Tag Archives: articles

You’re a Star: Shine Brightly With a Customized Publicity Campaign This Week

PR Publicity

What could you do if you had an unlimited advertising budget? Maybe you’re salivating, thinking of all the advertising you could buy.

Sadly, even with an unlimited advertising budget, your results may not be as amazing as you hope.

Here’s why. When you buy advertising, you’re limited to the advertising venues you choose. In 2013, audiences are fragmented. If you choose to advertise on radio and TV, you won’t reach all the people in your target audience. Your audience may miss your ads completely. That’s money down the drain. The same applies to any advertising venue – you’ll reach just a small part of your potential audience.

Every business needs to advertise. However, for true effectiveness, you need something else: publicity. Publicity amplifies the effect of your advertising, and it’s long-lasting. I’ve often told the story of I first got into copywriting… how a press release I wrote changed the fortunes of my employer.

You need publicity as well as advertising

Few businesses strive for publicity. Public relations tends to be a mystery. Businesses may not even be aware that most news stories in print and digital media originate from a press release.

Here’s a secret: journalists mine their press releases looking for the faintest glimmer of gold amongst the trash. Finding a story is GOLD to them. Providing that gold isn’t easy. However, it’s possible. What could your company achieve if a journalist or three wrote about you? If you appeared in Google News?

You need just two things to create a powerful publicity campaign: time and imagination.

Firstly you create the content for your campaign, and then you launch it.

What do you need to include in a publicity campaign?

A few days ago one of my writing students contacted me about a new ebook she’s launching. She asked me what she would need to include in her first publicity campaign.

Good question. The short answer is, anything you like. It’s your campaign, so whatever you think goes. Ask yourself some questions. How much time do you have available? What results do you want?

Let’s say that you want to create a customized publicity campaign this week to promote something. That “something” could be your business, a new product you’re launching, or a service you provide. As in the case of my student, it could be an ebook. Maybe it’s something for your community – your child’s school needs new sporting equipment, and you’re running a donations drive.

Your first step in any publicity campaign is always to set clearly defined goal.

The next step is to decide what your message will be, and commit to staying on message. “Staying on message” throughout your campaign is perhaps the hardest thing to do, as any politician will tell you. It’s a challenge, but you won’t get the results you want unless you manage to do that.

Let’s get started…

Step 1: set a clearly defined goal

Write down your goal for this publicity campaign. Please don’t omit doing this. You must write down your goal, because you won’t remember what it is tomorrow. Trust me on this one.

Step 2: what’s your campaign’s message? Write it down

Write down the message in a sentence, preferably on a sticky note (stick it onto your phone), as well as in your diary. Make sure the message is in front of you DAILY.

Step 3: create a media kit

According to Wikipedia, common components of a media kit include:

Backgrounder with historical information on the company or individual.
Fact sheet listing specific features, statistics, or benefits.

Biographies of key executives, individuals, artists, etc.

Past press coverage

Photos or other images (high resolution) of key executives, logos, products, etc.

A press release detailing the current news the media kit is sent in reference to

Media contact information (usually of a public relations department or spokesperson)

Collateral advertising material, such as: postcard, flier, newspaper ad, etc.

You can put anything you like in your media kit.

At a minimum, include a company backgrounder, some photographs, and anything else you think would be helpful to a journalist or blogger who wants to write about whatever it is that you’re promoting.

Many companies add their company’s media kit to the “media” section of their website. You can do this too.

However, for the sake of this publicity campaign, create a customized media kit which focuses solely on your goals for this campaign, rather than on your company as a whole.

Let’s get started with your customized publicity campaign

Set a date on which you’ll begin your campaign. Please don’t put it too far in the future. Give yourself a week for preparation. If you give yourself too much time, it won’t get done.

Next, decide what you’ll include in your campaign.

You could include: a series of press releases, Facebook and Google+ pages, a webinar, guest posts on blogs, a blog tour, content marketing with articles… anything you like.

Ask yourself: What am I comfortable creating? Or hiring someone to create for me?

