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Writing Journal 14: Short Stories Sell

Writing Journal 14: Short Stories Sell

My writing journal for Monday, August 25, 2014. You can find all the writing journal entries here.

Novellas

Up at 5AM, eager to write. Did more outlining on the current novella, which is #4, and wrote 1,100 words. I could have written more, but spent one timer session to researching so that I can create the meta data for novella #3.

I spent an hour reading #3, in preparation for the edit. I need to get my edit finished, so that I can send off it off to the contracted editor. I promised her the material today, thinking that I could get it done over the weekend, but that didn’t happen.

Also wrote 1,000 words of nonfiction on the client’s book. I’m a little ahead of where I should be, so I stole time from this project for the novella.

Breakfast for Honey, and for me, while reading email. We get a lot of email over the weekend, because students complete their exercises, and are impatient for feedback. So, email takes a little longer today.

Time for a walk, and then time to sort out the week’s schedule with Julia.

Next, I work on a couple of copywriting projects from last week. I always like to leave a couple of days between writing, and editing, to clear my mind. They’re fine, so Julia can send them to the clients.

Blog posts. One for a client blog, and Short Stories Sell, for the freelance writing blog.

I also wrote a blog post for the Just Write a Book Blog, Write a Novel, or a Short Story?

Lunch, at my computer, reading students’ projects.

Short stories SELL (for the first time in decades)

Readers buy short stories. I know that from my experiences with publishing my own fiction to Amazon, and ghostwriting fiction for clients.

Writers think that there’s a catch… Why do short stories sell on Amazon?

I’m sure that it’s because we’re all pressed for time. I download a short story to read because I have a few minutes to relax, and I’m in the mood for a story of that genre.

In the days when I bought hardcover and paperback books, and visited the library every week, I felt obliged to read everything I hauled home. I went to all that trouble, so I should read the books, right? :-) Today, I’ve got 2,000 ebooks on my Kindle. I may read a chapter or three, or I may read the entire ebook.

Consider too, Kindle Unlimited. Readers can download ten ebooks at a time. Why not download a short story? They can finish a story quickly.

So that’s my theory on why short stories sell now: readers like them because they’re a quick read.

You don’t have to write a novel to justify your price

Writers tend to think that if they write a short story, they have to give it away for free, or sell it for 99 cents. Nonsense. Sell your story for $2.99.

Client deadline

Next, I’m on deadline for a long article I’m ghostwriting for a client. I had a chat with him last week to get material. Now I need to add the additional material, and write another draft.

I can chop the article into separate documents in Scrivener, and then drag the snippets around. Then, if I like the structure of the article in Scrivenings mode, I can redo the transitions, and it’s done. God bless Scrivener. Saves so much time.

That’s it for today. :-)

, and on Twitter: @angee.

You can find Angela on Pinterest, and on YouTube, too.

Article Marketing: Get More Value from Each Article

Would you like to get more value out of every article you write for article marketing? If you’re just using your articles once, you’re throwing money away. Discover how you can get more out of your articles.

Articles are powerful, and you love what they do for your business, but no matter how successful you are with your articles, they can do much more.

For example, in addition to syndicating your articles when you use them for article marketing, you should also be using your articles on your Web site or blog. Using your articles on your own sites is commonsense. But why not offer them to others in your business network too? Each additional site which publishes your articles gives you several more links, which boost your search engine rankings.

Let’s look at how you can get more value from each article.

1. Articles Are Assets So Start With the End in Mind: Think Multiple-Use for Your Articles

Your articles are business assets. Start thinking about additional ways in which you can use your articles BEFORE you write them (or have them written for you.)

For example, every business needs publicity. Offering a free report in your next press release would get you more publicity, both online and offline. So think about a topic for the report, and write five to ten articles on that topic — bearing the structure of your report in mind.

You’ll be able to use those articles for article marketing just as you usually do. Then you can transform them into a report by writing an executive summary, tweaking the articles, and writing a conclusion.

2. Review Your Article Archive Regularly

Review your article archive: which articles could you use again, in different ways? Could you tweak several dozen articles and turn them into an ebook, or a print book, which you could sell from your site?

