Everyone’s blogging today; if you don’t have a blog, you feel guilty. However, blogging isn’t for everyone. It takes time. Your time may well be better spent. On the other hand, if you feel that a blog would benefit your business: create one. A blog can be immensely valuable for your business, in ways you’d never expect.
Well over a year ago, I created My Top 10 Content Tips; I’ve just updated the post. Its accompanying slide deck has had over 3,600 views on SlideShare. Reading over the post, and considering the amount of content that’s produced daily, here are two more essential content tips.
1. Keep It On Your Blog!
Many companies decide that rather than blogging, they’ll devote all their resources to their Facebook or Google+ page, and send out streams of tweets. Blogging just seems too time intensive, and demanding.
That’s true. However, your blog is media that you own. Content you post on other sites is at another company’s mercy. Not to mention, it’s hard to find again. Put your content onto your blog first, then tweak it for use elsewhere.
2. Automate Sharing, But Don’t Turn Into a Robot.
Apps like Buffer make it easy to schedule your blog post reshares, and social media messages, but don’t schedule everything. Show up on social media websites, and get social.
You’ll find many useful content tips on social media. For example, I’d never considered “plussing” my own posts and comments on Google+, but Mike Allton advises that you do:
First, within Google+, you’ll need to understand that there are three possible “Social Signals” on every post: a +1, a Comment and a Share. Every Google+ user can take any of those actions on a single post, including the original post owner. Creating the post itself does not count. But as each social signal is effected, the +1 count on any one single link included in the post goes up. To a maximum of 3 +1’s from any one unique user.
You don’t need to spend hours on social media websites, but after you automate, pop in every day or two and plus your shares, and those of others. And of course, interact. Social media networking is called that for a reason.
If you missed the previous article, read the first of the top ten blog content tips here.
You can find Angela on Pinterest, too.