LIMIT yourself. Don’t aim to include too much. A press release, a blog post, a YouTube video, and a couple of articles, might be all that you can comfortably create in a week.

Every company has different resources. Use them. If you have a mailing list, make good use of that list. These are people who want to hear from you, who have done business with you, and who know you. They can help you to get the word out. So include mailings to your list in your list of activities for your publicity campaign.

Create your creative material

Create your material. If you’re a copywriter, you can do it yourself. Alternatively you can hire someone.

The time element: avoid becoming overwhelmed

We’ll have more to say on the various elements of a publicity campaign later – I’ll create some additional how-to material for you on this blog.

For now, consider the time you have available.

If you’re doing everything yourself, creating all the creative material might take you a week or more. Aim to have everything ready before you launch the publicity campaign. Once you launch, you’ll be so busy talking to people and running your business, that you won’t have time to create additional material.

However, don’t set the launch date so far in the future that you procrastinate. As stated, I recommend that you take a maximum of ONE week to create to your campaign material, and then a week to execute. Any longer than that, and your campaign will stall.

Just get it done. :-)

There you have it. You’re good to go. Set a goal for your campaign, decide on a message, and start creating your material today.

Web Content: 5 Genius Tips to Make Writing Content Easy

web content creation

Web content creation is an integral part of business these days.

From email messages to website content, someone has to write it. If you dislike the chore, and can’t get out of it, you might as well make it easy on yourself.

Start by forgetting about “writing.” I coach people in communication skills, and it amazes me how many excellent communicators tell me that they “can’t write.”

You can. Here are some tips to turn you into a Web content genius.

1. Forget writing: do you like talking?

Start by forgetting that you “can’t write.” Just talk. Dictation software will turn your chats with yourself into Web content; the software is easy to learn. These voice-to-text programs have a 98 per cent accuracy.

Once you get used to your dictation program, you’ll find that writing becomes a chore you enjoy.

Important: don’t try to censor yourself as you speak. You can edit and restructure the content later. Speak as if you were speaking to a friend.

I like to jot some notes before I dictate, but this is optional.

2. What do you wish customers knew about your business?

If you find it a challenge to come up with ideas for Web content, make a list of things you wish that customers knew about your business, and the products you sell. The first time you do this, you’ll be able to come up with several dozen ideas.

Keep adding to these ideas. Ask your colleagues what they wish customers knew.

3. Create a list of 20 questions customers have asked in the past month.

Want ideas for content you can create immediately? Talk to your customer service people. Ask them what questions they’re asked. In addition, ask them to keep a list of customers’ questions.

If you have a database program, create a Knowledge Base database, and have all your staff record the questions they’re asked into the database.

Choose 20 questions which are asked most often, then write Web content around those questions.

4. Pick others’ brains: have content brainstorming meetings.

For on-going content-creation ideas, ask for others’ input into your Web content. Set up monthly meetings to brainstorm content.

Alternatively, ask for suggestions. Give bonuses to people whose suggestions you use.

Remember that you can ask customers for what information they would like to see on your website. Create a form, and add links to the form to your website.

5. Get out of your office: talk to your customers, suppliers, and other business people.

You’ll be amazed at what you learn when you talk to people. Ask customers what they find challenging about your website.

One client, who sells shoes, discovered that customers wanted to know more about the shoes — how and where they were manufactured; the company’s policies on returns; better sizing information; and custom orders.

Ideas for Web content are everywhere. Forget about “writing”, just communicate. Your customers will appreciate it, and your sales will go up.

Write An Article A Day and Build Your Own Business

In today’s economic climate, you can’t depend on anyone other than yourself to ensure your family’s income. What if you could build your own home business in by writing an article a day?

On this page, PLR Genius: Build a $100,000-a-Year Private Label Rights Business FAST — Video Course, I talk about a writer who did just that:

“She says: “I wrote the article sitting on the sofa, with the kids playing around me, and my darling husband playing video games. I committed to writing an article a day. In the beginning, it was my own personal challenge.”

Here’s what she did next.