Perhaps some of your articles could form the basis of podcasts, or videos.

3. Old Wine in New Bottles: Create a Blog from Your Articles and Sell the Blog

Businesses have discovered the power of blogs, but for many businesses starting a blog from scratch is a little intimidating. Check your article archive for topics you’ve covered. Select ten articles on the same topic, and tweak them slightly.

Next, buy a domain name, get hosting, and install a blog. Upload your tweaked articles. Promote the blog, and once it’s getting traffic, sell it.

4. Perfect Promotions: Use Your Articles for Publicity

Many businesses find that their articles make great publicity material. After all, you can reuse your articles in your business’s newsletter, can print them out as flyers and distribute them, and can add them to publicity kits.

Most business articles are evergreen, so you can continue to use articles for years to come.

[tags]article marketing,articles,ezine articles,article,marketing,Internet marketing[/tags]

Making article marketing work for your business

I’m a huge fan of article marketing. It’s the only form of advertising which keeps on working for you virtually forever.

With other forms of advertising, when you stop paying the advertising stops. With article marketing, your articles keep sending you search engine traffic. What’s not to like?

Here’s some great advice on article marketing from Chris Knight, the owner of Ezine Articles.

Biana Babinsky Interviews Knight:

“CONSISTENCY: Know article writing & marketing is not a one shot strategy. It’s important to be consistent over time. It’s a lot like advertising where you market your business every single month.

QUALITY: Your articles should be easy to scan, include bullet points, numbered lists and proper spelling, grammar, punctuation and sentence structure. Articles must be original and unique / exclusive to the person who wrote the article, but does not have to be exclusive to EzineArticles.com (means you can also use your articles on your own website).

QUANTITY: After you master writing quality original unique articles, the only way to really succeed with this strategy is to build your article inventory over time. Every article you write is what I call an ‘article agent’ that sells for you. More article agents = more articles out there attracting traffic for you. Build your article inventory into the dozens, then hundreds and eventually thousands of high quality articles.”

[tags]article marketing,articles,ezine articles,article,marketing[/tags]

Easy Article Marketing – Earn Trust, Credibility and Cash

Article marketing is the best way to advertise almost anything online – and offline too, because some of your articles will be picked up and used in print magazines.

What astounds me however, is the fact that your articles will work for you forever – I have articles I posted online six and seven years ago which are still being published in ezines, on Web sites, and on blogs, today. That’s completely free advertising for years on end, from an article which took me half an hour or so to write.

The Big Benefits of Article Marketing – Trust and Credibility

Without a doubt, the biggest benefits of article marketing are the trust and credibility your articles give you.

With online scams so common, you need to build trust before people will buy from you, and there’s no better way than with articles. I urge you to write your articles yourself: you know your business best, and your enthusiasm comes through in your words.

When your articles are published online you win credibility. Each article indexed by Google and the other search engines gives you a credibility boost. When your articles are returned in search query results, Google is running a free ad for you – and your ad will keep running for years.

Cash from Article Marketing

Every article you write is a small Internet sales person working for you, tirelessly every day of the year. You know that people need to hear your name, or the name of your product many times before they buy, and your articles build that familiarity.

Easy Article Marketing Tips

I’ve been using article marketing with great results for years. Here are my best tips:

* Integrate your article marketing with your other marketing efforts. Use your articles in your own ezine, and post them on your site;

* The more articles you have working for you, the better – but ensure that their quality is high;

* If your business is in the doldrums, article marketing is not an instant fix. Your articles work for you over time, as they’re indexed by the search engines, and as they’re discovered by your customers;

* Share your best ideas and insights in your articles – as article marketing becomes more competitive, the better your articles, the better your results.

Start today, and make article marketing work for you.

DIY Copywriting – the Secret to Big Sales Every Day

Copywriting has been called the secret of business success, and it’s no exaggeration. Expert copywriting can double and triple your profits within a year.

However, top copywriters are expensive. Worse, they’re always booked well in advance.

What if you could do your own copywriting? You can become an expert copywriter with Angela Booth’s “Copywriting Master Class – Ten Weeks to Copywriting Genius” – the class takes you from beginner to copywriting pro.

