surprise you.

If you’ve never created a business plan, just answer the “Typical questions addressed by a business plan for a start up venture” in the Wikipedia article. If you decide you need funding, and want to create a formal plan at any stage, this rough plan will be a big help.

2. Decide on Your Blogging Persona, and a Choose a Couple of Audience Personas.

You need to decide who you’ll be as a blogger. What image will you project? Be yourself of course, but decide how much personal information you’ll share. If your blog’s all-business, you won’t be talking about your partner, or the movie you saw last night.

Choose a couple of audience personas too. These are the people for whom you’ll be creating content. Build a brief profile of your typical customer. If you want investors, build an investor profile too.

Here’s Hubspot on buyer personas:

Buyer personas are holistic ideals of what your customers are really like, inside and out. Personas encompass the goals, challenges, pain points, common objections to products and services, as well as personal and demographic information shared among all members of that particular customer type. Your personas are the people around whom your whole business is built.

Give each persona a name. I like to start persona profiles as if I’m talking about a real person: “Bill is 45 years old. He’s been married for 16 years. He has two teenage children…” etc.

When you’re crating content, you’re speaking directly to Bill, or to another persona you’ve created.

3. Your Blog Is Your Social Media Hub: Keep Content (Mainly) on Your Own Website.

Look on your blog as your startup’s marketing launchpad. Add your blog’s URL to your social media profiles. To repeat: add your blog’s URL to your social media profiles. This is vital. Before someone decides to follow you on Twitter, or circle you on Google+, they’ll check out your profile.

And speaking of Google+, join Google+, and visit your Google Dashboard occasionally, to keep track of your activities.

End of digression…. :-)

You’ll network on social media, but keep the bulk of your content on your website. When someone visits your website, they can read your content, and once your business has launched, they can do business with you. It makes sense to keep your good stuff where it will do you good, rather than sprinkled across the Web.

So there you have it.Three blogging tips for your new business. Good luck with your launch. :-)

3 Blogging Tips for Startup Businesses

, and on Twitter: @angee.

You can find Angela on Pinterest, too.

5 Easy Blogging Tips to Help You to Blog on a Schedule

5 Easy Blogging Tips to Help You to Blog on a Schedule

Want to write lots of blog posts easily? You can. You just need a few tricks so that blogging is less a chore, and more fun.

I blog a LOT. Not only on my own blogs, but also for clients; blogging is a huge part of my writing week. It’s impossible to know whether I find blogging easy because I love it, or because I’ve managed to come up with lots of tricks over the years.

Let’s look at five easy blogging tips which will help you to blog consistently, and achieve your goals.

1. Collect Images to Inspire Your Creativity.

As I said in this post on outlining fiction:

Why start with an image? Because it’s less restrictive. It opens your imagination; words tend to close it.

When you’re looking for blog post ideas – and even if you already have ideas – images open up your creativity. And of course, these days, to promote your blog posts, you need strong images. (I’m finding that more and more of the traffic to blogs comes from social media sites like Pinterest and Twitter.)

blogging tip: collect images

Collect images you’ll use over the next month or two. Ideally, you’ll create two images per blog post. One an attention-getting image, and another to summarize the points in your blog post. Two images give you additional options for promotion.

2. Make a List of Topics to Cover Each Month.

Why are you blogging? You have goals for your business, and blogging can help you to meet your goals. Therefore, create a list of topics which tie in to whatever else you happen to be doing in your business.

Think about your customers too. What’s happening in their lives? Grab a calendar with national holidays.

3. Get Out of the Office: Brainstorm Blog Post Titles When You’re Relaxed.

You’re more creative when you’re relaxed. Get out of the office so that you can brainstorm some blog titles.

Consider: your goals for your blogging that week, the topics you want to cover, and the images you have – or that someone can create for you.

4. Batch-Write: Draft Five to Ten Posts.

Here’s why it’s so hard to start a blog post: inertia. Once you’ve written some quick notes under your blog titles, you’ve broken your inertia. When you get back to a post, your writing will be faster. It will improve too.

Jot lists and bullet points to get started on a post. You can refine and tidy up later, adding material. If you’re blogging on WordPress, try out the Drafts Dropdown plugin. Although it hasn’t been updated in a while, it works fine with current versions of WordPress.

5. Don’t Publish Immediately. Schedule.

Here’s the big secret to consistent publishing: drafting posts, and scheduling them. Once you’ve got a few posts drafted, and ready to polish, tackle them in batches again of two or three posts. Then schedule them to go out on the dates and times you choose.

Once you get into the habit of doing this, you’ll be able to relax. You’re no longer compelled to write because you need to publish today; you’ve got posts all lined up.