She sold PLR memberships. Members of her PLR club receive five PLR articles a week, every week, on her selected topics. (Understandably, she asked me not to mention the topics; she doesn’t want the competition.)”

Creating PLR (Private Label Rights) content is a viable business model, because PLR is in high demand.

My new video course, PLR Genius: Build a $100,000-a-Year Private Label Rights Business FAST, shows you how to do create your own PLR business.

Here’s an excerpt from one of the first week’s videos.

The course is currently in prelaunch, at a very special price for my loyal readers.

Content Marketing – Use Content to Sell

You’re running a business. You need to make sales. For many years, advertising helped you to make those sales. Unfortunately, conventional advertising is no longer as effective as it once was. You’re spending more, and making less income. It’s time you learned about content marketing.

What’s Content Marketing?

Many companies are shifting to content marketing. Traditional advertising, based on the interruption model, is no longer effective. Not only is the audience segmented widely, but the audience is no longer reacting in the way it used to.

Content marketing is simply marketing by using content. This content can be in the form on informational articles, entertaining videos, custom publishing of magazines, and blogs, or other forms of content.

How Can You Use It?

One of the major benefits of content marketing is that content, at least compared to traditional advertising, is very cheap to produce. This means that you can test content marketing in various ways, and select methods which produce the best results for you.

Start out by using content marketing to support traditional advertising you’re using. For example, if you’re running a radio or TV campaign, set up a website for it first. Create a blog, and build some social media marketing accounts. If you set up these forms of content before your campaign goes live, you’ll be able to test the results you’ve achieved.

Of course, you don’t have to wait until you’re launching a new campaign. If you don’t have a company blog, create one now. A blog is a form of content marketing, and it will allow you to test its effectiveness slowly, without investing a great deal of time and money.

What Results Can You Expect?

The results may surprise you. Of course it depends on the industry and you’re in, but some companies report that they’re achieving the results they want by spending only 20 per cent of what they’d usually expect to spend on traditional advertising.

Over the past ten years, the gradual shift to content marketing has begun. In the vanguard were companies which invested in blogging and other social media. Over the past couple of years, more and more companies are realizing the effectiveness of marketing using content. Perhaps it’s time you tested this new form of marketing too.

NEW – get quality articles from ContentBee

ContentBee offers you quality Web content from Angela Booth and her writing team. Angela has developed a team of writers to provide you with great Web content for your Web sites, ezines, newsletters, blogs, and also for article marketing (articles posted to directories as free advertising for your sites).

Order superb, well-written articles today. ContentBee provides articles for your sites and blogs, and promotional articles posted to article directories too.

Article Marketing: 5 Easy Ways to Use Articles to Sell

Want to get more value from your article marketing? Articles can boost your profits. Here’s how to super-charge your sales by making the most of your articles.

Marketing using articles is a brilliant way to advertise. Unlike other forms of advertising, your articles will continue to sell for you for years to come. I’m still making sales from articles I created in 2001 — if I knew then what I know now, I would have devoted more effort, and created more of them over the years.

1. Create a Marketing Plan

Start by creating a marketing plan. Decide what you’re marketing, who your audience is, what your audience wants to know, and how you’ll get a response from them.

How much will you spend? Decide that, too.

You should also have a tracking method in place before you start writing, or hire someone to write for you.

2. The More Articles the Better: Quantity Counts

You’ll get the best results by spreading out your campaign over several months.

This is because the material takes time to be indexed by the search engines. Additionally, once you see which articles get the most views, you can write more articles targeting those keywords.

3. Support Your Articles With Your Email List

Got an email list? If you don’t have one yet, create one today. When you publish an article, let your list know. You should also announce your new article on the social media sites — create accounts at Twitter, Facebook, and similar sites.

4. Re-Purpose Your Articles: They’re Valuable

As we’ve said, the more articles you have the better. But don’t stop there. You can re-purpose your articles in many ways. For example, you can transform them into press releases, ebooks, reports, and white papers with minimal effort.