Do your own copywriting: sell more. Discover the communications’ secrets of the top copywriters. At the end of the class, not only can you do your own copywriting, you can also sell your copywriting services to others.

Enroll in “Copywriting Master Class – Ten Weeks to Copywriting Genius” now.

[tags]article marketing,articles,ezine articles,article,marketing,Internet marketing[/tags]

Writing Articles – Free Advertising For Your Business

Want free advertising for your business? Writing articles is the answer. Unlike paid advertising, articles will keep on selling for you for years.

The more articles you write, the more prospects and customers you will attract. Since every Web site needs content, and the more relevant the content the better, articles are the ideal solution.

Whatever kind of business you run, articles can both provide content for your site, and advertising for your business.

However, even though you’re convinced that you should be writing articles for advertising and promotion, you’re not sure how to go about it. What will you write about?

Here are three ideas.

1. Educate Your Customers With Articles

Your ideal customer is knowledgeable and astute. He knows what he wants, and he buys your products because he’s at the right stage of the buying cycle.

Of course you’d prefer that all your site’s visitors were ready to by, but most will not be. Unless you take the time to educate these prospects, they will buy from someone else, when they are ready.

Articles can educate your prospects, moving them forward in the buying cycle, until they buy from you.

2. Provide Easy Tutorials Via Articles

Whatever you sell, your products are enhanced when you provide tutorials.

Think about the questions which customers ask, before and after the sale. You can answer their questions by providing tutorials, via articles.

Not only do tutorial articles help you to sell, they also create customer satisfaction.

3. Give Your Customers The Latest News

What’s new in your industry and in your business? News articles, which focus on the latest developments, are both a way of educating your prospects and customers, and a way of gaining credibility.

When you share your industry’s news with your customers, you’re seen as an expert in your area.

So now you have three ideas for writing articles which will not only advertise your business today, but which will go on advertising for years. What are you waiting for? Start writing – or hire someone to write for you.

Increase your profits with effective Web copywriting. Angela Booth’s new ebook “Web Copywriting Profits: DIY Copywriting” helps you to make sales every day. Discover how to double and triple your conversion rates and much more. Angela’s been selling online for years, and her ebook is packed with tips anyone can use.

Need direct Web copywriting help? Contact Angela at her Hot Web Copy site.

DIY Copywriting – the Secret to Business Success

Copywriting has been called the secret of business success, and it’s no exaggeration. Expert copywriting can double and triple your profits within a year.

However, top copywriters are expensive. Worse, they’re always booked well in advance.

What if you could do your own copywriting? You can become an expert copywriter with Angela Booth’s “Copywriting Master Class – Ten Weeks to Copywriting Genius” – the class takes you from beginner to copywriting pro.

Do your own copywriting: sell more. Discover the communications’ secrets of the top copywriters. At the end of the class, not only can you do your own copywriting, you can also sell your copywriting services to others.

Enroll in “Copywriting Master Class – Ten Weeks to Copywriting Genius” now.

[tags]article marketing,articles,ezine articles,article,marketing,Internet marketing[/tags]

Article Marketing Success – Top Five Tips

Are you selling online? Then article marketing needs to be part of your marketing tool kit. Discover my top five tips for success.

Article marketing is simply using articles as an inexpensive form of advertising for your products. When you use other forms of advertising, once you stop paying for your ads, your advertising stops. Your articles however will keep on selling for you for years.

Therefore whatever you sell online, article marketing needs to be part of your process. Here are my top five tips.

1. Know your product and audience – ask questions

Every product or service you promote with article marketing has an audience. The more you understand your audience the more successful your article marketing will be.

For example, let’s say you’re marketing a weight loss product – a meal replacement drink. Start asking questions. Who would this appeal to? Why?

If you decide that the product appeals to women who are busy, and don’t have time to prepare diet meals, that gives you an enormous field for writing articles which will appeal to that audience, and who will buy your product.

2. Know your keywords for your article marketing campaign

Your audience will find your articles using search engines. “Keywords” are those words and phrases they’ll enter to be presented with your articles. So keywords are important. Create a list of keywords before you start writing your articles.