I hope these blogging tips help you to build your blog, and have fun doing it too.

, and on Twitter: @angee.

You can find Angela on Pinterest, too.

My 5 Best Blogging Tips After 15 Years of Instant Publishing

My 5 Best Blogging Tips After 15 Years of Instant Publishing

Everyone has blogging tips. After 15 years, so do I. I’m even more enthusiastic about blogging now than I was in the beginning. Truth to tell, when I started out as a blogger, I had no idea what I thought I was doing.

Other writers had opinions. The popular opinion was that I was a few sandwiches short of a picnic. “Write for free?!” Shock, horror and disbelief abounded. Yes, the generally derisive attitude towards blogging in those days was disturbing, but I wasn’t defensive. So blogging was weird; so what? I adored instant publishing then, as I do now. The idea that I could write something, and garner potentially millions of readers as soon as I hit Publish, thrills me.

Here’s what I’ve learned — in five blogging tips.  If you like, it’s what I wish I knew a decade and a half ago.

1. Be Yourself. You Can’t Be Anyone Else, and It’s Exhausting to Try.

You’re blogging for a reason – to promote your business, or a product, or a cause. (If you’re blogging for self-expression, you don’t need these tips. Let yourself go, and blog.)

Make a list of your goals. Most blog posts will include a Call to Action (CTA) to enable you to meet your goals. Beyond that, be yourself. The more you blog, the more traffic you will get.

Bloggers worry about how often then should blog. Mike Allton has the ultimate answer:

In order to finally answer this question, a business owner must first decide how much more traffic and leads they want. Using the data above, a business can look at what they’re getting from their website now, how much they want to improve, and quickly determine where they need to be with their blog campaign.

Blog as often as you can, and do the best you can on each blog post. Write the way you speak. Beyond that, don’t worry about it. I’ve written throw-away posts in 15 minutes which struck a nerve and got lots of responses. I’ve also slaved over blog posts which no one ever cared about – at least as far as I can tell.

2. Write Every Day. Some of That Writing Will Auto-Magically Turn Into Blog Posts.

I write every day. In my early years as a writer, I struggled with writing. Endlessly. I waited for inspiration… and waited. I waited to write books I wanted to write until I was a “better writer.” Finally, I gave up worrying about things I couldn’t control and wrote. I developed the writing habit, and a writing process which works for me, and my students.

If you say to yourself: “I’ll blog every day”, you’ll freeze. Just commit to writing something every day. Some of those snippets of writing will turn into blog posts. Use Evernote or OneNote to store your snippets. Then scan your snippets to see if they trigger anything when it’s time to write a blog post.

Create an editorial calendar, but don’t sweat it.

3. It’s Your Blog. Say What You Like (Be Kind!) Remember That You’re Responsible for Everything on Your Blog.

Some bloggers troll and write link bait. If that kind of thing appeals to you, ask yourself why. No, this isn’t a moral issue. To each his own. However, over the years I’ve come to appreciate Elwood P. Dowd’s philosophy:

Years ago my mother used to say to me, she’d say, “In this world, Elwood, you must be” – she always called me Elwood – “In this world, Elwood, you must be oh so smart or oh so pleasant.” Well, for years I was smart. I recommend pleasant. You may quote me.

(If you haven’t watched the movie Harvey, go and watch it. James Stewart is wonderful in it.)

I recommend pleasant over smart, too. Be nice. You need other people, in this social media world. If you make trolling a habit, you’ll not only put off readers, you’ll alienate other bloggers.

4. Trust Yourself. If You Think It’s Important, It Is.

Trust yourself and your blogging. In 1999, I read blogs, and wanted to blog, but I couldn’t think of a reason. At the time, I was writing business books for Prentice Hall, taking care of my copywriting clients, and writing for magazines too. I was a busy writer. Why on earth would I want to take on unpaid writing?

Although I tried to talk myself out of it (others did too), I started a blog. I can’t remember what it was about. Nor do I remember the platform. Then I started a blog for a weekly ezine I wrote for creatives, Creative Small Biz. I liked it, and the ezine got subscribers via the blog. More blogging and blogs followed.

You don’t need anyone’s permission to blog, not even your own. If you’re inspired, blog. :-)

5. Be Interested. Enthusiasm Will Get You Everywhere You Want to Go.

Follow your passions. Yes, you’re blogging for a reason: to promote your business or whatever. You’ve got plenty of leeway inside your basic parameters. You can include your private life in your blog, or not, it’s up to you. As long as “cat” (irrelevant) posts don’t take over your blog, you can blog about anything you choose.