5. Turn Articles Into Videos to Reach a New Audience

Video sites like YouTube get millions of visitors, and you can tap into that audience by turning articles into videos. These videos don’t need to be extravaganzas. Keep them short, and to the point.

Want to use article marketing to boost your business?

Get article marketing help from a top copywriter.

[tags]article marketing, web marketing, internet marketing, articles[/tags]

Article Marketing: Get More Value from Each Article

Would you like to get more value out of every article you write for article marketing? If you’re just using your articles once, you’re throwing money away. Discover how you can get more out of your articles.

Articles are powerful, and you love what they do for your business, but no matter how successful you are with your articles, they can do much more.

For example, in addition to syndicating your articles when you use them for article marketing, you should also be using your articles on your Web site or blog. Using your articles on your own sites is commonsense. But why not offer them to others in your business network too? Each additional site which publishes your articles gives you several more links, which boost your search engine rankings.

Let’s look at how you can get more value from each article.

1. Articles Are Assets So Start With the End in Mind: Think Multiple-Use for Your Articles

Your articles are business assets. Start thinking about additional ways in which you can use your articles BEFORE you write them (or have them written for you.)

For example, every business needs publicity. Offering a free report in your next press release would get you more publicity, both online and offline. So think about a topic for the report, and write five to ten articles on that topic — bearing the structure of your report in mind.

You’ll be able to use those articles for article marketing just as you usually do. Then you can transform them into a report by writing an executive summary, tweaking the articles, and writing a conclusion.

2. Review Your Article Archive Regularly

Review your article archive: which articles could you use again, in different ways? Could you tweak several dozen articles and turn them into an ebook, or a print book, which you could sell from your site?

Perhaps some of your articles could form the basis of podcasts, or videos.

3. Old Wine in New Bottles: Create a Blog from Your Articles and Sell the Blog

Businesses have discovered the power of blogs, but for many businesses starting a blog from scratch is a little intimidating. Check your article archive for topics you’ve covered. Select ten articles on the same topic, and tweak them slightly.

Next, buy a domain name, get hosting, and install a blog. Upload your tweaked articles. Promote the blog, and once it’s getting traffic, sell it.

4. Perfect Promotions: Use Your Articles for Publicity

Many businesses find that their articles make great publicity material. After all, you can reuse your articles in your business’s newsletter, can print them out as flyers and distribute them, and can add them to publicity kits.

Most business articles are evergreen, so you can continue to use articles for years to come.

[tags]article marketing,articles,ezine articles,article,marketing,Internet marketing[/tags]

Making article marketing work for your business

I’m a huge fan of article marketing. It’s the only form of advertising which keeps on working for you virtually forever.

With other forms of advertising, when you stop paying the advertising stops. With article marketing, your articles keep sending you search engine traffic. What’s not to like?

Here’s some great advice on article marketing from Chris Knight, the owner of Ezine Articles.

Biana Babinsky Interviews Knight:

“CONSISTENCY: Know article writing & marketing is not a one shot strategy. It’s important to be consistent over time. It’s a lot like advertising where you market your business every single month.

QUALITY: Your articles should be easy to scan, include bullet points, numbered lists and proper spelling, grammar, punctuation and sentence structure. Articles must be original and unique / exclusive to the person who wrote the article, but does not have to be exclusive to EzineArticles.com (means you can also use your articles on your own website).

QUANTITY: After you master writing quality original unique articles, the only way to really succeed with this strategy is to build your article inventory over time. Every article you write is what I call an ‘article agent’ that sells for you. More article agents = more articles out there attracting traffic for you. Build your article inventory into the dozens, then hundreds and eventually thousands of high quality articles.”

[tags]article marketing,articles,ezine articles,article,marketing[/tags]

Easy Article Marketing – Earn Trust, Credibility and Cash

Article marketing is the best way to advertise almost anything online – and offline too, because some of your articles will be picked up and used in print magazines.

What astounds me however, is the fact that your articles will work for you forever – I have articles I posted online six and seven years ago which are still being published in ezines, on Web sites, and on blogs, today. That’s completely free advertising for years on end, from an article which took me half an hour or so to write.