3. Create an article marketing campaign

Now you have your list of keywords, it’s time to create an article marketing campaign. Write down your goals for your campaign.

Next, decide how many articles you’ll write, when you’ll write them, and where you will post them, and start writing your articles.

4. Track your results

You’ll get the best results from your efforts when you track your campaigns. Remember that your articles will keep on working for you for years.

5. Engage your customers, even if they’re not ready to buy

Your customers will be at various stages of the buying cycle when they read your articles. Some will buy immediately, many will not. For those customers at earlier stages, you need a way to stay in touch with them until they’re ready to buy.

One way is to create an autoresponder system, to which you post your articles. Customers who want to learn more, can sign up to your autoresponder.

Easy article marketing

Articles are easy, inexpensive and on-going advertising for your business. Top copywriter Angela Booth has been using article marketing to promote her copywriting business for years.

Get the articles you need to promote your business today. Angela offers a complete article marketing service. Get quality articles written by a top copywriter.

[tags]article marketing,articles,ezine articles,article,marketing,Internet marketing[/tags]

Article Marketing – Low Cost, Effective Advertising for your Business

In any business, promotion costs money. Unfortunately, there are few businesses which can survive without advertising, so promotion is essential. Did you know that there’s a simple, low cost, highly effective advertising venue almost any business can use?

It’s article marketing.

Article marketing involves posting short articles, of around 500 words, to article directories around the Web. In return for the information you provide in the article, you can promote your business at the bottom of the article, in a paragraph or two called the “resource box” or “bio.”

Aside from the cost (free advertising) there are are three additional boosts article marketing gives you:

1. Articles provide backlinks – powerful links back to your Web site

Articles provide backlinks when posted to article directories, and they reach customers you could reach in no other way.

These backlinks also boost your rankings in the search engines, giving you organic traffic which directs prospects to your Web site for years.

2. Articles showcase your expertise

Credibility counts on the Web. The more you can showcase your expertise, the more your credibility builds.

Your prospective customers need to know that they can trust you before they will buy from you; article marketing builds that trust.

3. Articles when added to your Web site increase your site’s visibility in the search engines

In addition to posting your articles on the article directories, post articles on your own site. This increases the size of your site, and since each site page offers another way for prospects to find you, articles are a great way to build visibility.

No Time to Write? Hire Writers to Write Articles

If you and your staff have no time to write articles, you can find many article writers online who will be only too happy to write articles for you.

Article marketing is one of the most effective ways to advertise your business. Start using this unique opportunity today.

Articles from a top copywriter – build your business today

Articles are easy, inexpensive and on-going advertising for your business. Top copywriter Angela Booth has been using article marketing to promote her copywriting business for years.

Get the articles you need to promote your business today. Angela offers a complete article marketing service. Get quality articles written by a top copywriter.

NEW – get quality articles from ContentBee

ContentBee offers you quality Web content from Angela Booth and her writing team. Angela has developed a team of writers to provide you with great Web content for your Web sites, ezines, newsletters, blogs, and also for article marketing (articles posted to directories as free advertising for your sites).

Order superb, well-written articles today. ContentBee provides articles for your sites and blogs, and promotional articles posted to article directories too.

[tags]article marketing,articles,ezine articles,article,marketing,Internet marketing,search engine marketing[/tags]

ContentBee – get the quality Web content you need

contentbee-1.jpg

Why is it so hard to get quality Web content? If you’ve purchased Web articles, ezines and blog articles, you may well have been disappointed at the quality, not to mention the time it took you to receive the content.

Quality Web content takes time and experience to write, to edit, and to deliver on time, and to specification.

ContentBee is your source for top quality, edited content

I’m a copywriter. Nothing drives me crazier than incompetent writing which doesn’t get results.

Therefore I created ContentBee to match my hard-working Sell Your Writing Online NOW (SYWON) students with clients who want great content, delivered on time and on budget.

When you purchase from ContentBee, you’ll know that every word has been written by a trained Web writer, and has been carefully edited (by me, Angela Booth), so that the content will perform for you.

As each day passes, ranking on the Web and making sales becomes more difficult, but with ContentBee, it just became a whole lot easier.