Of course, if you’re a lifestyle, or “mommy” blogger, you’ll blog about your insights with your life as your source material.

Whatever you choose to blog about, be passionate, and stay enthusiastic. Your enthusiasm will make blogging easy.

So, there you have it. My best tips after 15 years of blogging. Have fun with your blogging.

, and on Twitter: @angee.

You can find Angela on Pinterest, too.

Not in the Mood: 3 Blogging Tips To Get Over Bloggers’ Procrastination

Not in the Mood: 3 Blogging Tips Get Over Bloggers’ Procrastination

Not in the mood to write a blog post? Although I love blogging, half the time I’d rather be reading – or doing something else undemanding. If you allow it, procrastination can kill your blog. For hobbyist bloggers, that’s okay. It’s not okay if your job or your livelihood depends on writing more content.

Check out these three blogging tips for those times you’re just not in the mood.

1. Get Inspired by Google Suggest – Tip Toe Through the Alphabet.

Google’s the savior of recalcitrant bloggers. Hie yourself off to Google, and enter a topic – any topic. Add the letter “a.”

google suggest

As you can see in the image above, I entered “blogging”, plus “a.” I haven’t anything to say on blogging away debt, but I could create a post on any of the other three ideas, even if I wasn’t in a blogging mood.

2. Write a List of Words. Use Them in Your Blog Post.

Challenge yourself. Write a list of words – any words. Author Ray Bradbury used nouns:

These lists were the provocations, finally, that caused my better stuff to surface. I was feeling my way toward something honest, hidden under the trapdoor on the top of my skull.

You can use any words you like. Example: summer, drizzle, sly, sky blue, river, petunia… Now write a blog post, and include those words. Or not, your choice.

Writing a list of words primes the pump. You’ve given the logical side of your brain something to think about. Before you know it, the creative side of your brain gets in on the act, and you’ve written a blog post.

This exercise works well if you need to create your editorial calendar for the month.

3. Temper, Temper – Think About Something That Annoys You.

Got a temper? Me too. I’ve calmed down over the years, but I can create a list of annoyances which get me into a temper without any effort.

Think of something which annoys you. No, don’t blog about that. Use the energy and make a word list. Anger is just energy, and you can direct it anywhere you like. Direct that anger into creating a blog post. Tip: keep your post positive.

So there you have it. Next time you’re not in the mood, try one of these blogging tips. They’re fun.

, and on Twitter: @angee.

You can find Angela on Pinterest, too.

photo credit: TheAlieness GiselaGiardino²³ via photopin cc

Create A Blog The Minimalist Way (For Blogging Haters)

Angela Booth Roon blog

My new blog on Roon… I couldn’t resist it…

 

You hate blogging, but you want to create a blog. These days, you can blog anywhere. Quora lets you create a blog, and you can create a faux blog on Google+. Many other sites encourage you to blog with them. But what if you want to create a blog on something you own, rather than on a social network?

While doing some research for a project on Markdown, the so-easy-it’s-a-joy text-to-HTML conversion tool, I came across some simple options for creating your own blog, completely for free, simply and easily.

Not a Markdown aficionado? If you’re not familiar with Markdown, relax. A Markdown document is just a text file with Markdown syntax; saved with either .md or .markdown file extension. It takes a minute or two to learn Markdown syntax, and hey presto – your writing life got a lot easier. As Brett Terpstra says in his two minute explanation, Markdown fits in any workflow.

Let’s look at three ways you can create a blog you love the minimalist’s way.

1. Try Calepin, if you’re a Dropbox user.

Calepin
If you’re a Dropbox user, great choice, Calepin is for you. Read the Calepin page, and you’ll find a link to this example of a Calepin blog.

Jon Mitchell’s written a paean to Calepin in a little tutorial.

2. Got a website already? Dropplets offers free no-hassle blogging.

Dropplets

If you’ve got a website already, Dropplets gives you a simple, no-hassle totally free way to blog. You just upload the contents of the Dropplets ZIP file to your server. Open your new website in a browser, and follow the prompts.

Then you simply create your blog posts in a plain text file, using Markdown, then upload it to your server using the Dropplets uploader.

Here’s a demo of a Dropplets site. Dropplets comes with a free template, and you can buy a premium template from the Dropplets marketplace.

3. Roon: just gorgeous. Easy, and free.

Roon

I hit the Roon website, and couldn’t resist creating a blog. As if I didn’t have enough blogs already. Never mind. My Roon blog will fit into my life somewhere. Here’s my Roon blog.

Roon creates gorgeous blogs, as many as you like, for free. You can buy add-ons like your own domain name, and an analytics package, for a small charge.