The Big Benefits of Article Marketing – Trust and Credibility

Without a doubt, the biggest benefits of article marketing are the trust and credibility your articles give you.

With online scams so common, you need to build trust before people will buy from you, and there’s no better way than with articles. I urge you to write your articles yourself: you know your business best, and your enthusiasm comes through in your words.

When your articles are published online you win credibility. Each article indexed by Google and the other search engines gives you a credibility boost. When your articles are returned in search query results, Google is running a free ad for you – and your ad will keep running for years.

Cash from Article Marketing

Every article you write is a small Internet sales person working for you, tirelessly every day of the year. You know that people need to hear your name, or the name of your product many times before they buy, and your articles build that familiarity.

Easy Article Marketing Tips

I’ve been using article marketing with great results for years. Here are my best tips:

* Integrate your article marketing with your other marketing efforts. Use your articles in your own ezine, and post them on your site;

* The more articles you have working for you, the better – but ensure that their quality is high;

* If your business is in the doldrums, article marketing is not an instant fix. Your articles work for you over time, as they’re indexed by the search engines, and as they’re discovered by your customers;

* Share your best ideas and insights in your articles – as article marketing becomes more competitive, the better your articles, the better your results.

Start today, and make article marketing work for you.

DIY Copywriting – the Secret to Big Sales Every Day

Copywriting has been called the secret of business success, and it’s no exaggeration. Expert copywriting can double and triple your profits within a year.

However, top copywriters are expensive. Worse, they’re always booked well in advance.

What if you could do your own copywriting? You can become an expert copywriter with Angela Booth’s “Copywriting Master Class – Ten Weeks to Copywriting Genius” – the class takes you from beginner to copywriting pro.

Do your own copywriting: sell more. Discover the communications’ secrets of the top copywriters. At the end of the class, not only can you do your own copywriting, you can also sell your copywriting services to others.

Enroll in “Copywriting Master Class – Ten Weeks to Copywriting Genius” now.

[tags]article marketing,articles,ezine articles,article,marketing,Internet marketing[/tags]

Writing Articles – Three Tips for Success

Writing articles is an easy way to make money online if you’re just starting out on the Web. It can also boost any marketing strategy, bringing you more customers and sales. You can even base an entire business on articles.

I love writing articles and what it does for my business. If you’re not getting the success you want with your articles, these three tips will help.

1. Set goals for your articles – what do you want your articles to do?

Writing articles needs to be part of your strategy, so that you have a definite measurable goal for each article you write.

Let’s see how setting goals works in practice. Bill has a “cooking for kids” Web site. He set it up as a hobby, but it’s getting good traffic, and he’s making a small income. He wants to increase his income, and is writing articles as part of a marketing strategy.

He wants his articles to bring traffic to a new section of his site, focused on food allergies. He’s written the content, and a small report, which he offers site visitors as a free download.

He’s writing some 30 articles, over the course of several weeks, aimed at getting traffic to this new section of his site. This is his goal for the articles. It’s a measurable goal – he’ll review the traffic he gets in his Web statistics, as he writes and posts his articles to article directories.

2. Remember keywords, so your readers will find your article

Bill knows that the people who are interested in food allergies will find his articles via the search engines. Therefore, before he starts writing, he does some keyword research, to discover exactly which terms people use.

He then includes those keywords in his articles, with the primary keyword as part of an article’s title.

3. Create an overall strategy for your article writing

If you’ve tried writing articles before and are convinced that it doesn’t work, the reason it didn’t work for you is because you didn’t have an overall strategy for your article writing.

Staying with Bill’s situation, article writing is part of his overall marketing strategy. He sets goals for all articles he writes, and follows up on all his articles.

He checks his Web statistics once a week, and he knows exactly where his traffic is coming from, and how much traffic a particular article sends him. If an article sends lots of traffic because people are searching using a keyword, he adds more content to his site supporting that traffic. And he writes additional articles on that term too.