[tags]article marketing,articles,ezine articles,article,marketing,Internet marketing,search engine marketing,marketing strategies,web marketing[/tags]

Article marketing and click through rates

I’m a huge fan of article marketing. I’ve seen the effectiveness of this unique form of advertising not only in my businesses, but also in my clients’ businesses.

If you’ve got $1000 to spend on promotion this month; spend it on article marketing. You’ll be reaping the rewards in traffic and sales for many years to come.

Over the past weeks “click throughs” have been discussed as a way of measuring the effectiveness of article marketing.

However, I agree with Chris Knight. Forget click throughs. In Article Writing & Marketing Insights – EzineArticles Blog » Your URL Clicks Divided By Total Articles Chris suggests:

“Worry less about scoring big numbers with a handful or articles and instead focus on covering your niche expertise in greater article volume & depth. Too many members focus a core chunk of their energy on over-optimizing existing content when they could focus the same energy on expanding their article inventory.”

Amen to that. :-)

[tags]article marketing,articles,writing,article,marketing,ezine articles,internet marketing,web marketing,online marketing[/tags]

Article Marketing – How many Articles do You Need to Make Sales?

Article marketing is a fantastic low-cost way to get advertising for your business. Savvy online marketers have been long using this tool, and in the past couple of years it’s become very popular. But how many articles do you need make sales?

All your articles have two functions: to educate, and to pre-sell. In some industries, education takes priority. Your customers may be completely unaware of the value of a service, or a product – indeed, they may be new to your field.

So education is vital. There’s a danger here, however, and it’s this. Your articles may perform brilliantly in their educational role, and once your prospect has time to think, he may turn elsewhere to make a purchase.

Therefore it’s vital that you have some way of staying in touch with your prospects, so that they remain aware of you, and you get the sale. Getting an email address and/ or other contact details is vital. When you stay in touch, you’ll be the one a prospect turns to when he’s ready to buy.

This means that a prime function of your articles, whether you have two or hundreds, should be encourage the prospect to give you his contact details.

Your articles will pre-sell too; they act as your 24x7x365 sales people, and the more articles you have, the more sales people you have working for you.

Let’s look at three ways you can get your articles working for you.

1. Investigate keywords

Your articles act as gateways to your site’s sales pages. Therefore you need to write articles targeting the primary keywords your customers will type into the search engines’ query boxes to find you.

In competitive industries, the competition for the first ten slots on the search engines’ results pages is fierce. Articles will help you to achieve a spot in those top ten slots because of their authoritative nature: they’re both informative and educational.

So investigate your referrer logs. Which keywords are winning traffic for you now? Write articles targeting those keywords. These are likely to be “long tail” keywords, which means that they’re less competitive.

2. Write articles for those keywords which get traffic

In addition to targeting long tail keywords, target your industry’s most competitive keywords directly. With a number of articles, all targeting those keywords, over time you’ll get rankings for them, it’s inevitable. However, because these keywords are competitive, realize that ranking for them will take longer.

Here’s an additional weapon you can use. Once you’ve written an article and posted it to your site, write a press release announcing the article. A press release will get you onto the Web’s news pages, and will provide healthy backlinks which will give your article a real boost in the search engines.

3. Keep track of your articles, and link to them from other pages on your Web site

Although articles are valuable, you can make them even more valuable by making them a real feature of your site. Link to your articles from other pages. I’ve seen many sites where articles are relegated to an “Articles” ghetto: they’re cut off from the rest of the site. Please don’t do this – your articles are gold. Treat them with the respect they deserve.

The answer to “How many articles do you need to make sales?” is another question: “How many sales do you want?” The more articles you have online, the more sales you will make. In that sense, article marketing is just like advertising – but unlike advertising, your articles will keep working faithfully for you for many years, providing an outstanding return on your initial investment.

Articles are easy, inexpensive and on-going advertising for your business. Top copywriter Angela Booth has been using article marketing to promote her copywriting business for years.

Get the articles you need to promote your business today. Angela offers a complete article marketing service. Get quality articles written by a top copywriter.

[tags]article marketing,articles,ezine articles,article,marketing,Internet marketing,search engine marketing,marketing strategies,web marketing[/tags]