Let’s see what Roon looks like in action, in the image below. Here’s the backend of Roon. It’s simple, and gives you lots of space to write, right in your Web browser. Click around the various areas, it takes just a minute and you’ll see how everything works.

Roon backend

Ready to publish? Hit the Publish link on the top right, and you’re done. Here’s my first published post on Roon. Blindingly simple to create. Write, upload an image if you wish, and you’re done.

In the backend, you’ll see your published and draft posts in the left sidebar.

If you want to create a blog, but can’t face the hassle of either creating a blog, spending hours choosing a theme, and then the endless updating, let alone writing blog posts, you need a minimalist option. Choose one of the three options above. (And if you’re already a blogger, be wary of Roon — or you’ll be the proud parent of another blog before you know it.)

, and on Twitter: @angee

Business Blog Tips: Fresh Traffic From Older Content 3 Ways

Business Blog Tips: Fresh Traffic From Older Content 3 Ways

You love your business blog, and it’s an essential marketing tool. However, you’re missing out on traffic. Google’s serving up personalized content, and if content isn’t fresh it’s dead. Although you have great content, it’s unappreciated, because no one sees it.

Here’s the key to making the most of older content – plan to revisit and revive it. It takes less time to polish older content than to create brand new material.

Let’s look at how you can turn older content into a traffic generator.

Tip: while you’re revising, update your calls to action (CTA).

1. Revise older content, and republish it.

How much content do you have? I have several thousand posts on some of my blogs, so this year I’m making a concerted effort to bring back older content that’s appropriate and valuable for my audience today. If your blog’s older than a few months, your visitors will completely miss the content you published when your blog was brand new and you had little traffic.

While you revise, you can add new content as appropriate. If you’ve changed your mind about something in the original post, create a heading: “Updated in 2014”, then add your new information and insights.

Add internal links as appropriate to fresher content. If you’re using WordPress, consider using a related posts plugin.

2. Create new content, linking to your older content.

Keep a list of the content you’ve freshened. You’ll get story ideas from it. Then, when you create the new content, quote and link to your older content.

If you have posts you’ve written in series, turn them into ebooks, and offer them as downloads. One of my blogging friends has been collecting her series posts into ebooks, which she offers in EPUB and MOBI format, as well as in PDF. Here’s a comparison of ebook formats; they tend to be confusing. In a nutshell: MOBI’s for Amazon’s Kindle, EPUB is for everything else.

3. Create roundup posts, linking to older posts.

Large blogs which post multiple times daily offer round-up posts on a specific day of the week. Consider doing a roundup once every couple of weeks, or once a month, going forward.

You can create roundup posts at any time that it’s worthwhile for your readers. If you’ve been getting lots of questions about something you’ve covered before, create a roundup post on the topic. For every person who asks a question, ten others will have the same question.

A “this time last year” roundup post brings back content today’s visitors haven’t read; you can create these kinds of posts if you’re too busy to create new content for your blog.

Your business blog is an asset; so are its archives. Make the most of them.

write a book book coaching

, and on Twitter: @angee

Blogging Tips: 5 Easy Tips To Simplify Your Business Blogging in 2014

Blogging Tips: 5 Easy Tips To Simplify Your Business Blogging in 2014

Love blogging or hate it, it we’re all looking for tips which will simplify our blogging. Although I’m in the “love” camp, I have lots of other writing I need to do, so I look for shortcuts.

Here are my top tips to help you to blog more effectively in 2014, so that you can turn your blog into a powerful marketing tool for your business.

1. Before you start writing, decide what you’re selling.

We discussed thinking about conversions, rather than traffic. Ideally, each blog post you create will have a call to action. If you ask your visitors to do something, some will.

Way back in 2004, when blogging started becoming mainstream, commercial blogging was frowned on. A little of that “content for content’s sake” mindset remains. You don’t need to blog with a “buy this!” mindset, but you do need to include a call to action.

Tip: each month, look through your list of posts, and edit your calls to action. Your business and marketing goals change over time. Update your blog posts to reflect this.

2. Batch-create, always.

If you’re creating a blog post, you might as well create two. Or more. Here’s the key to batch-creation: always have blog posts in draft form.

This simplifies business blogging, because your brain hates unfinished tasks:

After starting a task, your brain will be more enticed to finish it to its “conclusion.” You also tend to see that it’s not as big a mountain as you initially imagined, and that the work involved in completing this task won’t be so terrifying after all.

Here’s how this works. Let’s say you’re writing a blog post. Create a list of keywords for the posts, as you usually do. Then in addition to the article you’re writing, begin another couple of articles.