Writing articles is a wonderful way to make money online. Follow the above tips, and you’ll be thrilled with the results you get.

Discover how to make money online in your spare time with Angela Booth’s Sell Your Writing Online NOW training Not only will you discover how to write and sell articles, you’ll get complete training in how the Web works, so you can take advantage of the unlimited opportunities.

For free weekly writing tips sent to your Inbox, subscribe to Angela’s Fab Freelance Writing Ezine and receive “Write And Sell Your Writing: The Power-Write Report” immediately.

Become a copywriter and get paid to write

Did you know that most business people struggle with their writing? It’s true. If you enjoy writing and find it easy, you can write for money, for business. In short, you can become a copywriter.

Copywriting is writing for business: promotional writing. Copywriters write material like advertisements and compared to most writers, they’re VERY highly paid.

The explosion of the influence of the Web means that copywriters are flooded with offers of work. Even new copywriters find it easy to get copywriting gigs and to build their copywriting services business.

If copywriting intrigues you, join me in my Copywriting Master Class. I’ll take you from copywriting novice to pro.

“Copywriting Master Class – Ten Weeks to Copywriting Genius” gives you a comprehensive copywriting course, as it helps you to set up your copywriting services business.

[tags]home business,marketing,writing,Internet,make money,information, articles, article marketing[/tags]

Writing Articles – Free Advertising For Your Business

Want free advertising for your business? Writing articles is the answer. Unlike paid advertising, articles will keep on selling for you for years.

The more articles you write, the more prospects and customers you will attract. Since every Web site needs content, and the more relevant the content the better, articles are the ideal solution.

Whatever kind of business you run, articles can both provide content for your site, and advertising for your business.

However, even though you’re convinced that you should be writing articles for advertising and promotion, you’re not sure how to go about it. What will you write about?

Here are three ideas.

1. Educate Your Customers With Articles

Your ideal customer is knowledgeable and astute. He knows what he wants, and he buys your products because he’s at the right stage of the buying cycle.

Of course you’d prefer that all your site’s visitors were ready to by, but most will not be. Unless you take the time to educate these prospects, they will buy from someone else, when they are ready.

Articles can educate your prospects, moving them forward in the buying cycle, until they buy from you.

2. Provide Easy Tutorials Via Articles

Whatever you sell, your products are enhanced when you provide tutorials.

Think about the questions which customers ask, before and after the sale. You can answer their questions by providing tutorials, via articles.

Not only do tutorial articles help you to sell, they also create customer satisfaction.

3. Give Your Customers The Latest News

What’s new in your industry and in your business? News articles, which focus on the latest developments, are both a way of educating your prospects and customers, and a way of gaining credibility.

When you share your industry’s news with your customers, you’re seen as an expert in your area.

So now you have three ideas for writing articles which will not only advertise your business today, but which will go on advertising for years. What are you waiting for? Start writing – or hire someone to write for you.

Increase your profits with effective Web copywriting. Angela Booth’s new ebook “Web Copywriting Profits: DIY Copywriting” helps you to make sales every day. Discover how to double and triple your conversion rates and much more. Angela’s been selling online for years, and her ebook is packed with tips anyone can use.

Need direct Web copywriting help? Contact Angela at her Hot Web Copy site.

DIY Copywriting – the Secret to Business Success

Copywriting has been called the secret of business success, and it’s no exaggeration. Expert copywriting can double and triple your profits within a year.

However, top copywriters are expensive. Worse, they’re always booked well in advance.

What if you could do your own copywriting? You can become an expert copywriter with Angela Booth’s “Copywriting Master Class – Ten Weeks to Copywriting Genius” – the class takes you from beginner to copywriting pro.

Do your own copywriting: sell more. Discover the communications’ secrets of the top copywriters. At the end of the class, not only can you do your own copywriting, you can also sell your copywriting services to others.

Enroll in “Copywriting Master Class – Ten Weeks to Copywriting Genius” now.

[tags]article marketing,articles,ezine articles,article,marketing,Internet marketing[/tags]