As the old saying goes, “well begun is half done”. Just writing working titles, and a couple of sentences for each draft, helps you to conquer procrastination.

Add the drafts to your editorial calendar. You’ll be amazed at how quickly you complete the posts you’ve started.

3. Before you create, decide how you’ll get more value from each blog post.

You can get more value from a blog post by: using it in a short report or ebook, creating a podcast or video from it, or by using it in your company newsletter.

4. Write fast, edit at leisure.

Writing and editing are two separate mental processes. If you try to combine these two processes, you’ll get frustrated, and will decide you hate blogging.

Batch-creating comes into play again. Give yourself 20 minutes to write a quick draft. Use a timer. I like Repeat Timer Pro. Then spend ten minutes adding content to a couple of your draft posts.

You can edit your posts another day, or later in the same day. I always say that professional writers expect to write cr*p, because they know they can improve on what they’ve written. You write to discover what you think. Just get something written, and let your subconscious mind do the grunt work.

5. Get out of your office: use your camera.

Your cell phone camera is an amazing blogging tool, so get out of your office, and wander around, snapping some photos.

It doesn’t matter much what you photograph. Your photos act as triggers to your inspiration. You can use them on your blog, or not, it’s up to you, but if you frequently find yourself thinking: “I don’t know what to blog about”, take photos. Your images will inspire you.

Try these simple blogging tips. They work. You may discover that you love blogging too. :-)

write a book book coaching

 

, and on Twitter: @angee

Blogging Tips For People Who Hate Blogging: 5 Easy Keys To Success

Blogging Tips For People Who Hate Blogging: 5 Easy Keys To Success

Do you hate blogging? Let’s look at some blogging tips which will help you to turn your blog into a powerhouse marketing tool. It’s easier than you think.

Start by considering how your blog appears to you. Perhaps it seems like a time sink; alternatively, you may look on it as a way to take your business to the next level.

Use these five keys to unlock the power of your business blog.

1. Consider your goals, then commit to a schedule.

Make a list of outcomes you’re looking for in 2014: increased traffic, better conversions, enhanced visibility… If this sounds complicated, keep it simple.

Create a statement: “In 2014, our blog will help our current customers by ________. It will attract new customers, who will see our business as __________.” Your statement summarizes your goals, and because it’s brief and to the point, you’ll remember it.

Put this statement where you’ll see it, on a sticky note perhaps. Use Google Analytics to track your results.

Then decide how often you’ll blog. You don’t need to commit to a schedule. If you do however, blogging will be easier.

2. Your blog is a publication: vary your content.

Blogging is instant publishing. Your blog is a publication and just like a magazine, and can have several contributors.

In 7 Steps To Make Your Blog A Marketing Machine, Heidi Cohen suggests:

Outline a series of on-going content columns. Extend the information you’re going to cover in terms of categories. Go a step further and think like an old fashioned magazine to create a set of regular features related to the focus on your content marketing strategy.

It’s excellent advice. Magazines have two primary forms of content: editorial, and advertising. Use both. This speaks to Tip 5: inspire action with your blog posts.

3. Collect a team, and add them to your editorial calendar.

When a client tells me he hates blogging, it’s because he’s taken the entire burden on his own shoulders. You need a team, and you may need to bribe people, or hire them. If you haven’t considered soliciting guest posts, consider it now. Ask members of your staff to volunteer (bribe them). Reach out to colleagues, suppliers, and even investors if you have them.

Consider reaching out to other bloggers too. Cast your net widely.

Make a list of possible contributors, and reach out to them. When you get a contributor, add them to your editorial calendar.

4. Reward yourself when you hit blogging milestones.

Set up blogging milestones. Your milestones can be anything you choose, and can involve traffic, and conversions. Or perhaps your milestones will be the number of social shares, or even  the number of posts you create.

They can be public, or private, as long as they’re meaningful. Rewards make good bribes for your contributors.

Make a list of milestones, and of rewards.

5. Remember to inspire action with every blog post.

What do you want your blog’s readers to do when they check out a posting on your blog? Perhaps you simply want to give them additional information about a product. You needn’t spend all your time discussing products’ features and benefits however.

If you’re selling oven ware for example, there’s no need to confine yourself to talking about your various products. You can talk about famous chefs, give recipes and tips, or post photos and videos of readers’ kitchens. The possibilities are endless, as long as you remember to inspire action.

Create a blogging template. At the bottom of the template, type: ACTION! (Include the exclamation point.)

 Become a full-time, or a part-time blogger

Blogging Maestro is a complete program: it will get you started on a new career.

, and on Twitter: @angee